Denver, CO Legal Marketing Agency That Actually Delivers Signed Clients
Legal marketing agencies help Denver, CO law firms grow by getting them in front of the right people and turning that visibility into actual signed clients. Whether through SEO, paid ads, website content, or local optimization, these agencies exist to bring your firm more high-quality cases.
Let’s be honest: most Denver, CO legal marketing agencies aren’t focused on your bottom line. Clicks are easy to brag about — conversions are what really count. Many send over cryptic reports with no real insight. Worse, some lock you into proprietary platforms and tools you don’t own. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Clear reports that break down every dollar spent
- Ongoing monthly check-ins to track results and plan next steps
- A strategy tailored to your Denver, CO firm’s size, practice areas, and market
- You own your website, content, and accounts — no gatekeeping
- Month-to-month service — because results should speak for themselves
Want to see what real marketing looks like? Call (314) 499-8253 to learn more about what we can do for your Denver, CO law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Too many law firms spend thousands each month on digital marketing — but have no idea what they're actually getting. Is your entire budget going to ads with no return? Are they ignoring your social media presence? Many law firm SEO companies bury you in vague reports, charge for bloated “packages,” and lock your site behind tech you don’t control. At Hexxen, we treat your budget like the investment it is. Every month, you’ll see the plan, the numbers, and the reasoning — nothing hidden. And if a tactic isn’t working, we change it fast.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Marketing agencies love to highlight traffic — but that doesn’t keep your lights on. Client calls, consults, and signed retainers — that’s what really counts. We make sure you can follow every lead from click to consult. From Google Ads to SEO to your contact form and intake system, we look at the most important numbers and map what’s driving real results. Each report shows you which channels are producing real cases. If it’s not driving revenue, we replace it fast. When something works, we scale it up. This is about winning cases, not popularity contests.
Law Isn’t Just Another Industry
Generic Denver, CO Legal Marketing Agencies Don’t Understand the Stakes
Legal marketing isn’t like ecommerce, SaaS, or fitness coaching. There are emotions you have to navigate, trust you have to earn quickly, and no shortage of Denver, CO law firms competing in the digital sphere. That’s why working with an agency that hasn't proven itself with another law firm will almost never work for yours. At Hexxen, we have a long history of helping law firms sign more cases and grow their business. We write informative, legally accurate, and empathetic content that gets people to pick up the phone. Our campaigns reach the right people — without shady tactics that could hurt your firm’s reputation.
One Team. Every Service. All Aligned.
If Your Branding, Web, and Marketing Aren’t Aligned, You’re Losing Clients Before They Even Call.
You can have great marketing — but if your brand is outdated or your dev response is slow, it won’t matter. At Hexxen, we go far beyond SEO. We help Denver, CO law firms craft complete, high-performance digital ecosystems that include branding, web design, development, content creation, and even print campaigns. Your messaging, visual identity, website, and off-site presence all work together — under one roof, with one accountable partner. You’ll never hear “that’s not our department.” Everything is handled by one team. With Hexxen, you get one unified team that knows how to align your website, brand, and marketing to drive real results.
Your Legal Marketing Partner
Why Choose Hexxen for Your Denver, CO Legal Marketing Agency? Because performance starts with trust.
We serve as strategic allies for Denver, CO law firms — not faceless agencies. Hexxen was built by marketers who were tired of watching law firms get taken advantage of. No cookie-cutter packages. No locked-in contracts. Everything we build is yours. We collaborate. We give you the means to hold us accountable. We answer when you call. We succeed when you do. That’s the deal.
Sick of throwing money at Denver, CO legal marketing agencies that don’t deliver? Let’s fix that. Contact Hexxen at (314) 499-8253 to start growing your Denver, CO law firm today.
Free Consultation
Go behind the scenes with one of our recent projects for Combs Waterkotte. This short-form video reel is just one example of how Hexxen helps law firms bring their brand to life through multi-channel optimization, from your website, social channels, and even AI search platforms.
How Does a Denver, CO Legal Marketing Agency Help Law Firms Grow?
A legal marketing agency helps Denver, CO law firms attract new clients by increasing online visibility. By driving qualified leads, enhancing your brand, and building trust, they help convert traffic into signed cases.
