Legal Marketing Agency Serving Norman, OK That Actually Delivers Signed Clients
Legal marketing agencies work with Norman, OK attorneys to generate qualified visibility and convert it into retained cases. To help your firm get more high-quality cases, these agencies rely on tools like SEO, PPC, optimized content, and local SEO.
Not every Norman, OK legal marketing agency delivers on what matters — signed clients. Some brag about traffic, but can’t show you signed clients. You might get reports — but not the context or clarity behind them. And a lot of agencies gatekeep your tech stack and assets. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Know exactly how your Norman, OK marketing budget is being used
- Monthly meetings to review our efforts and refine strategy
- Targeted strategies built specifically for your Norman, OK legal market
- All deliverables are yours to keep — no vendor lock-in, ever
- No long-term contracts — we earn your business every single month
Want to see what real marketing looks like? Call (314) 499-8253 to learn more about what we can do for your Norman, OK law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Every month, law firms invest big in digital marketing — but most don’t know what they’re getting back. Is your entire budget going to ads with no return? Have they completely overlooked your social media? You’re often stuck with meaningless metrics, overpriced bundles, and no access to your own digital assets. Your marketing dollars should work like an investment — not a black hole. Every month, you’ll see the plan, the numbers, and the reasoning — nothing hidden. And if a tactic isn’t working, we change it fast.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Marketing agencies love to highlight traffic — but that doesn’t keep your lights on. The real metric is how many people pick up the phone and become clients. We make sure you can follow every lead from click to consult. Whether it’s SEO, PPC, or your forms and phone calls — we trace exactly where your leads come from. Each report shows you which channels are producing real cases. No ROI? We fix it. Period. If it does, we double down. Our strategy is grounded in data — not vanity metrics.
Law Isn’t Just Another Industry
A typical Norman, OK marketing firm doesn’t understand the risks law firms face
Legal marketing isn’t like ecommerce, SaaS, or fitness coaching. There are emotions you have to navigate, trust you have to earn quickly, and no shortage of Norman, OK law firms competing in the digital sphere. Hiring a generalist agency with no legal wins is a recipe for disappointment. Hexxen has helped law firms grow and succeed in competitive markets nationwide. We write informative, legally accurate, and empathetic content that gets people to pick up the phone. Our campaigns reach the right people — without shady tactics that could hurt your firm’s reputation.
One Team. Every Service. All Aligned.
When your digital presence isn’t aligned, you’re turning away potential clients before they convert.
Great marketing falls apart when your website is slow, your brand feels dated, or your dev team takes three weeks to fix a form. At Hexxen, we go far beyond SEO. We help Norman, OK law firms craft complete, high-performance digital ecosystems that include branding, web design, development, content creation, and even print campaigns. We unify your messaging, design, and technical stack to create one powerful, cohesive marketing engine. You’ll never hear “that’s not our department.” Everything is handled by one team. You don’t need six different vendors. You need one team that knows how to handle all of your digital assets, from your homepage layout to your intake system.
Your Legal Marketing Partner
Why Partner With Hexxen as Your Norman, OK Legal Marketing Team? Because real partnerships drive real results.
We want our Norman, OK clients to see us as growth partners, not just vendors. Hexxen was built by marketers who were tired of watching law firms get taken advantage of. No cookie-cutter packages. No locked-in contracts. Everything we build is yours. This is a two-way partnership — we align with your goals, report on progress, and adapt fast. We succeed when you do. That’s the deal.
Done wasting budget on legal marketing firms in Norman, OK that can’t prove results? Let’s fix that. Contact Hexxen at (314) 499-8253 to start growing your Norman, OK law firm today.
Free Consultation
Check out what went into a recent behind-the-scenes collaboration with Combs Waterkotte. It’s a great example of how Hexxen turns law firm branding into a high-impact digital presence across web, video, social media, and even AI-driven platforms.
What Can a Legal Marketing Agency in Norman, OK Do for Your Law Firm?
In Norman, OK, a legal marketing agency works to get your law firm seen by more potential clients. They combine visibility, strong branding, and user experience to help your firm earn more business.
