Trusted Lansing, MI Legal Marketing Agency That Actually Delivers Signed Clients
Legal marketing agencies grow Lansing, MI law firms by connecting them with the right prospects and turning traffic into signed clients. These agencies use SEO, Google Ads, content marketing, and local search optimization to deliver high-value leads.
But not all Lansing, MI legal marketing agencies are built the same. Some are proud of the clicks they get, but don't offer many conversion. You might get reports — but not the context or clarity behind them. Worse, some lock you into proprietary platforms and tools you don’t own. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Know exactly how your Lansing, MI marketing budget is being used
- Regular strategy calls to optimize performance and answer questions
- Targeted strategies built specifically for your Lansing, MI legal market
- You own your website, content, and accounts — no gatekeeping
- Stay because it’s working, not because you’re stuck in a contract
Want to see what real marketing looks like? Call (314) 499-8253 to learn more about what we can do for your Lansing, MI law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Too many law firms spend thousands each month on digital marketing — but have no idea what they're actually getting. Is your entire budget going to ads with no return? Are they ignoring your social media presence? Many law firm SEO companies bury you in vague reports, charge for bloated “packages,” and lock your site behind tech you don’t control. We understand that your budget is actually an investment. Every month, you’ll see the plan, the numbers, and the reasoning — nothing hidden. If it's not working, we'll find something that does.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Clicks and impressions sound nice, but they don’t pay your staff. The real metric is how many people pick up the phone and become clients. You’ll have visibility into every part of the intake journey. Whether it’s SEO, PPC, or your forms and phone calls — we trace exactly where your leads come from. Every report we send connects the dots between your marketing and your signed clients. If it’s not driving revenue, we replace it fast. If it does, we double down. Our strategy is grounded in data — not vanity metrics.
Law Isn’t Just Another Industry
Most Lansing, MI legal marketing agencies don’t get what’s really at stake
You can’t treat legal marketing like a consumer product. It doesn’t work that way. Earning trust fast is key, especially with so many firms in Lansing, MI trying to rank and convert. Hiring a generalist agency with no legal wins is a recipe for disappointment. Our results speak for themselves — we bring in real signed cases, not empty traffic. We write informative, legally accurate, and empathetic content that gets people to pick up the phone. No keyword stuffing, no sketchy backlinks — just high-performing campaigns aimed at real prospective clients.
One Team. Every Service. All Aligned.
When your digital presence isn’t aligned, you’re turning away potential clients before they convert.
Marketing breaks down fast when your site lags, your forms don’t work, or your brand sends the wrong signals. SEO is just the beginning. We support Lansing, MI law firms with branding, custom websites, development, paid campaigns, and more — all built to work together. Your messaging, visual identity, website, and off-site presence all work together — under one roof, with one accountable partner. Stop chasing multiple vendors. We handle it all — fast, clean, and in sync. With Hexxen, you get one unified team that knows how to align your website, brand, and marketing to drive real results.
Your Legal Marketing Partner
What Makes Hexxen the Right Legal Marketing Partner in Lansing, MI? Because real partnerships drive real results.
We want our Lansing, MI clients to see us as growth partners, not just vendors. Hexxen was built by marketers who were tired of watching law firms get taken advantage of. Your strategy will be unique — and your assets always remain in your control. We collaborate. We give you the means to hold us accountable. We answer when you call. If you don’t win, we don’t either.
Sick of throwing money at Lansing, MI legal marketing agencies that don’t deliver? Call Hexxen at (314) 499-8253 to get the growth your Lansing, MI law firm deserves.
Free Consultation
Take a look inside one of our standout client projects for Combs Waterkotte. It’s a great example of how Hexxen turns law firm branding into a high-impact digital presence across web, video, social media, and even AI-driven platforms.
How Does a Lansing, MI Legal Marketing Agency Help Law Firms Grow?
Legal marketing agencies in Lansing, MI specialize in boosting your online visibility to attract and convert new clients. A good legal marketing agency brings in qualified traffic, grows your brand, positions your firm as trustworthy, and makes it easy for prospects to reach out and hire you.
