Law Firm SEO Company Lakewood, CO

Lakewood, CO Law Firm SEO Company. No matter if you’re a seasoned Lakewood, CO law firm stepping into your next stage of growth, or a recently established firm aiming to stake your claim in a highly competitive market, a law firm SEO company can help you draw in new clients and increase revenue. Legal SEO is a must-have for Lakewood, CO law firms looking to achieve top positions on search engines, which is where most prospective clients begin their search for legal services.

Over 20-plus years, Hexxen has supported Lakewood, CO law firms of all sizes reach their revenue and growth goals with tailored law firm SEO services. Regardless of whether you’ve been burned (or just disappointed) by a different Lakewood, CO law firm SEO company, need to outsource spend more time on core business activities, or are only starting out with your firm’s marketing, Hexxen delivers legal SEO strategies that get you the leads that add value to your firm. In this article, we’ll reveal how to choose the right Lakewood, CO law firm SEO partner, what services they should offer, and how Hexxen has transformed legal practices similar to yours.

Schedule a free consultation by calling (314) 499-8253.

Hire Us  



My website traffic has increased, my business has grown, their agency has far exceeded my expectations

“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed ‘in-house’, you can get a response on any question during a project almost immediately by …”

Image

Christopher Combs

Combs Waterkotte


Page Bookmark

What Is Law Firm SEO?

Law firm SEO (Search Engine Optimization) is is how legal practices boost their online presence to achieve better rankings in search engine results pages (SERPs), primarily on Google. SEO includes a blend of on-page and off-page strategies aimed to drive organic traffic to a law firm’s website while also enhancing leads and conversions. Key components of Lakewood, CO law firm SEO are comprised of keyword research, on-page optimization, content creation, link building, and “behind-the-scenes” SEO. By properly applying these strategies, Lakewood, CO law firms can elevate their visibility, credibility, and signed cases.

Page Bookmark

What Is a Law Firm SEO Company?

A law firm SEO company helps law firms specifically meet their online visibility and business goals. By outsourcing digital marketing efforts to a law firm SEO company, Lakewood, CO attorneys can concentrate on their cases instead of trying to get more cases, bypass having to learn an entirely new discipline in digital marketing, and ensure they’re not falling victim to common online errors like “Black Hat” SEO (which will be covered later).

Free Consultation  


Page Bookmark

Why Your Lakewood, CO Law Firm Needs Legal SEO Services

SEO can enable turn a law firm’s website into a primary driver of growth, resolving many obstacles that Lakewood, CO lawyers face when trying to boost their online visibility:

  • Client Acquisition: The majority of people who need legal services begin their search online. Expert services from an experienced law firm SEO company increases the likelihood of drawing in new clients by making sure you can be found by prospective clients.
  • Trust (With Both Google and Potential Clients): Showing up at the top of Google rankings can lend credibility to your firm in the eyes of potential clients. Potential clients are inclined to trust and engage with firms that show up at the top of search results, as they assume if Google trusts you, they should too. Supporting SEO strategies, like online reputation management, also signal to Google that your site is authoritative and trustworthy, causing it to rank your site higher.
  • Market Differentiation: The online legal market is competitive, and any law firm aiming to expand needs to be competitive. SEO, alongside other services like branding, helps your firm to stand out by highlighting your unique value propositions while tuning your website and content to show up in SERPs.
  • Local Visibility: For law firms, local clientele is often a major part of the business, making local SEO a essential component of any law firm looking to be competitive in their home city or cities. Local SEO draws the local people who are searching for your legal services immediately to your site.
  • Cost-Effective Marketing: SEO offers more ROI than most other advertising and marketing channels. Unlike other marketing efforts like Pay-Per-Click (PPC) and social media marketing (which still play an important role), once a page is written and published it will continue to generate traffic and conversions for years.
  • User Experience: Good SEO practices also address technical aspects of your site. This entails quicker load times, mobile-first design, and intuitive navigation, which both improves SERP performance and client satisfaction.
  • Advanced Reporting: With cutting-edge reporting strategies, SEO allows for detailed tracking and analytics, delivering insights into client behavior and which channels and strategies yield the most leads for your money. Clear reporting enables continuous improvement and adaptation to both market conditions and Google algorithm updates.

