Legal Marketing Agency Serving Lubbock, TX That Actually Delivers Signed Clients
Legal marketing agencies help Lubbock, TX law firms grow by getting them in front of the right people and turning that visibility into actual signed clients. To help your firm get more high-quality cases, these agencies rely on tools like SEO, PPC, optimized content, and local SEO.
Let’s be honest: most Lubbock, TX legal marketing agencies aren’t focused on your bottom line. Some are proud of the clicks they get, but don't offer many conversion. Many send over cryptic reports with no real insight. Worse, some lock you into proprietary platforms and tools you don’t own. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Transparent reporting that show exactly where your budget is going
- Ongoing monthly check-ins to track results and plan next steps
- A strategy tailored to your Lubbock, TX firm’s size, practice areas, and market
- Full website and content ownership — you control everything we build
- Stay because it’s working, not because you’re stuck in a contract
Let's talk business. Call (314) 499-8253 to learn more about what we can do for your Lubbock, TX law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Law firms often pour thousands into digital marketing without knowing what they’re truly paying for. Is it all going to paid ads? What about your social media presence — is it even part of the strategy? Some legal marketing companies send you jargon-filled reports, overcharge for fluff, and keep your site on their platform. We understand that your budget is actually an investment. Every month, you’ll see the plan, the numbers, and the reasoning — nothing hidden. And if a tactic isn’t working, we change it fast.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Clicks and impressions sound nice, but they don’t pay your staff. Client calls, consults, and signed retainers — that’s what really counts. We make sure you can follow every lead from click to consult. Whether it’s SEO, PPC, or your forms and phone calls — we trace exactly where your leads come from. Each report shows you which channels are producing real cases. If it’s not driving revenue, we replace it fast. When something works, we scale it up. Our strategy is grounded in data — not vanity metrics.
Law Isn’t Just Another Industry
Most Lubbock, TX legal marketing agencies don’t get what’s really at stake
Legal marketing isn’t like ecommerce, SaaS, or fitness coaching. There are emotions you have to navigate, trust you have to earn quickly, and no shortage of Lubbock, TX law firms competing in the digital sphere. Hiring a generalist agency with no legal wins is a recipe for disappointment. Our results speak for themselves — we bring in real signed cases, not empty traffic. We create content that builds trust, ranks on Google, and drives new business. Our campaigns reach the right people — without shady tactics that could hurt your firm’s reputation.
One Team. Every Service. All Aligned.
When your digital presence isn’t aligned, you’re turning away potential clients before they convert.
Great marketing falls apart when your website is slow, your brand feels dated, or your dev team takes three weeks to fix a form. Hexxen doesn’t just “do SEO.” We help Lubbock, TX law firms build entire digital ecosystems — from branding and design to full-stack development, content, paid ads, old-school mailers, and beyond. Your entire digital identity — from your brand visuals to your intake process — should work as one integrated system. That’s what we deliver. You’ll never hear “that’s not our department.” Everything is handled by one team. You don’t need six different vendors. You need one team that knows how to handle all of your digital assets, from your homepage layout to your intake system.
Your Legal Marketing Partner
Why Partner With Hexxen as Your Lubbock, TX Legal Marketing Team? Because collaboration beats contracts.
Our goal is to be a trusted extension of your Lubbock, TX firm — not just another line item on your budget. Hexxen was built by marketers who were tired of watching law firms get taken advantage of. You’ll never be handed a templated plan, and we’ll never gatekeep your assets or budget. We collaborate. We give you the means to hold us accountable. We answer when you call. Your growth is how we measure our success — and we take that seriously.
Done wasting budget on legal marketing firms in Lubbock, TX that can’t prove results? Reach out to Hexxen at (314) 499-8253 and start building a better future for your Lubbock, TX law practice.
Free Consultation
Take a look inside one of our standout client projects for Combs Waterkotte. This short-form video reel is just one example of how Hexxen helps law firms bring their brand to life through multi-channel optimization, from your website, social channels, and even AI search platforms.
How Does a Lubbock, TX Legal Marketing Agency Help Law Firms Grow?
Legal marketing agencies in Lubbock, TX specialize in boosting your online visibility to attract and convert new clients. By driving qualified leads, enhancing your brand, and building trust, they help convert traffic into signed cases.
