Dominating local, competitive markets
Orthopaedic Institute's Marketing, SEO, & Web Design Case Study
The Orthopaedic Institute of Southern Illinois, a premier healthcare institution, found itself at a digital crossroads when an unforeseen change in their IT department left them without a webmaster. With five distinct locations each operating independently online, the need for a unified digital presence was clear. The Institute sought a partner to not only streamline their web experience but also embody the excellence of care they are known for. With Hexxen's help, they grew from five locations to eight and achieved high rankings for their services across Southern Illinois.
Mobile & Desktop focused, with equal importance
Web Design Specifically for Healthcare Facilities
The Orthopaedic Institute required a cohesive design that accommodated various doctors across multiple locations without confusing visitors. Ensuring easy access to information was paramount to encourage patient interaction and support. We developed a clean, accessible interface with a harmonious color palette that invokes calm and trust. The design strategically organizes content for straightforward navigation. With a mobile-first approach, we ensured that the design adapts flawlessly across devices, facilitating patient engagement anytime, anywhere.
The result is a website that not only stands as a digital front door to the Institute's compassionate care but also as an easy-to-navigate repository of resources for both current and prospective patients, as well as a site that effortlessly guides users to conversion points.
Attracting the patients you need to grow your healthcare practice
Healthcare Search Engine Optimization (SEO)
To ensure the Orthopaedic Institute stands out among their competitors, we implemented baseline SEO strategies tailored to the healthcare and orthopaedic sector's unique needs. By optimizing website content with relevant keywords, enhancing meta descriptions, and improving site architecture, we laid a time-tested foundation for increased online visibility. Geo targeting and local SEO strategies were employed to ensure all 8 of their locations had significant exposure.
Professional photography to showcase your expertise
Commercial Photography for Healthcare Professionals
Our team carried out an extensive on-site photoshoot to convey OISL's professionalism and compassionate care. By combining pictures of their staff and state-of-the-art facilities, showcasing the welcoming and expert environment patients can expect. We highlighted the Institute's commitment to providing top-tier orthopaedic care, ensuring that the first visual impression inspires trust and confidence in their prospective patients.
Visual storytelling to enhance your brand
Videography for Healthcare Institutions
Our media production services for OISL comprised a blend of drone footage and interior videography to offer a comprehensive view of the Orthopaedic Institute's expansive facilities and cutting-edge rehabilitation equipment. By capturing the facility's scope and the staff's interaction with patients and technology, we were able to offer prospective patients a vision of the care they would receive when they walked through the doors.
Consistency across the board
Citation Management for Healthcare Facilities
Business listings and citations have the dual purpose of enhancing SEO efforts and providing accurate business information like name, address, phone number (NAP) to anyone who comes across your healthcare institution online. We created and updated NAP and citations across all locations on various business directories, ensuring a uniform brand presence.
