Trusted Chattanooga, TN Legal Marketing Agency That Actually Delivers Signed Clients
Legal marketing agencies help Chattanooga, TN law firms grow by getting them in front of the right people and turning that visibility into actual signed clients. Whether through SEO, paid ads, website content, or local optimization, these agencies exist to bring your firm more high-quality cases.
Let’s be honest: most Chattanooga, TN legal marketing agencies aren’t focused on your bottom line. Some brag about traffic, but can’t show you signed clients. Many send over cryptic reports with no real insight. And a lot of agencies gatekeep your tech stack and assets. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Transparent reporting that show exactly where your budget is going
- Ongoing monthly check-ins to track results and plan next steps
- Targeted strategies built specifically for your Chattanooga, TN legal market
- All deliverables are yours to keep — no vendor lock-in, ever
- Month-to-month service — because results should speak for themselves
Want to see what real marketing looks like? Call (314) 499-8253 to learn more about what we can do for your Chattanooga, TN law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Every month, law firms invest big in digital marketing — but most don’t know what they’re getting back. Could it be you're just funding ad spend with no real plan? Are they ignoring your social media presence? Many law firm SEO companies bury you in vague reports, charge for bloated “packages,” and lock your site behind tech you don’t control. We understand that your budget is actually an investment. Every month, you’ll see the plan, the numbers, and the reasoning — nothing hidden. If it's not working, we'll find something that does.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Clicks and impressions sound nice, but they don’t pay your staff. The real metric is how many people pick up the phone and become clients. We make sure you can follow every lead from click to consult. From Google Ads to SEO to your contact form and intake system, we look at the most important numbers and map what’s driving real results. You’ll see how every tactic leads to signed business — or doesn’t. If it’s not driving revenue, we replace it fast. If it's producing, we pour fuel on the fire. This is about winning cases, not popularity contests.
Law Isn’t Just Another Industry
Generic Chattanooga, TN Legal Marketing Agencies Don’t Understand the Stakes
This isn’t ecommerce or app installs — legal clients need a different approach. Earning trust fast is key, especially with so many firms in Chattanooga, TN trying to rank and convert. That’s why working with an agency that hasn't proven itself with another law firm will almost never work for yours. Hexxen has helped law firms grow and succeed in competitive markets nationwide. We create content that builds trust, ranks on Google, and drives new business. Our campaigns reach the right people — without shady tactics that could hurt your firm’s reputation.
One Team. Every Service. All Aligned.
If Your Branding, Web, and Marketing Aren’t Aligned, You’re Losing Clients Before They Even Call.
You can have great marketing — but if your brand is outdated or your dev response is slow, it won’t matter. At Hexxen, we go far beyond SEO. We help Chattanooga, TN law firms craft complete, high-performance digital ecosystems that include branding, web design, development, content creation, and even print campaigns. Your messaging, visual identity, website, and off-site presence all work together — under one roof, with one accountable partner. No finger-pointing. No waiting on third parties. Just results. With Hexxen, you get one unified team that knows how to align your website, brand, and marketing to drive real results.
Your Legal Marketing Partner
Why Choose Hexxen for Your Chattanooga, TN Legal Marketing Agency? Because performance starts with trust.
We serve as strategic allies for Chattanooga, TN law firms — not faceless agencies. Hexxen was built by marketers who were tired of watching law firms get taken advantage of. You’ll never be handed a templated plan, and we’ll never gatekeep your assets or budget. You’ll get full transparency, open communication, and real accountability from day one. We succeed when you do. That’s the deal.
Done wasting budget on legal marketing firms in Chattanooga, TN that can’t prove results? Let’s fix that. Contact Hexxen at (314) 499-8253 to start growing your Chattanooga, TN law firm today.
Free Consultation
Take a look inside one of our standout client projects for Combs Waterkotte. This short-form video reel is just one example of how Hexxen helps law firms bring their brand to life through multi-channel optimization, from your website, social channels, and even AI search platforms.
How Does a Chattanooga, TN Legal Marketing Agency Help Law Firms Grow?
In Chattanooga, TN, a legal marketing agency works to get your law firm seen by more potential clients. They combine visibility, strong branding, and user experience to help your firm earn more business.