This involves a strategic mix of services, including:
- Search engine optimization (SEO): Get your Lansing, MI firm on page one for the terms people actually search
- Google Ads & Local Services Ads (LSAs): Show up instantly and only pay for real leads
- Website design: Create a professional digital presence that turns visitors into clients
- Content marketing: Earn trust through valuable, SEO-rich content that ranks and educates
- Google Maps & local SEO: Stand out in local searches where high-value cases begin
- Reputation management: Boost your online ratings while protecting your brand’s credibility
- Call & form tracking: See exactly which efforts are bringing in cases
In short: The right Lansing, MI agency drives qualified leads — and shows you exactly how.
Should your law firm hire an in-house marketing person or work with a legal marketing agency? Hexxen CEO David Kley shares insights on the advantages and tradeoffs of both — and explains why agencies often deliver faster results and more ROI.
What Does a Legal Marketing Specialist Do for a Lansing, MI Law Firm?
A legal marketing specialist in Lansing, MI manages the strategy and execution of digital campaigns that bring law firms new clients — while staying compliant with ethics rules and focused on ROI.
Your specialist isn’t just “doing SEO” or “running ads.” They’re your Lansing, MI law firm’s growth partner — someone who understands what matters and makes sure every marketing dollar moves the needle.
Their responsibilities often cover:
- Keyword research: Targeting what real potential clients are searching
- Local SEO optimization: Getting you found on Google Maps and local results
- Content strategy: Building trust and SEO value with well-written, optimized legal content
- Ad management: Optimizing your Google Ads, Local Services Ads, and remarketing for ROI
- Reputation oversight: Building trust through strategic review generation and management
- Intake alignment: Connecting marketing with your CRM, call tracking, and booked consults
- Performance reporting: Turning data into insights you can act on
They help you cut through the noise and build a system that turns traffic into cases.
How Will I Know If My Legal Marketing’s Working in Lansing, MI?
You can tell your marketing is effective when it leads to real consultations and retained clients. A good Lansing, MI legal marketing agency tracks calls, forms, consults, and conversions, and gives you reports you actually understand.
If your Lansing, MI legal marketing agency only talks about impressions and rankings, they’re not telling you the full story. Growth is about more than visibility — it’s about measuring what leads to real business.
Here’s what you’ll see when you work with Hexxen:
- How many calls and form fills came in each month
- What strategy elements — SEO, PPC, LSAs — brought them in
- How many inquiries turned into booked consults
- Which signed cases came from which channel
- What’s working — and what’s not — and what needs adjustment
- What rival firms in Lansing, MI are trying that we need to do too
If you’re not sure whether your marketing is generating revenue, it’s time for clarity.
How to Choose the Right Lansing, MI Legal Marketing Partner
A good legal marketing agency in Lansing, MI has worked with law firms extensively in the past, shows clear results, provides transparent reporting, and never locks you into long contracts and platforms you don’t own.
Everything — from strategy to execution — should be designed around your signed-case goals, practice area, and growth targets.
A bad agency relationship in Lansing, MI doesn’t just hurt your ROI — it can slow your firm’s entire trajectory.
Good legal marketing partners listen first, build second, and back every promise with hard data.
Before signing a contract, ask your Lansing, MI agency these key questions:
- Who owns my site and materials — me or the agency?
- Do you send plain-language reports showing what’s working?
- What KPIs do you use to measure success?
- Have you worked with firms in my field and city?
- Can I talk to other attorneys who’ve worked with you?
- How will you boost my visibility and client flow?
- Are your tools open and portable, or locked behind your platform?
- Do you have safeguards to protect me from ethics violations?
- If we stop working together, do I keep everything?
- How quickly can I expect to see meaningful results, and what does that timeline look like?
Do they have proven results and law firm case studies to share?
At Hexxen, we work to earn your trust every month — not hide behind long-term commitments.
What Should You Expect From a Legal Marketing Agency in Lansing, MI?
Your Lansing, MI legal marketing agency should provide services that lead to real consultations and signed cases — not just traffic.
This means delivering SEO, PPC, local search, compelling content, smart design, online reviews, and synced intake tools.
If an agency only does “rankings” or promises results without a real service stack behind it, they’re selling you short.
Any Lansing, MI law firm needs full-funnel support — from the first Google search to the moment a client signs on.
