Trusted Sunnyvale, CA Legal Marketing Agency That Actually Delivers Signed Clients
Legal marketing agencies help Sunnyvale, CA law firms grow by getting them in front of the right people and turning that visibility into actual signed clients. These agencies use SEO, Google Ads, content marketing, and local search optimization to deliver high-value leads.
But not all Sunnyvale, CA legal marketing agencies are built the same. Some are proud of the clicks they get, but don't offer many conversion. Many send over cryptic reports with no real insight. Others lock you into platforms you don’t control. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Transparent reporting that show exactly where your budget is going
- Monthly meetings to review our efforts and refine strategy
- Custom plans built around your location, practice areas, and goals
- You own your website, content, and accounts — no gatekeeping
- Stay because it’s working, not because you’re stuck in a contract
Ready to grow? Call (314) 499-8253 to learn more about what we can do for your Sunnyvale, CA law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Every month, law firms invest big in digital marketing — but most don’t know what they’re getting back. Could it be you're just funding ad spend with no real plan? Have they completely overlooked your social media? You’re often stuck with meaningless metrics, overpriced bundles, and no access to your own digital assets. Your marketing dollars should work like an investment — not a black hole. We give you monthly strategy calls, transparent reports, and a full action plan — no guesswork. If it's not working, we'll find something that does.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Marketing agencies love to highlight traffic — but that doesn’t keep your lights on. Client calls, consults, and signed retainers — that’s what really counts. You’ll have visibility into every part of the intake journey. Whether it’s SEO, PPC, or your forms and phone calls — we trace exactly where your leads come from. Each report shows you which channels are producing real cases. No ROI? We fix it. Period. If it's producing, we pour fuel on the fire. This is about winning cases, not popularity contests.
Law Isn’t Just Another Industry
Most Sunnyvale, CA legal marketing agencies don’t get what’s really at stake
This isn’t ecommerce or app installs — legal clients need a different approach. You’re dealing with emotional cases, urgent timelines, and intense competition in Sunnyvale, CA. That’s why working with an agency that hasn't proven itself with another law firm will almost never work for yours. Hexxen has helped law firms grow and succeed in competitive markets nationwide. We create content that builds trust, ranks on Google, and drives new business. Our campaigns reach the right people — without shady tactics that could hurt your firm’s reputation.
One Team. Every Service. All Aligned.
When your digital presence isn’t aligned, you’re turning away potential clients before they convert.
Marketing breaks down fast when your site lags, your forms don’t work, or your brand sends the wrong signals. At Hexxen, we go far beyond SEO. We help Sunnyvale, CA law firms craft complete, high-performance digital ecosystems that include branding, web design, development, content creation, and even print campaigns. Your messaging, visual identity, website, and off-site presence all work together — under one roof, with one accountable partner. You’ll never hear “that’s not our department.” Everything is handled by one team. You don’t need six different vendors. You need one team that knows how to handle all of your digital assets, from your homepage layout to your intake system.
Your Legal Marketing Partner
What Makes Hexxen the Right Legal Marketing Partner in Sunnyvale, CA? Because collaboration beats contracts.
Our goal is to be a trusted extension of your Sunnyvale, CA firm — not just another line item on your budget. Hexxen was founded by experts who saw how traditional agencies failed the legal industry. You’ll never be handed a templated plan, and we’ll never gatekeep your assets or budget. This is a two-way partnership — we align with your goals, report on progress, and adapt fast. We succeed when you do. That’s the deal.
Done wasting budget on legal marketing firms in Sunnyvale, CA that can’t prove results? Let’s fix that. Contact Hexxen at (314) 499-8253 to start growing your Sunnyvale, CA law firm today.
Free Consultation
Take a look inside one of our standout client projects for Combs Waterkotte. It’s a great example of how Hexxen turns law firm branding into a high-impact digital presence across web, video, social media, and even AI-driven platforms.
How Does a Sunnyvale, CA Legal Marketing Agency Help Law Firms Grow?
A legal marketing agency helps Sunnyvale, CA law firms attract new clients by increasing online visibility. They combine visibility, strong branding, and user experience to help your firm earn more business.
