Legal Marketing Agency Serving Ann Arbor, MI That Actually Delivers Signed Clients
Legal marketing agencies work with Ann Arbor, MI attorneys to generate qualified visibility and convert it into retained cases. Whether through SEO, paid ads, website content, or local optimization, these agencies exist to bring your firm more high-quality cases.
But not all Ann Arbor, MI legal marketing agencies are built the same. Some brag about traffic, but can’t show you signed clients. You might get reports — but not the context or clarity behind them. Worse, some lock you into proprietary platforms and tools you don’t own. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Transparent reporting that show exactly where your budget is going
- Regular strategy calls to optimize performance and answer questions
- A strategy tailored to your Ann Arbor, MI firm’s size, practice areas, and market
- You own your website, content, and accounts — no gatekeeping
- Month-to-month service — because results should speak for themselves
Ready to grow? Call (314) 499-8253 to learn more about what we can do for your Ann Arbor, MI law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Every month, law firms invest big in digital marketing — but most don’t know what they’re getting back. Is your entire budget going to ads with no return? Are they ignoring your social media presence? Some legal marketing companies send you jargon-filled reports, overcharge for fluff, and keep your site on their platform. Your marketing dollars should work like an investment — not a black hole. We give you monthly strategy calls, transparent reports, and a full action plan — no guesswork. If it's not working, we'll find something that does.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Clicks and impressions sound nice, but they don’t pay your staff. The real metric is how many people pick up the phone and become clients. With us, you can track every step of that funnel. From Google Ads to SEO to your contact form and intake system, we look at the most important numbers and map what’s driving real results. Every report we send connects the dots between your marketing and your signed clients. If it doesn’t help your bottom line, we change it. When something works, we scale it up. We help law firms thrive with data-backed strategy that’s built to win cases, not (just) social media likes.
Law Isn’t Just Another Industry
Most Ann Arbor, MI legal marketing agencies don’t get what’s really at stake
This isn’t ecommerce or app installs — legal clients need a different approach. Earning trust fast is key, especially with so many firms in Ann Arbor, MI trying to rank and convert. Hiring a generalist agency with no legal wins is a recipe for disappointment. At Hexxen, we have a long history of helping law firms sign more cases and grow their business. We write informative, legally accurate, and empathetic content that gets people to pick up the phone. Our campaigns reach the right people — without shady tactics that could hurt your firm’s reputation.
One Team. Every Service. All Aligned.
If Your Branding, Web, and Marketing Aren’t Aligned, You’re Losing Clients Before They Even Call.
Great marketing falls apart when your website is slow, your brand feels dated, or your dev team takes three weeks to fix a form. At Hexxen, we go far beyond SEO. We help Ann Arbor, MI law firms craft complete, high-performance digital ecosystems that include branding, web design, development, content creation, and even print campaigns. We unify your messaging, design, and technical stack to create one powerful, cohesive marketing engine. Stop chasing multiple vendors. We handle it all — fast, clean, and in sync. Why manage six contracts when one team can do it better? We manage everything from branding to conversions.
Your Legal Marketing Partner
Why Choose Hexxen for Your Ann Arbor, MI Legal Marketing Agency? Because performance starts with trust.
Our goal is to be a trusted extension of your Ann Arbor, MI firm — not just another line item on your budget. Hexxen was built by marketers who were tired of watching law firms get taken advantage of. Your strategy will be unique — and your assets always remain in your control. This is a two-way partnership — we align with your goals, report on progress, and adapt fast. We succeed when you do. That’s the deal.
Tired of investing in mediocre legal marketing agencies in Ann Arbor, MI? Call Hexxen at (314) 499-8253 to get the growth your Ann Arbor, MI law firm deserves.
Free Consultation
Check out what went into a recent behind-the-scenes collaboration with Combs Waterkotte. It’s a great example of how Hexxen turns law firm branding into a high-impact digital presence across web, video, social media, and even AI-driven platforms.
What Does a Legal Marketing Agency in Ann Arbor, MI Actually Do?
In Ann Arbor, MI, a legal marketing agency works to get your law firm seen by more potential clients. By driving qualified leads, enhancing your brand, and building trust, they help convert traffic into signed cases.