This involves a strategic mix of services, including:
- Search engine optimization (SEO): Get your Lubbock, TX firm on page one for the terms people actually search
- Google Ads & Local Services Ads (LSAs): Get fast visibility and only spend money when prospects reach out
- Website design: Impress potential clients and drive conversions with a modern site
- Content marketing: Earn trust through valuable, SEO-rich content that ranks and educates
- Google Maps & local SEO: Stand out in local searches where high-value cases begin
- Reputation management: Encourage great reviews and manage negative ones professionally
- Call & form tracking: See exactly which efforts are bringing in cases
In short: The right Lubbock, TX agency drives qualified leads — and shows you exactly how.
Should your law firm hire an in-house marketing person or work with a legal marketing agency? Hexxen CEO David Kley breaks down the pros and cons of each approach — and why most firms see better ROI and faster results with the right agency partner.
Understanding the Role of a Legal Marketing Specialist in Lubbock, TX
A legal marketing specialist in Lubbock, TX manages the strategy and execution of digital campaigns that bring law firms new clients — while staying compliant with ethics rules and focused on ROI.
They’re not just here to run ads or write blogs — they’re your Lubbock, TX firm’s strategic partner, ensuring every dollar you spend drives results.
Here’s what a Lubbock, TX legal marketing specialist typically handles:
- Keyword research: Uncovering what your ideal clients type into Google — and ranking for it
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Creating content that answers client questions and performs in search
- Ad management: Optimizing your Google Ads, Local Services Ads, and remarketing for ROI
- Reputation oversight: Building trust through strategic review generation and management
- Intake alignment: Making sure leads don’t fall through the cracks — from first click to signed client
- Performance reporting: Turning data into insights you can act on
A good legal marketing specialist brings clarity, consistency, and signed cases.
What Are the Signs That Your Legal Marketing Is Paying Off in Lubbock, TX?
You can tell your marketing is effective when it leads to real consultations and retained clients. The right agency in Lubbock, TX will show you clear data — from calls and form fills to booked consults and signed cases.
An agency focused only on traffic and rankings isn’t showing you the whole picture. What matters most is how many leads convert to actual clients — and that means full-funnel tracking.
At Hexxen, we show you:
- Exactly how many leads via phone or form came in each month
- The specific campaigns, search terms, or ad groups brought them in
- What percentage of leads turned into booked consults
- Which signed cases came from which channel
- Which strategies deliver return on investment — and what needs adjustment
- The marketing moves your competitors are making that we need to do too
You shouldn't have to guess whether your marketing is making money.
How to Choose the Right Lubbock, TX Legal Marketing Partner
You want a Lubbock, TX agency that knows law firm marketing, offers real proof of performance, and gives you full control over your site, tools, and results.
Everything — from strategy to execution — should be designed around your signed-case goals, practice area, and growth targets.
The wrong Lubbock, TX legal marketing partner doesn’t just waste your budget — it can delay your momentum and client growth for months or even years.
The best legal marketing agencies feel like partners, not vendors. They listen and they prove results.
Before signing a contract, ask your Lubbock, TX agency these key questions:
- Who owns my site and materials — me or the agency?
- Do you send plain-language reports showing what’s working?
- How do you define and track results?
- Do you have experience with my practice area and market?
- Can I speak directly to a few of your current or past law firm clients?
- How will you boost my visibility and client flow?
- Do you use proprietary platforms or third-party tools I can access independently?
- What’s your process for writing content that follows the rules?
- If we stop working together, do I keep everything?
- When will I start seeing ROI and what’s the pacing?
Do they have proven results and law firm case studies to share?
At Hexxen, we work to earn your trust every month — not hide behind long-term commitments.
Which Services Are Essential From a Legal Marketing Agency in Lubbock, TX?
A legal marketing agency in Lubbock, TX should offer services that directly support lead generation and client acquisition — not just visibility.
We're talking about full-service support: from SEO and paid ads to content, reputation management, and CRM alignment.
An agency that can’t back up their pitch with execution across the funnel isn’t worth your time.
To compete in Lubbock, TX, law firms need end-to-end digital support — not siloed services.