You shouldn’t take our word for it. The numbers (and other attorneys) all indicate SEO being one of the best marketing channels for ROI for growing Lakewood, CO law firms.

Page Bookmark

Law Firm SEO & Marketing Statistics (*Updated for 2024)

Let’s take a look at the numbers to see why Lakewood, CO law firms should make SEO a central part of their marketing efforts if they intend to be competitive in search and increase their online visibility:

  • 87% of law firms have a website as part of their marketing efforts (Source: American Bar Association)
  • 88% of law firms use a blog for lead generation (Source: American Bar Association)
  • Only 25% of law firms continue to market in print (Source: American Bar Association)
  • 83% of law firms outsource their marketing to marketing agencies (Source: CallRail)
  • 77% of users searching for legal services start their search in search engines (Source: CallRail)
  • 51% of law firms say website optimization is one their biggest marketing challenges; 49% say mobile optimization and 37% say social media management (Source: CallRail)
  • Law firm SEO generates up to 66% of call conversions for law firms (Source: Ruler Analytics)
  • SEO has a conversion rate of over 4%, while other law firm marketing channels have a 2.6% conversion rate (Source: Conversion Benchmark Report for Legal)
  • 78% of law firms use paid search, but 82% believe it doesn’t offer much return on investment (Source: CallRail)
  • While paid search generates 58% of online visitors to law firms, it only has a 1.8% conversion rate (Source: Ruler Analytics)
  • 84% of law firms intend to spend more money on digital marketing (Source: Calibrate)


Page Bookmark

How Outsourcing Your SEO Benefits Your Lakewood, CO Law Firm

Outsourcing your SEO provides you the same peace of mind your clients experience when they hire your law firm. For the same reasons Hexxen employs lawyers to write our contracts, it’s in your best interest to outsource your marketing efforts to an reputable law firm SEO company. Reasons to work with a law firm SEO company in Lakewood, CO include:

  • Expertise: Law firm SEO companies have teams of experts who stay up-to-date with the latest trends and best practices in SEO. Numerous more experienced agencies (like Hexxen) use their creativity and knowledge to set those trends. You wouldn’t advise someone going to court Pro se based on what they read on legal sites like Justia; we wouldn’t advise basing your website optimization strategy off a few Google searches for “SEO for lawyers.”
  • Time-Saving: Managing SEO in-house ties up your time and resources, diverting focus from core legal or business activities. Trusting an outside company with your SEO allows your team to concentrate on serving your clients.
  • Cost-Effective: Employing a full-time in-house digital marketing team is expensive, as an attorney your own time is expensive too. Outsourcing offers access to professional services without the financial burden associated with hiring more employees.
  • Advanced Tools and Technologies: SEO agencies leverage advanced tools and technologies to increase your rankings and report your progress. These tools can be expensive for individual firms to subscribe to, and aren’t developed with your firm’s specific needs in mind. Law firm SEO companies who create their own software (like Hexxen) can create these tools themselves, tailored to your needs, instead of you having to pay a monthly or annual fee for software that has features you don’t want and doesn’t have services you do need.
  • Scalability: As your firm grows, your SEO needs change. An experienced law firm SEO agency can easily scale their services to match your firm’s growth. With Hexxen, we already have your next phase of growth in mind when we provide our initial proposal.
  • Consistent Results: SEO agencies are results-driven. Our SEO services are only as good as the results they offer our clients.
  • Avoiding Penalties: Law firm SEO companies know the difference between “white hat” and “black hat” SEO, so you don’t lose any ranking positions because of poor practices.

Outsourcing your SEO both boosts your online visibility and guarantees that your Lakewood, CO law firm can keep a competitive edge in a online-focused marketplace.

