Top-Rated Portland, OR Legal Marketing Agency That Actually Delivers Signed Clients
Legal marketing agencies work with Portland, OR attorneys to generate qualified visibility and convert it into retained cases. Whether through SEO, paid ads, website content, or local optimization, these agencies exist to bring your firm more high-quality cases.
Let’s be honest: most Portland, OR legal marketing agencies aren’t focused on your bottom line. Some brag about traffic, but can’t show you signed clients. You might get reports — but not the context or clarity behind them. Worse, some lock you into proprietary platforms and tools you don’t own. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Clear reports that break down every dollar spent
- Ongoing monthly check-ins to track results and plan next steps
- Custom plans built around your location, practice areas, and goals
- Full website and content ownership — you control everything we build
- Month-to-month service — because results should speak for themselves
Let's talk business. Call (314) 499-8253 to learn more about what we can do for your Portland, OR law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Law firms often pour thousands into digital marketing without knowing what they’re truly paying for. Could it be you're just funding ad spend with no real plan? What about your social media presence — is it even part of the strategy? You’re often stuck with meaningless metrics, overpriced bundles, and no access to your own digital assets. We understand that your budget is actually an investment. Every month, you’ll see the plan, the numbers, and the reasoning — nothing hidden. And if a tactic isn’t working, we change it fast.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Agencies love bragging about impressions and clicks — but you can’t pay your staff with traffic. Client calls, consults, and signed retainers — that’s what really counts. You’ll have visibility into every part of the intake journey. From Google Ads to SEO to your contact form and intake system, we look at the most important numbers and map what’s driving real results. You’ll see how every tactic leads to signed business — or doesn’t. If it doesn’t help your bottom line, we change it. When something works, we scale it up. Our strategy is grounded in data — not vanity metrics.
Law Isn’t Just Another Industry
A typical Portland, OR marketing firm doesn’t understand the risks law firms face
This isn’t ecommerce or app installs — legal clients need a different approach. Earning trust fast is key, especially with so many firms in Portland, OR trying to rank and convert. Hiring a generalist agency with no legal wins is a recipe for disappointment. Our results speak for themselves — we bring in real signed cases, not empty traffic. We create content that builds trust, ranks on Google, and drives new business. We target high-intent clients in your market at all stages of the marketing funnel, and avoid tactics that look spammy to both clients and Google.
One Team. Every Service. All Aligned.
When your digital presence isn’t aligned, you’re turning away potential clients before they convert.
Marketing breaks down fast when your site lags, your forms don’t work, or your brand sends the wrong signals. Hexxen doesn’t just “do SEO.” We help Portland, OR law firms build entire digital ecosystems — from branding and design to full-stack development, content, paid ads, old-school mailers, and beyond. Your entire digital identity — from your brand visuals to your intake process — should work as one integrated system. That’s what we deliver. No finger-pointing. No waiting on third parties. Just results. Why manage six contracts when one team can do it better? We manage everything from branding to conversions.
Your Legal Marketing Partner
What Makes Hexxen the Right Legal Marketing Partner in Portland, OR? Because collaboration beats contracts.
We want our Portland, OR clients to see us as growth partners, not just vendors. Our team formed Hexxen after seeing too many law firms stuck in bad marketing deals. You’ll never be handed a templated plan, and we’ll never gatekeep your assets or budget. This is a two-way partnership — we align with your goals, report on progress, and adapt fast. Your growth is how we measure our success — and we take that seriously.
Sick of throwing money at Portland, OR legal marketing agencies that don’t deliver? Let’s fix that. Contact Hexxen at (314) 499-8253 to start growing your Portland, OR law firm today.
Free Consultation
Take a look inside one of our standout client projects for Combs Waterkotte. This short-form video reel is just one example of how Hexxen helps law firms bring their brand to life through multi-channel optimization, from your website, social channels, and even AI search platforms.
What Can a Legal Marketing Agency in Portland, OR Do for Your Law Firm?
A legal marketing agency helps Portland, OR law firms attract new clients by increasing online visibility. They combine visibility, strong branding, and user experience to help your firm earn more business.