That means combining services like:
- Search engine optimization (SEO): Put your Chattanooga, TN practice in front of the people searching for your services
- Google Ads & Local Services Ads (LSAs): Appear at the top of search results and pay only for legitimate leads
- Website design: Impress potential clients and drive conversions with a modern site
- Content marketing: Earn trust through valuable, SEO-rich content that ranks and educates
- Google Maps & local SEO: Get found in Chattanooga, TN Google Maps results by nearby prospects
- Reputation management: Make your reviews work for you — and resolve issues before they cost you clients
- Call & form tracking: See exactly which efforts are bringing in cases
In short: It all adds up to better clients, smarter growth, and clear results in Chattanooga, TN.
Wondering whether to bring marketing in-house or hire a legal agency? Hexxen CEO David Kley shares insights on the advantages and tradeoffs of both — and explains why agencies often deliver faster results and more ROI.
What Does a Legal Marketing Specialist Do for a Chattanooga, TN Law Firm?
A legal marketing specialist in Chattanooga, TN manages the strategy and execution of digital campaigns that bring law firms new clients — while staying compliant with ethics rules and focused on ROI.
They’re not just here to run ads or write blogs — they’re your Chattanooga, TN firm’s strategic partner, ensuring every dollar you spend drives results.
Their responsibilities often cover:
- Keyword research: Uncovering what your ideal clients type into Google — and ranking for it
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Building trust and SEO value with well-written, optimized legal content
- Ad management: Optimizing your Google Ads, Local Services Ads, and remarketing for ROI
- Reputation oversight: Helping you get more 5-star reviews and respond to the rest professionally
- Intake alignment: Aligning your campaigns with intake processes so every lead gets followed up on
- Performance reporting: Turning data into insights you can act on
They help you cut through the noise and build a system that turns traffic into cases.
How Will I Know If My Legal Marketing’s Working in Chattanooga, TN?
You can tell your marketing is effective when it leads to real consultations and retained clients. The right agency in Chattanooga, TN will show you clear data — from calls and form fills to booked consults and signed cases.
An agency focused only on traffic and rankings isn’t showing you the whole picture. What matters most is how many leads convert to actual clients — and that means full-funnel tracking.
At Hexxen, we show you:
- How many calls and form fills came in each month
- Which campaigns, keywords, or ads brought them in
- How many inquiries turned into booked consults
- Which signed cases came from which channel
- What’s driving ROI — and what needs adjustment
- What rival firms in Chattanooga, TN are trying that we need to do too
You shouldn't have to guess whether your marketing is making money.
What Should I Look for in a Chattanooga, TN Legal Marketing Agency?
You want a Chattanooga, TN agency that knows law firm marketing, offers real proof of performance, and gives you full control over your site, tools, and results.
Everything — from strategy to execution — should be designed around your signed-case goals, practice area, and growth targets.
Hiring the wrong agency in Chattanooga, TN can cost you more than money — it can stall your growth for years.
Great agencies collaborate, communicate, and give you measurable wins — not just reports.
Don’t commit until you’ve asked these important questions:
- Will I have full ownership of my website and all content?
- Do you send plain-language reports showing what’s working?
- What metrics matter most to your agency?
- Have you worked with firms in my field and city?
- Will you connect me with actual law firms you’ve helped?
- What’s your plan for improving my local rankings and intake pipeline?
- Do you use proprietary platforms or third-party tools I can access independently?
- Do you have safeguards to protect me from ethics violations?
- What happens if we part ways — will I lose access to my website, data, or leads?
- When will I start seeing ROI and what’s the pacing?
And most importantly: can they show real case studies and results from other firms like yours?
At Hexxen, we work to earn your trust every month — not hide behind long-term commitments.
Which Services Are Essential From a Legal Marketing Agency in Chattanooga, TN?
Your Chattanooga, TN legal marketing agency should provide services that lead to real consultations and signed cases — not just traffic.
That includes SEO, Google Ads, local optimization, content creation, website design, review management, and CRM or intake integration.
If an agency only does “rankings” or promises results without a real service stack behind it, they’re selling you short.
Any Chattanooga, TN law firm needs full-funnel support — from the first Google search to the moment a client signs on.
