Frisco, TX Legal Marketing Agency That Actually Delivers Signed Clients
Legal marketing agencies grow Frisco, TX law firms by connecting them with the right prospects and turning traffic into signed clients. These agencies use SEO, Google Ads, content marketing, and local search optimization to deliver high-value leads.
Let’s be honest: most Frisco, TX legal marketing agencies aren’t focused on your bottom line. Some brag about traffic, but can’t show you signed clients. Many send over cryptic reports with no real insight. Worse, some lock you into proprietary platforms and tools you don’t own. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Clear reports that break down every dollar spent
- Regular strategy calls to optimize performance and answer questions
- Targeted strategies built specifically for your Frisco, TX legal market
- All deliverables are yours to keep — no vendor lock-in, ever
- Stay because it’s working, not because you’re stuck in a contract
Let's talk business. Call (314) 499-8253 to learn more about what we can do for your Frisco, TX law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Every month, law firms invest big in digital marketing — but most don’t know what they’re getting back. Is your entire budget going to ads with no return? What about your social media presence — is it even part of the strategy? Some legal marketing companies send you jargon-filled reports, overcharge for fluff, and keep your site on their platform. Your marketing dollars should work like an investment — not a black hole. We give you monthly strategy calls, transparent reports, and a full action plan — no guesswork. If a channel isn’t producing, we pivot — no wasted time.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Agencies love bragging about impressions and clicks — but you can’t pay your staff with traffic. The real metric is how many people pick up the phone and become clients. We make sure you can follow every lead from click to consult. From Google Ads to SEO to your contact form and intake system, we look at the most important numbers and map what’s driving real results. Each report shows you which channels are producing real cases. If it doesn’t help your bottom line, we change it. If it does, we double down. This is about winning cases, not popularity contests.
Law Isn’t Just Another Industry
A typical Frisco, TX marketing firm doesn’t understand the risks law firms face
Legal marketing isn’t like ecommerce, SaaS, or fitness coaching. You’re dealing with emotional cases, urgent timelines, and intense competition in Frisco, TX. Hiring a generalist agency with no legal wins is a recipe for disappointment. Our results speak for themselves — we bring in real signed cases, not empty traffic. We create content that builds trust, ranks on Google, and drives new business. We target high-intent clients in your market at all stages of the marketing funnel, and avoid tactics that look spammy to both clients and Google.
One Team. Every Service. All Aligned.
If Your Branding, Web, and Marketing Aren’t Aligned, You’re Losing Clients Before They Even Call.
You can have great marketing — but if your brand is outdated or your dev response is slow, it won’t matter. SEO is just the beginning. We support Frisco, TX law firms with branding, custom websites, development, paid campaigns, and more — all built to work together. Your messaging, visual identity, website, and off-site presence all work together — under one roof, with one accountable partner. You’ll never hear “that’s not our department.” Everything is handled by one team. Why manage six contracts when one team can do it better? We manage everything from branding to conversions.
Your Legal Marketing Partner
Why Partner With Hexxen as Your Frisco, TX Legal Marketing Team? Because real partnerships drive real results.
Our goal is to be a trusted extension of your Frisco, TX firm — not just another line item on your budget. Our team formed Hexxen after seeing too many law firms stuck in bad marketing deals. You’ll never be handed a templated plan, and we’ll never gatekeep your assets or budget. You’ll get full transparency, open communication, and real accountability from day one. We succeed when you do. That’s the deal.
Done wasting budget on legal marketing firms in Frisco, TX that can’t prove results? Let’s fix that. Contact Hexxen at (314) 499-8253 to start growing your Frisco, TX law firm today.
Free Consultation
Check out what went into a recent behind-the-scenes collaboration with Combs Waterkotte. This short-form video reel is just one example of how Hexxen helps law firms bring their brand to life through multi-channel optimization, from your website, social channels, and even AI search platforms.
How Does a Frisco, TX Legal Marketing Agency Help Law Firms Grow?
A legal marketing agency helps Frisco, TX law firms attract new clients by increasing online visibility. They combine visibility, strong branding, and user experience to help your firm earn more business.
