Legal Marketing Agency Serving Allentown, PA That Actually Delivers Signed Clients
Legal marketing agencies grow Allentown, PA law firms by connecting them with the right prospects and turning traffic into signed clients. These agencies use SEO, Google Ads, content marketing, and local search optimization to deliver high-value leads.
Let’s be honest: most Allentown, PA legal marketing agencies aren’t focused on your bottom line. Some brag about traffic, but can’t show you signed clients. You might get reports — but not the context or clarity behind them. And a lot of agencies gatekeep your tech stack and assets. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Know exactly how your Allentown, PA marketing budget is being used
- Monthly meetings to review our efforts and refine strategy
- A strategy tailored to your Allentown, PA firm’s size, practice areas, and market
- You own your website, content, and accounts — no gatekeeping
- Stay because it’s working, not because you’re stuck in a contract
Ready to grow? Call (314) 499-8253 to learn more about what we can do for your Allentown, PA law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Too many law firms spend thousands each month on digital marketing — but have no idea what they're actually getting. Is it all going to paid ads? What about your social media presence — is it even part of the strategy? You’re often stuck with meaningless metrics, overpriced bundles, and no access to your own digital assets. At Hexxen, we treat your budget like the investment it is. We give you monthly strategy calls, transparent reports, and a full action plan — no guesswork. If it's not working, we'll find something that does.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Marketing agencies love to highlight traffic — but that doesn’t keep your lights on. The real metric is how many people pick up the phone and become clients. We make sure you can follow every lead from click to consult. We analyze every piece — from ad clicks to form fills — to see what’s actually working. Every report we send connects the dots between your marketing and your signed clients. No ROI? We fix it. Period. If it does, we double down. Our strategy is grounded in data — not vanity metrics.
Law Isn’t Just Another Industry
Most Allentown, PA legal marketing agencies don’t get what’s really at stake
You can’t treat legal marketing like a consumer product. It doesn’t work that way. Earning trust fast is key, especially with so many firms in Allentown, PA trying to rank and convert. Agencies without legal-specific experience usually miss the mark. At Hexxen, we have a long history of helping law firms sign more cases and grow their business. From landing pages to FAQs, our content is written to convert while staying compliant. No keyword stuffing, no sketchy backlinks — just high-performing campaigns aimed at real prospective clients.
One Team. Every Service. All Aligned.
Misaligned branding, website, and marketing means lost clients before you even meet them.
You can have great marketing — but if your brand is outdated or your dev response is slow, it won’t matter. SEO is just the beginning. We support Allentown, PA law firms with branding, custom websites, development, paid campaigns, and more — all built to work together. Your entire digital identity — from your brand visuals to your intake process — should work as one integrated system. That’s what we deliver. Stop chasing multiple vendors. We handle it all — fast, clean, and in sync. You don’t need six different vendors. You need one team that knows how to handle all of your digital assets, from your homepage layout to your intake system.
Your Legal Marketing Partner
Why Choose Hexxen for Your Allentown, PA Legal Marketing Agency? Because real partnerships drive real results.
Our goal is to be a trusted extension of your Allentown, PA firm — not just another line item on your budget. Our team formed Hexxen after seeing too many law firms stuck in bad marketing deals. You’ll never be handed a templated plan, and we’ll never gatekeep your assets or budget. We collaborate. We give you the means to hold us accountable. We answer when you call. Your growth is how we measure our success — and we take that seriously.
Tired of investing in mediocre legal marketing agencies in Allentown, PA? Let’s fix that. Contact Hexxen at (314) 499-8253 to start growing your Allentown, PA law firm today.
Free Consultation
Check out what went into a recent behind-the-scenes collaboration with Combs Waterkotte. It showcases how Hexxen brings law firm brands to life across every channel — from web design and video to social media and AI search visibility.
What Can a Legal Marketing Agency in Allentown, PA Do for Your Law Firm?
Legal marketing agencies in Allentown, PA specialize in boosting your online visibility to attract and convert new clients. A good legal marketing agency brings in qualified traffic, grows your brand, positions your firm as trustworthy, and makes it easy for prospects to reach out and hire you.