This involves a strategic mix of services, including:
- Search engine optimization (SEO): Get your Sunnyvale, CA firm on page one for the terms people actually search
- Google Ads & Local Services Ads (LSAs): Get fast visibility and only spend money when prospects reach out
- Website design: Create a professional digital presence that turns visitors into clients
- Content marketing: Earn trust through valuable, SEO-rich content that ranks and educates
- Google Maps & local SEO: Dominate the 3-pack in your city or region
- Reputation management: Make your reviews work for you — and resolve issues before they cost you clients
- Call & form tracking: Know which channels drive leads — and which don’t
In short: The right Sunnyvale, CA agency drives qualified leads — and shows you exactly how.
Wondering whether to bring marketing in-house or hire a legal agency? Hexxen CEO David Kley shares insights on the advantages and tradeoffs of both — and explains why agencies often deliver faster results and more ROI.
What Does a Legal Marketing Specialist Do for a Sunnyvale, CA Law Firm?
A legal marketing specialist in Sunnyvale, CA manages the strategy and execution of digital campaigns that bring law firms new clients — while staying compliant with ethics rules and focused on ROI.
Think of them not as a contractor, but as your Sunnyvale, CA law firm’s performance-focused marketing ally — someone who ties every tactic to real growth.
Their responsibilities often cover:
- Keyword research: Uncovering what your ideal clients type into Google — and ranking for it
- Local SEO optimization: Getting you found on Google Maps and local results
- Content strategy: Creating content that answers client questions and performs in search
- Ad management: Managing paid campaigns that drive leads — not just clicks
- Reputation oversight: Building trust through strategic review generation and management
- Intake alignment: Aligning your campaigns with intake processes so every lead gets followed up on
- Performance reporting: Turning data into insights you can act on
A good legal marketing specialist brings clarity, consistency, and signed cases.
How Will I Know If My Legal Marketing’s Working in Sunnyvale, CA?
You can tell your marketing is effective when it leads to real consultations and retained clients. The right agency in Sunnyvale, CA will show you clear data — from calls and form fills to booked consults and signed cases.
If your Sunnyvale, CA legal marketing agency only talks about impressions and rankings, they’re not telling you the full story. Real growth means signed clients, and that means tracking performance from the first click all the way to the intake form and beyond.
Hexxen helps you understand exactly where your cases come from:
- Exactly how many leads via phone or form came in each month
- What strategy elements — SEO, PPC, LSAs — brought them in
- The conversion rate of new leads turned into booked consults
- Exactly which clients came from which channel
- Which strategies deliver return on investment — and what needs adjustment
- What rival firms in Sunnyvale, CA are trying that we need to do too
Guessing isn’t a strategy — you deserve marketing you can measure.
How to Choose the Right Sunnyvale, CA Legal Marketing Partner
A good legal marketing agency in Sunnyvale, CA has worked with law firms extensively in the past, shows clear results, provides transparent reporting, and never locks you into long contracts and platforms you don’t own.
They should focus on signed clients and tailor everything to your practice area and both long-term and immediate business goals.
Hiring the wrong agency in Sunnyvale, CA can cost you more than money — it can stall your growth for years.
The best legal marketing agencies feel like partners, not vendors. They listen and they prove results.
Before signing a contract, ask your Sunnyvale, CA agency these key questions:
- Will I have full ownership of my website and all content?
- How often will I get updates, and are they actually readable?
- How do you define and track results?
- Do you have experience with my practice area and market?
- Can I speak directly to a few of your current or past law firm clients?
- Do you have a roadmap for improving leads and search rankings?
- Do you use proprietary platforms or third-party tools I can access independently?
- How do you ensure content is legally accurate and ethically compliant?
- What happens if we part ways — will I lose access to my website, data, or leads?
- How soon do most clients see results, and what’s realistic?
Most importantly, can they show actual wins for firms like yours?
We believe your marketing partner should earn your business every single month — not trap you in a contract and hope you stop asking questions.
What Should You Expect From a Legal Marketing Agency in Sunnyvale, CA?
Your Sunnyvale, CA legal marketing agency should provide services that lead to real consultations and signed cases — not just traffic.
That includes SEO, Google Ads, local optimization, content creation, website design, review management, and CRM or intake integration.
If they only talk about rankings without tactical depth, your Sunnyvale, CA firm is getting shortchanged.
Any Sunnyvale, CA law firm needs full-funnel support — from the first Google search to the moment a client signs on.