That means combining services like:
- Search engine optimization (SEO): Get your Frisco, TX firm on page one for the terms people actually search
- Google Ads & Local Services Ads (LSAs): Show up instantly and only pay for real leads
- Website design: Create a professional digital presence that turns visitors into clients
- Content marketing: Build authority and answer client questions before they even pick up the phone
- Google Maps & local SEO: Stand out in local searches where high-value cases begin
- Reputation management: Boost your online ratings while protecting your brand’s credibility
- Call & form tracking: Know which channels drive leads — and which don’t
In short: The right Frisco, TX agency drives qualified leads — and shows you exactly how.
Is it better for your law firm to hire an in-house marketer or outsource to a legal marketing agency? Hexxen CEO David Kley shares insights on the advantages and tradeoffs of both — and explains why agencies often deliver faster results and more ROI.
What Does a Legal Marketing Specialist Do for a Frisco, TX Law Firm?
In Frisco, TX, a legal marketing specialist helps law firms grow by planning and executing ROI-focused campaigns that follow bar compliance rules.
They’re not just here to run ads or write blogs — they’re your Frisco, TX firm’s strategic partner, ensuring every dollar you spend drives results.
Here’s what a Frisco, TX legal marketing specialist typically handles:
- Keyword research: Finding the phrases real people in Frisco, TX are using to search for legal help
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Crafting pages and blogs that rank and resonate
- Ad management: Managing paid campaigns that drive leads — not just clicks
- Reputation oversight: Building trust through strategic review generation and management
- Intake alignment: Connecting marketing with your CRM, call tracking, and booked consults
- Performance reporting: Delivering reports you can actually understand and use to make decisions
In the end, a great legal marketing specialist drives predictable growth and client acquisition.
How Will I Know If My Legal Marketing’s Working in Frisco, TX?
You’ll know your marketing is working when you can tie it directly to signed clients. A good Frisco, TX legal marketing agency tracks calls, forms, consults, and conversions, and gives you reports you actually understand.
If your Frisco, TX legal marketing agency only talks about impressions and rankings, they’re not telling you the full story. Real growth means signed clients, and that means tracking performance from the first click all the way to the intake form and beyond.
Here’s what you’ll see when you work with Hexxen:
- The volume of phone calls and form submissions came in each month
- What strategy elements — SEO, PPC, LSAs — brought them in
- How many inquiries turned into booked consults
- Exactly which clients came from which channel
- What’s driving ROI — and what needs adjustment
- What competitors are doing that we need to do too
If you’re not sure whether your marketing is generating revenue, it’s time for clarity.
What Should I Look for in a Frisco, TX Legal Marketing Agency?
A good legal marketing agency in Frisco, TX has worked with law firms extensively in the past, shows clear results, provides transparent reporting, and never locks you into long contracts and platforms you don’t own.
The agency should be aligned with your practice’s growth goals, client intake process, and what actually drives new business in Frisco, TX.
A bad agency relationship in Frisco, TX doesn’t just hurt your ROI — it can slow your firm’s entire trajectory.
Good legal marketing partners listen first, build second, and back every promise with hard data.
Ask these questions before you sign anything:
- Who owns my site and materials — me or the agency?
- How often will I get updates, and are they actually readable?
- What KPIs do you use to measure success?
- Can you show experience with other firms like mine?
- Will you connect me with actual law firms you’ve helped?
- Do you have a roadmap for improving leads and search rankings?
- Are your tools open and portable, or locked behind your platform?
- How do you ensure content is legally accurate and ethically compliant?
- If we stop working together, do I keep everything?
- How soon do most clients see results, and what’s realistic?
Most importantly, can they show actual wins for firms like yours?
You should never be locked in — your agency should prove their worth with results, not contracts.
What Should You Expect From a Legal Marketing Agency in Frisco, TX?
A legal marketing agency in Frisco, TX should offer services that directly support lead generation and client acquisition — not just visibility.
That includes SEO, Google Ads, local optimization, content creation, website design, review management, and CRM or intake integration.
If an agency only does “rankings” or promises results without a real service stack behind it, they’re selling you short.
From search to signature, your Frisco, TX law firm deserves comprehensive marketing support.