That means combining services like:
- Search engine optimization (SEO): Get your Denver, CO firm on page one for the terms people actually search
- Google Ads & Local Services Ads (LSAs): Get fast visibility and only spend money when prospects reach out
- Website design: Make a strong first impression and convert traffic into calls
- Content marketing: Build authority and answer client questions before they even pick up the phone
- Google Maps & local SEO: Get found in Denver, CO Google Maps results by nearby prospects
- Reputation management: Boost your online ratings while protecting your brand’s credibility
- Call & form tracking: See exactly which efforts are bringing in cases
In short: Good Denver, CO legal marketing agencies bring you more of the cases you want, with full visibility into how it's done.
Is it better for your law firm to hire an in-house marketer or outsource to a legal marketing agency? Hexxen CEO David Kley breaks down the pros and cons of each approach — and why most firms see better ROI and faster results with the right agency partner.
What Does a Legal Marketing Specialist Do for a Denver, CO Law Firm?
In Denver, CO, a legal marketing specialist helps law firms grow by planning and executing ROI-focused campaigns that follow bar compliance rules.
They’re not just here to run ads or write blogs — they’re your Denver, CO firm’s strategic partner, ensuring every dollar you spend drives results.
Here’s what a Denver, CO legal marketing specialist typically handles:
- Keyword research: Targeting what real potential clients are searching
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Creating content that answers client questions and performs in search
- Ad management: Optimizing your Google Ads, Local Services Ads, and remarketing for ROI
- Reputation oversight: Monitoring and improving your online reviews
- Intake alignment: Connecting marketing with your CRM, call tracking, and booked consults
- Performance reporting: Showing you exactly what’s working — and what’s not
In the end, a great legal marketing specialist drives predictable growth and client acquisition.
How Will I Know If My Legal Marketing’s Working in Denver, CO?
You can tell your marketing is effective when it leads to real consultations and retained clients. A good Denver, CO legal marketing agency tracks calls, forms, consults, and conversions, and gives you reports you actually understand.
If your Denver, CO legal marketing agency only talks about impressions and rankings, they’re not telling you the full story. Growth is about more than visibility — it’s about measuring what leads to real business.
At Hexxen, we show you:
- How many calls and form fills came in each month
- What strategy elements — SEO, PPC, LSAs — brought them in
- How many inquiries turned into booked consults
- Which signed cases came from which channel
- What’s working — and what’s not — and what needs adjustment
- What competitors are doing that we need to do too
Guessing isn’t a strategy — you deserve marketing you can measure.
What Should I Look for in a Denver, CO Legal Marketing Agency?
You want a Denver, CO agency that knows law firm marketing, offers real proof of performance, and gives you full control over your site, tools, and results.
Everything — from strategy to execution — should be designed around your signed-case goals, practice area, and growth targets.
Hiring the wrong agency in Denver, CO can cost you more than money — it can stall your growth for years.
Great agencies collaborate, communicate, and give you measurable wins — not just reports.
Ask these questions before you sign anything:
- Do I own my website and content?
- Do you send plain-language reports showing what’s working?
- How do you define and track results?
- Can you show experience with other firms like mine?
- Can I speak directly to a few of your current or past law firm clients?
- Do you have a roadmap for improving leads and search rankings?
- Will I be stuck in your system, or can I use the tools myself?
- Do you have safeguards to protect me from ethics violations?
- If we stop working together, do I keep everything?
- How soon do most clients see results, and what’s realistic?
Do they have proven results and law firm case studies to share?
You should never be locked in — your agency should prove their worth with results, not contracts.
What Should You Expect From a Legal Marketing Agency in Denver, CO?
A legal marketing agency in Denver, CO should offer services that directly support lead generation and client acquisition — not just visibility.
That includes SEO, Google Ads, local optimization, content creation, website design, review management, and CRM or intake integration.
If an agency only does “rankings” or promises results without a real service stack behind it, they’re selling you short.
Any Denver, CO law firm needs full-funnel support — from the first Google search to the moment a client signs on.
