Top-Rated Amarillo, TX Legal Marketing Agency That Actually Delivers Signed Clients
Legal marketing agencies grow Amarillo, TX law firms by connecting them with the right prospects and turning traffic into signed clients. To help your firm get more high-quality cases, these agencies rely on tools like SEO, PPC, optimized content, and local SEO.
Let’s be honest: most Amarillo, TX legal marketing agencies aren’t focused on your bottom line. Some brag about traffic, but can’t show you signed clients. Some send reports you can’t read or they won’t explain. And a lot of agencies gatekeep your tech stack and assets. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Clear reports that break down every dollar spent
- Regular strategy calls to optimize performance and answer questions
- A strategy tailored to your Amarillo, TX firm’s size, practice areas, and market
- All deliverables are yours to keep — no vendor lock-in, ever
- Month-to-month service — because results should speak for themselves
Let's talk business. Call (314) 499-8253 to learn more about what we can do for your Amarillo, TX law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Law firms often pour thousands into digital marketing without knowing what they’re truly paying for. Is your entire budget going to ads with no return? Have they completely overlooked your social media? Many law firm SEO companies bury you in vague reports, charge for bloated “packages,” and lock your site behind tech you don’t control. Your marketing dollars should work like an investment — not a black hole. You’ll get a clear roadmap, detailed reports, and monthly strategy calls that show exactly what we’re doing and why. And if a tactic isn’t working, we change it fast.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Marketing agencies love to highlight traffic — but that doesn’t keep your lights on. Client calls, consults, and signed retainers — that’s what really counts. We make sure you can follow every lead from click to consult. From Google Ads to SEO to your contact form and intake system, we look at the most important numbers and map what’s driving real results. Each report shows you which channels are producing real cases. If it doesn’t help your bottom line, we change it. If it's producing, we pour fuel on the fire. We help law firms thrive with data-backed strategy that’s built to win cases, not (just) social media likes.
Law Isn’t Just Another Industry
Generic Amarillo, TX Legal Marketing Agencies Don’t Understand the Stakes
You can’t treat legal marketing like a consumer product. It doesn’t work that way. You’re dealing with emotional cases, urgent timelines, and intense competition in Amarillo, TX. That’s why working with an agency that hasn't proven itself with another law firm will almost never work for yours. Our results speak for themselves — we bring in real signed cases, not empty traffic. From landing pages to FAQs, our content is written to convert while staying compliant. No keyword stuffing, no sketchy backlinks — just high-performing campaigns aimed at real prospective clients.
One Team. Every Service. All Aligned.
If Your Branding, Web, and Marketing Aren’t Aligned, You’re Losing Clients Before They Even Call.
You can have great marketing — but if your brand is outdated or your dev response is slow, it won’t matter. SEO is just the beginning. We support Amarillo, TX law firms with branding, custom websites, development, paid campaigns, and more — all built to work together. We unify your messaging, design, and technical stack to create one powerful, cohesive marketing engine. Stop chasing multiple vendors. We handle it all — fast, clean, and in sync. You don’t need six different vendors. You need one team that knows how to handle all of your digital assets, from your homepage layout to your intake system.
Your Legal Marketing Partner
Why Choose Hexxen for Your Amarillo, TX Legal Marketing Agency? Because performance starts with trust.
We want our Amarillo, TX clients to see us as growth partners, not just vendors. Hexxen was founded by experts who saw how traditional agencies failed the legal industry. Your strategy will be unique — and your assets always remain in your control. You’ll get full transparency, open communication, and real accountability from day one. If you don’t win, we don’t either.
Done wasting budget on legal marketing firms in Amarillo, TX that can’t prove results? Reach out to Hexxen at (314) 499-8253 and start building a better future for your Amarillo, TX law practice.
Free Consultation
Go behind the scenes with one of our recent projects for Combs Waterkotte. It’s a great example of how Hexxen turns law firm branding into a high-impact digital presence across web, video, social media, and even AI-driven platforms.
What Does a Legal Marketing Agency in Amarillo, TX Actually Do?
In Amarillo, TX, a legal marketing agency works to get your law firm seen by more potential clients. A good legal marketing agency brings in qualified traffic, grows your brand, positions your firm as trustworthy, and makes it easy for prospects to reach out and hire you.