A trustworthy legal marketing agency in Sunnyvale, CA will include these baseline services:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Boosts visibility on Google when prospects search for the services you provide. |
| Google Ads & LSAs | Lets you appear first in Google results and pay only for qualified prospects. |
| Local SEO & Map Optimization | Increases your chances of showing up in top local listings where clients look first. |
| Website Design | Helps your site persuade visitors to take action, not just browse. |
| Content Creation | Supports rankings and client confidence by answering key legal questions. |
| Review & Reputation Management | Encourages positive reviews and makes your firm more attractive online. |
| Lead Tracking & CRM Integration | Ties marketing activity to real ROI so you can make smarter decisions. |
What Happens in the First 90 Days of Working With a Legal Marketing Agency in Sunnyvale, CA?
The first 90 days involve a full audit, campaign planning, performance fixes, and launch — plus reporting setup to track every lead.
No structure, no results — if your agency lacks a clear 90-day plan, your growth is already behind.
Here’s what the first 90 days look like at Hexxen:
- Week 1–2: Audit your current assets, review SEO & ads, connect logins, and meet your strategist
- Week 2–4: Fix SEO issues, align keywords to services, and activate paid campaigns
- Month 2: Begin publishing content, launch LSAs, and optimize your Google Business Profile
- Month 3: Analyze performance, review intake data, and optimize campaigns accordingly
In Summary: By Month 3, your marketing is working — and you know what’s driving the results.
What Sunnyvale, CA Law Firms Often Get Wrong When Hiring a Marketing Agency
The biggest mistake Sunnyvale, CA law firms make is hiring a generic agency that doesn’t understand legal — or signing away control without clear deliverables, ownership, or reporting.
We've seen plenty of smart lawyers waste time and budget with the wrong partner — often realizing too late. Learn from their lessons.
Avoid these common pitfalls:
- Choosing based on price alone — low-cost often means low effort
- Letting the agency own your site or content — this makes switching providers painful
- Falling for “guaranteed rankings” — there’s no such thing in SEO
- Hiring a generalist agency — law is not like ecommerce or SaaS
- Not tracking leads to signed clients — visibility doesn’t always equal ROI
Key Takeaway: You should never feel left in the dark — the right agency gives you full ownership and clarity.
Real Results from Hexxen's Legal Marketing Clients
For law firms in Sunnyvale, CA looking to grow their visibility and sign more clients, Hexxen has proven to be a trusted, effective marketing partner.
We blend legal marketing expertise with performance-driven strategy to deliver clear, trackable results.
These firms trusted Hexxen — and saw measurable increases in visibility, signed clients, and profitability.
Combs Waterkotte – Criminal Defense Firm
Combs and Waterkotte weren’t getting clear results from past vendors — and wanted a partner that delivered in-house, with full transparency.
They partnered with Hexxen to overhaul their branding, revamp their digital presence, and go statewide.
- Full Rebrand & Web Makeover: Gave the site a full visual and functional overhaul — including fresh brand colors, responsive design, and custom intake tools.
- Targeted SEO: Optimized for key criminal defense practice areas (sex crimes, DUIs, federal offenses) and secured top-three rankings across Missouri.
- Original Content Strategy: Handled all content production internally — ensuring SEO quality and clarity for client-facing messaging.
- Local Multimedia: Enhanced the brand with custom media assets like office footage, attorney portraits, and client review videos.
- Advanced Intake System: Improved intake with mobile-optimized tools, custom fields, and integrated tracking across systems.
- AI Search Optimization: Built every page with AI-visibility in mind — resulting in high placement in Google's Search Generative Experience (SGE).
- Podcast & Longform Media: Developed branded podcast strategy, ebooks, and video segments to establish thought leadership and broaden multi-channel visibility.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law came to Hexxen after lackluster results from their previous agency. We stepped in to deliver a standout visual identity, strong digital presence, and performance-backed growth campaign.
- Branding & Website Redesign: Introduced a striking color scheme and redesigned their website to be fast, user-friendly, and focused on PI conversion.
- Local & Statewide SEO: Achieved top-three rankings across St. Louis and expanded to markets in Missouri and Illinois like Joplin and Chicago.
- Content & Link Authority: Used city-focused content and strategic backlinking to boost long-term rankings and trust signals.
- Media and Social: Created multimedia campaigns across social platforms and ran performance-focused paid ads.
