Marketing & Development for the Industrial Supply & Manufacturing
John Henry Foster's Marketing, Web Design & SEO Case Study
When John Henry Foster first approached us, they were struggling with a website that fell significantly short of their needs and aspirations. They had thousands of product SKUs in disarray and a digital presence that did little to reflect the esteem and heritage of their 50-year-old organization. Their existing website was not only outdated but also failed to convey the depth of their expertise and the breadth of their offerings, undermining their position in a competitive manufacturing industry. We overhauled the site into a digital asset, launched to correspond to their 50th anniversary that accurately represented their legacy, streamlined their vast product catalog, and reinvigorated their brand's online identity.
Hexxen did a wonderful job and we are very pleased with their work and the end result
“Our website was pushing 12 years old and our company was in desperate need for a new site development. Some of the problems we were experiencing with our old site were that a) the theme was so old and some of the plugins no longer supported that the site was being held together by band aids, and b …”
Matthew Ball
Counsilman-Hunsaker
Corporate, client-focused websites
Web Design Made Specifically for the Manufacturing
John Henry Foster's web design was guided by reliability, expertise, and professionalism in the pneumatic and automation solutions industry. We embraced a clean, modern aesthetic with red accents to signify strength and action – qualities intrinsic to John Henry Foster. The information about their extensive range of services and products is easily accessible. By integrating professional photographs alongside user testimonials, the website not only demonstrates the functionality and impact of John Henry Foster's solutions but also builds trust through social proof.
Custom web & app development
Web Development for Industrial Supply & Logistics
A zip code search feature was developed for the website, allowing users to easily find and contact John Henry Foster's staff in their region. Th search function improves the user experience by facilitating quicker and more direct communication with the company, leading to a more efficient and profitable leads process. Emphasizing speed and reliability, the entire site was developed to handle large volumes of content and traffic. Through rigorous testing, we ensured the website's functionality was optimized across all devices and browsers, and was able to be easily edited and maintained with their in-house staff.
Show off your expertise
Commercial Photography for Manufacturers
We organized a photoshoot to capture high-quality images of John Henry Foster's staff, facilities, and equipment. These images were used to refresh the brand's online and offline presence, ensuring that all visual content accurately represents the company's professionalism and state-of-the-art facilities.
Attract the leads to grow your business
Search Engine Optimization (SEO) for Manufacturing
Baseline SEO strategies were applied to improve John Henry Foster’s visibility in search engine results and get the leads that drive business growth. Through technical and on-site SEO, we increased organic traffic to the website through a range of keywords, products, and services, making it easier for potential clients to discover John Henry Foster's services online.
1000s of products and pages migrated seamlessly
Custom CMS Migration for Manufacturing & Industrial Supply
The content migration involved moving over 1500 pages and thousands of product listings to the new website. This process was carefully managed to ensure that all information was accurately transferred, preserving the integrity of the website's content and maintaining any previous SEO value – all while meeting their deadline of launching the site on their 50th anniversary. Importantly, our CMS migration services allowed John Henry Foster to reduce the costs of the site build by not having to recreate every page and product.
Attract the leads to grow your business
Videography for Manufacturing & Industrial Supply
We produced B-roll footage highlighting the operational efficiency and technology within John Henry Foster's facilities. This video content enhances the website and marketing materials, giving potential clients a closer look at the company's day-to-day operations and work environment.
