Dominating local, competitive markets
Combs Waterkotte’s Marketing, SEO, & Web Design Case Study
Criminal defense attorney Christopher Combs contacted Hexxen after having terrible experiences with previous marketing, SEO, and web design agencies, who largely took his money, outsourced everything, and did not give his firm the attention it deserves. With Hexxen’s help, Chris was able to grow his business and add another attorney to his team. Eventually, he trusted Hexxen with his firm’s re-branding and new website when he joined forces with renowned St. Louis criminal defense attorney Steven Waterkotte to form Combs Waterkotte. Hexxen’s continued efforts establish the firm as a Missouri-wide leader in criminal, DWI/DUI, and order of protection defense.
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed ‘in-house’, you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
Finding the cases to grow your firm
Marketing & Branding for Law Firms
We developed Combs Waterkotte’s branding with respect to the solid core values of the firm using deep blues and charcoal to express integrity and confidence, and whites with shades of gray to underline reliability. A detailed branding guide established a consistent content marketing strategy across platforms. Our marketing strategies included Google Ads management, media outreach, and press releases for increasing their visibility among prospective clients and the media.
Mobile & Desktop focused, with equal importance
Web Design Made Specifically for Law Firms
Combs Waterkotte’s website expertly showcases their professional acumen with a focus on user-centric design principles, facilitating effortless navigation and straightforward communication. It underscores their notable achievements, expertise, and proficiency in areas of criminal defense and DWI law. The inclusion of interactive components, such as a contact form for swift inquiries, alongside comprehensive descriptions of their services, ensures that potential clients can easily find and understand relevant information. The strategic design of the website aims to efficiently guide users towards conversion points, helping Combs Waterkotte get the leads they need to grow.
Dominating the competition
Law Firm
Search Engine Optimization (SEO)
Through an aggressive SEO campaign, Hexxen helped Combs Waterkotte rank in the top 3 for key practice areas including violent crimes, sex crimes, white collar crimes, federal crimes, DWI/DUI defense, and orders of protection. Our SEO services included blog/FAQ management, high-domain authority link building, content marketing, and a robust geo targeting campaign throughout the state of Missouri.
Our team of professional legal writers also produced all of the content for Combs Waterkotte’s site, leveraging our decades of experience in legal and SEO writing to produce content that is accurate, informative, and optimized for search.
Visual storytelling to enhance your brand
Commercial Photography for Attorneys
Expert photography and videography helps convey the expertise and quality of Combs Waterkotte’s brand while maintaining consistency across platforms. Through a mix of posed team shots, candid pictures, and photoshoots in St. Louis court houses our photography services helped position Combs Waterkotte as the law firm to help people when they’re often experiencing the worst moments of their lives.
Seamless user experiences
Videography & Media Production for Law Firms
We created a branded video for Combs Waterkotte that vividly showcases the firm’s legal expertise and dedication to their clients, highlighting the firm’s approachable yet formidable presence in the courtroom and reinforcing their reputation as staunch advocates for their clients. Additionally, an extended client testimonial video provides a compelling narrative of how Combs Waterkotte’s confidence and skill in legal proceedings put clients at ease.
Seamless user experiences
Web Development for Law Firms
The vast majority of Combs Waterkotte’s clients find them on mobile, often in one of the most stressful periods of their lives. We created a site that prioritizes speed, reliability, and user experience, particularly on mobile devices, while giving equal importance to the elegance, speed, and security of the desktop site. We created multiple contact forms, including an “Upload Traffic Ticket” form, to make the site as conversion-friendly as possible. We also installed custom plugins and a phone swapping feature for advanced call tracking. Rigorous testing procedures were employed to ensure reliability across all browsers and devices. Additionally, our commitment to ongoing support and maintenance ensures the site remains current with the latest web standards and security.
