Finding a foothold in competitive markets
Halvorsen Klote's Marketing, SEO, & Web Design Case Study
Halvorsen Klote was founded by two St. Louis personal injury lawyers who met in law school and dedicated their careers to establishing their own firm. As younger attorneys steering a smaller firm, they needed for the right marketing, SEO, and web design partner to solidify their presence in the competitive injury law digital landscape. Facing the challenge of distinguishing themselves among more established firms, with Hexxen's help Halvorsen Klote was able to grow their firm and establish a presence on both sides of the Mississippi river.
Clean, professional, high-performing websites
Web Design & Development Made Specifically for Law Firms
We designed and developed a website that both informs and reassures potential clients from the first click. Our web design centered around creating a clean, professional look that mirrors the firm's meticulousness and dedication. Navigation was streamlined across key sections, ensuring users find vital information and conversion points easily, from their no-win, no-fee policy to detailed practice areas and their contact page.
Development was approached with a mobile-first mindset, assuring the site would work when injury victims needed them the most. We ensured the site's performance was fast and reliable across devices, with rigorous testing pre-launch and ongoing support and maintenance post-launch.
Claim your online presence
Search Engine Optimization (SEO) for Attorneys
Our SEO strategy for Halvorsen Klote targeted several areas in both Missouri and Illinois with precise geo-targeting and local SEO efforts. Initial content focused on less competitive keywords to generate early leads, gradually building authority for more sought-after, "big money" terms. Combined with our comprehensive blog and FAQ management, this approach enhanced the firm's visibility and relevance for common keywords and queries related to accidents and personal injuries.
Our in-house team of legal writers crafted all website content from scratch, ensuring it was SEO-optimized, resonated with Halvorsen Klote's voice and client-care philosophy, and was well-researched and accurate. Link building and citation management further amplified their online footprint and bolstered the performance of their site.
Show off your expertise
Commercial Photography for Law Firms
Images are pivotal in connecting with potential clients on a personal level, giving a face to the expertise and care that define the firm. From staff portraits to candid office moments, we showcased the team's professionalism and approachability.
Establish a unified brand identity
Legal Marketing & Branding
Our legal marketing and branding initiative for Halvorsen Klote included a comprehensive redesign of their logo and an update to the firm's color scheme, ensuring consistency across their website and all digital platforms. This revamp extended to creating engaging, brand-cohesive graphics for use across their website, social media, and link-building campaigns. The integration of the new logo and color palette across all platforms established a consistent visual narrative.
