Website CMS Migration Services - Application Migration Company

Website CMS Migration Services – Application Migration Company

A CMS migration is typically motivated by the desire for enhanced functionality, improved user experience, and more robust security features. It’s not merely copying and pasting content–it’s a systematic transfer and/or upgrade of all website elements—design, content, databases, plugins, and more—to a new or more efficient platform. This transition ensures the integrity of your digital assets while paving the way for modern capabilities and growth opportunities.

Key facets of our CMS migration include:

• Content integrity: Safeguarding every piece of content, be it text, images, or multimedia, ensuring nothing goes missing.
• SEO preservation: Maintaining the hard-earned SEO rankings and ensuring all redirects are flawlessly in place.
• Data security: Ensuring that sensitive data remains uncompromised during the migration process.
• Functionality retention: Guaranteeing that all features and plugins remain intact and functional post-migration.

Our team has specialists in SEO, graphic design, and analytics. Everything we publish adds value to your organization. Whether you’re a law firm, a manufacturer, or drop-ship personal care goods, we’re here to support your brand.

Why Choose Hexxen for Your Website CMS Migration?

Below are a few reasons we stand out:

• Expertise: With more than 20 years in web design and development, we’ve refined our migration process to be efficient, accurate, and hassle-free.
• Custom solutions: Every business is unique. We understand this and tailor our migration strategies to align with your specific needs and aspirations.
• Post-migration support: Our relationship doesn’t end once the migration is complete. We offer continued support, ensuring everything runs perfectly and addressing any issues promptly. We also offer full-service marketing and development services for businesses that want all their online needs with one company.
• Integrity and trust: Your website’s data and functionalities are crucial. We prioritize the integrity and safety of every bit of your digital asset throughout the migration process.

CMS Platforms Hexxen Can Migrate

CMS, Application, & Website Migration Pitfalls

We understand the complexities and risks associated with website migrations, and how modern, growing businesses can’t afford any downtime. Our expertise helps you navigate and these avoid common pitfalls to ensure a smooth transition:

• Loss of Search Engine Visibility: Migration can lead to a drop in search engine rankings if not properly managed. We ensure SEO best practices are followed, including proper URL redirection and metadata transfer. Is your old site wasn’t ranking as well as you liked, our SEO updates when we migrate the site lead to increased visibility.
• Ranking and Traffic Fluctuations: Changes in site structure and content can impact your SEO. Our team implements strategies to maintain and improve your rankings and traffic during and after the migration.
• Technical Hurdles: Incompatibilities between old and new CMS platforms can cause functionality issues. We conduct thorough compatibility checks and testing to prevent technical disruptions.
• Content and Data Loss: Migration involves transferring large amounts of data, which can lead to data loss if not handled correctly. We ensure all content, media, and user data are accurately migrated.
• User Experience Disruption: Changes in site design or navigation can confuse users. We focus on maintaining a consistent user experience –or improving your existing one– by preserving or improving design elements and navigation structure.
• Algorithm Updates: Ignoring search engine algorithm updates can affect your site’s performance. We stay up-to-date with the latest SEO trends and algorithm changes to keep your site optimized.
• Site Downtime: Extended downtime can negatively impact user trust and SEO. Our team plans and executes migrations with minimal downtime, ensuring your site remains accessible.
• Security Vulnerabilities: New CMS platforms may have different security requirements. We implement robust security measures to protect your site during and after migration.
• Redirect Issues: Improperly configured redirects can lead to 404 errors and loss of link equity. We meticulously plan and implement URL redirects to maintain link integrity and user experience.
• Analytics and Tracking Discrepancies: Failing to update analytics and tracking codes can result in data loss, and uncertainty about how the ROI you’re getting from your marketing efforts. We ensure all tracking codes are correctly implemented on the new CMS.
• Integration Challenges: Migrating integrated services like CRMs and ecommerce platforms can be complex. Our team ensures seamless integration with third-party services during the migration process.
• Inadequate Testing: Insufficient testing can result in undetected issues post-launch. We perform extensive testing in a staging environment to identify and resolve potential problems before going live.

