Legal Marketing Agency Serving Pomona, CA That Actually Delivers Signed Clients
Legal marketing agencies work with Pomona, CA attorneys to generate qualified visibility and convert it into retained cases. To help your firm get more high-quality cases, these agencies rely on tools like SEO, PPC, optimized content, and local SEO.
But not all Pomona, CA legal marketing agencies are built the same. Some are proud of the clicks they get, but don't offer many conversion. Many send over cryptic reports with no real insight. Others lock you into platforms you don’t control. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Transparent reporting that show exactly where your budget is going
- Regular strategy calls to optimize performance and answer questions
- Custom plans built around your location, practice areas, and goals
- All deliverables are yours to keep — no vendor lock-in, ever
- Stay because it’s working, not because you’re stuck in a contract
Ready to grow? Call (314) 499-8253 to learn more about what we can do for your Pomona, CA law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Too many law firms spend thousands each month on digital marketing — but have no idea what they're actually getting. Could it be you're just funding ad spend with no real plan? Have they completely overlooked your social media? You’re often stuck with meaningless metrics, overpriced bundles, and no access to your own digital assets. Your marketing dollars should work like an investment — not a black hole. You’ll get a clear roadmap, detailed reports, and monthly strategy calls that show exactly what we’re doing and why. And if a tactic isn’t working, we change it fast.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Clicks and impressions sound nice, but they don’t pay your staff. Client calls, consults, and signed retainers — that’s what really counts. With us, you can track every step of that funnel. We analyze every piece — from ad clicks to form fills — to see what’s actually working. Each report shows you which channels are producing real cases. If it doesn’t help your bottom line, we change it. If it does, we double down. This is about winning cases, not popularity contests.
Law Isn’t Just Another Industry
A typical Pomona, CA marketing firm doesn’t understand the risks law firms face
Legal marketing isn’t like ecommerce, SaaS, or fitness coaching. You’re dealing with emotional cases, urgent timelines, and intense competition in Pomona, CA. Agencies without legal-specific experience usually miss the mark. Hexxen has helped law firms grow and succeed in competitive markets nationwide. From landing pages to FAQs, our content is written to convert while staying compliant. No keyword stuffing, no sketchy backlinks — just high-performing campaigns aimed at real prospective clients.
One Team. Every Service. All Aligned.
If Your Branding, Web, and Marketing Aren’t Aligned, You’re Losing Clients Before They Even Call.
You can have great marketing — but if your brand is outdated or your dev response is slow, it won’t matter. SEO is just the beginning. We support Pomona, CA law firms with branding, custom websites, development, paid campaigns, and more — all built to work together. Your messaging, visual identity, website, and off-site presence all work together — under one roof, with one accountable partner. You’ll never hear “that’s not our department.” Everything is handled by one team. You don’t need six different vendors. You need one team that knows how to handle all of your digital assets, from your homepage layout to your intake system.
Your Legal Marketing Partner
Why Partner With Hexxen as Your Pomona, CA Legal Marketing Team? Because real partnerships drive real results.
We want our Pomona, CA clients to see us as growth partners, not just vendors. Our team formed Hexxen after seeing too many law firms stuck in bad marketing deals. No cookie-cutter packages. No locked-in contracts. Everything we build is yours. You’ll get full transparency, open communication, and real accountability from day one. Your growth is how we measure our success — and we take that seriously.
Sick of throwing money at Pomona, CA legal marketing agencies that don’t deliver? Reach out to Hexxen at (314) 499-8253 and start building a better future for your Pomona, CA law practice.
Free Consultation
Take a look inside one of our standout client projects for Combs Waterkotte. It showcases how Hexxen brings law firm brands to life across every channel — from web design and video to social media and AI search visibility.
How Does a Pomona, CA Legal Marketing Agency Help Law Firms Grow?
A legal marketing agency helps Pomona, CA law firms attract new clients by increasing online visibility. They combine visibility, strong branding, and user experience to help your firm earn more business.
