Legal Marketing Agency Serving Kansas City, KS That Actually Delivers Signed Clients
Legal marketing agencies grow Kansas City, KS law firms by connecting them with the right prospects and turning traffic into signed clients. These agencies use SEO, Google Ads, content marketing, and local search optimization to deliver high-value leads.
Let’s be honest: most Kansas City, KS legal marketing agencies aren’t focused on your bottom line. Some are proud of the clicks they get, but don't offer many conversion. Many send over cryptic reports with no real insight. Others lock you into platforms you don’t control. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Transparent reporting that show exactly where your budget is going
- Monthly meetings to review our efforts and refine strategy
- A strategy tailored to your Kansas City, KS firm’s size, practice areas, and market
- All deliverables are yours to keep — no vendor lock-in, ever
- Stay because it’s working, not because you’re stuck in a contract
Want to see what real marketing looks like? Call (314) 499-8253 to learn more about what we can do for your Kansas City, KS law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Law firms often pour thousands into digital marketing without knowing what they’re truly paying for. Could it be you're just funding ad spend with no real plan? Are they ignoring your social media presence? You’re often stuck with meaningless metrics, overpriced bundles, and no access to your own digital assets. At Hexxen, we treat your budget like the investment it is. You’ll get a clear roadmap, detailed reports, and monthly strategy calls that show exactly what we’re doing and why. And if a tactic isn’t working, we change it fast.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Clicks and impressions sound nice, but they don’t pay your staff. What matters is how many people call, book a consult, and hire your firm. We make sure you can follow every lead from click to consult. Whether it’s SEO, PPC, or your forms and phone calls — we trace exactly where your leads come from. Each report shows you which channels are producing real cases. If it doesn’t help your bottom line, we change it. If it does, we double down. This is about winning cases, not popularity contests.
Law Isn’t Just Another Industry
A typical Kansas City, KS marketing firm doesn’t understand the risks law firms face
This isn’t ecommerce or app installs — legal clients need a different approach. Earning trust fast is key, especially with so many firms in Kansas City, KS trying to rank and convert. Agencies without legal-specific experience usually miss the mark. At Hexxen, we have a long history of helping law firms sign more cases and grow their business. From landing pages to FAQs, our content is written to convert while staying compliant. We target high-intent clients in your market at all stages of the marketing funnel, and avoid tactics that look spammy to both clients and Google.
One Team. Every Service. All Aligned.
When your digital presence isn’t aligned, you’re turning away potential clients before they convert.
You can have great marketing — but if your brand is outdated or your dev response is slow, it won’t matter. At Hexxen, we go far beyond SEO. We help Kansas City, KS law firms craft complete, high-performance digital ecosystems that include branding, web design, development, content creation, and even print campaigns. We unify your messaging, design, and technical stack to create one powerful, cohesive marketing engine. Stop chasing multiple vendors. We handle it all — fast, clean, and in sync. With Hexxen, you get one unified team that knows how to align your website, brand, and marketing to drive real results.
Your Legal Marketing Partner
What Makes Hexxen the Right Legal Marketing Partner in Kansas City, KS? Because collaboration beats contracts.
We want our Kansas City, KS clients to see us as growth partners, not just vendors. Our team formed Hexxen after seeing too many law firms stuck in bad marketing deals. Your strategy will be unique — and your assets always remain in your control. This is a two-way partnership — we align with your goals, report on progress, and adapt fast. Your growth is how we measure our success — and we take that seriously.
Tired of investing in mediocre legal marketing agencies in Kansas City, KS? Call Hexxen at (314) 499-8253 to get the growth your Kansas City, KS law firm deserves.
Free Consultation
Take a look inside one of our standout client projects for Combs Waterkotte. It’s a great example of how Hexxen turns law firm branding into a high-impact digital presence across web, video, social media, and even AI-driven platforms.
How Does a Kansas City, KS Legal Marketing Agency Help Law Firms Grow?
A legal marketing agency helps Kansas City, KS law firms attract new clients by increasing online visibility. A good legal marketing agency brings in qualified traffic, grows your brand, positions your firm as trustworthy, and makes it easy for prospects to reach out and hire you.
