McKinney, TX Legal Marketing Agency That Actually Delivers Signed Clients
Legal marketing agencies work with McKinney, TX attorneys to generate qualified visibility and convert it into retained cases. These agencies use SEO, Google Ads, content marketing, and local search optimization to deliver high-value leads.
Let’s be honest: most McKinney, TX legal marketing agencies aren’t focused on your bottom line. Some brag about traffic, but can’t show you signed clients. You might get reports — but not the context or clarity behind them. And a lot of agencies gatekeep your tech stack and assets. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Know exactly how your McKinney, TX marketing budget is being used
- Ongoing monthly check-ins to track results and plan next steps
- Targeted strategies built specifically for your McKinney, TX legal market
- You own your website, content, and accounts — no gatekeeping
- Stay because it’s working, not because you’re stuck in a contract
Let's talk business. Call (314) 499-8253 to learn more about what we can do for your McKinney, TX law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Too many law firms spend thousands each month on digital marketing — but have no idea what they're actually getting. Is it all going to paid ads? Have they completely overlooked your social media? Some legal marketing companies send you jargon-filled reports, overcharge for fluff, and keep your site on their platform. At Hexxen, we treat your budget like the investment it is. Every month, you’ll see the plan, the numbers, and the reasoning — nothing hidden. And if a tactic isn’t working, we change it fast.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Agencies love bragging about impressions and clicks — but you can’t pay your staff with traffic. The real metric is how many people pick up the phone and become clients. You’ll have visibility into every part of the intake journey. Whether it’s SEO, PPC, or your forms and phone calls — we trace exactly where your leads come from. Each report shows you which channels are producing real cases. If it doesn’t help your bottom line, we change it. If it does, we double down. This is about winning cases, not popularity contests.
Law Isn’t Just Another Industry
A typical McKinney, TX marketing firm doesn’t understand the risks law firms face
This isn’t ecommerce or app installs — legal clients need a different approach. There are emotions you have to navigate, trust you have to earn quickly, and no shortage of McKinney, TX law firms competing in the digital sphere. That’s why working with an agency that hasn't proven itself with another law firm will almost never work for yours. Our results speak for themselves — we bring in real signed cases, not empty traffic. We write informative, legally accurate, and empathetic content that gets people to pick up the phone. We target high-intent clients in your market at all stages of the marketing funnel, and avoid tactics that look spammy to both clients and Google.
One Team. Every Service. All Aligned.
If Your Branding, Web, and Marketing Aren’t Aligned, You’re Losing Clients Before They Even Call.
You can have great marketing — but if your brand is outdated or your dev response is slow, it won’t matter. Hexxen doesn’t just “do SEO.” We help McKinney, TX law firms build entire digital ecosystems — from branding and design to full-stack development, content, paid ads, old-school mailers, and beyond. Your entire digital identity — from your brand visuals to your intake process — should work as one integrated system. That’s what we deliver. You’ll never hear “that’s not our department.” Everything is handled by one team. With Hexxen, you get one unified team that knows how to align your website, brand, and marketing to drive real results.
Your Legal Marketing Partner
Why Partner With Hexxen as Your McKinney, TX Legal Marketing Team? Because real partnerships drive real results.
We want our McKinney, TX clients to see us as growth partners, not just vendors. Hexxen was built by marketers who were tired of watching law firms get taken advantage of. Your strategy will be unique — and your assets always remain in your control. You’ll get full transparency, open communication, and real accountability from day one. Your growth is how we measure our success — and we take that seriously.
Tired of investing in mediocre legal marketing agencies in McKinney, TX? Let’s fix that. Contact Hexxen at (314) 499-8253 to start growing your McKinney, TX law firm today.
Free Consultation
Go behind the scenes with one of our recent projects for Combs Waterkotte. This short-form video reel is just one example of how Hexxen helps law firms bring their brand to life through multi-channel optimization, from your website, social channels, and even AI search platforms.
How Does a McKinney, TX Legal Marketing Agency Help Law Firms Grow?
Legal marketing agencies in McKinney, TX specialize in boosting your online visibility to attract and convert new clients. They combine visibility, strong branding, and user experience to help your firm earn more business.
