Dominating local, competitive markets
Poynter Landscape's Marketing, SEO, & Web Design Case Study
Poynter Landscape is a St. Louis-based landscaping company that wanted a website that would match the quality of their work, and wanted to to expand their reach within affluent neighborhoods. They needed a web design, marketing, and SEO company that understood how to resonate with a high-end clientele. Hexxen crafted a digital experience and online presence that not only showcased their premium landscaping services but also positioned them as the go-to choice for discerning homeowners throughout their service area.
Hexxen rescued us
“They are real pros and did great work on our new site build. Previously we were at another firm and they were both unprofessional & deceptive. Hexxen rescued us from that train wreck ....Thanks Hexxen! ”
Richard Poynter
Poynter Landscape
Mobile & Desktop focused, with equal importance
Web Design Made Specifically for Landscaping Companies
Web design for landscaping companies needs to show off the quality of their work while deftly guiding users around key services and conversion points. Embracing a mobile-first approach, we prioritized speed and reliability to ensure that the website's visual richness didn't compromise its performance. Utilizing lightweight development techniques, the site was engineered to load quickly and operate smoothly across all devices, providing an optimal user experience from the first click.
Development was meticulously tested across a spectrum of devices and browsers to guarantee compatibility and responsiveness. Our ongoing support and maintenance continue to underpin the website's performance, ensuring that Poynter Landscape's digital presence remains as vibrant and enduring as the landscapes they create.
Attract the leads that will grow your business
Landscaping Search Engine Optimization (SEO)
Our SEO strategy for Poynter Landscape was cultivated to boost their online visibility and drive organic traffic. By implementing a comprehensive backlink strategy, managing an informative blog, and utilizing geo-targeting for local SEO, we enhanced their search engine rankings for key landscaping terms and services. This multifaceted approach established a solid online foundation, significantly increasing their reach to potential clients within their service area.
Dominating the competition
Marketing for Landscaping Companies
To complement Poynter Landscape's organic growth, we implemented a targeted local Google Ads campaign. This strategy not only boosted immediate visibility but also efficiently allocated the marketing budget to reach the most relevant audience, yielding a higher return on investment. Custom lead reporting allows Poynter Landscape to see which marketing channels are bringing in the most leads and allocate their budget accordingly.
Gaining followers, clicks, & conversions
Social Media Management for Landscaping Companies
Social media management for Poynter Landscape involved curating a collection of client-provided images to craft engaging posts showcasing the breadth of their services and quality of their word. Each platform offers a unique opportunity to showcase their work, communicate with their community, and highlight special offers or services. Our strategy focused on leveraging the visual impact of their landscaping projects to inspire potential customers, encouraging them to envision what Poynter Landscape could achieve for their own outdoor spaces.
