Website Design Company Lansing, MI - Custom Web Design & Development Services

Expert Lansing, MI Website Design Company

A professionally made website is the foundation of any successful Lansing, MI business aiming to grow their online visibility. With over 20 years of experience in design, development, and digital marketing, we’ve had the opportunity of working with mid-sized to large enterprises enhance their digital footprint. Our team is made up of friendly, skilled experts who focus on creating tailored web designs that not only are visually appealing but drive revenue and conversions.

We use our expertise to support your business goals. Whether you’re aiming to improve your brand image, optimize user experience, or launch an ecommerce platform, we have the knowledge to make it happen. Our goal is simple: to build websites that serve as a direct driver of revenue for your business.

Partner with us to kickstart your revenue growth with our innovative, growth-driven website design services for Lansing, MI businesses. Whether you’re just starting or looking to scale, we have the tools and expertise to help you succeed, we provide the design expertise to elevate your online presence.

Schedule a no-obligation consultation by calling (314) 499-8253. Our team is ready to help you start your digital transformation.

Why an Expert, Custom Website Design Company in Lansing, MI Matters

Your online presence is often the initial interaction prospective client have of the services you offer in Lansing, MI. A professionally designed website builds a web presence that represents your company well, captures user attention, and delivers results. Pre-made or ready-made designs lack the customization that companies need to represent themselves as well as they need to.

Custom web design goes beyond making your site look pretty (even if our designers enjoy that the most). A well-constructed website optimizes user experience by making it easy for visitors to locate the information they need, which results in higher conversions and customer satisfaction.

A Hexxen-crafted website boosts your search engine rankings, as search engines favor fast, mobile-optimized, well-structured, and SEO-optimized sites.

We prioritize making your website a direct driver of revenue. Whether you’re aiming to draw in potential leads, highlight what you offer, or simplify your web-based workflows, having a website that is both aesthetically engaging and well-structured will enable you to meet those goals.

Hexxen’s Lansing, MI Custom Website Design Services

We provide a wide range of tailored web design solutions, which we customize to the unique identity and needs of each Lansing, MI client. Here’s a overview of the core services we provide:

Responsive Web Design

With most online searches now originating from mobile platforms, responsive web design helps you connect with all of your intended users in Lansing, MI and surrounding areas.

Our responsive web design guarantees your site looks and functions perfectly across all devices—whether on a cell phone, iPad, or a desktop. This boosts usability and enhances your SEO visibility as search engines prioritize mobile-friendly sites.

• Uniform performance on any device
• Higher search engine rankings
• More mobile traffic leading to higher conversions

UX/UI Design

User experience and interface design helps retain users and helps them access key information (and conversion points) on your site more easily. We develop with your target audience in mind, focusing on easy-to-use site structure and a fluid design that improves user interaction.

Our user experience and interface design makes sure your site is simple to navigate and prompts users to interact, whether that’s buying a product, getting in touch, or completing a form.

• Easy-to-use navigation
• Enhanced user happiness and loyalty
• Increased user interaction and conversions

Ecommerce Website Design

If you’re operating an ecommerce business, our ecommerce design services will help you create a platform that drives sales. We emphasize designing protected, intuitive ecommerce sites that allow customers to shop at their leisure. From inventory control to checkout integrations, your ecommerce site will be designed for maximum results.

• Secure payment integration
• Streamlined product management
• Optimized for user experience and conversions

Mobile-First Design

As mobile internet access keeps increasing, mobile-first design is required for businesses looking to keep up with the times. Our mobile-focused design strategy guarantees that your website is developed mainly with smartphone users as a priority, which optimizes the user journey and improves search rankings. A quick-loading, mobile-optimized site will not just improve your search ranking on search engines, but also retain your mobile users' attention.

• Reduced load times for mobile users
• Enhanced mobile SEO visibility
• Better overall user experience

Application Design and Branding

In addition to web development, we integrate brand identity solutions and custom application to create a unified online presence for your business. From web applications to interactive features, we create with both functionality and brand identity in mind.

• Unified brand presence across all digital touchpoints
• Optimized functionality paired with intuitive applications
• Improved user trust and engagement

With our full suite of offerings for Lansing, MI businesses, we’re here to develop a website that satisfies your business goals but exceeds your expectations.

Agile Development Process for Website Design

Great websites are always evolving. That’s why we utilize an Agile development process that provides versatility, cooperation, and ongoing optimization. The Agile process ensures that your website isn’t a rigid tool but a dynamic platform that can respond to evolving business requirements, industry innovations, and visitor preferences.