At a minimum, a good legal marketing agency should offer:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Puts your Chattanooga, TN law firm in front of people actively searching for attorneys. |
| Google Ads & LSAs | Gets you in front of high-intent leads immediately — pay only for results. |
| Local SEO & Map Optimization | Helps your firm dominate local map results and attract nearby leads. |
| Website Design | Converts traffic into actual calls and consult requests — not just visits. |
| Content Creation | Educates, builds trust, and boosts SEO — especially for practice area pages, landing pages, and blogs. |
| Review & Reputation Management | Builds credibility and sets you apart from firms with weaker reputations. |
| Lead Tracking & CRM Integration | Ties marketing activity to real ROI so you can make smarter decisions. |
What Happens in the First 90 Days of Working With a Legal Marketing Agency in Chattanooga, TN?
The first 90 days involve a full audit, campaign planning, performance fixes, and launch — plus reporting setup to track every lead.
The first few months set the tone for your entire engagement. If your agency doesn’t have a process — or worse, is still “finding direction” in month three — that’s a red flag.
This is how Hexxen structures your first 90 days of growth:
- Week 1–2: Audit your current assets, review SEO & ads, connect logins, and meet your strategist
- Week 2–4: Address technical SEO, define target terms, and launch Google Ads
- Month 2: Content and local optimization go live — blogs, LSA, and GBP all deployed
- Month 3: Refine campaigns based on data, track lead quality, and adjust for ROI
In Summary: By Month 3, your marketing is working — and you know what’s driving the results.
What Chattanooga, TN Law Firms Often Get Wrong When Hiring a Marketing Agency
Most Chattanooga, TN law firms go wrong by choosing an agency that doesn’t know legal or by losing ownership over their assets.
Too many law firms spend a year with an ineffective agency before seeking help. You don’t have to repeat their mistake.
Avoid these common pitfalls:
- Hiring based solely on cost — cheap usually comes at the expense of results
- Failing to confirm ownership of your website — many agencies retain control to keep you stuck
- Trusting agencies that promise rankings — it’s a sales tactic, not a guarantee
- Hiring a generalist agency — law is not like ecommerce or SaaS
- Skipping intake tracking — traffic means nothing if you can't measure signed cases
Key Takeaway: You should never feel left in the dark — the right agency gives you full ownership and clarity.
Hexxen's Legal Marketing Case Studies
Chattanooga, TN law firms rely on Hexxen to improve their digital presence and generate real case volume.
We blend legal marketing expertise with performance-driven strategy to deliver clear, trackable results.
Here are just a couple of our clients who have seen significant, meaningful revenue and growth after hiring us.
Combs Waterkotte Case Study – Criminal Defense
Criminal defense attorneys Combs and Waterkotte were dissatisfied with previous vendors who outsourced work and lacked transparency.
They asked Hexxen to rebrand their firm, upgrade their site, and expand their reach statewide.
- Full Rebrand & Web Makeover: Introduced a fresh color palette (blues and charcoals) with cohesive brand guides, coupled with a mobile-first, conversion-oriented website and custom intake forms.
- Targeted SEO: Focused on sex crimes, DUI, and federal SEO terms — landing top-three search positions across the state.
- Original Content Strategy: Created custom-written practice area content, blogs, and FAQs to boost rankings and inform prospective clients.
- Local Multimedia: Enhanced the brand with custom media assets like office footage, attorney portraits, and client review videos.
- Advanced Intake System: Improved intake with mobile-optimized tools, custom fields, and integrated tracking across systems.
- AI Search Optimization: Their site now regularly appears in Google’s AI summaries due to structured, detailed, and expert content.
- Podcast & Longform Media: Developed branded podcast strategy, ebooks, and video segments to establish thought leadership and broaden multi-channel visibility.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
After struggling with underwhelming performance from a previous partner, Burger Law turned to Hexxen. They were looking for a complete brand overhaul and a lead engine that could win in one of the most competitive legal verticals.
- Branding & Website Redesign: Introduced a striking color scheme and redesigned their website to be fast, user-friendly, and focused on PI conversion.
- Local & Statewide SEO: Improved search visibility in both metro and regional markets, including major cities like St. Louis and Chicago.
- Content & Link Authority: Used city-focused content and strategic backlinking to boost long-term rankings and trust signals.