This involves a strategic mix of services, including:
- Search engine optimization (SEO): Put your Ann Arbor, MI practice in front of the people searching for your services
- Google Ads & Local Services Ads (LSAs): Show up instantly and only pay for real leads
- Website design: Impress potential clients and drive conversions with a modern site
- Content marketing: Turn legal expertise into content that drives traffic and builds credibility
- Google Maps & local SEO: Get found in Ann Arbor, MI Google Maps results by nearby prospects
- Reputation management: Boost your online ratings while protecting your brand’s credibility
- Call & form tracking: See exactly which efforts are bringing in cases
In short: It all adds up to better clients, smarter growth, and clear results in Ann Arbor, MI.
Wondering whether to bring marketing in-house or hire a legal agency? Hexxen CEO David Kley shares insights on the advantages and tradeoffs of both — and explains why agencies often deliver faster results and more ROI.
What Does a Legal Marketing Specialist Do for a Ann Arbor, MI Law Firm?
In Ann Arbor, MI, a legal marketing specialist helps law firms grow by planning and executing ROI-focused campaigns that follow bar compliance rules.
Think of them not as a contractor, but as your Ann Arbor, MI law firm’s performance-focused marketing ally — someone who ties every tactic to real growth.
Their responsibilities often cover:
- Keyword research: Finding the phrases real people in Ann Arbor, MI are using to search for legal help
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Crafting pages and blogs that rank and resonate
- Ad management: Managing paid campaigns that drive leads — not just clicks
- Reputation oversight: Monitoring and improving your online reviews
- Intake alignment: Connecting marketing with your CRM, call tracking, and booked consults
- Performance reporting: Turning data into insights you can act on
A good legal marketing specialist brings clarity, consistency, and signed cases.
How Will I Know If My Legal Marketing’s Working in Ann Arbor, MI?
Legal marketing works when you can connect the dots from campaign to client. The right agency in Ann Arbor, MI will show you clear data — from calls and form fills to booked consults and signed cases.
Impressions and keyword rankings are nice — but they don’t pay the bills. What matters most is how many leads convert to actual clients — and that means full-funnel tracking.
At Hexxen, we show you:
- Exactly how many leads via phone or form came in each month
- The specific campaigns, search terms, or ad groups brought them in
- How many inquiries turned into booked consults
- Exactly which clients came from which channel
- What’s driving ROI — and what needs adjustment
- What rival firms in Ann Arbor, MI are trying that we need to do too
Guessing isn’t a strategy — you deserve marketing you can measure.
How Do I Find a Good Ann Arbor, MI Legal Marketing Agency?
You want a Ann Arbor, MI agency that knows law firm marketing, offers real proof of performance, and gives you full control over your site, tools, and results.
Everything — from strategy to execution — should be designed around your signed-case goals, practice area, and growth targets.
The wrong Ann Arbor, MI legal marketing partner doesn’t just waste your budget — it can delay your momentum and client growth for months or even years.
The best legal marketing agencies feel like partners, not vendors. They listen and they prove results.
Ask these questions before you sign anything:
- Who owns my site and materials — me or the agency?
- How often will I get updates, and are they actually readable?
- What metrics matter most to your agency?
- Can you show experience with other firms like mine?
- Will you connect me with actual law firms you’ve helped?
- What’s your plan for improving my local rankings and intake pipeline?
- Do you use proprietary platforms or third-party tools I can access independently?
- How do you ensure content is legally accurate and ethically compliant?
- What happens if we part ways — will I lose access to my website, data, or leads?
- How soon do most clients see results, and what’s realistic?
And most importantly: can they show real case studies and results from other firms like yours?
We believe your marketing partner should earn your business every single month — not trap you in a contract and hope you stop asking questions.
What Services Should a Legal Marketing Agency in Ann Arbor, MI Offer?
A legal marketing agency in Ann Arbor, MI should offer services that directly support lead generation and client acquisition — not just visibility.
This means delivering SEO, PPC, local search, compelling content, smart design, online reviews, and synced intake tools.
If an agency only does “rankings” or promises results without a real service stack behind it, they’re selling you short.
Any Ann Arbor, MI law firm needs full-funnel support — from the first Google search to the moment a client signs on.