Here’s what that typically includes:
- Search engine optimization (SEO): Put your Kansas City, KS practice in front of the people searching for your services
- Google Ads & Local Services Ads (LSAs): Get fast visibility and only spend money when prospects reach out
- Website design: Create a professional digital presence that turns visitors into clients
- Content marketing: Earn trust through valuable, SEO-rich content that ranks and educates
- Google Maps & local SEO: Get found in Kansas City, KS Google Maps results by nearby prospects
- Reputation management: Boost your online ratings while protecting your brand’s credibility
- Call & form tracking: See exactly which efforts are bringing in cases
In short: Good Kansas City, KS legal marketing agencies bring you more of the cases you want, with full visibility into how it's done.
Wondering whether to bring marketing in-house or hire a legal agency? Hexxen CEO David Kley explains the differences — and why the right legal marketing agency can accelerate your firm’s growth.
Understanding the Role of a Legal Marketing Specialist in Kansas City, KS
Legal marketing specialists in Kansas City, KS design and run campaigns that attract clients to law firms — all while following strict legal ethics rules and delivering strong ROI.
Your specialist isn’t just “doing SEO” or “running ads.” They’re your Kansas City, KS law firm’s growth partner — someone who understands what matters and makes sure every marketing dollar moves the needle.
Their job includes:
- Keyword research: Uncovering what your ideal clients type into Google — and ranking for it
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Building trust and SEO value with well-written, optimized legal content
- Ad management: Optimizing your Google Ads, Local Services Ads, and remarketing for ROI
- Reputation oversight: Monitoring and improving your online reviews
- Intake alignment: Aligning your campaigns with intake processes so every lead gets followed up on
- Performance reporting: Delivering reports you can actually understand and use to make decisions
In the end, a great legal marketing specialist drives predictable growth and client acquisition.
How Will I Know If My Legal Marketing’s Working in Kansas City, KS?
You’ll know your marketing is working when you can tie it directly to signed clients. A good Kansas City, KS legal marketing agency tracks calls, forms, consults, and conversions, and gives you reports you actually understand.
If your Kansas City, KS legal marketing agency only talks about impressions and rankings, they’re not telling you the full story. Real growth means signed clients, and that means tracking performance from the first click all the way to the intake form and beyond.
Here’s what you’ll see when you work with Hexxen:
- How many calls and form fills came in each month
- Which campaigns, keywords, or ads brought them in
- What percentage of leads turned into booked consults
- Exactly which clients came from which channel
- What’s driving ROI — and what needs adjustment
- What rival firms in Kansas City, KS are trying that we need to do too
If you’re not sure whether your marketing is generating revenue, it’s time for clarity.
How Do I Find a Good Kansas City, KS Legal Marketing Agency?
The best Kansas City, KS legal marketing agencies have proven experience with law firms, provide detailed reporting, and won’t trap you in long-term contracts or gated platforms.
The agency should be aligned with your practice’s growth goals, client intake process, and what actually drives new business in Kansas City, KS.
A bad agency relationship in Kansas City, KS doesn’t just hurt your ROI — it can slow your firm’s entire trajectory.
Great agencies collaborate, communicate, and give you measurable wins — not just reports.
Don’t commit until you’ve asked these important questions:
- Who owns my site and materials — me or the agency?
- Will I receive regular performance reports I can understand?
- How do you define and track results?
- Do you have experience with my practice area and market?
- Will you connect me with actual law firms you’ve helped?
- What’s your plan for improving my local rankings and intake pipeline?
- Are your tools open and portable, or locked behind your platform?
- How do you ensure content is legally accurate and ethically compliant?
- What happens if we part ways — will I lose access to my website, data, or leads?
- How quickly can I expect to see meaningful results, and what does that timeline look like?
And most importantly: can they show real case studies and results from other firms like yours?
We believe your marketing partner should earn your business every single month — not trap you in a contract and hope you stop asking questions.
What Services Should a Legal Marketing Agency in Kansas City, KS Offer?
A legal marketing agency in Kansas City, KS should offer services that directly support lead generation and client acquisition — not just visibility.
That includes SEO, Google Ads, local optimization, content creation, website design, review management, and CRM or intake integration.
If they only talk about rankings without tactical depth, your Kansas City, KS firm is getting shortchanged.
To compete in Kansas City, KS, law firms need end-to-end digital support — not siloed services.