Choosing the Right CMS for Your Migration

Hexxen’s migration process ensures a seamless and efficient transition through meticulous planning and execution. Our process is divided into three main phases:

1. Pre-launch/Redesign:

• Initial Assessment: We begin with a thorough analysis of your current CMS, identifying potential challenges and opportunities for improvement.
• Planning and Strategy: Our team develops a detailed migration strategy, including timelines, resource allocation, and risk management plans. This phase involves setting up a staging environment to test all changes before they go live.
• Website Redesign: If needed, we incorporate a comprehensive redesign of your website, enhancing its look and feel to align with your new brand identity or improved user experience goals.
• SEO Preparation: We audit your current SEO setup and develop a plan to preserve and enhance your rankings. This includes mapping URLs, ensuring proper redirects, and preparing metadata for transfer.
• Content Review and Backup: All content is reviewed, backed up, and prepared for migration to ensure no data loss during the transition.
• Performance Benchmarking: We benchmark current site performance, including traffic, rankings, and site speed, to compare post-migration results.

2. Launch:

• Execution of Migration: The migration is carried out with minimal disruption to your live site. This includes transferring content, themes, modules, and configurations to the new CMS.
• Technical Optimization: Our team optimizes the new CMS for performance, security, and SEO. This includes setting up caching, optimizing database queries, and ensuring mobile responsiveness.
• SEO Implementation: We implement the planned SEO strategies, including setting up 301 redirects, updating sitemaps, and ensuring all on-page SEO elements are either intact or improved.
• Testing and Validation: Extensive testing is conducted to validate that all functionalities work as intended, including forms, links, and integrations.

3. Post-launch:

• Monitoring and Testing: After the migration, we closely monitor the site for any issues and perform thorough testing to ensure everything is functioning as expected. This includes checking for broken links, verifying redirects, and ensuring content integrity.
• Performance Optimization: We continue to optimize the site for speed and performance, addressing any issues that arise from the live environment.
• SEO Audits and Adjustments: We conduct post-migration SEO audits to ensure that your rankings are preserved or improved. This involves analyzing traffic patterns, search rankings, and making necessary adjustments.
• User Training and Documentation: Our team provides training and documentation to your staff, ensuring they are comfortable with the new CMS and can manage it effectively.
• Continuous Support: Hexxen offers ongoing support to address any issues and ensure your CMS continues to perform optimally. We provide regular updates, security patches, and performance enhancements as needed.

Who Needs Application & Website CMS Migration?

Here’s a look at who might need a CMS migration and why:

Businesses undergoing rebranding or redesign: Companies that are rebranding may opt for a CMS migration if their current platform doesn’t support the new design or features they want, or if they want their entire online presence to have a fresh look.

Businesses scaling up: Companies that have outgrown their current CMS often require more sophisticated features, scalability, and customization. A migration allows them to match their website and content to their business growth.

Outdated CMS: If a CMS is outdated and no longer receiving updates or support from the developers, it could be vulnerable to security threats.

Need for better user experience: Some businesses might find that their current CMS is not user-friendly, both for the website visitors and the content managers. They might opt for a migration to a CMS known for a more intuitive user experience.

Technological advancements: The advent of new web technologies might render an existing CMS less effective.

Enhanced functionalities: A business might want to integrate advanced functionalities like ecommerce, AI-driven content recommendations, or multilingual capabilities. If the current CMS doesn’t support these, migration might be the solution.

Search engine optimization (SEO) needs: If a CMS is not SEO-friendly, it could affect a website’s search rankings. Businesses who need to show up in search engines might migrate to a platform that delivers better ROI.

Integration with other business systems: If a business uses certain tools or software that don’t integrate well with their current CMS, they might migrate to a platform that offers better and future-proof integration technologies.

Performance issues: Slow-loading websites can deter visitors (and search engines). If performance issues arise due to the limitations of a CMS, it’s time for a migration.

Mobile responsiveness: Mobile design is first for a reason. If a particular CMS doesn’t support mobile or does it inadequately, a new CMS may be needed to ensure visitors aren’t deterred by poor functionality.

Compliance and security needs: Certain industries have specific compliance requirements. If a CMS can’t meet those, a business in that industry might have to consider migration.

Contact Hexxen To Learn More About CMS Migration

Our end goal is always to add value to your business and get you the highest ROI possible. With Hexxen, our migration services don’t just move your content; we build momentum you need for higher revenue and growth.

Reach us at (314) 499-8253 to talk more about migrating CMSs and making sure you have the right infrastructure in place to succeed.

Hire Us