You should expect any reputable legal marketing firm in Ann Arbor, MI to provide:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Boosts visibility on Google when prospects search for the services you provide. |
| Google Ads & LSAs | Gets you in front of high-intent leads immediately — pay only for results. |
| Local SEO & Map Optimization | Helps your firm dominate local map results and attract nearby leads. |
| Website Design | Converts traffic into actual calls and consult requests — not just visits. |
| Content Creation | Educates, builds trust, and boosts SEO — especially for practice area pages, landing pages, and blogs. |
| Review & Reputation Management | Strengthens social proof and helps you stand out in a competitive market. |
| Lead Tracking & CRM Integration | Lets you track leads from click to consult to client. |
What Happens in the First 90 Days of Working With a Legal Marketing Agency in Ann Arbor, MI?
Within the first 90 days, we’ll map your marketing landscape, fix what’s broken, and launch campaigns designed to bring in signed clients.
Month one to three are critical. If your agency is still brainstorming and hasn’t delivered, that’s a bad sign.
At Hexxen, we move fast. Your 90-day game plan includes:
- Week 1–2: Audit your current assets, review SEO & ads, connect logins, and meet your strategist
- Week 2–4: Technical site fixes, keyword & content roadmap, Google Ads setup
- Month 2: Initial blog & landing page content, LSA launch, GBP optimization
- Month 3: Refine campaigns based on data, track lead quality, and adjust for ROI
In Summary: By the end of Month 3, you’re generating leads and seeing exactly where they came from.
Common Mistakes Ann Arbor, MI Law Firms Make When Hiring a Marketing Agency
Hiring a generalist agency and giving up control without clear deliverables is the most common mistake Ann Arbor, MI law firms make.
We've seen plenty of smart lawyers waste time and budget with the wrong partner — often realizing too late. Learn from their lessons.
Mistakes to avoid:
- Hiring based solely on cost — cheap usually comes at the expense of results
- Failing to confirm ownership of your website — many agencies retain control to keep you stuck
- Trusting agencies that promise rankings — it’s a sales tactic, not a guarantee
- Working with a non-specialist — legal marketing requires a different skill set
- Skipping intake tracking — traffic means nothing if you can't measure signed cases
Key Takeaway: Great agencies make everything transparent and give you control from day one.
Real Results from Hexxen's Legal Marketing Clients
For law firms in Ann Arbor, MI looking to grow their visibility and sign more clients, Hexxen has proven to be a trusted, effective marketing partner.
Through strategy, creativity, and compliance, we help law firms in Ann Arbor, MI see lasting marketing ROI.
Here are just a couple of our clients who have seen significant, meaningful revenue and growth after hiring us.
Combs Waterkotte – Criminal Defense Firm
Combs and Waterkotte weren’t getting clear results from past vendors — and wanted a partner that delivered in-house, with full transparency.
They asked Hexxen to rebrand their firm, upgrade their site, and expand their reach statewide.
- Full Rebrand & Web Makeover: Introduced a fresh color palette (blues and charcoals) with cohesive brand guides, coupled with a mobile-first, conversion-oriented website and custom intake forms.
- Targeted SEO: Focused on sex crimes, DUI, and federal SEO terms — landing top-three search positions across the state.
- Original Content Strategy: Handled all content production internally — ensuring SEO quality and clarity for client-facing messaging.
- Local Multimedia: Captured new branded visuals through professional photos and videos, helping showcase trust and authority.
- Advanced Intake System: Improved intake with mobile-optimized tools, custom fields, and integrated tracking across systems.
- AI Search Optimization: Their site now regularly appears in Google’s AI summaries due to structured, detailed, and expert content.
- Podcast & Longform Media: Created branded multimedia content — including ebooks, firm-hosted podcast episodes, and video clips to fuel organic growth.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law came to Hexxen after lackluster results from their previous agency. They were looking for a complete brand overhaul and a lead engine that could win in one of the most competitive legal verticals.
- Branding & Website Redesign: Built a bold visual identity (deep indigo + orange), optimized site speed, and crafted a high-converting website tailored to personal injury clients.
- Local & Statewide SEO: Improved search visibility in both metro and regional markets, including major cities like St. Louis and Chicago.
- Content & Link Authority: Used city-focused content and strategic backlinking to boost long-term rankings and trust signals.
- Media and Social: Created multimedia campaigns across social platforms and ran performance-focused paid ads.