At a minimum, a good legal marketing agency should offer:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Boosts visibility on Google when prospects search for the services you provide. |
| Google Ads & LSAs | Gets you in front of high-intent leads immediately — pay only for results. |
| Local SEO & Map Optimization | Improves your visibility in the Google 3-Pack, where many potential clients go first. |
| Website Design | Turns website visitors into signed clients through strong UX and CTAs. |
| Content Creation | Supports rankings and client confidence by answering key legal questions. |
| Review & Reputation Management | Strengthens social proof and helps you stand out in a competitive market. |
| Lead Tracking & CRM Integration | Lets you track leads from click to consult to client. |
What Should You Expect in the First 90 Days With a Frisco, TX Legal Marketing Agency?
In the first 90 days, we'll audit your assets, build a strategy, fix key issues, and launch your first round of lead-generating campaigns — all while setting up full reporting and intake tracking.
Month one to three are critical. If your agency is still brainstorming and hasn’t delivered, that’s a bad sign.
This is how Hexxen structures your first 90 days of growth:
- Week 1–2: Full audit (SEO, ads, local, intake), onboarding call, asset access
- Week 2–4: Technical site fixes, keyword & content roadmap, Google Ads setup
- Month 2: Begin publishing content, launch LSAs, and optimize your Google Business Profile
- Month 3: Performance reviews, campaign adjustments, call tracking analysis
In Summary: By Month 3, your marketing is working — and you know what’s driving the results.
Top Mistakes Law Firms in Frisco, TX Make When Choosing a Marketing Agency
The biggest mistake Frisco, TX law firms make is hiring a generic agency that doesn’t understand legal — or signing away control without clear deliverables, ownership, or reporting.
Even smart attorneys get burned by bad marketing deals. Many firms come to us after wasting 6–12 months with the wrong agency. Learn from their experience.
Mistakes to avoid:
- Hiring based solely on cost — cheap usually comes at the expense of results
- Failing to confirm ownership of your website — many agencies retain control to keep you stuck
- Falling for “guaranteed rankings” — there’s no such thing in SEO
- Choosing an agency that doesn’t focus on law — the rules and audience are unique
- Skipping intake tracking — traffic means nothing if you can't measure signed cases
Key Takeaway: Great agencies make everything transparent and give you control from day one.
See How Hexxen Has Helped Law Firms Grow
For law firms in Frisco, TX looking to grow their visibility and sign more clients, Hexxen has proven to be a trusted, effective marketing partner.
We blend legal marketing expertise with performance-driven strategy to deliver clear, trackable results.
Below are a few law firms that partnered with Hexxen and saw real growth in leads, revenue, and case quality.
Combs Waterkotte – Criminal Defense Firm
Combs and Waterkotte weren’t getting clear results from past vendors — and wanted a partner that delivered in-house, with full transparency.
They asked Hexxen to rebrand their firm, upgrade their site, and expand their reach statewide.
- Full Rebrand & Web Makeover: We launched a bold new visual identity with deep blues and charcoals, plus a mobile-first, conversion-focused website and fully branded intake experience.
- Targeted SEO: Fine-tuned on-page and local SEO for high-value defense keywords, achieving statewide visibility in Google.
- Original Content Strategy: Created custom-written practice area content, blogs, and FAQs to boost rankings and inform prospective clients.
- Local Multimedia: Enhanced the brand with custom media assets like office footage, attorney portraits, and client review videos.
- Advanced Intake System: Built mobile-friendly forms, document upload features, custom plugins, and phone routing to manage and track leads efficiently.
- AI Search Optimization: Built every page with AI-visibility in mind — resulting in high placement in Google's Search Generative Experience (SGE).
- Podcast & Longform Media: Helped the firm scale thought leadership through consistent longform content across podcasting, ebooks, and short-form video.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law came to Hexxen after lackluster results from their previous agency. They needed bold creative direction, a high-performing website, and a results-driven lead generation strategy to dominate a crowded personal injury market.
- Branding & Website Redesign: Introduced a striking color scheme and redesigned their website to be fast, user-friendly, and focused on PI conversion.
- Local & Statewide SEO: Secured high-ranking positions in key Missouri and Illinois markets through targeted local and statewide SEO.
- Content & Link Authority: Used city-focused content and strategic backlinking to boost long-term rankings and trust signals.