At a minimum, a good legal marketing agency should offer:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Puts your Lansing, MI law firm in front of people actively searching for attorneys. |
| Google Ads & LSAs | Gets you in front of high-intent leads immediately — pay only for results. |
| Local SEO & Map Optimization | Improves your visibility in the Google 3-Pack, where many potential clients go first. |
| Website Design | Converts traffic into actual calls and consult requests — not just visits. |
| Content Creation | Drives traffic and trust by providing valuable information tailored to your practice. |
| Review & Reputation Management | Strengthens social proof and helps you stand out in a competitive market. |
| Lead Tracking & CRM Integration | Ties marketing activity to real ROI so you can make smarter decisions. |
What Happens in the First 90 Days of Working With a Legal Marketing Agency in Lansing, MI?
Within the first 90 days, we’ll map your marketing landscape, fix what’s broken, and launch campaigns designed to bring in signed clients.
The first few months set the tone for your entire engagement. If your agency doesn’t have a process — or worse, is still “finding direction” in month three — that’s a red flag.
Here’s what the first 90 days look like at Hexxen:
- Week 1–2: Full audit (SEO, ads, local, intake), onboarding call, asset access
- Week 2–4: Address technical SEO, define target terms, and launch Google Ads
- Month 2: Begin publishing content, launch LSAs, and optimize your Google Business Profile
- Month 3: Analyze performance, review intake data, and optimize campaigns accordingly
In Summary: By Month 3, your marketing is working — and you know what’s driving the results.
Common Mistakes Lansing, MI Law Firms Make When Hiring a Marketing Agency
The biggest mistake Lansing, MI law firms make is hiring a generic agency that doesn’t understand legal — or signing away control without clear deliverables, ownership, or reporting.
Too many law firms spend a year with an ineffective agency before seeking help. You don’t have to repeat their mistake.
Mistakes to avoid:
- Choosing based on price alone — low-cost often means low effort
- Letting the agency own your site or content — this makes switching providers painful
- Falling for “guaranteed rankings” — there’s no such thing in SEO
- Choosing an agency that doesn’t focus on law — the rules and audience are unique
- Not tracking leads to signed clients — visibility doesn’t always equal ROI
Key Takeaway: A good agency will answer all your questions before you ask — and give you control over everything.
Real Results from Hexxen's Legal Marketing Clients
Lansing, MI law firms rely on Hexxen to improve their digital presence and generate real case volume.
Through strategy, creativity, and compliance, we help law firms in Lansing, MI see lasting marketing ROI.
Below are a few law firms that partnered with Hexxen and saw real growth in leads, revenue, and case quality.
How We Helped Combs Waterkotte Expand Statewide
Combs and Waterkotte weren’t getting clear results from past vendors — and wanted a partner that delivered in-house, with full transparency.
They partnered with Hexxen to overhaul their branding, revamp their digital presence, and go statewide.
- Full Rebrand & Web Makeover: Introduced a fresh color palette (blues and charcoals) with cohesive brand guides, coupled with a mobile-first, conversion-oriented website and custom intake forms.
- Targeted SEO: Focused on sex crimes, DUI, and federal SEO terms — landing top-three search positions across the state.
- Original Content Strategy: Handled all content production internally — ensuring SEO quality and clarity for client-facing messaging.
- Local Multimedia: Captured new branded visuals through professional photos and videos, helping showcase trust and authority.
- Advanced Intake System: Built mobile-friendly forms, document upload features, custom plugins, and phone routing to manage and track leads efficiently.
- AI Search Optimization: Combs Waterkotte pages perform extremely well in Google’s AI overviews, thanks to structured content and authoritative topical coverage.
- Podcast & Longform Media: Created branded multimedia content — including ebooks, firm-hosted podcast episodes, and video clips to fuel organic growth.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law partnered with Hexxen following stagnant growth and missed opportunities from their last agency. They were looking for a complete brand overhaul and a lead engine that could win in one of the most competitive legal verticals.
- Branding & Website Redesign: Introduced a striking color scheme and redesigned their website to be fast, user-friendly, and focused on PI conversion.
- Local & Statewide SEO: Achieved top-three rankings across St. Louis and expanded to markets in Missouri and Illinois like Joplin and Chicago.
- Content & Link Authority: Used city-focused content and strategic backlinking to boost long-term rankings and trust signals.
