Looking for a top SEO company in Lansing, MI? Chances are… your current SEO efforts aren’t delivering results. Perhaps your site isn’t generating traffic, or your content is lost on the back pages on Google—if you can find them at all. And if your competitors always seem to outrank you, it’s time for a change.
We understand—ranking well isn’t just about stuffing in keywords; it’s about developing a plan that hits your business goals. SEO isn’t a one-size-fits-all solution. You need to find what truly works to bring in business and increase your ROI. So, if you’re ready to leave frustrations behind and have an SEO plan that actually works, read on. We’ll show you why Hexxen is different—and how we help businesses like yours compete at the top.
Common SEO Problems:
- Website usability issues
- Lack of effective conversion areas
- Thin or underwhelming content
- Inaccurate representation online
- Non-SEO-friendly sitemaps
- Insufficient service area details
- No method of tracking ROI
- Nonexistent location-specific pages
- No links to social profiles
- Missing citations or profiles
- Inconsistent data online
- Inaccurate business information
- Lack of high-quality backlinks
- Few or no reviews
- Poor diversity in inbound links
- Poorly managed Google ads (wasted spend)
These factors all contribute to one overarching problem: an SEO plan that isn’t designed to make a difference in your success. If you’re frustrated with your SEO company, you've come to the right place. Our team doesn’t just fix problems; we create a custom approach to SEO that targets your unique business goals, driving measurable ROI and turning traffic into tangible results.

Benefits of Custom SEO for Your Lansing, MI Company
A smart SEO strategy isn’t just about traffic numbers; it builds brand authority, establishes your credibility, and creates growth that lasts. By choosing targeted SEO solutions, you’ll experience benefits that extend beyond visibility alone.
Increased Website Visibility
Higher Search Rankings
Generate Targeted Traffic
Enhanced Brand Awareness
Measurable ROI
Improved Trust and Credibility
Higher Conversion Rates
Better Results Against Competitors
Deeper Audience Insights
Improved Content Strategy
Long-Term Cost Efficiency
Enhanced User Experience
Brand Loyalty
24/7 Visibility
FAQs About Choosing an SEO Company in Lansing, MI
Curious about how an SEO company can help your Lansing, MI business? Here are answers to common questions (or, you can call (314) 499-8253 and speak to one of our SEO specialists today):
What is SEO?
Why is content quality important for SEO?
What is 'white-hat' SEO?
How much does SEO cost?
Why doesn't my site rank immediately after optimization?
How long does SEO take to show results?
What is the difference between organic and paid search?

Industry Experience & Real Results
Industry-Leading SEO Services in Lansing, MI that works in the real world, not just in a marketing proposal.
With over two decades of experience, Hexxen has partnered with diverse industries to drive growth. From law and healthcare to ecommerce and finance, we design strategies that meet specific challenges and growth opportunities. We’re not just aware of industry trends—we innovate and test continuously to stay ahead. Our results-backed approach consistently drives measurable growth, building on client successes.
Industries We Work With
Comprehensive Solutions for Every Need
More Than Just a Lansing, MI SEO Company: a full range of website and marketing services to grow your brand.
We’re more than an SEO company at Hexxen; we offer complete digital solutions. Our team combines SEO expertise with web design, development, and digital marketing to create a cohesive growth strategy. Our services work together to drive traffic, increase engagement, and maximize conversions. From establishing your digital foundation to scaling up, Hexxen supports your growth at every stage.
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Human-Crafted Content from Expert Writers
SEO Content Written by Experts, not AI.
Effective SEO goes beyond keywords—it’s about connecting with real people. Our team writes to engage your audience while reflecting your brand, delivering information that is both informative and conversion-friendly. Though AI can be useful, we believe in authentic, well-researched content, building trust and driving conversions.
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Putting Your Success First
Our Lansing, MI SEO Company
puts you first, always.
For us, your wins are our wins. . Each strategy is customized with your input and growth in mind. We stay adaptable, and when you reach out, you’ll speak with someone you know.
Our Company
Clear, Insightful Analytics You Can Trust
See the Results of Our Lansing, MI SEO Services, know the ROI.