- Media and Social: Executed a multi-channel strategy combining video content, visual media, and PPC for lead generation.
- Analytics & Attribution: Installed tracking to identify which channels (organic, paid, social) drove the most ROI — informing continued growth strategy.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Gary Burger talks candidly about what it’s like to work with Hexxen. In this video testimonial, Gary shares how partnering with a legal marketing agency helped his firm boost visibility, generate more qualified leads, and finally get clear answers about what their marketing was really doing.
Want to Finally See Results From Your Legal Marketing in Frisco, TX?
Tired of Guesswork? Let’s Talk Real Growth.
When you’re paying a Frisco, TX agency that can’t prove results, that’s a red flag.
At Hexxen, we create legal marketing systems that turn online visibility into actual signed cases.
We make it easy to see what’s working — and what’s next.
You get full ownership of your site, data, and outcomes — no strings attached.
If your Frisco, TX firm wants more signed clients — not just traffic — we’re the team to talk to.
Call us at (314) 499-8253 or use our online contact to tell us more about how we can help you.
Hire UsFrequently Asked Questions About Frisco, TX Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
2025 Legal Marketing by the Numbers
- 526% — Law firm SEO delivers a 3-year ROI of 526% on average
- $36 — Average return for every $1 spent on email marketing
- 89% — 89% of law firms have an active social media presence
- 93% — AI adoption has reached 93% among mid-sized firms
- 12–15% — Digital intake boosts lead conversion rates by 12–15%
- 28% — 28% of legal business originates online
- 66% — Of under-30 clients expect firms to have an active online presence
- 74% — 74% of people begin their legal search on Google
Legal Marketing Trends in 2025
Digital marketing, AI integration, and SEO content are driving law firm growth in 2025.
At the same time, client expectations have evolved — transparency, tech-savvy service, and online convenience are no longer nice-to-haves. They're the new standard.
Compared to five years ago, today's legal marketing landscape is unrecognizable — especially for growing firms.
Here’s what’s driving growth (and filtering out the competition):
1. SEO + Content Still Dominate
- 79% of law firms rank SEO as their most effective marketing tactic
- 81% list content marketing as their largest investment
- Publishing FAQs, blog posts, and guides helps law firms rank and convert
- SEO delivers a potential 526% ROI over a 3-year span
- Roughly 69% of traffic to legal websites comes from organic search
2. PPC + LSAs for Fast Visibility
- Clicks for competitive legal terms now range from $80 to $300
- Smart firms use PPC tactically — for launches, webinars, or local domination
- Local Services Ads (LSAs) produce ROI when integrated with tight intake tracking
- Many firms spend $9k–$10k/month on ads targeting high-intent terms
3. Social Media is Non-Negotiable
- 89% of firms are active on social — especially LinkedIn
- 84% report generating leads via social posts or engagement
- Being active online is a must for impressing Gen Z and younger millennials
- Professional buyers review LinkedIn content and credibility before contacting firms
4. The Quiet Power of Video, Webinars & Email
- Attorneys hosting Q&As and webinars are generating warm leads affordably
- Email marketing drives $36 in ROI for every $1 spent
- Firms use drip campaigns for nurturing leads and cross-selling services
- Videos are particularly effective at establishing authority during the intake funnel
5. Tech-Enabled Intake Boosts Conversions
- Tools like chatbots, self-scheduling, and e-signature boost conversion rates by 12–15%
- Firms using CRMs + intake automation see 20% more revenue on average
- With 1 in 4 firms skipping lead tracking entirely, there's massive room for growth
6. Martech & AI Are Now Core to Growth
- AI adoption has reached 93% among mid-sized law firms — and growing
- Big firms are at the forefront of using AI for content, analytics, and strategic insights
- Use cases range from crafting pitch decks to surfacing new SEO opportunities
- Marketing departments now guide firm-wide tech strategy in many firms
7. Client Expectations Have Changed — Permanently
- Over 50% of clients prefer fixed fees or transparent pricing
- Social media is a major influence for 66% of legal clients under 30
- Fast replies and digital access lead to more conversions — especially online
- Reviews, responsiveness, and perceived tech-savviness = competitive edge
Ready to grow? Call (314) 499-8253 or reach out online to see how we help law firms thrive.