A trustworthy legal marketing agency in Lubbock, TX will include these baseline services:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Puts your Lubbock, TX law firm in front of people actively searching for attorneys. |
| Google Ads & LSAs | Lets you appear first in Google results and pay only for qualified prospects. |
| Local SEO & Map Optimization | Improves your visibility in the Google 3-Pack, where many potential clients go first. |
| Website Design | Converts traffic into actual calls and consult requests — not just visits. |
| Content Creation | Drives traffic and trust by providing valuable information tailored to your practice. |
| Review & Reputation Management | Strengthens social proof and helps you stand out in a competitive market. |
| Lead Tracking & CRM Integration | Ties marketing activity to real ROI so you can make smarter decisions. |
What Should You Expect in the First 90 Days With a Lubbock, TX Legal Marketing Agency?
The first 90 days involve a full audit, campaign planning, performance fixes, and launch — plus reporting setup to track every lead.
No structure, no results — if your agency lacks a clear 90-day plan, your growth is already behind.
This is how Hexxen structures your first 90 days of growth:
- Week 1–2: Full audit (SEO, ads, local, intake), onboarding call, asset access
- Week 2–4: Address technical SEO, define target terms, and launch Google Ads
- Month 2: Begin publishing content, launch LSAs, and optimize your Google Business Profile
- Month 3: Analyze performance, review intake data, and optimize campaigns accordingly
In Summary: By the end of Month 3, you’re generating leads and seeing exactly where they came from.
Common Mistakes Lubbock, TX Law Firms Make When Hiring a Marketing Agency
Hiring a generalist agency and giving up control without clear deliverables is the most common mistake Lubbock, TX law firms make.
Too many law firms spend a year with an ineffective agency before seeking help. You don’t have to repeat their mistake.
Mistakes to avoid:
- Going for the lowest bidder — they often cut corners where it counts
- Letting the agency own your site or content — this makes switching providers painful
- Trusting agencies that promise rankings — it’s a sales tactic, not a guarantee
- Hiring a generalist agency — law is not like ecommerce or SaaS
- Skipping intake tracking — traffic means nothing if you can't measure signed cases
Key Takeaway: You should never feel left in the dark — the right agency gives you full ownership and clarity.
Hexxen's Legal Marketing Case Studies
For law firms in Lubbock, TX looking to grow their visibility and sign more clients, Hexxen has proven to be a trusted, effective marketing partner.
Our approach combines industry-specific expertise with innovative strategies to deliver measurable results.
These firms trusted Hexxen — and saw measurable increases in visibility, signed clients, and profitability.
Combs Waterkotte – Criminal Defense Firm
Combs and Waterkotte weren’t getting clear results from past vendors — and wanted a partner that delivered in-house, with full transparency.
They partnered with Hexxen to overhaul their branding, revamp their digital presence, and go statewide.
- Full Rebrand & Web Makeover: Gave the site a full visual and functional overhaul — including fresh brand colors, responsive design, and custom intake tools.
- Targeted SEO: Optimized for key criminal defense practice areas (sex crimes, DUIs, federal offenses) and secured top-three rankings across Missouri.
- Original Content Strategy: Created custom-written practice area content, blogs, and FAQs to boost rankings and inform prospective clients.
- Local Multimedia: Captured new branded visuals through professional photos and videos, helping showcase trust and authority.
- Advanced Intake System: Implemented a custom intake workflow with smart forms, call routing, and lead-tracking integrations.
- AI Search Optimization: Combs Waterkotte pages perform extremely well in Google’s AI overviews, thanks to structured content and authoritative topical coverage.
- Podcast & Longform Media: Helped the firm scale thought leadership through consistent longform content across podcasting, ebooks, and short-form video.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law came to Hexxen after lackluster results from their previous agency. They needed bold creative direction, a high-performing website, and a results-driven lead generation strategy to dominate a crowded personal injury market.
- Branding & Website Redesign: Introduced a striking color scheme and redesigned their website to be fast, user-friendly, and focused on PI conversion.
- Local & Statewide SEO: Secured high-ranking positions in key Missouri and Illinois markets through targeted local and statewide SEO.
- Content & Link Authority: Produced geo-optimized pages and educational content supported by authoritative link building.