Let’s Talk Business  


Page Bookmark

SEO Services We Offer to Lakewood, CO Law Firms

Backed by over two decades of experience and a long history of success in the legal marketing sphere, we’ve refined an array of legal SEO strategies to offer your Lakewood, CO law firm the rankings and leads it needs to grow:

  • SEO Audit & Website Assessment: Comprehensive analysis of your current website and SEO to determine what’s working, what doesn’t, and what additional legal SEO strategies need to be applied.
  • Keyword Research: Pinpointing and targeting the best keywords for your legal services, and crafting a comprehensive keyword strategy through high-level content, blog posts, media production, and more.
  • Competitor Analysis: Analyzing high-ranking firms in your area to create strategies that outdo them. By integrating, emulating, and refining all of your top competitors’ strategies, we’ll transform your site into a legal SEO powerhouse that outranks all of them.
  • Local SEO: Using local geo targeting and other tactics to enhance visibility in your service areas, bringing in clients in your geographic area and getting you in the coveted Google “Map Pack.”
  • Content Writing: Crafting high-quality, informational content that both resonates with your target audience and is designed to rank well in SERPs using Google’s established principles.
  • Link Building: Building high-quality external links to your site (backlinks) in legal directories, media, guest blogs, and elsewhere to improve your site’s search performance.
  • On-Page SEO: SEO enhances online visibility, strengthens credibility, and attracts more traffic to your website, resulting in higher client acquisition.
  • Landing Page Conversion: Developing and fine-tuning landing pages for specialized campaigns or case types to efficiently convert visitors into clients.
  • Technical SEO: Handling technical aspects like site speed, mobile optimization, and healthy internal links so your site avoids penalties for poor development.
  • Social Media Management: To bolster SEO efforts, we manage social media profiles to engage with potential clients, boost your online presence, and increase brand awareness.
  • Google Business Profile (GBP) Optimization: Fine-tuning your Google Business Profile for better visibility in maps and geographical searches.
  • Google Ads Management: Handling Google Ads to attract more targeting traffic. While not a component of SEO, Google Ads help driving traffic for specific campaigns or while awaiting an increase in organic rankings.
  • Advanced Reporting: Offering detailed reports to measure what’s working and what isn’t. You’ll have access to both live and monthly reporting of what campaigns are most effective at generating leads.
  • Media Production: Creating engaging multimedia content such as videos and podcasts based on search volume to create a cohesive brand that potential clients identify.
  • Web Design & Development: Designing responsive, user-friendly websites that improve UI/UX and complement SEO efforts.

With Hexxen, together with your law firm SEO services, all of your web design, development, and digital marketing needs are in one place, with a company whose staff and expertise you can trust.


Law Firm SEO Company | Marketing for Attorneys | Law Firm SEO Services


Page Bookmark

Why Choose Hexxen As Your Lakewood, CO Law Firm SEO Company?

Why be one of the many law firms in Lakewood, CO that relies on Hexxen to grow their practice with effective legal web design and SEO services?

  • Proven Results: Hexxen has a history of producing ranking positions that add value to your firm.
  • Experience with Struggling Websites: Most of our clients come to us after they’ve had bad experiences with other law firm web design and marketing companies. We excel in transforming underperforming websites into well-ranked, revenue-generating assets. We’ve heard horror stories about other law firm SEO companies, and work to put your mind at ease from the start.
  • Experienced Legal Content Writers: Our content team consists of writers with deep experience in the legal industry and crafting accurate content that ranks well. Everything on your site will be correct and authoritative, without you having to look it over first (unless you want to).
  • Comprehensive Service Offerings: Our services range from blog management to custom software development. You won’t have to go back and forth with multiple agencies for your online needs.
  • Client-Focused Approach: We prioritize client satisfaction with a dedicated team. The same people you’ll meet in introductory calls will be the same working on your site, and the phone will be answered by someone whose name you know.
  • Transparency and Advanced Reporting: We provide straightforward, detailed reports on how your SEO is affecting your bottom line. We’ll direct your marketing budget based on what’s getting you meaningful leads, not a one-size-fits-all plan.

I highly recommend Hexxen

“David Kley and his company have been a breath of fresh air. For a business owner busy serving clients, website design can be confusing and time consuming. Hexxen has helped us achieve great results and simplified the process. I highly recommend the Hexxen for your online needs.

Image

Christopher Dixon

The Dixon Injury Firm

Page Bookmark

Lakewood, CO Law Firm SEO Resources

Want to learn more about legal SEO strategies and services in Lakewood, CO? We’ve got the videos. Take a look at a couple oldies (but goodies):

Additional Hexxen Resources

More Lakewood, CO Attorney SEO Resources

Page Bookmark

A Proven SEO Agency for Lakewood, CO Law Firms: Case Studies

Hexxen has established itself as a trusted partner for Lakewood, CO law firms aiming to increase revenue and grow. Our approach combines experience in the legal industry with innovative strategies to optimize your ROI. Here are just a couple of our clients who have achieved significant revenue and growth after partnering with us.