At a minimum, a good legal marketing agency should offer:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Helps your firm show up when people search for legal help in your area. |
| Google Ads & LSAs | Gets you in front of high-intent leads immediately — pay only for results. |
| Local SEO & Map Optimization | Improves your visibility in the Google 3-Pack, where many potential clients go first. |
| Website Design | Turns website visitors into signed clients through strong UX and CTAs. |
| Content Creation | Supports rankings and client confidence by answering key legal questions. |
| Review & Reputation Management | Encourages positive reviews and makes your firm more attractive online. |
| Lead Tracking & CRM Integration | Ties marketing activity to real ROI so you can make smarter decisions. |
What Should You Expect in the First 90 Days With a Denver, CO Legal Marketing Agency?
The first 90 days involve a full audit, campaign planning, performance fixes, and launch — plus reporting setup to track every lead.
The first few months set the tone for your entire engagement. If your agency doesn’t have a process — or worse, is still “finding direction” in month three — that’s a red flag.
Here’s what the first 90 days look like at Hexxen:
- Week 1–2: Full audit (SEO, ads, local, intake), onboarding call, asset access
- Week 2–4: Technical site fixes, keyword & content roadmap, Google Ads setup
- Month 2: Begin publishing content, launch LSAs, and optimize your Google Business Profile
- Month 3: Performance reviews, campaign adjustments, call tracking analysis
In Summary: You’ll have active campaigns, full transparency, and real leads rolling in by Month 3.
Top Mistakes Law Firms in Denver, CO Make When Choosing a Marketing Agency
Hiring a generalist agency and giving up control without clear deliverables is the most common mistake Denver, CO law firms make.
Too many law firms spend a year with an ineffective agency before seeking help. You don’t have to repeat their mistake.
Watch out for these red flags:
- Going for the lowest bidder — they often cut corners where it counts
- Letting the agency own your site or content — this makes switching providers painful
- Believing in “guaranteed SEO results” — no agency can promise rankings
- Working with a non-specialist — legal marketing requires a different skill set
- Ignoring intake metrics — you need to know which leads convert into real business
Key Takeaway: You should never feel left in the dark — the right agency gives you full ownership and clarity.
Hexxen's Legal Marketing Case Studies
Denver, CO law firms rely on Hexxen to improve their digital presence and generate real case volume.
We blend legal marketing expertise with performance-driven strategy to deliver clear, trackable results.
These firms trusted Hexxen — and saw measurable increases in visibility, signed clients, and profitability.
Combs Waterkotte Case Study – Criminal Defense
The team at Combs Waterkotte came to us frustrated with agencies that lacked transparency and outsourced critical work.
They partnered with Hexxen to overhaul their branding, revamp their digital presence, and go statewide.
- Full Rebrand & Web Makeover: We launched a bold new visual identity with deep blues and charcoals, plus a mobile-first, conversion-focused website and fully branded intake experience.
- Targeted SEO: Optimized for key criminal defense practice areas (sex crimes, DUIs, federal offenses) and secured top-three rankings across Missouri.
- Original Content Strategy: Produced all website content and ongoing blog/FAQ posts in-house to support SEO and client education.
- Local Multimedia: Delivered high-quality photography and professional videos—including staff portraits and client testimonials.
- Advanced Intake System: Built mobile-friendly forms, document upload features, custom plugins, and phone routing to manage and track leads efficiently.
- AI Search Optimization: Built every page with AI-visibility in mind — resulting in high placement in Google's Search Generative Experience (SGE).
- Podcast & Longform Media: Created branded multimedia content — including ebooks, firm-hosted podcast episodes, and video clips to fuel organic growth.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law partnered with Hexxen following stagnant growth and missed opportunities from their last agency. They were looking for a complete brand overhaul and a lead engine that could win in one of the most competitive legal verticals.
- Branding & Website Redesign: Introduced a striking color scheme and redesigned their website to be fast, user-friendly, and focused on PI conversion.
- Local & Statewide SEO: Achieved top-three rankings across St. Louis and expanded to markets in Missouri and Illinois like Joplin and Chicago.
- Content & Link Authority: Produced geo-optimized pages and educational content supported by authoritative link building.
- Media and Social: Launched video Q&As and infographics; ran coordinated Facebook and Google Ads for brand amplification and lead gen.