Here’s what that typically includes:
- Search engine optimization (SEO): Put your Amarillo, TX practice in front of the people searching for your services
- Google Ads & Local Services Ads (LSAs): Get fast visibility and only spend money when prospects reach out
- Website design: Create a professional digital presence that turns visitors into clients
- Content marketing: Earn trust through valuable, SEO-rich content that ranks and educates
- Google Maps & local SEO: Dominate the 3-pack in your city or region
- Reputation management: Make your reviews work for you — and resolve issues before they cost you clients
- Call & form tracking: Know which channels drive leads — and which don’t
In short: The right Amarillo, TX agency drives qualified leads — and shows you exactly how.
Is it better for your law firm to hire an in-house marketer or outsource to a legal marketing agency? Hexxen CEO David Kley explains the differences — and why the right legal marketing agency can accelerate your firm’s growth.
Understanding the Role of a Legal Marketing Specialist in Amarillo, TX
A legal marketing specialist in Amarillo, TX manages the strategy and execution of digital campaigns that bring law firms new clients — while staying compliant with ethics rules and focused on ROI.
Think of them not as a contractor, but as your Amarillo, TX law firm’s performance-focused marketing ally — someone who ties every tactic to real growth.
Here’s what a Amarillo, TX legal marketing specialist typically handles:
- Keyword research: Uncovering what your ideal clients type into Google — and ranking for it
- Local SEO optimization: Boosting your presence in Amarillo, TX map results and nearby searches
- Content strategy: Creating content that answers client questions and performs in search
- Ad management: Running and refining Google Ads, LSAs, and retargeting
- Reputation oversight: Building trust through strategic review generation and management
- Intake alignment: Making sure leads don’t fall through the cracks — from first click to signed client
- Performance reporting: Turning data into insights you can act on
They help you cut through the noise and build a system that turns traffic into cases.
What Are the Signs That Your Legal Marketing Is Paying Off in Amarillo, TX?
You’ll know your marketing is working when you can tie it directly to signed clients. The right agency in Amarillo, TX will show you clear data — from calls and form fills to booked consults and signed cases.
An agency focused only on traffic and rankings isn’t showing you the whole picture. Real growth means signed clients, and that means tracking performance from the first click all the way to the intake form and beyond.
Hexxen helps you understand exactly where your cases come from:
- How many calls and form fills came in each month
- Which campaigns, keywords, or ads brought them in
- The conversion rate of new leads turned into booked consults
- Which signed cases came from which channel
- What’s driving ROI — and what needs adjustment
- The marketing moves your competitors are making that we need to do too
You shouldn't have to guess whether your marketing is making money.
What Should I Look for in a Amarillo, TX Legal Marketing Agency?
A good legal marketing agency in Amarillo, TX has worked with law firms extensively in the past, shows clear results, provides transparent reporting, and never locks you into long contracts and platforms you don’t own.
The agency should be aligned with your practice’s growth goals, client intake process, and what actually drives new business in Amarillo, TX.
The wrong Amarillo, TX legal marketing partner doesn’t just waste your budget — it can delay your momentum and client growth for months or even years.
Great agencies collaborate, communicate, and give you measurable wins — not just reports.
Before signing a contract, ask your Amarillo, TX agency these key questions:
- Who owns my site and materials — me or the agency?
- Do you send plain-language reports showing what’s working?
- What metrics matter most to your agency?
- Do you have experience with my practice area and market?
- Can I talk to other attorneys who’ve worked with you?
- Do you have a roadmap for improving leads and search rankings?
- Will I be stuck in your system, or can I use the tools myself?
- Do you have safeguards to protect me from ethics violations?
- Will my firm retain full access if I decide to leave?
- How quickly can I expect to see meaningful results, and what does that timeline look like?
Most importantly, can they show actual wins for firms like yours?
At Hexxen, we work to earn your trust every month — not hide behind long-term commitments.
Which Services Are Essential From a Legal Marketing Agency in Amarillo, TX?
A legal marketing agency in Amarillo, TX should offer services that directly support lead generation and client acquisition — not just visibility.
This means delivering SEO, PPC, local search, compelling content, smart design, online reviews, and synced intake tools.
If an agency only does “rankings” or promises results without a real service stack behind it, they’re selling you short.