What is Agile Development?

An Agile approach is an step-by-step process that emphasizes building your website in increments. This means that rather than waiting until the entire site is finished, we provide functional prototypes of your site in cycles, permitting feedback and adjustments throughout the process. This adaptability ensures that the final result aligns with your organizational targets.

Key benefits of Agile development:

• Continuous collaboration: Consistent feedback from your team makes certain the design aligns with your ideas.
• Flexibility and adaptability: The option to modify as needed makes sure the website remains aligned with your evolving needs.
• Accelerated time to market: By working in shorter cycles, we can deploy faster and adjust according to market responses.
• Lowered risks: Regular evaluation throughout the process enables us to discover and address potential issues before they escalate. Every phase of the development and design cycle is evaluated, refined, and tweaked as needed.

Why Hexxen is the Right Choice for Your Website Design in Lansing, MI

Choosing the right Lansing, MI website design company can be the difference between your next phase of growth or searching for a different partner six months or two years from now. We pride ourselves on being not just another design company—we’re your dedicated ally in building a website that drives growth and enhances your brand identity. Here’s why working with us is the smart move for your business:

Custom Solutions Tailored to Your Needs

No two Lansing, MI businesses are alike, neither should their websites be. We know that your business has individual targets, challenges, and audiences. That’s why we don’t believe in cookie-cutter designs. Every website we design is tailored to align with your business requirements, ensuring that it is visually appealing but aligns with your business objectives.

What sets our custom solutions apart:

• Tailored designs that capture your brand’s essence
• Functionality tailored to your target audience and business goals
• Adaptability for your business as it develops and expands

Over 20 Years of Experience

With two decades of hands-on experience in web design, development, digital marketing, and organic search strategies, we’ve experienced everything. We are experts in what succeeds, what falls short, and how to remain competitive in an ever-changing online landscape. Our expertise gives us the ability to anticipate challenges, streamline the design process, and create a high-performing site.

What our experience means for you:

• Reliable design methods honed over decades of experience
• Knowledge of the latest design trends and best practices
• A proven history of creating websites that drive business growth
• A site designed to support your marketing and SEO goals

Friendly, Expert Team

We are proud of being approachable, transparent, and do our best to make life as easy for you as possible. Every time you call, the phone will be answered by someone whose name you know. We believe that open communication and collaboration are the keys to building a productive, long-term partnership with your business.

What our team offers:

• Friendly, open communication throughout the design process
• An collaborative approach that ensures your ideas are heard throughout the process
• Comprehensive knowledge in all aspects of web design and development

Long-Term Growth

A successful online platform will be set up to grow and evolve as your business does. Our websites are designed to grow alongside your business, enabling your company to expand and develop without the need for complete redesigns. Whether it’s adding new features, growing into new markets, or expanding your infrastructure, your website will be set up to help your business grow over the long term.

Key benefits of a growth-focused website:

• Designed for growth as your company evolves
• Easy to update and add new features
• Engineered for SEO and speed to encourage continuous traffic growth

Seamless Integrations

Our team specializes in integrating third-party platforms seamlessly to improve operational efficiency. Whether you need to connect your website to a CRM, enterprise resource planning system, or online store, we ensure everything works together smoothly, enhancing performance and establishing a seamless digital experience for your team and clients.

Types of integrations we offer:

• CRM systems for customer relationship management
• ERP solutions for managing business processes
• Online store platforms for sales and stock control
• API integrations for customized software features

Ongoing Support & Maintenance

Your website is a ever-changing, evolving platform, and we’re here to maintain its top performance. Our ongoing support and maintenance services guarantee that your website stays protected, up-to-date, and fully optimized. This includes frequent security patches, regular performance evaluations, and applying tweaks to match your company’s expansion.

Post-launch support includes:

• Security updates and patches to protect against vulnerabilities
• Performance monitoring to ensure fast load times and smooth user experiences
• Content updates and design adjustments to keep your site fresh and engaging

Expert Guidance Every Step of the Way

With over 20 years of experience in web development, our skilled team will lead you through every step of the process, from the initial discovery phase to continuous improvements after going live. You’ll be supported by a dedicated team that’s focused on helping you grow and always available to answer questions or make adjustments.