Our custom software and transparent reporting give you a clear view into your results. It’s your investment, so you deserve full visibility. Our transparent, real-time analytics provide clear insights into your SEO performance, and our monthly or bi-weekly reports offer a comprehensive overview of how our SEO strategies are progressing, showing exactly where your investment goes and the results it’s driving. We’ll keep you informed and ensure your strategy adapts for maximum results.
Hire UsTop Lansing, MI SEO Company: Hexxen's SEO & Digital Marketing Services
Our team is committed to driving measurable growth through a tailored, comprehensive approach to digital marketing. We go beyond conventional tactics to provide a full range of services designed to amplify your brand, enhance visibility, and increase conversions. Whether you’re looking for a boost in search rankings, a stronger social media presence, or expert web design, our services align with your unique goals, bringing you closer to sustainable success.
Comprehensive SEO
Our complete Lansing, MI SEO services include Ecommerce, Franchise, Local SEO, and Enterprise SEO to expand your reach. Our SEO services are designed to secure top rankings, grow traffic, and reinforce your brand’s authority. Learn more about our comprehensive SEO services.
Social Media Marketing
Engage audiences and amplify your brand’s reach with strategic social media marketing. Our team creates campaigns that build loyalty, generate leads, and boost conversions on leading platforms. Learn more about our social media marketing services.
Web Design
Create a seamless user experience with a website that both search engines and potential clients love. Our web design services ensure a high-quality user journey that aligns with your brand and encourages conversions. Learn more about our design services.
PPC Advertising
Our skilled Lansing, MI PPC team maximizes your ad spend for fast visibility. We focus on reaching high-value audiences, effectively driving immediate traffic and conversions. Learn more about our PPC advertising.
Reputation Management
Protect and strengthen your online reputation with proactive strategies. Our team manages online reviews and brand perception, helping establish you as a leader. Learn more about our reputation management services.
Branding
Build a strong, consistent brand identity. Our branding services are designed to resonate with your target audience and make your business unforgettable. Learn more about our branding services.
Conversion Rate Optimization
Strategic CRO helps transform site visitors into loyal customers. We analyze user behavior and optimize your website to improve engagement, increase leads, and boost conversions. Learn more about our conversion rate optimization services.
Commercial Video Production
Bring your brand’s story to life with high-quality video production. Whether it’s a promotional video, client testimonial, or explainer, our video services deliver memorable, effective content. Learn more about our video production and video marketing services.
Content Marketing
Build your reputation and draw in local clients with strategic content marketing. Our strategies are tailored to engage your audience and drive meaningful conversions. Learn more about our content marketing services.
Analytics & Reporting
Track your success with clear, transparent analytics. Our reporting services provide actionable insights to refine your strategies and maximize ROI. Learn more about our analytics and reporting services.
Expert SEO Company in Lansing, MI: Hexxen's Case Studies
Take a look at just a couple of the clients that we've helped reach new phases of growth:
Combs Waterkotte's SEO Case Study
Challenge: Christopher Combs, a criminal defense attorney, needed a better marketing and SEO company after poor experiences with previous agencies. Hexxen’s tailored approach helped him grow his practice and rebrand when partnering with attorney Steven Waterkotte.
SEO Success:
- Achieved top 3 rankings for critical practice areas like violent crimes, white-collar offenses, DUI/DWI, and protective orders.
- Applied precise SEO such as high-authority link building, extensive geo-targeting across the state through localized SEO, and comprehensive content marketing to build a robust online presence.
- Published search-ready content crafted with our legal writing knowledge to increase online authority and visibility in the legal sphere.
Additional Marketing & Branding Support:
- Maintained consistent branding in reliable blue and deep charcoal tones to convey a sense of trust and professionalism.
- Enhanced online visibility with a mix of Google Ads, strategic media outreach, and targeted press releases.
- Developed a user-centered website to guide users toward important information and calls to action.
Visual Media:
- Strengthened brand trust and connection through professional photography and engaging video content via our video services.
Shirt.Co's SEO Case Study
Challenge: Shirt.Co, a custom apparel and promotional products company, struggled with low rankings and minimal leads before partnering with Hexxen.
SEO Success:
- Increased quote inquiries from 1-2 per week to 15-20 daily.
- Achieved local SEO visibility in St. Louis and St. Peters, MO, which set the foundation for a successful national campaign.