This involves a strategic mix of services, including:
- Search engine optimization (SEO): Rank your Norman, OK law firm on Google for high-intent legal keywords
- Google Ads & Local Services Ads (LSAs): Show up instantly and only pay for real leads
- Website design: Create a professional digital presence that turns visitors into clients
- Content marketing: Build authority and answer client questions before they even pick up the phone
- Google Maps & local SEO: Get found in Norman, OK Google Maps results by nearby prospects
- Reputation management: Encourage great reviews and manage negative ones professionally
- Call & form tracking: Know which channels drive leads — and which don’t
In short: It all adds up to better clients, smarter growth, and clear results in Norman, OK.
Should your law firm hire an in-house marketing person or work with a legal marketing agency? Hexxen CEO David Kley explains the differences — and why the right legal marketing agency can accelerate your firm’s growth.
Understanding the Role of a Legal Marketing Specialist in Norman, OK
In Norman, OK, a legal marketing specialist helps law firms grow by planning and executing ROI-focused campaigns that follow bar compliance rules.
Your specialist isn’t just “doing SEO” or “running ads.” They’re your Norman, OK law firm’s growth partner — someone who understands what matters and makes sure every marketing dollar moves the needle.
Their responsibilities often cover:
- Keyword research: Uncovering what your ideal clients type into Google — and ranking for it
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Building trust and SEO value with well-written, optimized legal content
- Ad management: Managing paid campaigns that drive leads — not just clicks
- Reputation oversight: Helping you get more 5-star reviews and respond to the rest professionally
- Intake alignment: Aligning your campaigns with intake processes so every lead gets followed up on
- Performance reporting: Showing you exactly what’s working — and what’s not
A good legal marketing specialist brings clarity, consistency, and signed cases.
What Are the Signs That Your Legal Marketing Is Paying Off in Norman, OK?
You can tell your marketing is effective when it leads to real consultations and retained clients. At a minimum, your Norman, OK marketing partner should deliver lead attribution and transparent reporting.
Impressions and keyword rankings are nice — but they don’t pay the bills. Growth is about more than visibility — it’s about measuring what leads to real business.
Here’s what you’ll see when you work with Hexxen:
- The volume of phone calls and form submissions came in each month
- The specific campaigns, search terms, or ad groups brought them in
- The conversion rate of new leads turned into booked consults
- Which signed cases came from which channel
- What’s driving ROI — and what needs adjustment
- What competitors are doing that we need to do too
Guessing isn’t a strategy — you deserve marketing you can measure.
How to Choose the Right Norman, OK Legal Marketing Partner
The best Norman, OK legal marketing agencies have proven experience with law firms, provide detailed reporting, and won’t trap you in long-term contracts or gated platforms.
Everything — from strategy to execution — should be designed around your signed-case goals, practice area, and growth targets.
Hiring the wrong agency in Norman, OK can cost you more than money — it can stall your growth for years.
The best legal marketing agencies feel like partners, not vendors. They listen and they prove results.
Before signing a contract, ask your Norman, OK agency these key questions:
- Do I own my website and content?
- Will I receive regular performance reports I can understand?
- How do you define and track results?
- Do you have experience with my practice area and market?
- Will you connect me with actual law firms you’ve helped?
- How will you boost my visibility and client flow?
- Are your tools open and portable, or locked behind your platform?
- Do you have safeguards to protect me from ethics violations?
- What happens if we part ways — will I lose access to my website, data, or leads?
- How quickly can I expect to see meaningful results, and what does that timeline look like?
And most importantly: can they show real case studies and results from other firms like yours?
We believe your marketing partner should earn your business every single month — not trap you in a contract and hope you stop asking questions.
Which Services Are Essential From a Legal Marketing Agency in Norman, OK?
It’s not enough to be visible. Legal marketing agencies in Norman, OK should focus on actual client growth, not vanity metrics.
That includes SEO, Google Ads, local optimization, content creation, website design, review management, and CRM or intake integration.
An agency that can’t back up their pitch with execution across the funnel isn’t worth your time.
Any Norman, OK law firm needs full-funnel support — from the first Google search to the moment a client signs on.