Here’s what that typically includes:
- Search engine optimization (SEO): Get your McKinney, TX firm on page one for the terms people actually search
- Google Ads & Local Services Ads (LSAs): Show up instantly and only pay for real leads
- Website design: Create a professional digital presence that turns visitors into clients
- Content marketing: Earn trust through valuable, SEO-rich content that ranks and educates
- Google Maps & local SEO: Dominate the 3-pack in your city or region
- Reputation management: Encourage great reviews and manage negative ones professionally
- Call & form tracking: Track your ROI down to the call, form, or consult
In short: It all adds up to better clients, smarter growth, and clear results in McKinney, TX.
Wondering whether to bring marketing in-house or hire a legal agency? Hexxen CEO David Kley explains the differences — and why the right legal marketing agency can accelerate your firm’s growth.
Understanding the Role of a Legal Marketing Specialist in McKinney, TX
A legal marketing specialist in McKinney, TX manages the strategy and execution of digital campaigns that bring law firms new clients — while staying compliant with ethics rules and focused on ROI.
Your specialist isn’t just “doing SEO” or “running ads.” They’re your McKinney, TX law firm’s growth partner — someone who understands what matters and makes sure every marketing dollar moves the needle.
Here’s what a McKinney, TX legal marketing specialist typically handles:
- Keyword research: Finding the phrases real people in McKinney, TX are using to search for legal help
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Crafting pages and blogs that rank and resonate
- Ad management: Optimizing your Google Ads, Local Services Ads, and remarketing for ROI
- Reputation oversight: Building trust through strategic review generation and management
- Intake alignment: Making sure leads don’t fall through the cracks — from first click to signed client
- Performance reporting: Delivering reports you can actually understand and use to make decisions
In the end, a great legal marketing specialist drives predictable growth and client acquisition.
What Are the Signs That Your Legal Marketing Is Paying Off in McKinney, TX?
Legal marketing works when you can connect the dots from campaign to client. A good McKinney, TX legal marketing agency tracks calls, forms, consults, and conversions, and gives you reports you actually understand.
An agency focused only on traffic and rankings isn’t showing you the whole picture. What matters most is how many leads convert to actual clients — and that means full-funnel tracking.
Hexxen helps you understand exactly where your cases come from:
- How many calls and form fills came in each month
- Which campaigns, keywords, or ads brought them in
- What percentage of leads turned into booked consults
- The signed cases came from which channel
- What’s driving ROI — and what needs adjustment
- The marketing moves your competitors are making that we need to do too
Guessing isn’t a strategy — you deserve marketing you can measure.
What Should I Look for in a McKinney, TX Legal Marketing Agency?
The best McKinney, TX legal marketing agencies have proven experience with law firms, provide detailed reporting, and won’t trap you in long-term contracts or gated platforms.
The agency should be aligned with your practice’s growth goals, client intake process, and what actually drives new business in McKinney, TX.
Hiring the wrong agency in McKinney, TX can cost you more than money — it can stall your growth for years.
The best legal marketing agencies feel like partners, not vendors. They listen and they prove results.
Ask these questions before you sign anything:
- Who owns my site and materials — me or the agency?
- Will I receive regular performance reports I can understand?
- What KPIs do you use to measure success?
- Can you show experience with other firms like mine?
- Can I talk to other attorneys who’ve worked with you?
- How will you boost my visibility and client flow?
- Do you use proprietary platforms or third-party tools I can access independently?
- What’s your process for writing content that follows the rules?
- What happens if we part ways — will I lose access to my website, data, or leads?
- When will I start seeing ROI and what’s the pacing?
Most importantly, can they show actual wins for firms like yours?
We believe your marketing partner should earn your business every single month — not trap you in a contract and hope you stop asking questions.
Which Services Are Essential From a Legal Marketing Agency in McKinney, TX?
It’s not enough to be visible. Legal marketing agencies in McKinney, TX should focus on actual client growth, not vanity metrics.
We're talking about full-service support: from SEO and paid ads to content, reputation management, and CRM alignment.
If an agency only does “rankings” or promises results without a real service stack behind it, they’re selling you short.
From search to signature, your McKinney, TX law firm deserves comprehensive marketing support.