At a minimum, a good legal marketing agency should offer:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Helps your firm show up when people search for legal help in your area. |
| Google Ads & LSAs | Lets you appear first in Google results and pay only for qualified prospects. |
| Local SEO & Map Optimization | Improves your visibility in the Google 3-Pack, where many potential clients go first. |
| Website Design | Helps your site persuade visitors to take action, not just browse. |
| Content Creation | Supports rankings and client confidence by answering key legal questions. |
| Review & Reputation Management | Builds credibility and sets you apart from firms with weaker reputations. |
| Lead Tracking & CRM Integration | Lets you track leads from click to consult to client. |
What Happens in the First 90 Days of Working With a Legal Marketing Agency in Kansas City, KS?
In the first 90 days, we'll audit your assets, build a strategy, fix key issues, and launch your first round of lead-generating campaigns — all while setting up full reporting and intake tracking.
Month one to three are critical. If your agency is still brainstorming and hasn’t delivered, that’s a bad sign.
This is how Hexxen structures your first 90 days of growth:
- Week 1–2: Full audit (SEO, ads, local, intake), onboarding call, asset access
- Week 2–4: Address technical SEO, define target terms, and launch Google Ads
- Month 2: Content and local optimization go live — blogs, LSA, and GBP all deployed
- Month 3: Performance reviews, campaign adjustments, call tracking analysis
In Summary: By Month 3, your marketing is working — and you know what’s driving the results.
What Kansas City, KS Law Firms Often Get Wrong When Hiring a Marketing Agency
Most Kansas City, KS law firms go wrong by choosing an agency that doesn’t know legal or by losing ownership over their assets.
Even smart attorneys get burned by bad marketing deals. Many firms come to us after wasting 6–12 months with the wrong agency. Learn from their experience.
Mistakes to avoid:
- Hiring based solely on cost — cheap usually comes at the expense of results
- Letting the agency own your site or content — this makes switching providers painful
- Trusting agencies that promise rankings — it’s a sales tactic, not a guarantee
- Hiring a generalist agency — law is not like ecommerce or SaaS
- Not tracking leads to signed clients — visibility doesn’t always equal ROI
Key Takeaway: You should never feel left in the dark — the right agency gives you full ownership and clarity.
Hexxen's Legal Marketing Case Studies
Kansas City, KS law firms rely on Hexxen to improve their digital presence and generate real case volume.
Our approach combines industry-specific expertise with innovative strategies to deliver measurable results.
These firms trusted Hexxen — and saw measurable increases in visibility, signed clients, and profitability.
Combs Waterkotte Case Study – Criminal Defense
Combs and Waterkotte weren’t getting clear results from past vendors — and wanted a partner that delivered in-house, with full transparency.
Our challenge: give them a professional rebrand, build a high-converting site, and grow their online visibility across Missouri.
- Full Rebrand & Web Makeover: Introduced a fresh color palette (blues and charcoals) with cohesive brand guides, coupled with a mobile-first, conversion-oriented website and custom intake forms.
- Targeted SEO: Focused on sex crimes, DUI, and federal SEO terms — landing top-three search positions across the state.
- Original Content Strategy: Handled all content production internally — ensuring SEO quality and clarity for client-facing messaging.
- Local Multimedia: Captured new branded visuals through professional photos and videos, helping showcase trust and authority.
- Advanced Intake System: Built mobile-friendly forms, document upload features, custom plugins, and phone routing to manage and track leads efficiently.
- AI Search Optimization: Their site now regularly appears in Google’s AI summaries due to structured, detailed, and expert content.
- Podcast & Longform Media: Developed branded podcast strategy, ebooks, and video segments to establish thought leadership and broaden multi-channel visibility.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law came to Hexxen after lackluster results from their previous agency. We stepped in to deliver a standout visual identity, strong digital presence, and performance-backed growth campaign.
- Branding & Website Redesign: Built a bold visual identity (deep indigo + orange), optimized site speed, and crafted a high-converting website tailored to personal injury clients.
- Local & Statewide SEO: Achieved top-three rankings across St. Louis and expanded to markets in Missouri and Illinois like Joplin and Chicago.
- Content & Link Authority: Developed location-specific content, FAQs, and blog posts, paired with high-authority backlinks for sustained SEO growth.