Here’s what that typically includes:
- Search engine optimization (SEO): Rank your Portland, OR law firm on Google for high-intent legal keywords
- Google Ads & Local Services Ads (LSAs): Get fast visibility and only spend money when prospects reach out
- Website design: Create a professional digital presence that turns visitors into clients
- Content marketing: Turn legal expertise into content that drives traffic and builds credibility
- Google Maps & local SEO: Get found in Portland, OR Google Maps results by nearby prospects
- Reputation management: Boost your online ratings while protecting your brand’s credibility
- Call & form tracking: Track your ROI down to the call, form, or consult
In short: Good Portland, OR legal marketing agencies bring you more of the cases you want, with full visibility into how it's done.
Is it better for your law firm to hire an in-house marketer or outsource to a legal marketing agency? Hexxen CEO David Kley explains the differences — and why the right legal marketing agency can accelerate your firm’s growth.
Understanding the Role of a Legal Marketing Specialist in Portland, OR
A legal marketing specialist in Portland, OR manages the strategy and execution of digital campaigns that bring law firms new clients — while staying compliant with ethics rules and focused on ROI.
Your specialist isn’t just “doing SEO” or “running ads.” They’re your Portland, OR law firm’s growth partner — someone who understands what matters and makes sure every marketing dollar moves the needle.
Their responsibilities often cover:
- Keyword research: Uncovering what your ideal clients type into Google — and ranking for it
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Crafting pages and blogs that rank and resonate
- Ad management: Running and refining Google Ads, LSAs, and retargeting
- Reputation oversight: Building trust through strategic review generation and management
- Intake alignment: Connecting marketing with your CRM, call tracking, and booked consults
- Performance reporting: Turning data into insights you can act on
A good legal marketing specialist brings clarity, consistency, and signed cases.
How Will I Know If My Legal Marketing’s Working in Portland, OR?
You can tell your marketing is effective when it leads to real consultations and retained clients. At a minimum, your Portland, OR marketing partner should deliver lead attribution and transparent reporting.
Impressions and keyword rankings are nice — but they don’t pay the bills. Real growth means signed clients, and that means tracking performance from the first click all the way to the intake form and beyond.
Hexxen helps you understand exactly where your cases come from:
- How many calls and form fills came in each month
- Which campaigns, keywords, or ads brought them in
- How many inquiries turned into booked consults
- The signed cases came from which channel
- What’s driving ROI — and what needs adjustment
- The marketing moves your competitors are making that we need to do too
Guessing isn’t a strategy — you deserve marketing you can measure.
How Do I Find a Good Portland, OR Legal Marketing Agency?
You want a Portland, OR agency that knows law firm marketing, offers real proof of performance, and gives you full control over your site, tools, and results.
The agency should be aligned with your practice’s growth goals, client intake process, and what actually drives new business in Portland, OR.
The wrong Portland, OR legal marketing partner doesn’t just waste your budget — it can delay your momentum and client growth for months or even years.
The best legal marketing agencies feel like partners, not vendors. They listen and they prove results.
Ask these questions before you sign anything:
- Do I own my website and content?
- Will I receive regular performance reports I can understand?
- What KPIs do you use to measure success?
- Do you have experience with my practice area and market?
- Can I speak directly to a few of your current or past law firm clients?
- How will you boost my visibility and client flow?
- Will I be stuck in your system, or can I use the tools myself?
- How do you ensure content is legally accurate and ethically compliant?
- Will my firm retain full access if I decide to leave?
- How soon do most clients see results, and what’s realistic?
Most importantly, can they show actual wins for firms like yours?
You should never be locked in — your agency should prove their worth with results, not contracts.
What Services Should a Legal Marketing Agency in Portland, OR Offer?
Your Portland, OR legal marketing agency should provide services that lead to real consultations and signed cases — not just traffic.
We're talking about full-service support: from SEO and paid ads to content, reputation management, and CRM alignment.
If an agency only does “rankings” or promises results without a real service stack behind it, they’re selling you short.
To compete in Portland, OR, law firms need end-to-end digital support — not siloed services.
At a minimum, a good legal marketing agency should offer:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Helps your firm show up when people search for legal help in your area. |
| Google Ads & LSAs | Gets you in front of high-intent leads immediately — pay only for results. |
| Local SEO & Map Optimization | Helps your firm dominate local map results and attract nearby leads. |
| Website Design | Helps your site persuade visitors to take action, not just browse. |
| Content Creation | Drives traffic and trust by providing valuable information tailored to your practice. |
| Review & Reputation Management | Encourages positive reviews and makes your firm more attractive online. |
| Lead Tracking & CRM Integration | Ties marketing activity to real ROI so you can make smarter decisions. |
What Should You Expect in the First 90 Days With a Portland, OR Legal Marketing Agency?
Within the first 90 days, we’ll map your marketing landscape, fix what’s broken, and launch campaigns designed to bring in signed clients.
The first few months set the tone for your entire engagement. If your agency doesn’t have a process — or worse, is still “finding direction” in month three — that’s a red flag.
This is how Hexxen structures your first 90 days of growth:
- Week 1–2: Audit your current assets, review SEO & ads, connect logins, and meet your strategist
- Week 2–4: Technical site fixes, keyword & content roadmap, Google Ads setup
- Month 2: Content and local optimization go live — blogs, LSA, and GBP all deployed
- Month 3: Refine campaigns based on data, track lead quality, and adjust for ROI
In Summary: By Month 3, your marketing is working — and you know what’s driving the results.
Common Mistakes Portland, OR Law Firms Make When Hiring a Marketing Agency
Hiring a generalist agency and giving up control without clear deliverables is the most common mistake Portland, OR law firms make.
Too many law firms spend a year with an ineffective agency before seeking help. You don’t have to repeat their mistake.
Watch out for these red flags:
- Choosing based on price alone — low-cost often means low effort
- Not asking who owns your website or content — some agencies keep it, making it difficult for you to move on
- Trusting agencies that promise rankings — it’s a sales tactic, not a guarantee
- Working with a non-specialist — legal marketing requires a different skill set
- Not tracking leads to signed clients — visibility doesn’t always equal ROI
Key Takeaway: A good agency will answer all your questions before you ask — and give you control over everything.
Real Results from Hexxen's Legal Marketing Clients
For law firms in Portland, OR looking to grow their visibility and sign more clients, Hexxen has proven to be a trusted, effective marketing partner.
Our approach combines industry-specific expertise with innovative strategies to deliver measurable results.
Here are just a couple of our clients who have seen significant, meaningful revenue and growth after hiring us.
How We Helped Combs Waterkotte Expand Statewide
The team at Combs Waterkotte came to us frustrated with agencies that lacked transparency and outsourced critical work.
They asked Hexxen to rebrand their firm, upgrade their site, and expand their reach statewide.
- Full Rebrand & Web Makeover: Introduced a fresh color palette (blues and charcoals) with cohesive brand guides, coupled with a mobile-first, conversion-oriented website and custom intake forms.
- Targeted SEO: Focused on sex crimes, DUI, and federal SEO terms — landing top-three search positions across the state.
- Original Content Strategy: Handled all content production internally — ensuring SEO quality and clarity for client-facing messaging.
- Local Multimedia: Delivered high-quality photography and professional videos—including staff portraits and client testimonials.
- Advanced Intake System: Improved intake with mobile-optimized tools, custom fields, and integrated tracking across systems.
- AI Search Optimization: Combs Waterkotte pages perform extremely well in Google’s AI overviews, thanks to structured content and authoritative topical coverage.
- Podcast & Longform Media: Developed branded podcast strategy, ebooks, and video segments to establish thought leadership and broaden multi-channel visibility.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law partnered with Hexxen following stagnant growth and missed opportunities from their last agency. They were looking for a complete brand overhaul and a lead engine that could win in one of the most competitive legal verticals.
- Branding & Website Redesign: Built a bold visual identity (deep indigo + orange), optimized site speed, and crafted a high-converting website tailored to personal injury clients.
- Local & Statewide SEO: Improved search visibility in both metro and regional markets, including major cities like St. Louis and Chicago.
- Content & Link Authority: Developed location-specific content, FAQs, and blog posts, paired with high-authority backlinks for sustained SEO growth.
- Media and Social: Launched video Q&As and infographics; ran coordinated Facebook and Google Ads for brand amplification and lead gen.
- Analytics & Attribution: Implemented end-to-end attribution to measure what actually moved the needle in lead gen.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Gary Burger talks candidly about what it’s like to work with Hexxen. He explains how working with a legal marketing agency led to more visibility, better leads, and actual clarity on what their budget was producing.
What Could Real Marketing Results Look Like for Your Portland, OR Law Firm?
No More Wasted Spend — Let’s Focus on Results.
When you’re paying a Portland, OR agency that can’t prove results, that’s a red flag.
Hexxen builds full-funnel growth engines designed for Portland, OR law firms like yours.
You’ll know exactly what we’re doing, what it’s producing, and how to scale it.
No more gatekeeping: everything we build is yours.
Whether you're in criminal defense, personal injury, family law, or another practice area in Portland, OR — if you're ready for real growth, we’re ready to show you what’s possible.
Call (314) 499-8253 or fill out our contact form — let’s talk about your goals.
Hire UsFrequently Asked Questions About Portland, OR Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
2025 Legal Marketing by the Numbers
- 526% — On average, SEO generates a 526% ROI over 3 years for law firms
- $36 — Average return for every $1 spent on email marketing
- 89% — Law firms using social media as part of their marketing: 89%
- 93% — Of mid-sized firms now using AI in some form
- 12–15% — Higher conversion rates with digital intake tools
- 28% — Nearly 1 in 3 new clients now come from digital sources
- 66% — 66% of clients under 30 won’t hire a firm without a strong web presence
- 74% — Of consumers use Google to find legal help
What’s Working in Legal Marketing in 2025?
In 2025, law firms are investing more in digital marketing, SEO-driven content, AI tools, and data-based lead tracking.
Clients in 2025 demand transparency, fast communication, and digital accessibility — it's not optional anymore.
The last five years have reshaped law firm marketing entirely, and 2025 is setting a new standard.
These trends are helping winning firms grow — while others fall behind.
1. SEO + Content Still Dominate
- SEO remains the #1 performing channel for 79% of firms
- Content is king: 81% of firms invest most heavily in content marketing
- Trust-building content like blogs and FAQs strengthens rankings and credibility
- Long-term ROI: up to 526% over three years on SEO efforts
- Roughly 69% of traffic to legal websites comes from organic search
2. PPC + LSAs for Fast Visibility
- Clicks for competitive legal terms now range from $80 to $300
- Strategic law firms deploy PPC during key launches or to own local markets
- Local Services Ads (LSAs) produce ROI when integrated with tight intake tracking
- It’s common for firms to invest $9,000–$10,000 per month on high-value ad campaigns
3. Social Media Matters More Than Ever
- LinkedIn is the top platform where 89% of firms are actively engaging
- Social media posts and interactions drive leads for 84% of law firms
- Clients under 30 assume firms are active on social media — and judge accordingly
- B2B clients often rely on LinkedIn presence and published insights when choosing legal partners
4. Video + Email Marketing = Massive ROI
- Webinars and attorney-hosted content are producing quality leads without big ad spend
- Email marketing drives $36 in ROI for every $1 spent
- Firms use drip campaigns for nurturing leads and cross-selling services
- Video adds personality and authority — especially for intake-stage content
5. Smarter Intake = More Signed Clients
- Tools like chatbots, self-scheduling, and e-signature boost conversion rates by 12–15%
- On average, firms that automate intake with CRMs earn 20% more revenue
- But 26% of firms still don’t track leads at all — a huge lost opportunity
6. Martech & AI Are Now Core to Growth
- AI adoption has reached 93% among mid-sized law firms — and growing
- Big firms are at the forefront of using AI for content, analytics, and strategic insights
- AI is used for everything from pitch materials to SEO insights
- In many firms, marketing is now driving the conversation around technology adoption
7. Modern Clients Are Tech-Savvy and Have Higher Standards
- More than 50% of legal clients want pricing they can understand upfront
- 66% of under-30 clients say social presence impacts their hiring decision
- Speed matters: firms with 24-hour response windows and online tools win more business
- Being tech-forward and accessible online gives firms a winning edge
Start bringing in better cases — contact Hexxen or call (314) 499-8253 today.