- Analytics & Attribution: Implemented end-to-end attribution to measure what actually moved the needle in lead gen.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Gary Burger talks candidly about what it’s like to work with Hexxen. He breaks down how Hexxen helped increase online exposure, drive quality leads, and take the guesswork out of legal marketing.
Want to Finally See Results From Your Legal Marketing in Ann Arbor, MI?
Tired of Guesswork? Let’s Talk Real Growth.
If your marketing partner can’t connect spend to signed clients, it’s time for a change.
Hexxen builds full-funnel growth engines designed for Ann Arbor, MI law firms like yours.
You’ll have total clarity on every campaign, from strategy to signed case.
You get full ownership of your site, data, and outcomes — no strings attached.
Whether you're in criminal defense, personal injury, family law, or another practice area in Ann Arbor, MI — if you're ready for real growth, we’re ready to show you what’s possible.
Call us at (314) 499-8253 or use our online contact to tell us more about how we can help you.
Hire UsFrequently Asked Questions About Ann Arbor, MI Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
2025 Legal Marketing by the Numbers
- 526% — Law firm SEO delivers a 3-year ROI of 526% on average
- $36 — You earn about $36 per dollar spent on email campaigns
- 89% — 89% of law firms have an active social media presence
- 93% — Of mid-sized firms now using AI in some form
- 12–15% — Digital intake boosts lead conversion rates by 12–15%
- 28% — Share of all new business now coming from online channels
- 66% — 66% of clients under 30 won’t hire a firm without a strong web presence
- 74% — Of consumers use Google to find legal help
What’s Working in Legal Marketing in 2025?
In 2025, law firms are investing more in digital marketing, SEO-driven content, AI tools, and data-based lead tracking.
At the same time, client expectations have evolved — transparency, tech-savvy service, and online convenience are no longer nice-to-haves. They're the new standard.
The last five years have reshaped law firm marketing entirely, and 2025 is setting a new standard.
Here’s what’s driving growth (and filtering out the competition):
1. Content-Driven SEO Remains the Backbone
- SEO remains the #1 performing channel for 79% of firms
- 81% of legal practices now pour the most budget into content strategies
- Blogging, FAQs, and thought leadership boost rankings and build trust
- Firms report as high as 526% ROI from long-term SEO investments
- Roughly 69% of traffic to legal websites comes from organic search
2. Paid Ads and LSAs Drive Immediate Leads
- $80–$300 per click is now standard for high-value legal keywords
- Top firms treat PPC as a targeted, time-sensitive weapon — not a blanket spend
- LSAs work best when backed by an optimized intake process and conversion tools
- It’s common for firms to invest $9,000–$10,000 per month on high-value ad campaigns
3. Social Media Matters More Than Ever
- 89% of firms are active on social — especially LinkedIn
- Social media posts and interactions drive leads for 84% of law firms
- Younger clients expect to see activity — especially under 30
- Even B2B buyers use LinkedIn and thought leadership to evaluate firms
4. Video, Webinars, and Email Are Quietly Crushing It
- Attorneys hosting Q&As and webinars are generating warm leads affordably
- For every $1 law firms invest in email, they see an average of $36 back
- Automated email sequences help firms stay top of mind and cross-promote services
- Video helps humanize your brand and build trust with prospects early in their decision process
5. Intake Technology = Higher Conversion
- Adding simple tools like chat and e-signature can lift conversion by up to 15%
- On average, firms that automate intake with CRMs earn 20% more revenue
- With 1 in 4 firms skipping lead tracking entirely, there's massive room for growth
6. AI, Automation & Martech Are Now Competitive Essentials
- Nearly all mid-sized firms (93%) have integrated AI into their operations
- Larger firms lead in adoption of AI for content, reporting, and client analysis
- Use cases range from crafting pitch decks to surfacing new SEO opportunities
- In many firms, marketing is now driving the conversation around technology adoption
7. Clients Expect More — and Notice When You Don’t Deliver
- Flat fees and clarity are now baseline expectations for over half of clients
- 66% of under-30 clients say social presence impacts their hiring decision
- Speed matters: firms with 24-hour response windows and online tools win more business
- Reviews, responsiveness, and perceived tech-savviness = competitive edge
Call us at (314) 499-8253 or contact us online to get the cases you need for the growth you want.