- Media and Social: Executed a multi-channel strategy combining video content, visual media, and PPC for lead generation.
- Analytics & Attribution: Installed tracking to identify which channels (organic, paid, social) drove the most ROI — informing continued growth strategy.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Watch Gary Burger describe how Hexxen transformed his firm’s marketing. He breaks down how Hexxen helped increase online exposure, drive quality leads, and take the guesswork out of legal marketing.
Want to Finally See Results From Your Legal Marketing in Kansas City, KS?
No More Wasted Spend — Let’s Focus on Results.
If your current Kansas City, KS agency sends invoices but can’t show you where your new clients are coming from, it’s time to expect more.
At Hexxen, we create legal marketing systems that turn online visibility into actual signed cases.
We make it easy to see what’s working — and what’s next.
You get full ownership of your site, data, and outcomes — no strings attached.
Whether you're in criminal defense, personal injury, family law, or another practice area in Kansas City, KS — if you're ready for real growth, we’re ready to show you what’s possible.
Reach out now at (314) 499-8253 or through our contact page to see what’s possible.
Hire UsFrequently Asked Questions About Kansas City, KS Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
2025 Legal Marketing by the Numbers
- 526% — On average, SEO generates a 526% ROI over 3 years for law firms
- $36 — Email marketing yields $36 for every $1 spent
- 89% — 89% of law firms have an active social media presence
- 93% — Of mid-sized firms now using AI in some form
- 12–15% — Firms using digital intake see 12–15% more conversions
- 28% — 28% of legal business originates online
- 66% — 66% of clients under 30 won’t hire a firm without a strong web presence
- 74% — 74% of people begin their legal search on Google
What’s Working in Legal Marketing in 2025?
In 2025, law firms are investing more in digital marketing, SEO-driven content, AI tools, and data-based lead tracking.
Legal consumers now expect seamless, online-first service, and law firms must adapt to meet those expectations.
The last five years have reshaped law firm marketing entirely, and 2025 is setting a new standard.
These trends are helping winning firms grow — while others fall behind.
1. SEO and Content Marketing Continue to Lead
- 79% of firms say SEO is their top-performing channel
- 81% list content marketing as their largest investment
- Publishing FAQs, blog posts, and guides helps law firms rank and convert
- Firms report as high as 526% ROI from long-term SEO investments
- Organic search delivers ~69% of total traffic to law firm websites
2. LSAs and PPC Help Firms Get Found Fast
- Legal PPC costs range from $80–$300 per click in top markets
- Strategic law firms deploy PPC during key launches or to own local markets
- LSAs work best when backed by an optimized intake process and conversion tools
- Many firms spend $9k–$10k/month on ads targeting high-intent terms
3. Social Media Matters More Than Ever
- LinkedIn is the top platform where 89% of firms are actively engaging
- Social media posts and interactions drive leads for 84% of law firms
- Being active online is a must for impressing Gen Z and younger millennials
- Even B2B buyers use LinkedIn and thought leadership to evaluate firms
4. The Quiet Power of Video, Webinars & Email
- Attorneys hosting Q&As and webinars are generating warm leads affordably
- Email marketing drives $36 in ROI for every $1 spent
- Drip campaigns nurture cold leads into paying clients while promoting additional practice areas
- Videos are particularly effective at establishing authority during the intake funnel
5. Tech-Enabled Intake Boosts Conversions
- Adding simple tools like chat and e-signature can lift conversion by up to 15%
- Firms using CRMs + intake automation see 20% more revenue on average
- With 1 in 4 firms skipping lead tracking entirely, there's massive room for growth
6. Martech & AI Are Now Core to Growth
- AI adoption has reached 93% among mid-sized law firms — and growing
- AI is driving advanced functions like reporting and client behavior analysis at large firms
- AI is now embedded in day-to-day tasks — from prospecting to search rankings
- Marketing departments now guide firm-wide tech strategy in many firms
7. Clients Expect More — and Notice When You Don’t Deliver
- Flat fees and clarity are now baseline expectations for over half of clients
- Two-thirds of younger clients consider your social media before hiring
- Fast replies and digital access lead to more conversions — especially online
- Clients look for positive reviews, fast follow-up, and modern systems
Call us at (314) 499-8253 or contact us online to get the cases you need for the growth you want.