Combs Waterkotte’s Legal Marketing, SEO, & Web Design Case Study

Combs Waterkotte

Combs Waterkotte

Combs Waterkotte

Case Study

Hexxen expertly transformed Combs Waterkotte’s online presence, substantially improving their search engine rankings and generating a 70% increase in site visits from organic search. By implementing a comprehensive SEO strategy, including keyword optimization, local SEO, and high-quality content creation, Hexxen improved the firm’s visibility in a market that’s often hard to find a place in due to more prominent, higher-profiledefense attorneys with a national presence. The results resulted in higher client inquiries and higher engagement rates. With Hexxen’s help, Combs Waterkotte went from a locally-based St. Louis law firm to a prominent criminal defense firm whose service area includes the entire state of Missouri.


Hexxen went above and beyond

“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend!

Image

Steven Waterkotte

Combs Waterkotte


Law Firm SEO Company | Marketing for Attorneys | Law Firm SEO Services


Law Firm SEO Company | Marketing for Attorneys | Law Firm SEO Services


Burger Law’s Legal Marketing, SEO, & Web Design Case Study

Burger Law

Burger Law

Burger Law

Case Study

Hexxen carried out a multi-faceted SEO campaign for Burger Law, targeting improving site structure, strengthening local SEO, and developing high-quality, useful content. These efforts led to a 200% increase in organic traffic and a significant rise in lead generation. Enhancements included a new website design with optimized user experience, targeted keyword optimization, and effective branding, including the use of color schemes and font choices to represent the firm’s identity. This holistic approach established Burger Law as a prominent personal injury firm in Missouri and Illinois.


The last web team you’ll need

“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”

Image

Gary Burger

Burger Law



Law Firm SEO Company | Marketing for Attorneys | Law Firm SEO Services


Law Firm SEO Company | Marketing for Attorneys | Law Firm SEO Services

Tell Us About Your Project  


Page Bookmark

Law Firm SEO Services in Lakewood, CO, Designed for Your Industry and Brand

Hexxen delivers specialized SEO services in Lakewood, CO designed to meet the unique needs of various legal practice areas. Our approach guarantees that your legal SEO strategy is optimized for you, and not just what works for other Lakewood, CO law firms. Industries in Lakewood, CO we commonly work with include:

Whatever your industry and whatever your unique firm’s needs, we’ll work with your Lakewood, CO law firm where you’re at and design the plan that takes you where you want to go.


Page Bookmark

A Full Fleet of Law Firm Web Design, Marketing, & Development Services in Lakewood, CO

We offer a full range of website services, which complement and go hand-in-hand with your Lakewood, CO law firm SEO efforts.

Legal Web Design

Our team creates responsive, user-friendly websites specifically designed for law firms. Each design focuses on the user experience, making it easy for potential clients to navigate and find information. We ensure your site represents your firm’s brand and professionalism, fostering confidence in prospective clients. Features such as mobile optimization, fast load times, and intuitive layouts are designed to convert visitors into clients, elevating your firm’s digital presence and effectiveness. Furthermore, our designs are built to scale with your firm’s growth, preparing you for long-term success.

Legal Branding

Effective branding sets your Lakewood, CO law firm apart in a crowded market. Hexxen develops strong, consistent branding that resonates with your target audience. We create compelling logos, brand messages, and visual identities that represent your firm’s values and specialties. This unified branding cultivates trust and recognition, making your firm the preferred choice for legal services in your area.

Legal Marketing

Our comprehensive digital marketing strategies are crafted to enhance your Lakewood, CO law firm’s visibility and bring in potential clients. We utilize content marketing to create informative and engaging articles, blogs, and videos that reinforce your firm as an authority in your practice areas. Social media management ensures your firm maintains a connection with the community, while targeted PPC campaigns deliver immediate traffic. These marketing efforts collaborate to enhance your firm’s online presence and conversion rates.