To compete in Amarillo, TX, law firms need end-to-end digital support — not siloed services.
A trustworthy legal marketing agency in Amarillo, TX will include these baseline services:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Puts your Amarillo, TX law firm in front of people actively searching for attorneys. |
| Google Ads & LSAs | Lets you appear first in Google results and pay only for qualified prospects. |
| Local SEO & Map Optimization | Increases your chances of showing up in top local listings where clients look first. |
| Website Design | Turns website visitors into signed clients through strong UX and CTAs. |
| Content Creation | Supports rankings and client confidence by answering key legal questions. |
| Review & Reputation Management | Strengthens social proof and helps you stand out in a competitive market. |
| Lead Tracking & CRM Integration | Ties marketing activity to real ROI so you can make smarter decisions. |
What Should You Expect in the First 90 Days With a Amarillo, TX Legal Marketing Agency?
The first 90 days involve a full audit, campaign planning, performance fixes, and launch — plus reporting setup to track every lead.
No structure, no results — if your agency lacks a clear 90-day plan, your growth is already behind.
Here’s what the first 90 days look like at Hexxen:
- Week 1–2: Start with SEO/ad audits, account access, and a full onboarding session
- Week 2–4: Address technical SEO, define target terms, and launch Google Ads
- Month 2: Content and local optimization go live — blogs, LSA, and GBP all deployed
- Month 3: Performance reviews, campaign adjustments, call tracking analysis
In Summary: You’ll have active campaigns, full transparency, and real leads rolling in by Month 3.
Common Mistakes Amarillo, TX Law Firms Make When Hiring a Marketing Agency
Hiring a generalist agency and giving up control without clear deliverables is the most common mistake Amarillo, TX law firms make.
Too many law firms spend a year with an ineffective agency before seeking help. You don’t have to repeat their mistake.
Avoid these common pitfalls:
- Going for the lowest bidder — they often cut corners where it counts
- Not asking who owns your website or content — some agencies keep it, making it difficult for you to move on
- Believing in “guaranteed SEO results” — no agency can promise rankings
- Choosing an agency that doesn’t focus on law — the rules and audience are unique
- Not tracking leads to signed clients — visibility doesn’t always equal ROI
Key Takeaway: Great agencies make everything transparent and give you control from day one.
Real Results from Hexxen's Legal Marketing Clients
For law firms in Amarillo, TX looking to grow their visibility and sign more clients, Hexxen has proven to be a trusted, effective marketing partner.
Our approach combines industry-specific expertise with innovative strategies to deliver measurable results.
Below are a few law firms that partnered with Hexxen and saw real growth in leads, revenue, and case quality.
Combs Waterkotte Case Study – Criminal Defense
Combs and Waterkotte weren’t getting clear results from past vendors — and wanted a partner that delivered in-house, with full transparency.
Our challenge: give them a professional rebrand, build a high-converting site, and grow their online visibility across Missouri.
- Full Rebrand & Web Makeover: We launched a bold new visual identity with deep blues and charcoals, plus a mobile-first, conversion-focused website and fully branded intake experience.
- Targeted SEO: Fine-tuned on-page and local SEO for high-value defense keywords, achieving statewide visibility in Google.
- Original Content Strategy: Handled all content production internally — ensuring SEO quality and clarity for client-facing messaging.
- Local Multimedia: Captured new branded visuals through professional photos and videos, helping showcase trust and authority.
- Advanced Intake System: Improved intake with mobile-optimized tools, custom fields, and integrated tracking across systems.
- AI Search Optimization: Combs Waterkotte pages perform extremely well in Google’s AI overviews, thanks to structured content and authoritative topical coverage.
- Podcast & Longform Media: Helped the firm scale thought leadership through consistent longform content across podcasting, ebooks, and short-form video.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
After struggling with underwhelming performance from a previous partner, Burger Law turned to Hexxen. We stepped in to deliver a standout visual identity, strong digital presence, and performance-backed growth campaign.
- Branding & Website Redesign: Introduced a striking color scheme and redesigned their website to be fast, user-friendly, and focused on PI conversion.
- Local & Statewide SEO: Achieved top-three rankings across St. Louis and expanded to markets in Missouri and Illinois like Joplin and Chicago.
- Content & Link Authority: Produced geo-optimized pages and educational content supported by authoritative link building.
