A full rebrand and web redesign for enhanced visibility and user experience
Missouri Charter Public School Commission's Website Redesign Case Study
When the Missouri Charter Public School Commission (MCPSC) sought to revamp their online presence, they needed a partner who not only understood their unique challenges but could also deliver a rebranded, functional, and streamlined website. Faced with an existing website that was cluttered and difficult to navigate, their goals were clear: simplify the user experience, enhance accessibility, and align the website's functionality with their rebranding efforts, all while staying within the specific requirement of government contracts. We not only delivered the website design they sought, but set their in-house development team up for success through a detailed discovery phase and consultation.
How accurate assessments led to a tailored project proposal
Website Discovery For Educational Institutions & Government
We often recommend a discovery phase for larger or more complicated workscopes. Our discovery phase offered MCPSC two main benefits:
- We provided a more accurate LOE and project estimate, and identified cost-saving opportunities through discovering what was not needed.
- Our insights into SEO, content strategy, and site development provided MCPSC with a streamlined sitemap and strategic recommendations their in-house teams can rely on.
This collaborative process ensured our proposal resonated with the commission's specific requirements, showcasing our commitment to delivering tailored solutions to clients across a range of industries.
Balancing visual appeal with usability
Web Design Specifically for Education
The redesign centered on a balance between aesthetic appeal and functional efficiency, ensuring the website's visual design aligned with usability principles. We focused on decluttering the interface, removing redundant content, and ensuring the most critical information was front and center for users. New features like a blog and an intuitive contact form were integrated to foster engagement. Our designs were optimized for both mobile and desktop views and search. Tailoring the website to the needs of the Commission's primary audience meant prioritizing clear, accessible content that resonated with their target audience, schools and government agencies.
Enhancing designs through active dialogue
Marketing & Website Consultations for Educational Institutions
An iterative design process facilitated through constant communication allowed us to refine our concepts based on direct feedback from MCPSC's team. We equipped the commission's in-house development team with detailed design guides and best practices. Our consultation extended beyond the immediate project, providing strategic advice for ongoing development and SEO efforts to maintain the website's effectiveness. This phase was crucial in transforming initial designs into a final product that fulfilled MCPSC's vision and objectives.