Legal Web Development

Hexxen offers full-stack development services designed to the needs of Lakewood, CO law firms. We create custom applications that optimize case management, integrate APIs for enhanced functionality, and deliver software solutions that boost operational efficiency. Our development services ensure your website is not only visually appealing but also highly functional and secure, facilitating your firm’s growth and adaptability in a crowded market.


Page Bookmark

Lakewood, CO Law Firm SEO & Marketing Problems

Optimization

Lawyer marketing problems related to SEO.

  • Low-quality website / navigation issues
  • Lack of conversion points on website
  • Limited or poor quality content
  • Inadequate representation of firm online
  • Suboptimal URL structure (not SEO-friendly)
  • Insufficient coverage of practice areas
  • Missing “areas you serve” listed
  • No ROI or ranking tracking

Marketing

Lawyer marketing problems related to marketing.

  • Website not linked to citations
  • Missing citations
  • Conflicting business data online
  • Incorrect data listed
  • Lack of trusted backlinks / insufficient inbound links
  • Negative reviews or no reviews
  • Limited diversity of inbound links
  • Inefficient Google Ads campaigns (wasted spend)

Law Firm SEO Company | Marketing for Attorneys | Law Firm SEO Services


Page Bookmark

“White Hat” and “Black Hat” SEO Tactics for Lakewood, CO Law Firms

Gone are the days of the old white and black hat Western heroes and villains. Similarly, easy and temporary SEO techniques like poor content or content farms have become a thing of the past. Google has become increasingly better at understanding which law firm sites are doing things the right way (high-quality, useful content) and which are not (trying to “trick” Google into ranking a site higher).

White Hat Law Firm SEO Strategies

“White hat” SEO strategies are honest and adhere to search engine guidelines, focusing on providing tangible value to users and guaranteeing sustained success.

  • Quality Content Creation: Producing high-quality, well-researched, useful, and engaging content that meets the specific needs and interests of users. This establishes credibility and authority.
  • Proper Keyword Research and Optimization: Low-budget SEO plans often provide “clickbait” content. If you’re a personal injury attorney, you probably don’t need a blog on “Is It Legal to Own a Pet Koala Bear?” But, less effective SEO strategies use sensationalist content to drive traffic that 1. Google can penalize you for, and 2. Makes your reports to look a little better without actually contributing to your firm’s revenue. Ethical keyword usage draws the right visitors to your site and prevents penalties from Google.
  • On-Page SEO: Fine-tuning meta tags, headers, and images to enhance website performance and user experience. This helps search engines understand the content and its relevance.
  • Link Building: Gaining backlinks from trustworthy, authoritative websites through quality content, media outreach, and legal directories. Google sees backlinks as “votes” that indicate your site is valuable and useful to people who need your services. Good SEO means building relationships with other reputable sites and attracting links naturally, rather than paying link farms or using unethical practices.
  • Local SEO: Improving your firm’s presence in local search results through business profiles, Google My Business optimization, and locally relevant content.
  • Technical SEO: Making sure your website is well-developed with proper site structure, fast load times, and a design that works across screen sizes and devices. This ensures your site more accessible to both users and search engines.
  • User Experience (UX): Developing a user-friendly website that is easy to navigate and provides a positive experience. This motivates visitors to stay longer and engage more with your content.

These strategies are considered honest because they focus on the user’s needs, comply with search engine guidelines, and target long-term success rather than short-term gains.

Black Hat Law Firm SEO Strategies

“Black hat” SEO strategies are dishonest and breach search engine guidelines. They may provide short-term gains but can lead to severe penalties and low rankings, and can even initiate a manual ban of your site in search engines. While many of these strategies persist because they were effective 20 or 25 years ago, any law firm SEO company in Lakewood, CO that continues to use them is either behind the times or gambling with your money, or both.

  • Keyword Stuffing: Filling content with keywords in an unnatural way, causing it to be challenging to read and diminishing user experience.
  • Cloaking: Displaying different content to search engines than what is shown to users, deceiving both parties and breaking search engine policies.
  • Link Farms: Creating backlinks (and paying for them) from a network of low-quality, unrelated websites, which are easily detected and penalized by Google.
  • Hidden Text and Links: Using text or links that are invisible to users (e.g., same color as the background or extremely small font) to manipulate search rankings.
  • Duplicate Content: Copying content from other websites without offering anything new, which can result in penalties for plagiarism and duplicate content.
  • Doorway Pages: Creating low-quality pages optimized for specific keywords that only serve to send users to another site.
  • Comment Spam: Submitting irrelevant comments with links back to your site on blogs and forums, which search engines see as spammy.
  • Article Spinning: Using software to rewrite articles in an attempt to create “unique” content, often producing low-quality, unreadable text that offers little value.

