Dominating local and national markets
ShirtCo’s Marketing, SEO, & Web Design Case Study
ShirtCo is a versatile custom apparel, promo products, branded swag, and on-demand printing company whose development and marketing strategies needed to combine elements of ecommerce and retail. Before Hexxen, ShirtCo had trouble ranking or getting leads for any of their core services.
With our team’s custom designed website and aggressive SEO and marketing strategy, ShirtCo went from 1-2 quote requests a week to 15-20 per day, growing from a local start-up to a nationally marketed brand in just two years. As we continue our partnership, we’re now in the middle of an ambitious software development project that will that will streamline ordering for both customers and ShirtCo, offering ShirtCo higher ROI and a competitive advantage in the market.
Finding the orders to grow your business
Marketing & Branding for Retail & Ecommerce
ShirtCo’s evolution from a local company to a national one included multiple logo variations and re-branding efforts which reinforced the company’s creative, friendly, and high-quality brand. As we waited for our SEO strategy to take hold, we leveraged paid social media advertising, utilizing client-modified media to create highly engaging and targeted campaigns. The social media advertising helped establish their brand identity across different markets and different client bases.
We also implemented custom lead reporting so ShirtCo could optimize their conversion rate and invest in the marketing and SEO channels that brought them the best ROI.
Mobile & Desktop focused, with equal importance
Web Design Made Specifically for Retail & Ecommerce
ShirtCo needed a website that showed off the quality of their work alongside the breadth of their services, in a way that made those services easy to find and navigate through for potential customers. Clear calls to action that guide visitors towards requesting quotes, exploring product options, or engaging with other services. High-quality images are placed alongside informative, engaging content (written entirely by Hexxen’s professional copywriting team) that both ranks well and converts users.
Dominating the competition
Local & National SEO
for Retail & Ecommerce
When we first started with Shirt.Co, our content marketing involved a robust geo targeting and local SEO campaign that dramatically increased their online visibility in St. Louis and St. Peters, Missouri. The local leads gave Shirt.Co the revenue needed to begin a national campaign, which more than doubled their revenue and allowed Shirt.Co to offer more services and engage in ambitious software development projects that will further enhance the business’s offerings.
Growing revenue through dynamic service offerings
Web & Software Development
for Retail, Custom Apparel, & Promotional Products
All of Hexxen’s web development services include fast, secure, and reliable websites along with rigorous testing and website maintenance. For Shirt.Co, we also developed custom form creations to guide visitors down the marketing funnel, generate more promising leads, and streamline bulk ordering. We also developed a widget detailing the time to ship in different areas of the country. We also developed a Woocommerce site for Shirt.Co’s fun side project of selling humorous, farming-based shirts, and used API integration to simplify and speed up payments.
We’re currently partnering with Shirt.Co on a large-scale software development project that would allow AI to help customers create their own artwork, set up their own online store, and select the apparel and products they would like to sell.