This involves a strategic mix of services, including:
- Search engine optimization (SEO): Rank your Allentown, PA law firm on Google for high-intent legal keywords
- Google Ads & Local Services Ads (LSAs): Appear at the top of search results and pay only for legitimate leads
- Website design: Impress potential clients and drive conversions with a modern site
- Content marketing: Build authority and answer client questions before they even pick up the phone
- Google Maps & local SEO: Stand out in local searches where high-value cases begin
- Reputation management: Encourage great reviews and manage negative ones professionally
- Call & form tracking: Track your ROI down to the call, form, or consult
In short: Good Allentown, PA legal marketing agencies bring you more of the cases you want, with full visibility into how it's done.
Is it better for your law firm to hire an in-house marketer or outsource to a legal marketing agency? Hexxen CEO David Kley explains the differences — and why the right legal marketing agency can accelerate your firm’s growth.
What Is the Role of a Legal Marketing Specialist in Allentown, PA?
Legal marketing specialists in Allentown, PA design and run campaigns that attract clients to law firms — all while following strict legal ethics rules and delivering strong ROI.
They’re not just here to run ads or write blogs — they’re your Allentown, PA firm’s strategic partner, ensuring every dollar you spend drives results.
Their responsibilities often cover:
- Keyword research: Finding the phrases real people in Allentown, PA are using to search for legal help
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Creating content that answers client questions and performs in search
- Ad management: Optimizing your Google Ads, Local Services Ads, and remarketing for ROI
- Reputation oversight: Helping you get more 5-star reviews and respond to the rest professionally
- Intake alignment: Aligning your campaigns with intake processes so every lead gets followed up on
- Performance reporting: Turning data into insights you can act on
In the end, a great legal marketing specialist drives predictable growth and client acquisition.
How Can You Tell If Your Allentown, PA Legal Marketing Is Actually Working?
You can tell your marketing is effective when it leads to real consultations and retained clients. A good Allentown, PA legal marketing agency tracks calls, forms, consults, and conversions, and gives you reports you actually understand.
If your Allentown, PA legal marketing agency only talks about impressions and rankings, they’re not telling you the full story. What matters most is how many leads convert to actual clients — and that means full-funnel tracking.
Here’s what you’ll see when you work with Hexxen:
- Exactly how many leads via phone or form came in each month
- Which campaigns, keywords, or ads brought them in
- What percentage of leads turned into booked consults
- Which signed cases came from which channel
- What’s driving ROI — and what needs adjustment
- What rival firms in Allentown, PA are trying that we need to do too
You shouldn't have to guess whether your marketing is making money.
How Do I Find a Good Allentown, PA Legal Marketing Agency?
A good legal marketing agency in Allentown, PA has worked with law firms extensively in the past, shows clear results, provides transparent reporting, and never locks you into long contracts and platforms you don’t own.
Everything — from strategy to execution — should be designed around your signed-case goals, practice area, and growth targets.
A bad agency relationship in Allentown, PA doesn’t just hurt your ROI — it can slow your firm’s entire trajectory.
Great agencies collaborate, communicate, and give you measurable wins — not just reports.
Ask these questions before you sign anything:
- Who owns my site and materials — me or the agency?
- Will I receive regular performance reports I can understand?
- What KPIs do you use to measure success?
- Do you have experience with my practice area and market?
- Will you connect me with actual law firms you’ve helped?
- Do you have a roadmap for improving leads and search rankings?
- Are your tools open and portable, or locked behind your platform?
- What’s your process for writing content that follows the rules?
- What happens if we part ways — will I lose access to my website, data, or leads?
- When will I start seeing ROI and what’s the pacing?
And most importantly: can they show real case studies and results from other firms like yours?
You should never be locked in — your agency should prove their worth with results, not contracts.
Which Services Are Essential From a Legal Marketing Agency in Allentown, PA?
It’s not enough to be visible. Legal marketing agencies in Allentown, PA should focus on actual client growth, not vanity metrics.
We're talking about full-service support: from SEO and paid ads to content, reputation management, and CRM alignment.
An agency that can’t back up their pitch with execution across the funnel isn’t worth your time.
From search to signature, your Allentown, PA law firm deserves comprehensive marketing support.