- Media and Social: Executed a multi-channel strategy combining video content, visual media, and PPC for lead generation.
- Analytics & Attribution: Implemented end-to-end attribution to measure what actually moved the needle in lead gen.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Watch Gary Burger describe how Hexxen transformed his firm’s marketing. He explains how working with a legal marketing agency led to more visibility, better leads, and actual clarity on what their budget was producing.
Ready to See Results for Your Legal Marketing in Amarillo, TX?
Tired of Guesswork? Let’s Talk Real Growth.
If your current Amarillo, TX agency sends invoices but can’t show you where your new clients are coming from, it’s time to expect more.
Our team builds custom, full-funnel strategies that work for Amarillo, TX law firms in real life — not just in dashboards.
We make it easy to see what’s working — and what’s next.
You get full ownership of your site, data, and outcomes — no strings attached.
If your Amarillo, TX firm wants more signed clients — not just traffic — we’re the team to talk to.
Reach out now at (314) 499-8253 or through our contact page to see what’s possible.
Hire UsFrequently Asked Questions About Amarillo, TX Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
2025 Legal Marketing by the Numbers
- 526% — On average, SEO generates a 526% ROI over 3 years for law firms
- $36 — Email marketing yields $36 for every $1 spent
- 89% — Of law firms actively using social media
- 93% — Of mid-sized firms now using AI in some form
- 12–15% — Higher conversion rates with digital intake tools
- 28% — 28% of legal business originates online
- 66% — 2 out of 3 young clients expect law firms to show up online
- 74% — Of consumers use Google to find legal help
2025 Law Firm Marketing Trends to Know
In 2025, law firms are investing more in digital marketing, SEO-driven content, AI tools, and data-based lead tracking.
Legal consumers now expect seamless, online-first service, and law firms must adapt to meet those expectations.
The last five years have reshaped law firm marketing entirely, and 2025 is setting a new standard.
Below are the trends separating top-performing firms from the rest.
1. Content-Driven SEO Remains the Backbone
- SEO remains the #1 performing channel for 79% of firms
- Content is king: 81% of firms invest most heavily in content marketing
- Trust-building content like blogs and FAQs strengthens rankings and credibility
- Long-term ROI: up to 526% over three years on SEO efforts
- Roughly 69% of traffic to legal websites comes from organic search
2. PPC + LSAs for Fast Visibility
- $80–$300 per click is now standard for high-value legal keywords
- Strategic law firms deploy PPC during key launches or to own local markets
- LSAs show ROI when tied to strong intake (pay per lead, not per click)
- Many firms spend $9k–$10k/month on ads targeting high-intent terms
3. Why Your Firm Can’t Ignore Social Media
- Almost 9 in 10 law firms maintain active social profiles, with LinkedIn leading the pack
- Social media posts and interactions drive leads for 84% of law firms
- Clients under 30 assume firms are active on social media — and judge accordingly
- B2B clients often rely on LinkedIn presence and published insights when choosing legal partners
4. Video, Webinars, and Email Are Quietly Crushing It
- Live Q&As and webinars help attorneys attract warm, low-cost leads
- For every $1 law firms invest in email, they see an average of $36 back
- Drip campaigns nurture cold leads into paying clients while promoting additional practice areas
- Video adds personality and authority — especially for intake-stage content
5. Intake Technology = Higher Conversion
- Conversion rates jump 12–15% when law firms add chatbots, online scheduling, and digital forms
- On average, firms that automate intake with CRMs earn 20% more revenue
- Shockingly, 26% of firms don’t track leads — meaning they can’t optimize what’s working
6. Martech & AI Are Now Core to Growth
- 93% of mid-sized firms use AI in some form
- Big firms are at the forefront of using AI for content, analytics, and strategic insights
- Use cases range from crafting pitch decks to surfacing new SEO opportunities
- Tech and marketing are increasingly interconnected — and led by the same team
7. Modern Clients Are Tech-Savvy and Have Higher Standards
- Over 50% of clients prefer fixed fees or transparent pricing
- 66% of under-30 clients say social presence impacts their hiring decision
- Fast replies and digital access lead to more conversions — especially online
- Being tech-forward and accessible online gives firms a winning edge
Call us at (314) 499-8253 or contact us online to get the cases you need for the growth you want.