We don’t take shortcuts or rely on quick, short-term patches that only serve to make your reports look good for a few months. Hexxen’s legal SEO services for Lakewood, CO law firms are built for the long term and make sure you get sustainable positions in SERPs because your site and your law firm actually deserve to get ranked among the top spots. Choosing a law firm SEO company that uses “white hat” strategies (like Hexxen) ensures that your Lakewood, CO law firm’s SEO efforts are sustainable and in line with search engine guidelines.


Page Bookmark

How to Find the Best SEO Company for Your Lakewood, CO Law Firm

Your SEO investment will only pay off if you hire the right law firm SEO agency. Here’s some advice to find a law firm SEO company that’s worth the money (like Hexxen):

Key Considerations:

  • Experience and Expertise: Choose an SEO company that has significant experience both in the SEO sphere and working with law firms. The best law firm SEO company will understand the unique challenges and opportunities within the legal industry, allowing them to develop strategies customized to your needs.
  • Customized Strategies: Ensure the SEO company provides customized plans. The best law firm SEO companies will work to understand your firm first, and develop their SEO strategy based off your business goals.
  • Transparent Reporting: Choose a firm that provides clear, detailed reports on your SEO performance. The best law firm SEO company will offer regular updates and comprehensive analytics, helping you make informed decisions.
  • Client Testimonials and Case Studies: Seek out positive feedback and previous successes with other law firms. An experienced law firm SEO company should be more than happy to share their previous work.

Tips and Advice:

  • Ask for References: Examine their reviews and talk to previous clients of the law firm SEO company to get insights into their experience and results. The best law firm SEO companies will be happy to provide references.
  • Evaluate Communication: Evaluate how well the company communicates and understands your firm’s objectives. Are they responding to your specific pain points? Are they organized and punctual in their communications? As you may be working with this company for years, effective communication is essential for sustained success with the best law firm SEO company.
  • Review Their Website: A professionally optimized, professional website is a solid indicator that the company practices what it preaches. The best law firm SEO company will have an strong online presence that shows up and converts.
  • Check for White Hat Practices: Make sure the company uses ethical SEO methods. You can examine their own site or the sites of their clients to see if they actually believe in what they’re selling.

Law Firm SEO Company | Marketing for Attorneys | Law Firm SEO Services


Page Bookmark

Hire a Leading Lakewood, CO Law Firm SEO Company

Hiring the best Lakewood, CO law firm SEO company is vital for enhancing your firm’s online presence and attracting more clients. Hexxen offers specialized SEO services customized to the unique needs of Lakewood, CO law firms, ensuring a cohesive approach to digital marketing. With a proven track record of success, transparent reporting, and a focus on ethical SEO practices, Hexxen is focused to promoting growth and achieving top search engine rankings for your firm.

By partnering with Hexxen, you can dedicate yourself to delivering exceptional legal services in Lakewood, CO while we boost your online visibility and conversion rates.

Contact us online or call us at (314) 499-8253 to learn how we can help your Lakewood, CO law firm generate higher revenue and growth.

Hire Us  


Page Bookmark

Frequently Asked Questions (FAQs) About Law Firm SEO Services in Lakewood, CO


What is Law Firm SEO?

Law Firm SEO (Search Engine Optimization) involves optimizing a law firm’s online presence to improve visibility in search engine results pages (SERPs), such as Google. This process includes several key elements:

Keyword Research: Pinpointing the terms potential clients use when searching for legal services and weaving those keywords seamlessly into your website content.

  • Example: A personal injury lawyer might concentrate on keywords like “car accident lawyer” or “personal injury attorney near me.”
  • Best Practice: Regularly update your keyword strategy to align with changes in search trends and user behavior.

On-Page SEO: This involves optimizing meta tags, headers, and content on your website to guarantee search engines can easily understand and rank your pages.