That means combining services like:
- Search engine optimization (SEO): Get your Pomona, CA firm on page one for the terms people actually search
- Google Ads & Local Services Ads (LSAs): Show up instantly and only pay for real leads
- Website design: Make a strong first impression and convert traffic into calls
- Content marketing: Earn trust through valuable, SEO-rich content that ranks and educates
- Google Maps & local SEO: Get found in Pomona, CA Google Maps results by nearby prospects
- Reputation management: Encourage great reviews and manage negative ones professionally
- Call & form tracking: Track your ROI down to the call, form, or consult
In short: Good Pomona, CA legal marketing agencies bring you more of the cases you want, with full visibility into how it's done.
Wondering whether to bring marketing in-house or hire a legal agency? Hexxen CEO David Kley explains the differences — and why the right legal marketing agency can accelerate your firm’s growth.
Understanding the Role of a Legal Marketing Specialist in Pomona, CA
In Pomona, CA, a legal marketing specialist helps law firms grow by planning and executing ROI-focused campaigns that follow bar compliance rules.
Your specialist isn’t just “doing SEO” or “running ads.” They’re your Pomona, CA law firm’s growth partner — someone who understands what matters and makes sure every marketing dollar moves the needle.
Their job includes:
- Keyword research: Finding the phrases real people in Pomona, CA are using to search for legal help
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Crafting pages and blogs that rank and resonate
- Ad management: Running and refining Google Ads, LSAs, and retargeting
- Reputation oversight: Helping you get more 5-star reviews and respond to the rest professionally
- Intake alignment: Connecting marketing with your CRM, call tracking, and booked consults
- Performance reporting: Showing you exactly what’s working — and what’s not
They help you cut through the noise and build a system that turns traffic into cases.
How Will I Know If My Legal Marketing’s Working in Pomona, CA?
You can tell your marketing is effective when it leads to real consultations and retained clients. The right agency in Pomona, CA will show you clear data — from calls and form fills to booked consults and signed cases.
An agency focused only on traffic and rankings isn’t showing you the whole picture. What matters most is how many leads convert to actual clients — and that means full-funnel tracking.
Here’s what you’ll see when you work with Hexxen:
- Exactly how many leads via phone or form came in each month
- The specific campaigns, search terms, or ad groups brought them in
- What percentage of leads turned into booked consults
- The signed cases came from which channel
- What’s working — and what’s not — and what needs adjustment
- What competitors are doing that we need to do too
You shouldn't have to guess whether your marketing is making money.
How Do I Find a Good Pomona, CA Legal Marketing Agency?
The best Pomona, CA legal marketing agencies have proven experience with law firms, provide detailed reporting, and won’t trap you in long-term contracts or gated platforms.
The agency should be aligned with your practice’s growth goals, client intake process, and what actually drives new business in Pomona, CA.
Hiring the wrong agency in Pomona, CA can cost you more than money — it can stall your growth for years.
The best legal marketing agencies feel like partners, not vendors. They listen and they prove results.
Don’t commit until you’ve asked these important questions:
- Who owns my site and materials — me or the agency?
- Will I receive regular performance reports I can understand?
- How do you define and track results?
- Have you worked with firms in my field and city?
- Will you connect me with actual law firms you’ve helped?
- How will you boost my visibility and client flow?
- Are your tools open and portable, or locked behind your platform?
- How do you ensure content is legally accurate and ethically compliant?
- Will my firm retain full access if I decide to leave?
- When will I start seeing ROI and what’s the pacing?
Most importantly, can they show actual wins for firms like yours?
At Hexxen, we work to earn your trust every month — not hide behind long-term commitments.
What Services Should a Legal Marketing Agency in Pomona, CA Offer?
It’s not enough to be visible. Legal marketing agencies in Pomona, CA should focus on actual client growth, not vanity metrics.
This means delivering SEO, PPC, local search, compelling content, smart design, online reviews, and synced intake tools.
An agency that can’t back up their pitch with execution across the funnel isn’t worth your time.
From search to signature, your Pomona, CA law firm deserves comprehensive marketing support.
