Treebute's Marketing, SEO, & Web Design Case Study
Treebute is an innovative ecommerce platform dedicated to planting memories, offering a unique way to honor special moments and loved ones through the planting of trees. Unique businesses often have unique marketing, web design, and web development requirements. When Treebute approached Hexxen, they envisioned an ecommerce solution that facilitated a personalized, crowd-funded tree planting experience, distinct from mainstream platforms like GoFundMe. The challenge was to create a system that was both intuitive and reflective of Treebute’s heartfelt mission.
Purposeful designs
Web Design Specifically for Ecommerce
Treebute's vision was clear: a design that mirrors the growth and vitality of trees themselves. Our task in web design was to create an interface that resonated with the company's unique ethos. We employed a light design touch that evoked the natural beauty and serenity of trees. The color palette drew from the lush greens of foliage, establishing an online presence that's both inviting and calming. The typography and layout were chosen to reflect simplicity, stability, and growth. Through thoughtful choices in imagery and a careful balancing of elements, we created a space that honors the gravity of Treebute’s mission while celebrating the life and rejuvenation that each tree represents.
Customized ecommerce solutions
Web Development for Ecommerce Platforms
We created a robust, customized ecommerce platform tailored to Treebute's unique requirements. Treebute needed a system that allowed users to contribute to crowd-funded tree plantings without the impersonality often found on larger fundraising sites. Our development team also engineered a filtering system from the ground up, allowing for a customizable and intuitive selection process. Site visitors can choose their ideal tree based on specific criteria like type, size, price, and blooming season, all designed to facilitate an effortless user journey from homepage to selection to checkout.
Behind the scenes, we ensured that the ecommerce functionality was seamless, secure, and scalable. The light design carried through to the development, maintaining the site's speed and responsiveness across all devices. The result is a streamlined, user-friendly experience that allows Treebute's customers to focus on the meaning behind their purchase.