- Media and Social: Created multimedia campaigns across social platforms and ran performance-focused paid ads.
- Analytics & Attribution: Installed tracking to identify which channels (organic, paid, social) drove the most ROI — informing continued growth strategy.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Gary Burger talks candidly about what it’s like to work with Hexxen. In this video testimonial, Gary shares how partnering with a legal marketing agency helped his firm boost visibility, generate more qualified leads, and finally get clear answers about what their marketing was really doing.
Want to Finally See Results From Your Legal Marketing in Lansing, MI?
Tired of Guesswork? Let’s Talk Real Growth.
If your marketing partner can’t connect spend to signed clients, it’s time for a change.
Hexxen builds full-funnel growth engines designed for Lansing, MI law firms like yours.
You’ll know exactly what we’re doing, what it’s producing, and how to scale it.
You get full ownership of your site, data, and outcomes — no strings attached.
If your Lansing, MI firm wants more signed clients — not just traffic — we’re the team to talk to.
Call us at (314) 499-8253 or use our online contact to tell us more about how we can help you.
Hire UsFrequently Asked Questions About Lansing, MI Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
Legal Marketing ROI and Adoption Trends in 2025
- 526% — Law firm SEO delivers a 3-year ROI of 526% on average
- $36 — Email marketing yields $36 for every $1 spent
- 89% — 89% of law firms have an active social media presence
- 93% — Of mid-sized firms now using AI in some form
- 12–15% — Higher conversion rates with digital intake tools
- 28% — Share of all new business now coming from online channels
- 66% — 2 out of 3 young clients expect law firms to show up online
- 74% — 74% of people begin their legal search on Google
2025 Law Firm Marketing Trends to Know
Digital marketing, AI integration, and SEO content are driving law firm growth in 2025.
At the same time, client expectations have evolved — transparency, tech-savvy service, and online convenience are no longer nice-to-haves. They're the new standard.
Compared to five years ago, today's legal marketing landscape is unrecognizable — especially for growing firms.
Below are the trends separating top-performing firms from the rest.
1. SEO and Content Marketing Continue to Lead
- SEO remains the #1 performing channel for 79% of firms
- 81% of legal practices now pour the most budget into content strategies
- Blogging, FAQs, and thought leadership boost rankings and build trust
- Firms report as high as 526% ROI from long-term SEO investments
- Organic search delivers ~69% of total traffic to law firm websites
2. Paid Ads and LSAs Drive Immediate Leads
- $80–$300 per click is now standard for high-value legal keywords
- Strategic law firms deploy PPC during key launches or to own local markets
- LSAs work best when backed by an optimized intake process and conversion tools
- Aggressive ad budgets of $9–10k/month target top-converting legal queries
3. Social Media Matters More Than Ever
- 89% of firms are active on social — especially LinkedIn
- Social media posts and interactions drive leads for 84% of law firms
- Clients under 30 assume firms are active on social media — and judge accordingly
- Even B2B buyers use LinkedIn and thought leadership to evaluate firms
4. Video + Email Marketing = Massive ROI
- Live Q&As and webinars help attorneys attract warm, low-cost leads
- Email marketing drives $36 in ROI for every $1 spent
- Drip campaigns nurture cold leads into paying clients while promoting additional practice areas
- Videos are particularly effective at establishing authority during the intake funnel
5. Tech-Enabled Intake Boosts Conversions
- Conversion rates jump 12–15% when law firms add chatbots, online scheduling, and digital forms
- CRM and intake automation together produce 20% higher earnings for firms
- With 1 in 4 firms skipping lead tracking entirely, there's massive room for growth
6. Martech & AI Are Now Core to Growth
- 93% of mid-sized firms use AI in some form
- Larger firms lead in adoption of AI for content, reporting, and client analysis
- Use cases range from crafting pitch decks to surfacing new SEO opportunities
- In many firms, marketing is now driving the conversation around technology adoption
7. Modern Clients Are Tech-Savvy and Have Higher Standards
- Over 50% of clients prefer fixed fees or transparent pricing
- Two-thirds of younger clients consider your social media before hiring
- Fast replies and digital access lead to more conversions — especially online
- Reviews, responsiveness, and perceived tech-savviness = competitive edge
Call us at (314) 499-8253 or contact us online to get the cases you need for the growth you want.