A trustworthy legal marketing agency in Allentown, PA will include these baseline services:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Helps your firm show up when people search for legal help in your area. |
| Google Ads & LSAs | Delivers instant exposure to people ready to hire, with a pay-per-lead model. |
| Local SEO & Map Optimization | Improves your visibility in the Google 3-Pack, where many potential clients go first. |
| Website Design | Converts traffic into actual calls and consult requests — not just visits. |
| Content Creation | Drives traffic and trust by providing valuable information tailored to your practice. |
| Review & Reputation Management | Strengthens social proof and helps you stand out in a competitive market. |
| Lead Tracking & CRM Integration | Lets you track leads from click to consult to client. |
What Happens in the First 90 Days of Working With a Legal Marketing Agency in Allentown, PA?
Within the first 90 days, we’ll map your marketing landscape, fix what’s broken, and launch campaigns designed to bring in signed clients.
Month one to three are critical. If your agency is still brainstorming and hasn’t delivered, that’s a bad sign.
At Hexxen, we move fast. Your 90-day game plan includes:
- Week 1–2: Start with SEO/ad audits, account access, and a full onboarding session
- Week 2–4: Address technical SEO, define target terms, and launch Google Ads
- Month 2: Content and local optimization go live — blogs, LSA, and GBP all deployed
- Month 3: Analyze performance, review intake data, and optimize campaigns accordingly
In Summary: By the end of Month 3, you’re generating leads and seeing exactly where they came from.
Common Mistakes Allentown, PA Law Firms Make When Hiring a Marketing Agency
Most Allentown, PA law firms go wrong by choosing an agency that doesn’t know legal or by losing ownership over their assets.
We've seen plenty of smart lawyers waste time and budget with the wrong partner — often realizing too late. Learn from their lessons.
Avoid these common pitfalls:
- Hiring based solely on cost — cheap usually comes at the expense of results
- Failing to confirm ownership of your website — many agencies retain control to keep you stuck
- Believing in “guaranteed SEO results” — no agency can promise rankings
- Choosing an agency that doesn’t focus on law — the rules and audience are unique
- Skipping intake tracking — traffic means nothing if you can't measure signed cases
Key Takeaway: Great agencies make everything transparent and give you control from day one.
Real Results from Hexxen's Legal Marketing Clients
Hexxen has established itself as a trusted partner for Allentown, PA law firms seeking to enhance their online presence and attract more clients.
We blend legal marketing expertise with performance-driven strategy to deliver clear, trackable results.
These firms trusted Hexxen — and saw measurable increases in visibility, signed clients, and profitability.
Combs Waterkotte – Criminal Defense Firm
The team at Combs Waterkotte came to us frustrated with agencies that lacked transparency and outsourced critical work.
They asked Hexxen to rebrand their firm, upgrade their site, and expand their reach statewide.
- Full Rebrand & Web Makeover: We launched a bold new visual identity with deep blues and charcoals, plus a mobile-first, conversion-focused website and fully branded intake experience.
- Targeted SEO: Fine-tuned on-page and local SEO for high-value defense keywords, achieving statewide visibility in Google.
- Original Content Strategy: Produced all website content and ongoing blog/FAQ posts in-house to support SEO and client education.
- Local Multimedia: Captured new branded visuals through professional photos and videos, helping showcase trust and authority.
- Advanced Intake System: Built mobile-friendly forms, document upload features, custom plugins, and phone routing to manage and track leads efficiently.
- AI Search Optimization: Built every page with AI-visibility in mind — resulting in high placement in Google's Search Generative Experience (SGE).
- Podcast & Longform Media: Created branded multimedia content — including ebooks, firm-hosted podcast episodes, and video clips to fuel organic growth.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law came to Hexxen after lackluster results from their previous agency. They needed bold creative direction, a high-performing website, and a results-driven lead generation strategy to dominate a crowded personal injury market.
- Branding & Website Redesign: Introduced a striking color scheme and redesigned their website to be fast, user-friendly, and focused on PI conversion.
- Local & Statewide SEO: Secured high-ranking positions in key Missouri and Illinois markets through targeted local and statewide SEO.
- Content & Link Authority: Developed location-specific content, FAQs, and blog posts, paired with high-authority backlinks for sustained SEO growth.
- Media and Social: Created multimedia campaigns across social platforms and ran performance-focused paid ads.