What our expert team offers:

• Strategic advice on best practices for web design, SEO, and user experience
• Partnership-focused assistance to ensure your involvement throughout the project
• Insightful tips for enhancing your website and capitalizing on growth potential

We measure our success by your growth. Our tailored services, years of expertise, and skilled professionals make sure your website meets and exceeds your expectations.

Hexxen's Website Design Case Studies

We are proud of achieving measurable outcomes for our clients. Our tailored web development and online marketing approaches have helped Lansing, MI businesses across various industries experience considerable success. Let’s take a look at a couple of our client achievements:

Combs Waterkotte Website Design

Combs Waterkotte, a leading criminal defense law firm, came to us with a goal to improve their online visibility and increase their client base through their website. Their previous platform didn’t perform well on mobile devices, and it struggled to rank for crucial search terms related to law in their region. They were looking for an agency who could revamp their website but also implement an SEO strategy that would get them the cases they needed to grow their firm.

Combs Waterkotte

Combs Waterkotte

Case Study

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Here’s how we helped:

• Custom Website Design: We began by rebuilding the Combs Waterkotte website with a fresh, modern look that reflected their expertise and reputation. The new design was mobile-optimized, delivering a consistent user experience across mobile, tablet, and desktop, and enabling potential clients on mobile to find them in their time of need.
• SEO Optimization: Our team carried out a detailed SEO audit to identify opportunities for improvementpinpoint gaps in performance. We optimized the site for key terms like "criminal defense lawyer" and "St. Louis criminal defense attorney," increasing visibility on search engines and driving more organic users to the website.
• Brand Identity: We developed a distinct brand identity for the firm, employing a color scheme that represented their core values of honesty and strength. This branding was consistent across all platforms, helping reinforce their credibility in the region.
• Results: Shortly after going live with the redesigned site and putting our search optimization plan into action, Combs Waterkotte saw a substantial improvement in their search visibility. The firm now is ranked highly on Google for multiple relevant legal search terms, and their website regularly attracts new clients.

Combs Waterkotte's skills, paired with Hexxen's web development expertise, turned the law firm from a one-man-shop serving the St. Louis area into a powerhouse that won cases throughout the whole state.

My website traffic has increased, my business has grown, their agency has far exceeded my expectations

“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”

Christopher Combs

Combs Waterkotte

Hexxen went above and beyond

“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”

Steven Waterkotte

Combs Waterkotte

Shirt.Co's Website Design

When ShirtCo, a provider of custom clothing and promotional items, collaborated with Hexxen, they were facing challenges in achieving visibility for their key services or bringing in potential customers.

They required a holistic approach that would combine elements of both ecommerce and retail to drive significant growth.

Shirt.Co

Shirt.Co

Case Study

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Here’s how we helped:

• Website Design: Hexxen created a website designed for ease of use with clear calls to action that showcased their impressive work, improving conversions and contributing to their positioning as a national brand.
• Search Engine Optimization and Marketing: Local Search Strategies efforts enhanced ShirtCo’s presence in their key markets, leading to national expansion. The result? ShirtCo’s leads skyrocketed from 1-2 per week to 15-20 per day, more than doubling their sales.
• Sustained Expansion: Hexxen is now creating AI-driven software for ShirtCo, elevating customer experience and giving them an edge over competitor sites.

With our help, Shirt.Co went from a small, community-focused custom apparel store to a company that serves and competes in markets throughout the United States.

The results were 1000 times better than expected

“I can not say enough positive things about Hexxen and the team that works there. Their team are truly wonderful to work with. I came to them last year looking to do a complete website overhaul and SEO program and the results were 1000% times better than expected. They were always in contact with me and left no detail behind. After one year of running the new site and SEO program we have seen a HUGE increase in our sales and leads! Went from about 1-2 quote requests a week to 15-20 per day! The …”

Connor McDonnell

Shirt.Co

Industries We Serve: Tailored Website Design Across Sectors

We recognize that all industries present their own set of challenges and opportunities, which is why we adapt our website design solutions to meet the unique demands of each Lansing, MI sector we work with. Our experience covers a diverse set of industries, allowing us to develop sites that function as effective growth engines in your market.

Here are just a few of the industries we work with the most:

Law Firms

In the legal sector, reputation and reliability are crucial. We design websites for law firms in Lansing, MI that showcase your expertise, make it easy for potential clients to find information, and prompt them to reach out. From easy-to-use site structure to SEO-optimized content, our designs help law firms stand out and generate leads.

Key features: Easy-to-navigate service pages, client testimonials, legal blogs for SEO.