- Media and Social: Executed a multi-channel strategy combining video content, visual media, and PPC for lead generation.
- Analytics & Attribution: Implemented end-to-end attribution to measure what actually moved the needle in lead gen.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Watch Gary Burger describe how Hexxen transformed his firm’s marketing. He breaks down how Hexxen helped increase online exposure, drive quality leads, and take the guesswork out of legal marketing.
What Could Real Marketing Results Look Like for Your Lubbock, TX Law Firm?
No More Wasted Spend — Let’s Focus on Results.
When you’re paying a Lubbock, TX agency that can’t prove results, that’s a red flag.
At Hexxen, we create legal marketing systems that turn online visibility into actual signed cases.
You’ll know exactly what we’re doing, what it’s producing, and how to scale it.
No more gatekeeping: everything we build is yours.
No matter your practice area, if your Lubbock, TX firm is serious about growth, we’re ready to help.
Call (314) 499-8253 or fill out our contact form — let’s talk about your goals.
Hire UsFrequently Asked Questions About Lubbock, TX Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
Legal Marketing ROI and Adoption Trends in 2025
- 526% — Average 3-year ROI on law firm SEO
- $36 — You earn about $36 per dollar spent on email campaigns
- 89% — 89% of law firms have an active social media presence
- 93% — Of mid-sized firms now using AI in some form
- 12–15% — Digital intake boosts lead conversion rates by 12–15%
- 28% — 28% of legal business originates online
- 66% — 2 out of 3 young clients expect law firms to show up online
- 74% — Of consumers use Google to find legal help
What’s Working in Legal Marketing in 2025?
In 2025, law firms are investing more in digital marketing, SEO-driven content, AI tools, and data-based lead tracking.
Legal consumers now expect seamless, online-first service, and law firms must adapt to meet those expectations.
The last five years have reshaped law firm marketing entirely, and 2025 is setting a new standard.
These trends are helping winning firms grow — while others fall behind.
1. Content-Driven SEO Remains the Backbone
- 79% of firms say SEO is their top-performing channel
- 81% of legal practices now pour the most budget into content strategies
- Publishing FAQs, blog posts, and guides helps law firms rank and convert
- Firms report as high as 526% ROI from long-term SEO investments
- Roughly 69% of traffic to legal websites comes from organic search
2. Paid Ads and LSAs Drive Immediate Leads
- $80–$300 per click is now standard for high-value legal keywords
- Top firms treat PPC as a targeted, time-sensitive weapon — not a blanket spend
- Local Services Ads (LSAs) produce ROI when integrated with tight intake tracking
- Aggressive ad budgets of $9–10k/month target top-converting legal queries
3. Why Your Firm Can’t Ignore Social Media
- LinkedIn is the top platform where 89% of firms are actively engaging
- 84% report generating leads via social posts or engagement
- Younger clients expect to see activity — especially under 30
- Even B2B buyers use LinkedIn and thought leadership to evaluate firms
4. Video, Webinars, and Email Are Quietly Crushing It
- Live Q&As and webinars help attorneys attract warm, low-cost leads
- Email marketing drives $36 in ROI for every $1 spent
- Firms use drip campaigns for nurturing leads and cross-selling services
- Video adds personality and authority — especially for intake-stage content
5. Intake Technology = Higher Conversion
- Tools like chatbots, self-scheduling, and e-signature boost conversion rates by 12–15%
- CRM and intake automation together produce 20% higher earnings for firms
- Shockingly, 26% of firms don’t track leads — meaning they can’t optimize what’s working
6. Martech & AI Are Now Core to Growth
- Nearly all mid-sized firms (93%) have integrated AI into their operations
- AI is driving advanced functions like reporting and client behavior analysis at large firms
- Use cases range from crafting pitch decks to surfacing new SEO opportunities
- Tech and marketing are increasingly interconnected — and led by the same team
7. Clients Expect More — and Notice When You Don’t Deliver
- Over 50% of clients prefer fixed fees or transparent pricing
- Two-thirds of younger clients consider your social media before hiring
- Fast replies and digital access lead to more conversions — especially online
- Reviews, responsiveness, and perceived tech-savviness = competitive edge
Call us at (314) 499-8253 or contact us online to get the cases you need for the growth you want.