You should expect any reputable legal marketing firm in Norman, OK to provide:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Helps your firm show up when people search for legal help in your area. |
| Google Ads & LSAs | Lets you appear first in Google results and pay only for qualified prospects. |
| Local SEO & Map Optimization | Increases your chances of showing up in top local listings where clients look first. |
| Website Design | Helps your site persuade visitors to take action, not just browse. |
| Content Creation | Supports rankings and client confidence by answering key legal questions. |
| Review & Reputation Management | Encourages positive reviews and makes your firm more attractive online. |
| Lead Tracking & CRM Integration | Lets you track leads from click to consult to client. |
What Do the First 3 Months Look Like With a Legal Marketing Partner in Norman, OK?
In the first 90 days, we'll audit your assets, build a strategy, fix key issues, and launch your first round of lead-generating campaigns — all while setting up full reporting and intake tracking.
Month one to three are critical. If your agency is still brainstorming and hasn’t delivered, that’s a bad sign.
Here’s what the first 90 days look like at Hexxen:
- Week 1–2: Start with SEO/ad audits, account access, and a full onboarding session
- Week 2–4: Address technical SEO, define target terms, and launch Google Ads
- Month 2: Initial blog & landing page content, LSA launch, GBP optimization
- Month 3: Refine campaigns based on data, track lead quality, and adjust for ROI
In Summary: By Month 3, your marketing is working — and you know what’s driving the results.
Top Mistakes Law Firms in Norman, OK Make When Choosing a Marketing Agency
Most Norman, OK law firms go wrong by choosing an agency that doesn’t know legal or by losing ownership over their assets.
Too many law firms spend a year with an ineffective agency before seeking help. You don’t have to repeat their mistake.
Avoid these common pitfalls:
- Going for the lowest bidder — they often cut corners where it counts
- Letting the agency own your site or content — this makes switching providers painful
- Falling for “guaranteed rankings” — there’s no such thing in SEO
- Hiring a generalist agency — law is not like ecommerce or SaaS
- Ignoring intake metrics — you need to know which leads convert into real business
Key Takeaway: Great agencies make everything transparent and give you control from day one.
Hexxen's Legal Marketing Case Studies
Hexxen has established itself as a trusted partner for Norman, OK law firms seeking to enhance their online presence and attract more clients.
Our approach combines industry-specific expertise with innovative strategies to deliver measurable results.
Here are just a couple of our clients who have seen significant, meaningful revenue and growth after hiring us.
How We Helped Combs Waterkotte Expand Statewide
The team at Combs Waterkotte came to us frustrated with agencies that lacked transparency and outsourced critical work.
Our challenge: give them a professional rebrand, build a high-converting site, and grow their online visibility across Missouri.
- Full Rebrand & Web Makeover: Introduced a fresh color palette (blues and charcoals) with cohesive brand guides, coupled with a mobile-first, conversion-oriented website and custom intake forms.
- Targeted SEO: Optimized for key criminal defense practice areas (sex crimes, DUIs, federal offenses) and secured top-three rankings across Missouri.
- Original Content Strategy: Produced all website content and ongoing blog/FAQ posts in-house to support SEO and client education.
- Local Multimedia: Captured new branded visuals through professional photos and videos, helping showcase trust and authority.
- Advanced Intake System: Built mobile-friendly forms, document upload features, custom plugins, and phone routing to manage and track leads efficiently.
- AI Search Optimization: Combs Waterkotte pages perform extremely well in Google’s AI overviews, thanks to structured content and authoritative topical coverage.
- Podcast & Longform Media: Created branded multimedia content — including ebooks, firm-hosted podcast episodes, and video clips to fuel organic growth.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law partnered with Hexxen following stagnant growth and missed opportunities from their last agency. They needed bold creative direction, a high-performing website, and a results-driven lead generation strategy to dominate a crowded personal injury market.
- Branding & Website Redesign: Built a bold visual identity (deep indigo + orange), optimized site speed, and crafted a high-converting website tailored to personal injury clients.
- Local & Statewide SEO: Improved search visibility in both metro and regional markets, including major cities like St. Louis and Chicago.
- Content & Link Authority: Used city-focused content and strategic backlinking to boost long-term rankings and trust signals.
- Media and Social: Launched video Q&As and infographics; ran coordinated Facebook and Google Ads for brand amplification and lead gen.
