Dominating local, competitive markets
CleanPro’s Web Design & SEO Case Study
CleanPro is a home services and power washing company epitomizes the American dream. CleanPro owner-operator Nick Giordano started his business in 2012 as a one-man crew with nothing but a squeegee and a bucket. Through Nick’s hard work, the business grew to offer soft washing, power washing, and fleet washing. He was able to hire his own crew and buy his own fleet of trucks, but CleanPro’s limited online visibility was still holding them back. Nick needed a web design, marketing, and SEO partner to help his business grow even further. The result is a seamless website, #1 rankings across a variety of locations and keywords, and St. Louis’s number one choice for all exterior cleaning.
Mobile first; user focused
Web Design Made Specifically for Home Services Companies
Our approach to CleanPro STL’s website was clear-cut: build a site that’s easy for customers to use and reflects the company’s professionalism. We started from scratch, ensuring every page served a purpose, from detailing services to facilitating contact. The design is uncluttered, making it straightforward for homeowners to find what they need and book services. To accommodate customers on any device, we implemented a responsive design ensuring the website performs flawlessly on desktops, tablets, and smartphones. With service details, booking options, and contact information easily accessible, we made converting as easy on the user as possible.
Attracting the leads to grow your business
Home Services Search Engine Optimization (SEO)
We applied targeted SEO strategies to make sure CleanPro STL ranks in the top 3 for their service areas around St. Louis. Focusing on local SEO, geo-targeting, including advanced keyword research, we also crafted all website content to be both search-engine friendly and useful to potential customers. This effort significantly increased their visibility to local homeowners looking for reliable, high-quality cleaning services.
Dominating the local market
Digital Marketing for Home Services
Alongside SEO, our Google Ads management put CleanPro in the top spots for both sponsored and organic search results for their key services. This strategy improved their online exposure and lead generation. We also created an advanced custom lead reporting system, giving CleanPro insight into where their leads and return on investment originate, an essential tool for any home service company looking at which marketing channels generate revenue and which don’t.
Responsive & reliable site builds
Custom Web Development for Home Service Businesses
The development of CleanPro’s website ensured a fast, responsive experience across all devices. In addition to comprehensive performance testing to guarantee speed and reliability, our in-house development team implemented custom-built forms designed to streamline the lead generation process. These forms are tailored to efficiently gather customer inquiries, making it easier for CleanPro to capture and respond to potential business opportunities promptly. By integrating these forms with backend systems, we provided CleanPro with a powerful tool to manage leads effectively, reducing response times and increasing customer satisfaction.