- Strategic targeted content and geo-focused SEO.
Web Design:
- Custom-designed website optimized for lead generation with engaging CTAs, high-quality visuals, and Hexxen’s professional copy to enhance conversions.
- Clear navigation for custom apparel, promo products, and branded merchandise, making it easy for users to explore options and request quotes.
Comprehensive Marketing & Branding:
- Consistent brand identity across markets through rebranding, logo variations, and targeted social media ads.
- Custom lead reporting helped Shirt.Co identify the most effective platforms and track lead engagement efficiently.
Advanced Software & Web Development:
- Optimized, high-speed website with WooCommerce and tailored lead forms to simplify order management and customer inquiries.
- Ongoing custom software project to launch AI-driven artwork creation and streamlined store setup.
How Hexxen's Lansing, MI SEO Company Approaches SEO
Based in Lansing, MI, our SEO agency specializes in holistic services that drive measurable results and support sustainable growth.
SEO Audit & Competitor Analysis
Identify gaps and strategies to outperform competitors. Our SEO audits and competitor analyses go in-depth, analyzing strengths, weaknesses, and opportunities.
Precise Keyword Research
Reach phrases that convert. Hexxen’s exacting research aligns relevance to qualified leads in Lansing, MI.
On-Page Optimization
Optimize every element on your site. We enhance meta tags, headers, and structure to make your content search- and user-friendly.
Technical & Mobile Optimization
In addition to optimizing for mobile users, we address back-end technical details that influence page load speed and indexing efficiency, giving your site a stronger performance overall.
Business Citations
Accurate local citations increase visibility. We optimize your business profiles, making your brand easy to find in local searches.
Google Business Profile Optimization
Ensure your Google Business Profile attracts attention and trust. Regular updates keep your profile current, relevant, and optimized.
Human-Crafted Content
Our skilled writers develop unique, authentic content that builds brand credibility and adds true value.
Social Signals
Our social media strategy amplifies your brand’s reach and credibility, fostering authentic engagement that supports your SEO goals.
Earned Media & Backlinks
Build domain authority and online credibility with high-quality backlinks and targeted media mentions. Our approach ensures search engines see you as a trusted source.
How to Find the Best Lansing, MI SEO Company for Your Business
Your SEO success hinges on partnering with an SEO agency that’s experienced, transparent, and results-driven. Here’s advice on finding an SEO company worth your investment (like Hexxen):
Key Considerations:
- Experience and Expertise: Choose an agency with a proven track record in SEO. The best companies will understand the challenges and opportunities within your industry, crafting strategies tailored to your need.
- Customized Strategies: Look for personalized plans. The best SEO companies conduct thorough research to understand your unique goals and target your business's specific areas.
- Transparent Reporting: Prioritize a firm that provides clear, regular updates on performance. Tracking metrics and progress helps you make well-informed decisions.
- Client Testimonials and Case Studies: Positive reviews and case studies demonstrate the company’s ability to deliver results.
Tips and Advice:
- Ask for References: Reach out to previous clients to gain insights into the agency's track record and client satisfaction.
- Evaluate Communication: Effective, clear communication is vital to a productive long-term partnership.
- Review Their Website: A well-designed, SEO-optimized website is a sign of their expertise.
- Check for White Hat Practices: Verify the company uses ethical SEO strategies. "White hat" methods avoid penalties and promote long-term success.
More FAQs About Lansing, MI SEO Companies
Still have questions? We've got more answers:
Why does my Lansing, MI business need SEO?
How is SEO different from SEM?
What are keywords, and why are they important?
How do backlinks improve SEO?
Is mobile optimization important for SEO?
What is a Google Business Profile, and why is it important?
How often should I update my website's SEO?
What is on-page vs. off-page SEO?
How does local SEO help my Lansing, MI business?

Ready to Get Started With a Leading Lansing, MI SEO Company?
Our tailored SEO strategies at Hexxen aim to elevate your Lansing, MI business by implementing proven techniques that deliver measurable results. Whether you're seeking to boost visibility, connect with potential clients better, or outshine your competitors, our expert Lansing, MI SEO team is ready to make it happen.
Ready to start seeing real growth for your Lansing, MI business? Speak to an SEO specialist today at (314) 499-8253.
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