- Media and Social: Executed a multi-channel strategy combining video content, visual media, and PPC for lead generation.
- Analytics & Attribution: Installed tracking to identify which channels (organic, paid, social) drove the most ROI — informing continued growth strategy.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Gary Burger talks candidly about what it’s like to work with Hexxen. He explains how working with a legal marketing agency led to more visibility, better leads, and actual clarity on what their budget was producing.
Want to Finally See Results From Your Legal Marketing in Chattanooga, TN?
Stop Wasting Your Marketing Budget. Let’s Talk Real Results.
When you’re paying a Chattanooga, TN agency that can’t prove results, that’s a red flag.
At Hexxen, we create legal marketing systems that turn online visibility into actual signed cases.
You’ll know exactly what we’re doing, what it’s producing, and how to scale it.
And you’ll own your website, your content, and your results — always.
If your Chattanooga, TN firm wants more signed clients — not just traffic — we’re the team to talk to.
Reach out now at (314) 499-8253 or through our contact page to see what’s possible.
Hire UsFrequently Asked Questions About Chattanooga, TN Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
Legal Marketing ROI and Adoption Trends in 2025
- 526% — On average, SEO generates a 526% ROI over 3 years for law firms
- $36 — Average return for every $1 spent on email marketing
- 89% — Of law firms actively using social media
- 93% — Of mid-sized firms now using AI in some form
- 12–15% — Higher conversion rates with digital intake tools
- 28% — Share of all new business now coming from online channels
- 66% — 2 out of 3 young clients expect law firms to show up online
- 74% — Of consumers use Google to find legal help
2025 Law Firm Marketing Trends to Know
In 2025, law firms are investing more in digital marketing, SEO-driven content, AI tools, and data-based lead tracking.
Clients in 2025 demand transparency, fast communication, and digital accessibility — it's not optional anymore.
Compared to five years ago, today's legal marketing landscape is unrecognizable — especially for growing firms.
Here’s what’s driving growth (and filtering out the competition):
1. SEO + Content Still Dominate
- 79% of law firms rank SEO as their most effective marketing tactic
- 81% of legal practices now pour the most budget into content strategies
- Publishing FAQs, blog posts, and guides helps law firms rank and convert
- Firms report as high as 526% ROI from long-term SEO investments
- Roughly 69% of traffic to legal websites comes from organic search
2. LSAs and PPC Help Firms Get Found Fast
- $80–$300 per click is now standard for high-value legal keywords
- Strategic law firms deploy PPC during key launches or to own local markets
- LSAs work best when backed by an optimized intake process and conversion tools
- It’s common for firms to invest $9,000–$10,000 per month on high-value ad campaigns
3. Why Your Firm Can’t Ignore Social Media
- 89% of firms are active on social — especially LinkedIn
- 84% report generating leads via social posts or engagement
- Younger clients expect to see activity — especially under 30
- B2B clients often rely on LinkedIn presence and published insights when choosing legal partners
4. Video, Webinars, and Email Are Quietly Crushing It
- Webinars and attorney-hosted content are producing quality leads without big ad spend
- For every $1 law firms invest in email, they see an average of $36 back
- Automated email sequences help firms stay top of mind and cross-promote services
- Video adds personality and authority — especially for intake-stage content
5. Intake Technology = Higher Conversion
- Conversion rates jump 12–15% when law firms add chatbots, online scheduling, and digital forms
- On average, firms that automate intake with CRMs earn 20% more revenue
- Shockingly, 26% of firms don’t track leads — meaning they can’t optimize what’s working
6. Martech & AI Are Now Core to Growth
- Nearly all mid-sized firms (93%) have integrated AI into their operations
- Larger firms lead in adoption of AI for content, reporting, and client analysis
- Use cases range from crafting pitch decks to surfacing new SEO opportunities
- Tech and marketing are increasingly interconnected — and led by the same team
7. Modern Clients Are Tech-Savvy and Have Higher Standards
- Flat fees and clarity are now baseline expectations for over half of clients
- Two-thirds of younger clients consider your social media before hiring
- Fast replies and digital access lead to more conversions — especially online
- Being tech-forward and accessible online gives firms a winning edge
Ready to grow? Call (314) 499-8253 or reach out online to see how we help law firms thrive.
