Chicago Digital Agency

In our experience, SEO services in Chicago typically cost $1,000 – $6,000 per month, while full-service digital marketing campaigns can range from $4,000 – $15,000 per month. Custom websites commonly cost $10,000 – $50,000, and custom software development can run $30,000 – $250,000+, depending on complexity.

Hexxen offers three month-to-month digital marketing packages:

• Foundation: $1,250 – $1,850 per month, plus a $3,500 setup fee.
• Competitive: $2,250 – $3,500 per month, plus a $5,000 setup fee.
• Industry Leader: Starting at $5,000 per month, with customized services and pricing.

We also offer three website design and development packages:

• Starter: $6,500 – $9,500.
• Growth: $13,500 – $20,000.
• Custom: Starting at $25,000, depending on project requirements.

Custom web and app development projects are quoted individually based on scope, features, integrations, and technical requirements.

Ad spend is billed separately (see below). We’ll provide a detailed proposal outlining the recommended services and costs before you commit.

That depends on what’s currently keeping your business from more growth.

• If you’re not getting enough inquiries, SEO, local search, and paid advertising may be the best starting points.
• If you’re getting traffic but few leads, website improvements, better landing pages, and conversion optimization may help.
• If you’re getting leads but struggling to manage them, custom forms, integrations, and automation can reduce the work involved.

Your marketing services should be customized to bring your business from where it’s at to where you want to go, instead of a pre-packaged marketing template.

Both approaches can work. If you already have a great SEO provider but need development work done on your site, you shouldn’t have to give up one great provider for another.

A full-service agency makes more sense when projects involve several disciplines. Website redesigns, SEO campaigns, advertising, and custom development often affect one another. Having the teams work together can simplify communication and reduce problems between vendors.

That depends on the state of your current site. Your website needs to be able to support the marketing you’re investing in. A website can function perfectly well and still fail to generate leads, explain your services clearly, or turn visitors into customers.

If your website has a solid foundation, improvements to its content, navigation, design, and calls to action may be enough. If outdated technology, poor site structure, or limited functionality are holding your business back, a rebuild may be the better investment.

Read more: Should I redesign my website or build a new one?

Yes. We regularly work with businesses that already have internal marketing staff, developers, designers, or outside vendors.

We can take responsibility for a specific service, provide additional production capacity, or handle work your existing team doesn’t specialize in.

There are plenty of talented people in our industry, and there’s no reason we can’t work successfully alongside them as long as everyone is focused on the same goal: growing your business.

Advertising management fees and ad spend are separate expenses.

For example, if you’re investing in Google Ads, you’ll have a budget paid to Google and a separate fee for Hexxen to manage and optimize the campaigns.

We charge a percentage of your budget as the management fee.

At the end of the day, results matter more than rankings.

Depending on your industry, we may track:

• Phone calls, contact forms, and booked appointments
• Qualified leads and customer acquisition costs
• Ecommerce purchases and revenue
• Signed clients, closed deals, and sales attributed to marketing

We also discuss the results with you, since your sales team often knows things that website analytics can’t tell us.

Paid advertising can begin generating inquiries shortly after campaigns launch, although it takes time to identify the best targeting, keywords, and ads.

SEO and AI search optimization generally take longer. Typically, a page surfaces in AI overviews within a week or two, while it may take 1-2 months for a page to start performing well in traditional search.

Meaningful growth in competitive Chicago markets often takes several months of consistent work. We usually tell our clients to expect some results soon, but that it will take 3 – 6 months to see the larger gains you hired us for.

Our ongoing SEO and digital marketing plans are month-to-month. You aren’t required to commit to a year of marketing services.

Website design, development, and custom software projects work differently. These have defined scopes, costs, payment schedules, and project agreements.

For more complex projects like app development, we may recommend a separate discovery phase before quoting the full build.

Absolutely. You might start with local SEO, then add paid advertising once your website is generating leads. Or you might hire us for a redesign and come back months later for content marketing or custom development.

We can adjust ongoing marketing priorities as your needs and budget change. For fixed-scope development projects, we’ll review any additional work and explain how it affects the cost and timeline before proceeding.

Yes. Your custom code, content, and advertising accounts belong to you. If you want to involve another partner, you can do so. If you ever leave, you can take those assets with you. Third-party licenses and proprietary software may be subject to separate terms.

That depends on where your customers are and how far you’re willing to go to serve them. A contractor based in Schaumburg may get more value from targeting nearby suburbs than competing for broad Chicago searches. A law firm serving clients throughout Cook County will want to focus on broad searches (“Chicago injury lawyer”) as well as more localized ones (“Glenview DUI attorney”).

Sometimes. If you provide services across Naperville, Evanston, Oak Park, and other communities, dedicated location pages can help customers find information relevant to where they live.

However, creating hundreds of nearly identical pages with different city names isn’t a good long-term strategy. Location pages should contain useful, accurate information about the services you provide in those areas. We’d prioritize locations with genuine business potential rather than build pages simply to increase your page count.

Yes. A business with locations in downtown Chicago, the western suburbs, and the North Shore needs a website that makes each location easy to find and contact.

Depending on your business, that could include:

• Individual location pages with accurate hours, services, and contact information
• Google Business Profile optimization for each location
• Location-specific advertising and SEO campaigns
• Online booking, inventory, or customer management systems that work across locations

We can also consolidate performance reporting so you can compare results between locations.

You don’t need to outspend regional powerhouses to compete with them. Smaller Chicago businesses can make the most of their marketing budgets by targeting specific services, locations, and customers rather than trying to reach everyone.

For example:

• An HVAC company in Schaumburg could focus its SEO and Google Ads on furnace repair in Schaumburg, Hoffman Estates, and Arlington Heights instead of spending heavily on broad searches like “Chicago HVAC company.”
• A small Chicago law firm could build its marketing around a specific practice area, such as commercial lease disputes, rather than compete against national firms for broad terms like “Chicago business lawyer.”
• An independent retailer in Lincoln Park could use local inventory listings, Google Business Profile optimization, and neighborhood-targeted advertising to reach nearby shoppers rather than compete with national retailers for general product searches.

All of the locations you serve should be accounted for in your marketing plan.

Many Chicago-area manufacturers, logistics providers, technology companies, and professional service firms work with customers across the Midwest or nationwide. Those businesses may benefit more from national SEO, industry-specific content, B2B advertising, and websites built around detailed inquiries or quote requests.