- Analytics & Attribution: Implemented end-to-end attribution to measure what actually moved the needle in lead gen.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Watch Gary Burger describe how Hexxen transformed his firm’s marketing. In this video testimonial, Gary shares how partnering with a legal marketing agency helped his firm boost visibility, generate more qualified leads, and finally get clear answers about what their marketing was really doing.
What Could Real Marketing Results Look Like for Your Sunnyvale, CA Law Firm?
No More Wasted Spend — Let’s Focus on Results.
When you’re paying a Sunnyvale, CA agency that can’t prove results, that’s a red flag.
Our team builds custom, full-funnel strategies that work for Sunnyvale, CA law firms in real life — not just in dashboards.
You’ll have total clarity on every campaign, from strategy to signed case.
And you’ll own your website, your content, and your results — always.
If your Sunnyvale, CA firm wants more signed clients — not just traffic — we’re the team to talk to.
Reach out now at (314) 499-8253 or through our contact page to see what’s possible.
Hire UsFrequently Asked Questions About Sunnyvale, CA Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
2025 Legal Marketing by the Numbers
- 526% — Average 3-year ROI on law firm SEO
- $36 — You earn about $36 per dollar spent on email campaigns
- 89% — 89% of law firms have an active social media presence
- 93% — AI adoption has reached 93% among mid-sized firms
- 12–15% — Digital intake boosts lead conversion rates by 12–15%
- 28% — 28% of legal business originates online
- 66% — 66% of clients under 30 won’t hire a firm without a strong web presence
- 74% — Of consumers use Google to find legal help
Legal Marketing Trends in 2025
In 2025, law firms are investing more in digital marketing, SEO-driven content, AI tools, and data-based lead tracking.
At the same time, client expectations have evolved — transparency, tech-savvy service, and online convenience are no longer nice-to-haves. They're the new standard.
Compared to five years ago, today's legal marketing landscape is unrecognizable — especially for growing firms.
Below are the trends separating top-performing firms from the rest.
1. SEO and Content Marketing Continue to Lead
- SEO remains the #1 performing channel for 79% of firms
- 81% of legal practices now pour the most budget into content strategies
- Publishing FAQs, blog posts, and guides helps law firms rank and convert
- Long-term ROI: up to 526% over three years on SEO efforts
- Organic search delivers ~69% of total traffic to law firm websites
2. LSAs and PPC Help Firms Get Found Fast
- $80–$300 per click is now standard for high-value legal keywords
- Top firms treat PPC as a targeted, time-sensitive weapon — not a blanket spend
- LSAs show ROI when tied to strong intake (pay per lead, not per click)
- Aggressive ad budgets of $9–10k/month target top-converting legal queries
3. Why Your Firm Can’t Ignore Social Media
- LinkedIn is the top platform where 89% of firms are actively engaging
- Firms report 84% lead generation success through social engagement
- Clients under 30 assume firms are active on social media — and judge accordingly
- Even B2B buyers use LinkedIn and thought leadership to evaluate firms
4. Video, Webinars, and Email Are Quietly Crushing It
- Webinars and attorney-hosted content are producing quality leads without big ad spend
- The ROI on email marketing is huge — up to $36 return per dollar
- Automated email sequences help firms stay top of mind and cross-promote services
- Video adds personality and authority — especially for intake-stage content
5. Intake Technology = Higher Conversion
- Conversion rates jump 12–15% when law firms add chatbots, online scheduling, and digital forms
- On average, firms that automate intake with CRMs earn 20% more revenue
- But 26% of firms still don’t track leads at all — a huge lost opportunity
6. Law Firms That Ignore AI Are Falling Behind
- Nearly all mid-sized firms (93%) have integrated AI into their operations
- Big firms are at the forefront of using AI for content, analytics, and strategic insights
- Use cases range from crafting pitch decks to surfacing new SEO opportunities
- In many firms, marketing is now driving the conversation around technology adoption
7. Modern Clients Are Tech-Savvy and Have Higher Standards
- Over 50% of clients prefer fixed fees or transparent pricing
- Two-thirds of younger clients consider your social media before hiring
- Fast replies and digital access lead to more conversions — especially online
- Clients look for positive reviews, fast follow-up, and modern systems
Ready to grow? Call (314) 499-8253 or reach out online to see how we help law firms thrive.