- Analytics & Attribution: Installed tracking to identify which channels (organic, paid, social) drove the most ROI — informing continued growth strategy.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Hear directly from Gary Burger of Burger Law on his experience working with Hexxen. He explains how working with a legal marketing agency led to more visibility, better leads, and actual clarity on what their budget was producing.
Want to Finally See Results From Your Legal Marketing in Norman, OK?
Tired of Guesswork? Let’s Talk Real Growth.
When you’re paying a Norman, OK agency that can’t prove results, that’s a red flag.
Hexxen builds full-funnel growth engines designed for Norman, OK law firms like yours.
We make it easy to see what’s working — and what’s next.
No more gatekeeping: everything we build is yours.
Whether you're in criminal defense, personal injury, family law, or another practice area in Norman, OK — if you're ready for real growth, we’re ready to show you what’s possible.
Reach out now at (314) 499-8253 or through our contact page to see what’s possible.
Hire UsFrequently Asked Questions About Norman, OK Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
Key Legal Marketing Stats for 2025
- 526% — Law firm SEO delivers a 3-year ROI of 526% on average
- $36 — Average return for every $1 spent on email marketing
- 89% — 89% of law firms have an active social media presence
- 93% — AI adoption has reached 93% among mid-sized firms
- 12–15% — Firms using digital intake see 12–15% more conversions
- 28% — 28% of legal business originates online
- 66% — 2 out of 3 young clients expect law firms to show up online
- 74% — 74% of people begin their legal search on Google
2025 Law Firm Marketing Trends to Know
This year, successful law firms are prioritizing digital-first marketing, AI-enhanced tools, and measurable ROI strategies.
At the same time, client expectations have evolved — transparency, tech-savvy service, and online convenience are no longer nice-to-haves. They're the new standard.
Legal marketing in 2025 looks radically different than it did just five years ago — especially for mid-sized and larger law firms.
Below are the trends separating top-performing firms from the rest.
1. SEO and Content Marketing Continue to Lead
- SEO remains the #1 performing channel for 79% of firms
- Content is king: 81% of firms invest most heavily in content marketing
- Blogging, FAQs, and thought leadership boost rankings and build trust
- SEO delivers a potential 526% ROI over a 3-year span
- Organic search accounts for about 69% of law firm website visitors
2. PPC + LSAs for Fast Visibility
- Clicks for competitive legal terms now range from $80 to $300
- Top firms treat PPC as a targeted, time-sensitive weapon — not a blanket spend
- LSAs show ROI when tied to strong intake (pay per lead, not per click)
- It’s common for firms to invest $9,000–$10,000 per month on high-value ad campaigns
3. Social Media is Non-Negotiable
- LinkedIn is the top platform where 89% of firms are actively engaging
- 84% report generating leads via social posts or engagement
- Clients under 30 assume firms are active on social media — and judge accordingly
- B2B clients often rely on LinkedIn presence and published insights when choosing legal partners
4. Video, Webinars, and Email Are Quietly Crushing It
- Webinars and attorney-hosted content are producing quality leads without big ad spend
- For every $1 law firms invest in email, they see an average of $36 back
- Drip campaigns nurture cold leads into paying clients while promoting additional practice areas
- Videos are particularly effective at establishing authority during the intake funnel
5. Tech-Enabled Intake Boosts Conversions
- Tools like chatbots, self-scheduling, and e-signature boost conversion rates by 12–15%
- CRM and intake automation together produce 20% higher earnings for firms
- With 1 in 4 firms skipping lead tracking entirely, there's massive room for growth
6. Martech & AI Are Now Core to Growth
- AI adoption has reached 93% among mid-sized law firms — and growing
- AI is driving advanced functions like reporting and client behavior analysis at large firms
- AI is used for everything from pitch materials to SEO insights
- In many firms, marketing is now driving the conversation around technology adoption
7. Modern Clients Are Tech-Savvy and Have Higher Standards
- Flat fees and clarity are now baseline expectations for over half of clients
- 66% of under-30 clients say social presence impacts their hiring decision
- Law firms that respond quickly and use digital tools consistently sign more clients
- Clients look for positive reviews, fast follow-up, and modern systems
Call us at (314) 499-8253 or contact us online to get the cases you need for the growth you want.