  • Example: Incorporating relevant keywords in your meta descriptions and ensuring your titles are concise and descriptive.

Off-Page SEO: Building high-quality backlinks from authoritative websites to boost your site’s credibility.

  • Example: Contributing articles on legal websites or appearing in industry publications.

Technical SEO: Ensuring your website is technically sound, with fast load times, mobile optimization, and secure HTTPS protocols.

Common Mistake: Ignoring mobile optimization, which can greatly harm your rankings since most users search on mobile devices.

Quick Tip: Frequently audit your site for SEO performance to pinpoint areas for improvement. Tools like Google Analytics and SEMrush can offer valuable insights.

Why is SEO important for law firms?

SEO is crucial for law firms because it significantly influences how quickly potential clients can find you online. Here’s why:

Client Acquisition: The most of people seeking legal advice initiate their search online. High-ranking websites capture the lion’s share of traffic.

  • Example: If your law firm ranks on the first page of Google for “divorce lawyer in Lakewood,” you’re much more likely to receive inquiries than if you’re on page two or beyond.

Building Credibility and Trust: High search rankings can help establish your firm as a credible and trustworthy authority in your practice area.

  • Best Practice: Keep a consistent flow of fresh, relevant content to enhance authority over time.
  • Cost-Effective Marketing: In contrast to PPC campaigns, where you pay for each click, SEO delivers long-term value as your optimized pages keep bringing in traffic.

    Common Mistake: Neglecting local SEO, which is crucial for law firms targeting clients in specific geographic areas.

    Quick Tip: Don’t rely solely on SEO. A well-rounded marketing strategy should also include PPC, social media, and content marketing to engage a broader audience.

    How long does it take to see results from law firm SEO services?

    SEO is a long-term strategy, and results typically take three to six months to become noticeable, but several factors can influence this timeline:

    Website History: If your website has been live for years but has minimal optimization, improvements might take longer as you work to build authority.

    • Example: A new law firm might see quicker results by targeting less competitive keywords initially.
    • Best Practice: Maintain realistic expectations and concentrate on steady, incremental progress rather than quick wins.

    Competition: In fiercely competitive markets, like personal injury law, it might take longer to rank for primary keywords.

    Common Mistake: Being impatient and shifting strategies too frequently, which can interrupt SEO momentum.

    SEO Efforts: Consistency is key. Continually publishing high-quality content, building backlinks, and optimizing your site will produce better results over time.

    Quick Tip: Leverage Google Search Console to monitor your progress. Check for steady improvements in keyword rankings and organic traffic as signs of success.

    What are “white hat” legal SEO strategies?

    “White hat” SEO strategies are ethical and comply with search engine guidelines to improve rankings while providing genuine value to users. These consist of:

    High-Quality Content Creation: Producing well-researched, informative content that meets the needs and questions of your target audience.

    • Example: Writing blog posts on common legal issues, such as “What to Do After a Car Accident.”

    Proper Keyword Use: Integrating keywords seamlessly into your content without excessive repetition.

    • Best Practice: Prioritize keyword clusters that cover related terms, such as “divorce lawyer” and “family law attorney.”

    User Experience (UX): Creating a website that is simple to navigate and provides a positive experience for visitors, which can lower bounce rates and increase conversions.

    Common Mistake: Ignoring technical SEO aspects like site speed, which are vital for both user experience and rankings.

    Quick Tip: Regularly keep your content updated. Stale information can damage your credibility and rankings.

    Can I do SEO for my law firm myself?

    While it’s possible to do SEO yourself, it’s important to evaluate the pros and cons, notably considering the complexity and time investment involved.

    Pros of DIY SEO:

    • Cost Savings: You can avoid paying an agency, which can be appealing for small firms.
    • Control: You have complete control over the strategies implemented.

    Cons of DIY SEO:

    • Time-Consuming: SEO requires ongoing effort, from keyword research to content creation and technical optimization.
    • Learning Curve: SEO is complicated and continuously changing. Keeping up with the latest best practices can be demanding.
    • Risk of Mistakes: Missteps like keyword stuffing or poor backlink practices can result in penalties from search engines.