You should expect any reputable legal marketing firm in McKinney, TX to provide:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Boosts visibility on Google when prospects search for the services you provide. |
| Google Ads & LSAs | Delivers instant exposure to people ready to hire, with a pay-per-lead model. |
| Local SEO & Map Optimization | Improves your visibility in the Google 3-Pack, where many potential clients go first. |
| Website Design | Helps your site persuade visitors to take action, not just browse. |
| Content Creation | Supports rankings and client confidence by answering key legal questions. |
| Review & Reputation Management | Strengthens social proof and helps you stand out in a competitive market. |
| Lead Tracking & CRM Integration | Ties marketing activity to real ROI so you can make smarter decisions. |
What Happens in the First 90 Days of Working With a Legal Marketing Agency in McKinney, TX?
Within the first 90 days, we’ll map your marketing landscape, fix what’s broken, and launch campaigns designed to bring in signed clients.
The first few months set the tone for your entire engagement. If your agency doesn’t have a process — or worse, is still “finding direction” in month three — that’s a red flag.
At Hexxen, we move fast. Your 90-day game plan includes:
- Week 1–2: Audit your current assets, review SEO & ads, connect logins, and meet your strategist
- Week 2–4: Technical site fixes, keyword & content roadmap, Google Ads setup
- Month 2: Begin publishing content, launch LSAs, and optimize your Google Business Profile
- Month 3: Performance reviews, campaign adjustments, call tracking analysis
In Summary: You’ll have active campaigns, full transparency, and real leads rolling in by Month 3.
Top Mistakes Law Firms in McKinney, TX Make When Choosing a Marketing Agency
The biggest mistake McKinney, TX law firms make is hiring a generic agency that doesn’t understand legal — or signing away control without clear deliverables, ownership, or reporting.
We've seen plenty of smart lawyers waste time and budget with the wrong partner — often realizing too late. Learn from their lessons.
Mistakes to avoid:
- Hiring based solely on cost — cheap usually comes at the expense of results
- Failing to confirm ownership of your website — many agencies retain control to keep you stuck
- Believing in “guaranteed SEO results” — no agency can promise rankings
- Choosing an agency that doesn’t focus on law — the rules and audience are unique
- Not tracking leads to signed clients — visibility doesn’t always equal ROI
Key Takeaway: A good agency will answer all your questions before you ask — and give you control over everything.
See How Hexxen Has Helped Law Firms Grow
McKinney, TX law firms rely on Hexxen to improve their digital presence and generate real case volume.
We blend legal marketing expertise with performance-driven strategy to deliver clear, trackable results.
These firms trusted Hexxen — and saw measurable increases in visibility, signed clients, and profitability.
How We Helped Combs Waterkotte Expand Statewide
Criminal defense attorneys Combs and Waterkotte were dissatisfied with previous vendors who outsourced work and lacked transparency.
They asked Hexxen to rebrand their firm, upgrade their site, and expand their reach statewide.
- Full Rebrand & Web Makeover: We launched a bold new visual identity with deep blues and charcoals, plus a mobile-first, conversion-focused website and fully branded intake experience.
- Targeted SEO: Optimized for key criminal defense practice areas (sex crimes, DUIs, federal offenses) and secured top-three rankings across Missouri.
- Original Content Strategy: Created custom-written practice area content, blogs, and FAQs to boost rankings and inform prospective clients.
- Local Multimedia: Delivered high-quality photography and professional videos—including staff portraits and client testimonials.
- Advanced Intake System: Improved intake with mobile-optimized tools, custom fields, and integrated tracking across systems.
- AI Search Optimization: Built every page with AI-visibility in mind — resulting in high placement in Google's Search Generative Experience (SGE).
- Podcast & Longform Media: Created branded multimedia content — including ebooks, firm-hosted podcast episodes, and video clips to fuel organic growth.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law partnered with Hexxen following stagnant growth and missed opportunities from their last agency. We stepped in to deliver a standout visual identity, strong digital presence, and performance-backed growth campaign.
- Branding & Website Redesign: Built a bold visual identity (deep indigo + orange), optimized site speed, and crafted a high-converting website tailored to personal injury clients.
- Local & Statewide SEO: Improved search visibility in both metro and regional markets, including major cities like St. Louis and Chicago.
- Content & Link Authority: Produced geo-optimized pages and educational content supported by authoritative link building.
- Media and Social: Launched video Q&As and infographics; ran coordinated Facebook and Google Ads for brand amplification and lead gen.
