Dominating local, competitive markets
Burger Law’s Marketing, SEO, & Web Design Case Study
Personal injury law is among the most competitive fields in marketing and SEO. After being disappointed by other marketing agencies, Burger Law contacted Hexxen to help improve search performance, get more leads to drive revenue and grow their business, and develop a brand that prospective clients would trust in their time of need.
Through web design and a holistic branding, marketing, and SEO strategy, the results speak for themselves:
Finding the cases to grow your revenue
Marketing & Branding for Law Firms
Establishing a distinct and memorable brand identity is crucial to dominating local, competitive markets. Hexxen took control of Burger Law’s brand, establishing a compelling logo, a business identity that sets them apart in a saturated market, and a detailed branding guide that ensures consistency across all communication channels and embodied traits such as trustworthiness, expertise, and approachability. We launched targeted Facebook and Google Ads campaigns, press releases, media collaborations, and utilized graphic design and infographics to give Burger Law a dramatic increase in visibility and leads, as well as solidify its brand identity in a competitive landscape.
Across marketing, SEO, and social media efforts, we instituted advanced lead tracking to help Burger Law identify the best channels for maximum ROI and wanted leads.
Mobile & Desktop focused, with equal importance
Web Design Made Specifically for Law Firms
Burger Law needed a website that not only reflected their capabilities, confidence, and expertise but also efficiently answered common user queries, was robust enough to house thousands of pages of content, and deftly guided users to conversion points. To achieve this, we chose indigo-blues and dark blues to symbolize integrity, power, knowledge, trust, security, honesty, loyalty, and responsibility, with indigo representing wisdom, justice, and fairness. These colors were complemented by an orange accent, symbolizing energy, optimism, independence, and confidence.
The font choices of Playfair Display and Lato convey a practical, elegant, and trustworthy brand while adding an element of unique personality. Beyond aesthetics, significant enhancements were made to the website’s functionality, including speed optimization and mobile responsiveness, ensuring a quality and consistent user experience across all devices. This blend of visual and technical improvements has made Burger Law’s website not only a reflection of their professional identity but a revenue driving machine.
Dominating the competition
Law Firm Search Engine Optimization (SEO)
Burger Law’s first goal was to rank locally in the top three positions in St. Louis for the keywords “personal injury lawyer,” “car accident lawyer,” and “truck accident lawyer.” Hexxen achieved that through an aggressive SEO strategy that included blog/FAQ management, high-domain authority link building, and content marketing. From there, we turned our efforts to the entire states of Missouri and Illinois through a robust geo targeting campaign, increasing Burger Law’s wanted leads from Joplin, MO all the way to Chicago.
Visual storytelling to enhance your brand
Commercial Photography for Attorneys
High-quality, professional photography and videography help maintain consistency across platforms and develop a known, trustworthy brand. Through a mix of posed team shots and candid pictures our commercial photography services positioned Burger Law as the law firm to handle the toughest personal injury cases.
Engaging media to put your expertise on display
Videography & Media Production for Lawyers
Showcasing your expertise has never been more impactful than stepping in front of the camera and demonstrating your prowess firsthand. Through a monthly “Ask a Lawyer” series on Facebook, FAQ videos, and “Real Life Expert vs. ChatGPT” series, Burger Law racked up tens of thousands of views, drove engagement and organic traffic, and positioned themselves as a statewide leader in personal injury law. Branded videos with key firm members and former clients reinforced Burger Law’s commitment to the injured.
Gaining followers and wanted leads
Social Media Management for Law Firms
For Burger Law’s social media management, we implemented a strategic blend of organic and paid initiatives to elevate their online presence and engagement. Our approach included regular postings to maintain a dynamic social media presence, integrated content dissemination across newsletters and blogs, and focused monthly promotions on specific legal categories to streamline campaigns and enhance audience targeting.
Additionally, we leveraged custom analytics for precise performance tracking. Paid social advertising efforts were tailored to complement organic activities, featuring targeted Facebook Page promotions, practice area-specific ads, and the showcasing of Burger Law’s successes and expertise, significantly boosting awareness, engagement, and lead generation.