At a minimum, a good legal marketing agency should offer:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Puts your Pomona, CA law firm in front of people actively searching for attorneys. |
| Google Ads & LSAs | Gets you in front of high-intent leads immediately — pay only for results. |
| Local SEO & Map Optimization | Helps your firm dominate local map results and attract nearby leads. |
| Website Design | Converts traffic into actual calls and consult requests — not just visits. |
| Content Creation | Drives traffic and trust by providing valuable information tailored to your practice. |
| Review & Reputation Management | Encourages positive reviews and makes your firm more attractive online. |
| Lead Tracking & CRM Integration | Ties marketing activity to real ROI so you can make smarter decisions. |
What Do the First 3 Months Look Like With a Legal Marketing Partner in Pomona, CA?
Within the first 90 days, we’ll map your marketing landscape, fix what’s broken, and launch campaigns designed to bring in signed clients.
The first few months set the tone for your entire engagement. If your agency doesn’t have a process — or worse, is still “finding direction” in month three — that’s a red flag.
This is how Hexxen structures your first 90 days of growth:
- Week 1–2: Audit your current assets, review SEO & ads, connect logins, and meet your strategist
- Week 2–4: Fix SEO issues, align keywords to services, and activate paid campaigns
- Month 2: Initial blog & landing page content, LSA launch, GBP optimization
- Month 3: Analyze performance, review intake data, and optimize campaigns accordingly
In Summary: By Month 3, your marketing is working — and you know what’s driving the results.
What Pomona, CA Law Firms Often Get Wrong When Hiring a Marketing Agency
The biggest mistake Pomona, CA law firms make is hiring a generic agency that doesn’t understand legal — or signing away control without clear deliverables, ownership, or reporting.
Even smart attorneys get burned by bad marketing deals. Many firms come to us after wasting 6–12 months with the wrong agency. Learn from their experience.
Avoid these common pitfalls:
- Going for the lowest bidder — they often cut corners where it counts
- Letting the agency own your site or content — this makes switching providers painful
- Believing in “guaranteed SEO results” — no agency can promise rankings
- Choosing an agency that doesn’t focus on law — the rules and audience are unique
- Not tracking leads to signed clients — visibility doesn’t always equal ROI
Key Takeaway: Great agencies make everything transparent and give you control from day one.
Real Results from Hexxen's Legal Marketing Clients
Pomona, CA law firms rely on Hexxen to improve their digital presence and generate real case volume.
Through strategy, creativity, and compliance, we help law firms in Pomona, CA see lasting marketing ROI.
These firms trusted Hexxen — and saw measurable increases in visibility, signed clients, and profitability.
Combs Waterkotte – Criminal Defense Firm
Criminal defense attorneys Combs and Waterkotte were dissatisfied with previous vendors who outsourced work and lacked transparency.
They partnered with Hexxen to overhaul their branding, revamp their digital presence, and go statewide.
- Full Rebrand & Web Makeover: Introduced a fresh color palette (blues and charcoals) with cohesive brand guides, coupled with a mobile-first, conversion-oriented website and custom intake forms.
- Targeted SEO: Optimized for key criminal defense practice areas (sex crimes, DUIs, federal offenses) and secured top-three rankings across Missouri.
- Original Content Strategy: Created custom-written practice area content, blogs, and FAQs to boost rankings and inform prospective clients.
- Local Multimedia: Enhanced the brand with custom media assets like office footage, attorney portraits, and client review videos.
- Advanced Intake System: Improved intake with mobile-optimized tools, custom fields, and integrated tracking across systems.
- AI Search Optimization: Built every page with AI-visibility in mind — resulting in high placement in Google's Search Generative Experience (SGE).
- Podcast & Longform Media: Helped the firm scale thought leadership through consistent longform content across podcasting, ebooks, and short-form video.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law partnered with Hexxen following stagnant growth and missed opportunities from their last agency. We stepped in to deliver a standout visual identity, strong digital presence, and performance-backed growth campaign.
- Branding & Website Redesign: Gave their brand a fresh, modern identity and designed a PI-optimized site that converts traffic into signed clients.
- Local & Statewide SEO: Improved search visibility in both metro and regional markets, including major cities like St. Louis and Chicago.
- Content & Link Authority: Developed location-specific content, FAQs, and blog posts, paired with high-authority backlinks for sustained SEO growth.
- Media and Social: Executed a multi-channel strategy combining video content, visual media, and PPC for lead generation.