- Analytics & Attribution: Installed tracking to identify which channels (organic, paid, social) drove the most ROI — informing continued growth strategy.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Watch Gary Burger describe how Hexxen transformed his firm’s marketing. He explains how working with a legal marketing agency led to more visibility, better leads, and actual clarity on what their budget was producing.
Ready to See Results for Your Legal Marketing in Allentown, PA?
Stop Wasting Your Marketing Budget. Let’s Talk Real Results.
When you’re paying a Allentown, PA agency that can’t prove results, that’s a red flag.
Hexxen builds full-funnel growth engines designed for Allentown, PA law firms like yours.
You’ll know exactly what we’re doing, what it’s producing, and how to scale it.
No more gatekeeping: everything we build is yours.
Whether you're in criminal defense, personal injury, family law, or another practice area in Allentown, PA — if you're ready for real growth, we’re ready to show you what’s possible.
Call (314) 499-8253 or fill out our contact form — let’s talk about your goals.
Hire UsFrequently Asked Questions About Allentown, PA Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
Key Legal Marketing Stats for 2025
- 526% — On average, SEO generates a 526% ROI over 3 years for law firms
- $36 — Email marketing yields $36 for every $1 spent
- 89% — Law firms using social media as part of their marketing: 89%
- 93% — AI adoption has reached 93% among mid-sized firms
- 12–15% — Higher conversion rates with digital intake tools
- 28% — Nearly 1 in 3 new clients now come from digital sources
- 66% — 2 out of 3 young clients expect law firms to show up online
- 74% — 74% of people begin their legal search on Google
Legal Marketing Trends in 2025
In 2025, law firms are investing more in digital marketing, SEO-driven content, AI tools, and data-based lead tracking.
Legal consumers now expect seamless, online-first service, and law firms must adapt to meet those expectations.
Compared to five years ago, today's legal marketing landscape is unrecognizable — especially for growing firms.
Below are the trends separating top-performing firms from the rest.
1. SEO + Content Still Dominate
- 79% of law firms rank SEO as their most effective marketing tactic
- 81% list content marketing as their largest investment
- Blogging, FAQs, and thought leadership boost rankings and build trust
- Firms report as high as 526% ROI from long-term SEO investments
- Organic search delivers ~69% of total traffic to law firm websites
2. LSAs and PPC Help Firms Get Found Fast
- Legal PPC costs range from $80–$300 per click in top markets
- Smart firms use PPC tactically — for launches, webinars, or local domination
- LSAs work best when backed by an optimized intake process and conversion tools
- It’s common for firms to invest $9,000–$10,000 per month on high-value ad campaigns
3. Why Your Firm Can’t Ignore Social Media
- Almost 9 in 10 law firms maintain active social profiles, with LinkedIn leading the pack
- Social media posts and interactions drive leads for 84% of law firms
- Clients under 30 assume firms are active on social media — and judge accordingly
- Even B2B buyers use LinkedIn and thought leadership to evaluate firms
4. Video + Email Marketing = Massive ROI
- Webinars and attorney-hosted content are producing quality leads without big ad spend
- The ROI on email marketing is huge — up to $36 return per dollar
- Automated email sequences help firms stay top of mind and cross-promote services
- Videos are particularly effective at establishing authority during the intake funnel
5. Tech-Enabled Intake Boosts Conversions
- Adding simple tools like chat and e-signature can lift conversion by up to 15%
- On average, firms that automate intake with CRMs earn 20% more revenue
- But 26% of firms still don’t track leads at all — a huge lost opportunity
6. Law Firms That Ignore AI Are Falling Behind
- AI adoption has reached 93% among mid-sized law firms — and growing
- Big firms are at the forefront of using AI for content, analytics, and strategic insights
- AI is now embedded in day-to-day tasks — from prospecting to search rankings
- Marketing departments now guide firm-wide tech strategy in many firms
7. Modern Clients Are Tech-Savvy and Have Higher Standards
- More than 50% of legal clients want pricing they can understand upfront
- Two-thirds of younger clients consider your social media before hiring
- Fast replies and digital access lead to more conversions — especially online
- Being tech-forward and accessible online gives firms a winning edge
Ready to grow? Call (314) 499-8253 or reach out online to see how we help law firms thrive.