- Analytics & Attribution: Set up advanced analytics so Burger Law could see exactly where leads came from and how to scale results.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Hear directly from Gary Burger of Burger Law on his experience working with Hexxen. He breaks down how Hexxen helped increase online exposure, drive quality leads, and take the guesswork out of legal marketing.
Want to Finally See Results From Your Legal Marketing in Denver, CO?
Stop Wasting Your Marketing Budget. Let’s Talk Real Results.
When you’re paying a Denver, CO agency that can’t prove results, that’s a red flag.
At Hexxen, we create legal marketing systems that turn online visibility into actual signed cases.
You’ll have total clarity on every campaign, from strategy to signed case.
No more gatekeeping: everything we build is yours.
Whether you're in criminal defense, personal injury, family law, or another practice area in Denver, CO — if you're ready for real growth, we’re ready to show you what’s possible.
Call (314) 499-8253 or fill out our contact form — let’s talk about your goals.
Hire UsFrequently Asked Questions About Denver, CO Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
2025 Legal Marketing by the Numbers
- 526% — On average, SEO generates a 526% ROI over 3 years for law firms
- $36 — Average return for every $1 spent on email marketing
- 89% — 89% of law firms have an active social media presence
- 93% — 93% of mid-sized law firms use AI in their operations
- 12–15% — Higher conversion rates with digital intake tools
- 28% — Share of all new business now coming from online channels
- 66% — 66% of clients under 30 won’t hire a firm without a strong web presence
- 74% — Of consumers use Google to find legal help
Legal Marketing Trends in 2025
This year, successful law firms are prioritizing digital-first marketing, AI-enhanced tools, and measurable ROI strategies.
Legal consumers now expect seamless, online-first service, and law firms must adapt to meet those expectations.
Legal marketing in 2025 looks radically different than it did just five years ago — especially for mid-sized and larger law firms.
Below are the trends separating top-performing firms from the rest.
1. SEO and Content Marketing Continue to Lead
- SEO remains the #1 performing channel for 79% of firms
- 81% of legal practices now pour the most budget into content strategies
- Blogging, FAQs, and thought leadership boost rankings and build trust
- SEO delivers a potential 526% ROI over a 3-year span
- Roughly 69% of traffic to legal websites comes from organic search
2. PPC + LSAs for Fast Visibility
- $80–$300 per click is now standard for high-value legal keywords
- Strategic law firms deploy PPC during key launches or to own local markets
- LSAs show ROI when tied to strong intake (pay per lead, not per click)
- It’s common for firms to invest $9,000–$10,000 per month on high-value ad campaigns
3. Social Media Matters More Than Ever
- Almost 9 in 10 law firms maintain active social profiles, with LinkedIn leading the pack
- 84% report generating leads via social posts or engagement
- Being active online is a must for impressing Gen Z and younger millennials
- Professional buyers review LinkedIn content and credibility before contacting firms
4. The Quiet Power of Video, Webinars & Email
- Webinars and attorney-hosted content are producing quality leads without big ad spend
- For every $1 law firms invest in email, they see an average of $36 back
- Automated email sequences help firms stay top of mind and cross-promote services
- Videos are particularly effective at establishing authority during the intake funnel
5. Tech-Enabled Intake Boosts Conversions
- Adding simple tools like chat and e-signature can lift conversion by up to 15%
- CRM and intake automation together produce 20% higher earnings for firms
- Shockingly, 26% of firms don’t track leads — meaning they can’t optimize what’s working
6. Martech & AI Are Now Core to Growth
- AI adoption has reached 93% among mid-sized law firms — and growing
- AI is driving advanced functions like reporting and client behavior analysis at large firms
- Use cases range from crafting pitch decks to surfacing new SEO opportunities
- In many firms, marketing is now driving the conversation around technology adoption
7. Client Expectations Have Changed — Permanently
- Flat fees and clarity are now baseline expectations for over half of clients
- Social media is a major influence for 66% of legal clients under 30
- Speed matters: firms with 24-hour response windows and online tools win more business
- Reviews, responsiveness, and perceived tech-savviness = competitive edge
Call us at (314) 499-8253 or contact us online to get the cases you need for the growth you want.
