Trusted Topeka, KS Legal Marketing Agency That Actually Delivers Signed Clients
Legal marketing agencies work with Topeka, KS attorneys to generate qualified visibility and convert it into retained cases. To help your firm get more high-quality cases, these agencies rely on tools like SEO, PPC, optimized content, and local SEO.
Not every Topeka, KS legal marketing agency delivers on what matters — signed clients. Some brag about traffic, but can’t show you signed clients. Some send reports you can’t read or they won’t explain. Others lock you into platforms you don’t control. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Transparent reporting that show exactly where your budget is going
- Monthly meetings to review our efforts and refine strategy
- A strategy tailored to your Topeka, KS firm’s size, practice areas, and market
- All deliverables are yours to keep — no vendor lock-in, ever
- Stay because it’s working, not because you’re stuck in a contract
Let's talk business. Call (314) 499-8253 to learn more about what we can do for your Topeka, KS law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Too many law firms spend thousands each month on digital marketing — but have no idea what they're actually getting. Is your entire budget going to ads with no return? Have they completely overlooked your social media? Some legal marketing companies send you jargon-filled reports, overcharge for fluff, and keep your site on their platform. At Hexxen, we treat your budget like the investment it is. You’ll get a clear roadmap, detailed reports, and monthly strategy calls that show exactly what we’re doing and why. And if a tactic isn’t working, we change it fast.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Clicks and impressions sound nice, but they don’t pay your staff. The real metric is how many people pick up the phone and become clients. With us, you can track every step of that funnel. We analyze every piece — from ad clicks to form fills — to see what’s actually working. Each report shows you which channels are producing real cases. No ROI? We fix it. Period. If it does, we double down. Our strategy is grounded in data — not vanity metrics.
Law Isn’t Just Another Industry
A typical Topeka, KS marketing firm doesn’t understand the risks law firms face
Legal marketing isn’t like ecommerce, SaaS, or fitness coaching. There are emotions you have to navigate, trust you have to earn quickly, and no shortage of Topeka, KS law firms competing in the digital sphere. That’s why working with an agency that hasn't proven itself with another law firm will almost never work for yours. Our results speak for themselves — we bring in real signed cases, not empty traffic. From landing pages to FAQs, our content is written to convert while staying compliant. Our campaigns reach the right people — without shady tactics that could hurt your firm’s reputation.
One Team. Every Service. All Aligned.
Misaligned branding, website, and marketing means lost clients before you even meet them.
Great marketing falls apart when your website is slow, your brand feels dated, or your dev team takes three weeks to fix a form. SEO is just the beginning. We support Topeka, KS law firms with branding, custom websites, development, paid campaigns, and more — all built to work together. Your messaging, visual identity, website, and off-site presence all work together — under one roof, with one accountable partner. Stop chasing multiple vendors. We handle it all — fast, clean, and in sync. With Hexxen, you get one unified team that knows how to align your website, brand, and marketing to drive real results.
Your Legal Marketing Partner
Why Choose Hexxen for Your Topeka, KS Legal Marketing Agency? Because real partnerships drive real results.
Our goal is to be a trusted extension of your Topeka, KS firm — not just another line item on your budget. Our team formed Hexxen after seeing too many law firms stuck in bad marketing deals. You’ll never be handed a templated plan, and we’ll never gatekeep your assets or budget. You’ll get full transparency, open communication, and real accountability from day one. We succeed when you do. That’s the deal.
Sick of throwing money at Topeka, KS legal marketing agencies that don’t deliver? Call Hexxen at (314) 499-8253 to get the growth your Topeka, KS law firm deserves.
Free Consultation
Take a look inside one of our standout client projects for Combs Waterkotte. It showcases how Hexxen brings law firm brands to life across every channel — from web design and video to social media and AI search visibility.
What Does a Legal Marketing Agency in Topeka, KS Actually Do?
A legal marketing agency helps Topeka, KS law firms attract new clients by increasing online visibility. They combine visibility, strong branding, and user experience to help your firm earn more business.