Healthcare

Healthcare websites need to provide clear, accessible information to patients while maintaining a professional, trustworthy. We create healthcare websites with intuitive layouts, effective CTAs, and protected forms that meet HIPAA standards, delivering the optimal digital experience for both patients and practitioners in Lansing, MI.

Key features: Patient portals, appointment scheduling, mobile optimization.

Ecommerce

For online retailers, your website is your storefront. We design custom ecommerce websites that boost revenue and provide a user-friendly and secure buying process for your customers. From product listings to safe payment processing, we ensure your site is set up for high conversion rates.

Key features: Secure payment integration, product management, cart optimization.

Education

Educational institution websites need to convey a sense of authority while providing quick access to essential details. We design education websites with well-organized layouts, curriculum guides, and student portals, all designed with the needs of both students and educators in mind.

Key features: Course registration, student resources, event calendars.

Manufacturing

Manufacturing company websites need to showcase your capabilities, offerings, and know-how. We design manufacturing websites that highlight your capabilities and provide in-depth information on your offerings, making it easy for new clients to explore what you offer and reach out to your representatives.

Key features: Product galleries, service pages, request-a-quote forms.

Financial Services

In the finance sector, credibility and expertise are essential. We design sites for financial services companies that convey credibility and make it easy for Lansing, MI clients to understand your services, schedule a meeting, and utilize essential financial tools and resources.

Key features: Service breakdowns, client portals, financial calculators.

We pride ourselves on our ability to adapt to the needs of any Lansing, MI industry. Regardless of your business's sector, we develop custom website solutions that enable your success in the marketplace and drive lasting success. You can see the variety of industries we work with here.

The Hexxen Custom Website Design Process

Our design approach is built around your business goals. We take a team-oriented approach, engaging with you to create a site that showcases your brand and drives growth. Here’s an overview of our process:

Website Discovery & Planning

The first step in our process is understanding your Lansing, MI business, your customers, and your objectives. We start with a comprehensive discovery phase where we analyze your field extensively, competitors, and brand identity. This helps us create a website that matches your aspirations and ambitions.

Key aspects of discovery:

• Determining your ideal customers and their requirements
• Analyzing competitors to find opportunities for differentiation
• Clarifying your business aims and the role of the website in fulfilling them

Website Design & Development

Once we’ve collected the required information, we move on to the design and development phases. This is where we bring your vision to life. Our designers craft unique layouts, with an emphasis on user experience, brand identity, and mobile responsiveness. At the same time, our developers make certain the site is fast, secure, and adheres to the latest industry best practices.

What we focus on:

• Tailored layouts that showcase your brand’s character
• Mobile-first and responsive design to ensure accessibility across all devices
• Performance, protection, and the ability to scale according to your business demands

Website Testing & Launch

Before your website goes live, we perform extensive testing to ensure everything works as it should. We test for functionality, loading speed, and SEO, guaranteeing that your website is tailored for both user engagement and search visibility. After testing is complete, we manage the launch, providing a seamless transition and minimal downtime.

Testing and launch steps:

• Cross-browser and device testing to ensure consistency across platforms
• Search engine optimization assessments to ensure immediate online presence
• Efficiency testing to guarantee rapid loading and seamless user experience

Ongoing Website Support & Maintenance

Our work is not complete once your website is active. We offer ongoing website support and maintenance to ensure your site operates efficiently and ensure it continues to deliver results. Whether it’s updating content, tweaking the layout, or executing protection updates, we’re here to help for the long-term.

Post-launch services:

• Routine updates to ensure your site remains secure and up-to-date
• Continuous performance monitoring and optimization
• Continual assistance with design or feature modifications
• Tailored SEO strategies to ensure your site reaches the right audience

Call a Leading Lansing, MI Custom Website Design Company

Beyond being a leading website design company in Lansing, MI—we’re your committed ally in driving growth and reaching lasting achievements. With 20+ years in the industry, a friendly and expert team, and a commitment to custom solutions, we build websites that go beyond aesthetics to achieve measurable success. Whether you need a mobile-friendly site, an online store, or a total site transformation, we’re here to create a digital presence that reflects your brand, captures your audience's attention, and supports your business growth in Lansing, MI.

Eager to enhance your online identity? Get in touch or call (314) 499-8253 today.

FAQs About Website Design Companies in Lansing, MI

Although we aim for a smooth and cooperative experience, we know that you may have questions. Here are some frequently asked questions about working with Hexxen as your Lansing, MI website design company: