Get Featured on STLToday

It’s Not What You Think It Is

How To Get Featured on STLToday (And Why It’s Not Just “Local News Online”)

Most people think of STLToday as just the website version of the St. Louis Post-Dispatch.

Which, technically, it is.

But in practice, it behaves a little differently.

It moves faster. It updates more frequently. And it’s where a lot of the visibility actually happens first.

That’s the part most businesses overlook.

Because they’re thinking in terms of “getting in the paper,” when in reality, most, if not all, of the attention is happening online.

And if you don’t understand that shift, you end up approaching it the wrong way from the start.

Timing Beats Storytelling

You’re Not Pitching a Story, You’re Hitting a Moment

This is where most agencies miss.

They come in with:

• A static story
• A general business overview
• Something that isn’t tied to anything current

And it doesn’t move.

Because STLToday is constantly cycling through new content.

Not Hexxen. We use the stories that land. These usually connect to:

• Something happening locally
• A recent development
• A change, event, or shift in the area

If it feels outdated or disconnected, it gets passed over.

Execution Is Everything

Where Hexxen Comes In (And Yes, We Can Get You Featured)

This is where most businesses either move too slowly or miss the angle entirely.

They either:

• Pitch something that isn’t tied to anything current
• Or wait too long and miss the window

At Hexxen, we focus on timing and positioning together.

We look at:

• What’s happening in your business right now
• How it connects to the St. Louis market
• And what angle makes it relevant in the current moment

Then we build the story, structure it so it fits STLToday’s format, and handle the outreach and placement pathways.

So yes, we can get our clients featured on STLToday.

But it works because we align it with timing, not just content.

Speed Is the Advantage

The Value Is Local Visibility at Speed

STLToday gives you something slightly different than traditional local media.

It’s:

• Faster
• More immediate
• And more accessible

When something hits, it can:

• Get seen quickly
• Reach a local audience fast
• And create visibility in real time

It’s not slow, long-term coverage.

It moves.

It Depends on What You Want

So... Is STLToday Worth It?

If you’re looking for:

• National exposure
• Long-term feature pieces
• Controlled messaging

There are better platforms.

But if you want:

• Fast local visibility
• Real-time relevance
• And coverage that connects quickly

Then yes, it’s absolutely worth it.

View Our Case Studies

Let’s Do It Right This Time. Hire Hexxen.

Want To Hit the Right Moment in Your Market?

Most businesses either miss timing or don’t position themselves correctly.

At Hexxen, we focus on getting both right.

Because in fast-moving local media…

Timing isn’t part of the strategy.

It is the strategy.

If you want to get featured on STLToday and actually be seen, let’s talk.

Give is a call at (314) 499-8253 or reach out online to discuss how a STLToday feature can fit into your marketing strategy.