    Best Practice: If you choose to do SEO yourself, begin with the basics—optimize your website structure, verify it’s mobile-friendly, and create content that addresses your clients’ needs.

    Common Mistake: Concentrating solely on keywords and neglecting other aspects like user experience, mobile optimization, and technical SEO.

    Quick Tip: Explore a hybrid approach. Start with basic DIY SEO to get your site in shape, then engage a professional agency to take it to the next level.

    How do I choose the best law firm SEO company?

    Choosing the right SEO company can make or break your online marketing efforts. Here are important aspects to consider:

    Experience in the Legal Industry: Look for a company that has a proven track record with law firms. They should comprehend the unique challenges and regulations of legal marketing.

    • Example: Ask for case studies or client testimonials from other law firms they’ve worked with.

    Customized Strategies: Be cautious of companies that offer one-size-fits-all solutions. Your SEO strategy should be tailored to your firm’s specific goals and practice areas.

    • Best Practice: Request a detailed proposal that lays out the specific steps the company will take to improve your SEO.

    Transparent Reporting: Make sure the company offers regular, detailed reports on your SEO performance. This transparency allows you to understand what’s working and where adjustments are needed.

    Common Mistake: Getting lured by guarantees of “immediate” or “number one” rankings—SEO is a long-term game.

    Quick Tip: Before signing a contract, ask for a trial period or a smaller initial project to gauge the company’s performance and communication style.

    How much does law firm SEO cost?

    The cost of law firm SEO fluctuates depending on several factors, including the scope of services, the competitiveness of your market, and the level of expertise required.

    Typical Price Range: SEO services for law firms can range from $1,000 to $30,000+ per month, depending on the complexity and goals.

    • Example: A firm in need of basic local SEO might pay less, while a firm targeting highly competitive keywords in a large city will most likely pay more.

    What Influences Cost:

    • Scope of Services: Full-service SEO, which includes content creation, link building, and technical optimization, will be more expensive than just keyword optimization.
    • Market Competitiveness: More competitive markets demand more resources and effort to achieve top rankings.

    Common Mistake: Choosing the cheapest option, which often yields subpar work and potentially harmful “black hat” practices.

    Quick Tip: Consider SEO as an investment rather than a cost. The return on investment from increased client acquisition can far surpass the initial expenditure.

    Will SEO guarantee top rankings on search engines?

    No SEO company can guarantee top rankings on search engines, and exercise caution with those that do. SEO is influenced by many factors, including:

    Search Engine Algorithms: These are continuously changing, and what works today might not work tomorrow.

    • Example: Google’s core updates can drastically affect rankings, even for well-optimized sites.

    Competition: If competitors are also focusing extensively in SEO, maintaining top rankings can be difficult.

    Best Practice: Emphasize long-term strategies like content quality, user experience, and ethical link building rather than quick fixes.

    Common Mistake: Hoping for immediate results or guaranteed rankings. SEO is a marathon, not a sprint.

    Quick Tip: Focus on consistent, steady improvement in rankings rather than sudden jumps, which are often not sustainable.

    What is the difference between SEO and Digital Marketing for Law Firms?

    SEO is the practice of drawing people to your website, while digital marketing encompasses seeking out those who need your services. Here’s how they differ:

    SEO: Concentrates specifically on optimizing your website and content to rank higher in search engine results.

    • Example: SEO activities include keyword research, on-page optimization, and link building.

    Digital Marketing: A broader field that covers various online strategies beyond SEO, such as:

    • Pay-Per-Click (PPC) Advertising: Launching ads on search engines or social media platforms to bring in immediate traffic.
    • Social Media Marketing: Engaging with potential clients on platforms like Facebook, LinkedIn, and Twitter to establish brand awareness and trust.
    • Email Marketing: Delivering targeted email campaigns to nurture leads and maintain client relationships.

    Best Practice: Combine SEO with other digital marketing tactics for a comprehensive approach. For example, use PPC to drive immediate traffic while your SEO strategy develops over time.

    Common Mistake: Viewing SEO as a standalone effort without backing it with other digital marketing channels.

    Quick Tip: Periodically assess the performance of each digital marketing channel to allocate resources effectively and maximize ROI.

    View Service Areas

      Contact Us Today!

      Enter your contact and project information below.


      DISCLAIMER: Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.