Here’s what that typically includes:
- Search engine optimization (SEO): Put your Topeka, KS practice in front of the people searching for your services
- Google Ads & Local Services Ads (LSAs): Get fast visibility and only spend money when prospects reach out
- Website design: Create a professional digital presence that turns visitors into clients
- Content marketing: Turn legal expertise into content that drives traffic and builds credibility
- Google Maps & local SEO: Dominate the 3-pack in your city or region
- Reputation management: Encourage great reviews and manage negative ones professionally
- Call & form tracking: Know which channels drive leads — and which don’t
In short: It all adds up to better clients, smarter growth, and clear results in Topeka, KS.
Should your law firm hire an in-house marketing person or work with a legal marketing agency? Hexxen CEO David Kley breaks down the pros and cons of each approach — and why most firms see better ROI and faster results with the right agency partner.
Understanding the Role of a Legal Marketing Specialist in Topeka, KS
A legal marketing specialist in Topeka, KS manages the strategy and execution of digital campaigns that bring law firms new clients — while staying compliant with ethics rules and focused on ROI.
Your specialist isn’t just “doing SEO” or “running ads.” They’re your Topeka, KS law firm’s growth partner — someone who understands what matters and makes sure every marketing dollar moves the needle.
Their responsibilities often cover:
- Keyword research: Uncovering what your ideal clients type into Google — and ranking for it
- Local SEO optimization: Getting you found on Google Maps and local results
- Content strategy: Creating content that answers client questions and performs in search
- Ad management: Optimizing your Google Ads, Local Services Ads, and remarketing for ROI
- Reputation oversight: Monitoring and improving your online reviews
- Intake alignment: Connecting marketing with your CRM, call tracking, and booked consults
- Performance reporting: Turning data into insights you can act on
In the end, a great legal marketing specialist drives predictable growth and client acquisition.
How Can You Tell If Your Topeka, KS Legal Marketing Is Actually Working?
Legal marketing works when you can connect the dots from campaign to client. The right agency in Topeka, KS will show you clear data — from calls and form fills to booked consults and signed cases.
Impressions and keyword rankings are nice — but they don’t pay the bills. Real growth means signed clients, and that means tracking performance from the first click all the way to the intake form and beyond.
Here’s what you’ll see when you work with Hexxen:
- Exactly how many leads via phone or form came in each month
- The specific campaigns, search terms, or ad groups brought them in
- How many inquiries turned into booked consults
- Which signed cases came from which channel
- What’s driving ROI — and what needs adjustment
- What competitors are doing that we need to do too
If you’re not sure whether your marketing is generating revenue, it’s time for clarity.
How Do I Find a Good Topeka, KS Legal Marketing Agency?
You want a Topeka, KS agency that knows law firm marketing, offers real proof of performance, and gives you full control over your site, tools, and results.
They should focus on signed clients and tailor everything to your practice area and both long-term and immediate business goals.
A bad agency relationship in Topeka, KS doesn’t just hurt your ROI — it can slow your firm’s entire trajectory.
The best legal marketing agencies feel like partners, not vendors. They listen and they prove results.
Ask these questions before you sign anything:
- Will I have full ownership of my website and all content?
- How often will I get updates, and are they actually readable?
- What KPIs do you use to measure success?
- Do you have experience with my practice area and market?
- Can I talk to other attorneys who’ve worked with you?
- Do you have a roadmap for improving leads and search rankings?
- Will I be stuck in your system, or can I use the tools myself?
- What’s your process for writing content that follows the rules?
- What happens if we part ways — will I lose access to my website, data, or leads?
- When will I start seeing ROI and what’s the pacing?
Most importantly, can they show actual wins for firms like yours?
At Hexxen, we work to earn your trust every month — not hide behind long-term commitments.
Which Services Are Essential From a Legal Marketing Agency in Topeka, KS?
Your Topeka, KS legal marketing agency should provide services that lead to real consultations and signed cases — not just traffic.
That includes SEO, Google Ads, local optimization, content creation, website design, review management, and CRM or intake integration.
An agency that can’t back up their pitch with execution across the funnel isn’t worth your time.
From search to signature, your Topeka, KS law firm deserves comprehensive marketing support.