- Analytics & Attribution: Installed tracking to identify which channels (organic, paid, social) drove the most ROI — informing continued growth strategy.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Watch Gary Burger describe how Hexxen transformed his firm’s marketing. He breaks down how Hexxen helped increase online exposure, drive quality leads, and take the guesswork out of legal marketing.
Want to Finally See Results From Your Legal Marketing in McKinney, TX?
No More Wasted Spend — Let’s Focus on Results.
If your current McKinney, TX agency sends invoices but can’t show you where your new clients are coming from, it’s time to expect more.
At Hexxen, we create legal marketing systems that turn online visibility into actual signed cases.
You’ll know exactly what we’re doing, what it’s producing, and how to scale it.
And you’ll own your website, your content, and your results — always.
Whether you're in criminal defense, personal injury, family law, or another practice area in McKinney, TX — if you're ready for real growth, we’re ready to show you what’s possible.
Call us at (314) 499-8253 or use our online contact to tell us more about how we can help you.
Hire UsFrequently Asked Questions About McKinney, TX Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
2025 Legal Marketing by the Numbers
- 526% — On average, SEO generates a 526% ROI over 3 years for law firms
- $36 — You earn about $36 per dollar spent on email campaigns
- 89% — 89% of law firms have an active social media presence
- 93% — Of mid-sized firms now using AI in some form
- 12–15% — Digital intake boosts lead conversion rates by 12–15%
- 28% — Share of all new business now coming from online channels
- 66% — 66% of clients under 30 won’t hire a firm without a strong web presence
- 74% — Of consumers use Google to find legal help
Legal Marketing Trends in 2025
Digital marketing, AI integration, and SEO content are driving law firm growth in 2025.
Legal consumers now expect seamless, online-first service, and law firms must adapt to meet those expectations.
Legal marketing in 2025 looks radically different than it did just five years ago — especially for mid-sized and larger law firms.
These trends are helping winning firms grow — while others fall behind.
1. SEO and Content Marketing Continue to Lead
- 79% of firms say SEO is their top-performing channel
- Content is king: 81% of firms invest most heavily in content marketing
- Blogging, FAQs, and thought leadership boost rankings and build trust
- Long-term ROI: up to 526% over three years on SEO efforts
- Roughly 69% of traffic to legal websites comes from organic search
2. Paid Ads and LSAs Drive Immediate Leads
- Clicks for competitive legal terms now range from $80 to $300
- Strategic law firms deploy PPC during key launches or to own local markets
- LSAs show ROI when tied to strong intake (pay per lead, not per click)
- It’s common for firms to invest $9,000–$10,000 per month on high-value ad campaigns
3. Social Media is Non-Negotiable
- 89% of firms are active on social — especially LinkedIn
- Social media posts and interactions drive leads for 84% of law firms
- Being active online is a must for impressing Gen Z and younger millennials
- Professional buyers review LinkedIn content and credibility before contacting firms
4. Video, Webinars, and Email Are Quietly Crushing It
- Webinars and attorney-hosted content are producing quality leads without big ad spend
- The ROI on email marketing is huge — up to $36 return per dollar
- Drip campaigns nurture cold leads into paying clients while promoting additional practice areas
- Videos are particularly effective at establishing authority during the intake funnel
5. Tech-Enabled Intake Boosts Conversions
- Tools like chatbots, self-scheduling, and e-signature boost conversion rates by 12–15%
- CRM and intake automation together produce 20% higher earnings for firms
- But 26% of firms still don’t track leads at all — a huge lost opportunity
6. Martech & AI Are Now Core to Growth
- Nearly all mid-sized firms (93%) have integrated AI into their operations
- AI is driving advanced functions like reporting and client behavior analysis at large firms
- AI is now embedded in day-to-day tasks — from prospecting to search rankings
- Marketing departments now guide firm-wide tech strategy in many firms
7. Modern Clients Are Tech-Savvy and Have Higher Standards
- More than 50% of legal clients want pricing they can understand upfront
- Two-thirds of younger clients consider your social media before hiring
- Law firms that respond quickly and use digital tools consistently sign more clients
- Clients look for positive reviews, fast follow-up, and modern systems
Start bringing in better cases — contact Hexxen or call (314) 499-8253 today.