- Analytics & Attribution: Set up advanced analytics so Burger Law could see exactly where leads came from and how to scale results.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Hear directly from Gary Burger of Burger Law on his experience working with Hexxen. He breaks down how Hexxen helped increase online exposure, drive quality leads, and take the guesswork out of legal marketing.
Ready to See Results for Your Legal Marketing in Pomona, CA?
Tired of Guesswork? Let’s Talk Real Growth.
If your current Pomona, CA agency sends invoices but can’t show you where your new clients are coming from, it’s time to expect more.
At Hexxen, we create legal marketing systems that turn online visibility into actual signed cases.
You’ll have total clarity on every campaign, from strategy to signed case.
You get full ownership of your site, data, and outcomes — no strings attached.
If your Pomona, CA firm wants more signed clients — not just traffic — we’re the team to talk to.
Reach out now at (314) 499-8253 or through our contact page to see what’s possible.
Hire UsFrequently Asked Questions About Pomona, CA Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
2025 Legal Marketing by the Numbers
- 526% — On average, SEO generates a 526% ROI over 3 years for law firms
- $36 — Average return for every $1 spent on email marketing
- 89% — 89% of law firms have an active social media presence
- 93% — Of mid-sized firms now using AI in some form
- 12–15% — Higher conversion rates with digital intake tools
- 28% — Nearly 1 in 3 new clients now come from digital sources
- 66% — 66% of clients under 30 won’t hire a firm without a strong web presence
- 74% — 74% of people begin their legal search on Google
Legal Marketing Trends in 2025
This year, successful law firms are prioritizing digital-first marketing, AI-enhanced tools, and measurable ROI strategies.
Clients in 2025 demand transparency, fast communication, and digital accessibility — it's not optional anymore.
Legal marketing in 2025 looks radically different than it did just five years ago — especially for mid-sized and larger law firms.
Here’s what’s driving growth (and filtering out the competition):
1. Content-Driven SEO Remains the Backbone
- SEO remains the #1 performing channel for 79% of firms
- 81% list content marketing as their largest investment
- Publishing FAQs, blog posts, and guides helps law firms rank and convert
- Firms report as high as 526% ROI from long-term SEO investments
- Organic search delivers ~69% of total traffic to law firm websites
2. PPC + LSAs for Fast Visibility
- Legal PPC costs range from $80–$300 per click in top markets
- Smart firms use PPC tactically — for launches, webinars, or local domination
- LSAs show ROI when tied to strong intake (pay per lead, not per click)
- It’s common for firms to invest $9,000–$10,000 per month on high-value ad campaigns
3. Social Media is Non-Negotiable
- 89% of firms are active on social — especially LinkedIn
- Social media posts and interactions drive leads for 84% of law firms
- Being active online is a must for impressing Gen Z and younger millennials
- B2B clients often rely on LinkedIn presence and published insights when choosing legal partners
4. Video, Webinars, and Email Are Quietly Crushing It
- Attorneys hosting Q&As and webinars are generating warm leads affordably
- Email marketing drives $36 in ROI for every $1 spent
- Automated email sequences help firms stay top of mind and cross-promote services
- Video adds personality and authority — especially for intake-stage content
5. Smarter Intake = More Signed Clients
- Conversion rates jump 12–15% when law firms add chatbots, online scheduling, and digital forms
- On average, firms that automate intake with CRMs earn 20% more revenue
- Shockingly, 26% of firms don’t track leads — meaning they can’t optimize what’s working
6. AI, Automation & Martech Are Now Competitive Essentials
- 93% of mid-sized firms use AI in some form
- AI is driving advanced functions like reporting and client behavior analysis at large firms
- Use cases range from crafting pitch decks to surfacing new SEO opportunities
- Marketing departments now guide firm-wide tech strategy in many firms
7. Clients Expect More — and Notice When You Don’t Deliver
- More than 50% of legal clients want pricing they can understand upfront
- Two-thirds of younger clients consider your social media before hiring
- Speed matters: firms with 24-hour response windows and online tools win more business
- Clients look for positive reviews, fast follow-up, and modern systems
Start bringing in better cases — contact Hexxen or call (314) 499-8253 today.