You should expect any reputable legal marketing firm in Topeka, KS to provide:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Puts your Topeka, KS law firm in front of people actively searching for attorneys. |
| Google Ads & LSAs | Gets you in front of high-intent leads immediately — pay only for results. |
| Local SEO & Map Optimization | Improves your visibility in the Google 3-Pack, where many potential clients go first. |
| Website Design | Helps your site persuade visitors to take action, not just browse. |
| Content Creation | Educates, builds trust, and boosts SEO — especially for practice area pages, landing pages, and blogs. |
| Review & Reputation Management | Encourages positive reviews and makes your firm more attractive online. |
| Lead Tracking & CRM Integration | Shows exactly which campaigns lead to signed clients. |
What Do the First 3 Months Look Like With a Legal Marketing Partner in Topeka, KS?
The first 90 days involve a full audit, campaign planning, performance fixes, and launch — plus reporting setup to track every lead.
No structure, no results — if your agency lacks a clear 90-day plan, your growth is already behind.
Here’s what the first 90 days look like at Hexxen:
- Week 1–2: Audit your current assets, review SEO & ads, connect logins, and meet your strategist
- Week 2–4: Technical site fixes, keyword & content roadmap, Google Ads setup
- Month 2: Initial blog & landing page content, LSA launch, GBP optimization
- Month 3: Refine campaigns based on data, track lead quality, and adjust for ROI
In Summary: By the end of Month 3, you’re generating leads and seeing exactly where they came from.
What Topeka, KS Law Firms Often Get Wrong When Hiring a Marketing Agency
Hiring a generalist agency and giving up control without clear deliverables is the most common mistake Topeka, KS law firms make.
Too many law firms spend a year with an ineffective agency before seeking help. You don’t have to repeat their mistake.
Mistakes to avoid:
- Going for the lowest bidder — they often cut corners where it counts
- Letting the agency own your site or content — this makes switching providers painful
- Trusting agencies that promise rankings — it’s a sales tactic, not a guarantee
- Working with a non-specialist — legal marketing requires a different skill set
- Ignoring intake metrics — you need to know which leads convert into real business
Key Takeaway: Great agencies make everything transparent and give you control from day one.
Real Results from Hexxen's Legal Marketing Clients
Hexxen has established itself as a trusted partner for Topeka, KS law firms seeking to enhance their online presence and attract more clients.
Through strategy, creativity, and compliance, we help law firms in Topeka, KS see lasting marketing ROI.
These firms trusted Hexxen — and saw measurable increases in visibility, signed clients, and profitability.
Combs Waterkotte Case Study – Criminal Defense
The team at Combs Waterkotte came to us frustrated with agencies that lacked transparency and outsourced critical work.
They partnered with Hexxen to overhaul their branding, revamp their digital presence, and go statewide.
- Full Rebrand & Web Makeover: We launched a bold new visual identity with deep blues and charcoals, plus a mobile-first, conversion-focused website and fully branded intake experience.
- Targeted SEO: Optimized for key criminal defense practice areas (sex crimes, DUIs, federal offenses) and secured top-three rankings across Missouri.
- Original Content Strategy: Handled all content production internally — ensuring SEO quality and clarity for client-facing messaging.
- Local Multimedia: Delivered high-quality photography and professional videos—including staff portraits and client testimonials.
- Advanced Intake System: Improved intake with mobile-optimized tools, custom fields, and integrated tracking across systems.
- AI Search Optimization: Combs Waterkotte pages perform extremely well in Google’s AI overviews, thanks to structured content and authoritative topical coverage.
- Podcast & Longform Media: Created branded multimedia content — including ebooks, firm-hosted podcast episodes, and video clips to fuel organic growth.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
After struggling with underwhelming performance from a previous partner, Burger Law turned to Hexxen. We stepped in to deliver a standout visual identity, strong digital presence, and performance-backed growth campaign.
- Branding & Website Redesign: Gave their brand a fresh, modern identity and designed a PI-optimized site that converts traffic into signed clients.
- Local & Statewide SEO: Achieved top-three rankings across St. Louis and expanded to markets in Missouri and Illinois like Joplin and Chicago.
- Content & Link Authority: Used city-focused content and strategic backlinking to boost long-term rankings and trust signals.
- Media and Social: Created multimedia campaigns across social platforms and ran performance-focused paid ads.
- Analytics & Attribution: Implemented end-to-end attribution to measure what actually moved the needle in lead gen.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Hear directly from Gary Burger of Burger Law on his experience working with Hexxen. He breaks down how Hexxen helped increase online exposure, drive quality leads, and take the guesswork out of legal marketing.
Want to Finally See Results From Your Legal Marketing in Topeka, KS?
Tired of Guesswork? Let’s Talk Real Growth.
When you’re paying a Topeka, KS agency that can’t prove results, that’s a red flag.
Our team builds custom, full-funnel strategies that work for Topeka, KS law firms in real life — not just in dashboards.
We make it easy to see what’s working — and what’s next.
No more gatekeeping: everything we build is yours.
Whether you're in criminal defense, personal injury, family law, or another practice area in Topeka, KS — if you're ready for real growth, we’re ready to show you what’s possible.
Reach out now at (314) 499-8253 or through our contact page to see what’s possible.
Hire UsFrequently Asked Questions About Topeka, KS Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
2025 Legal Marketing by the Numbers
- 526% — Law firm SEO delivers a 3-year ROI of 526% on average
- $36 — Average return for every $1 spent on email marketing
- 89% — 89% of law firms have an active social media presence
- 93% — 93% of mid-sized law firms use AI in their operations
- 12–15% — Firms using digital intake see 12–15% more conversions
- 28% — Nearly 1 in 3 new clients now come from digital sources
- 66% — 66% of clients under 30 won’t hire a firm without a strong web presence
- 74% — Of consumers use Google to find legal help
What’s Working in Legal Marketing in 2025?
This year, successful law firms are prioritizing digital-first marketing, AI-enhanced tools, and measurable ROI strategies.
Clients in 2025 demand transparency, fast communication, and digital accessibility — it's not optional anymore.
Compared to five years ago, today's legal marketing landscape is unrecognizable — especially for growing firms.
Here’s what’s driving growth (and filtering out the competition):
1. SEO and Content Marketing Continue to Lead
- 79% of firms say SEO is their top-performing channel
- 81% list content marketing as their largest investment
- Trust-building content like blogs and FAQs strengthens rankings and credibility
- Firms report as high as 526% ROI from long-term SEO investments
- Organic search accounts for about 69% of law firm website visitors
2. PPC + LSAs for Fast Visibility
- Legal PPC costs range from $80–$300 per click in top markets
- Top firms treat PPC as a targeted, time-sensitive weapon — not a blanket spend
- LSAs show ROI when tied to strong intake (pay per lead, not per click)
- It’s common for firms to invest $9,000–$10,000 per month on high-value ad campaigns
3. Social Media is Non-Negotiable
- 89% of firms are active on social — especially LinkedIn
- Firms report 84% lead generation success through social engagement
- Younger clients expect to see activity — especially under 30
- B2B clients often rely on LinkedIn presence and published insights when choosing legal partners
4. The Quiet Power of Video, Webinars & Email
- Attorneys hosting Q&As and webinars are generating warm leads affordably
- The ROI on email marketing is huge — up to $36 return per dollar
- Automated email sequences help firms stay top of mind and cross-promote services
- Video adds personality and authority — especially for intake-stage content
5. Tech-Enabled Intake Boosts Conversions
- Conversion rates jump 12–15% when law firms add chatbots, online scheduling, and digital forms
- Firms using CRMs + intake automation see 20% more revenue on average
- But 26% of firms still don’t track leads at all — a huge lost opportunity
6. AI, Automation & Martech Are Now Competitive Essentials
- 93% of mid-sized firms use AI in some form
- AI is driving advanced functions like reporting and client behavior analysis at large firms
- Use cases range from crafting pitch decks to surfacing new SEO opportunities
- Marketing departments now guide firm-wide tech strategy in many firms
7. Clients Expect More — and Notice When You Don’t Deliver
- Flat fees and clarity are now baseline expectations for over half of clients
- Two-thirds of younger clients consider your social media before hiring
- Law firms that respond quickly and use digital tools consistently sign more clients
- Being tech-forward and accessible online gives firms a winning edge
Ready to grow? Call (314) 499-8253 or reach out online to see how we help law firms thrive.
