Legal Marketing Agency Serving Fort Collins, CO That Actually Delivers Signed Clients
Legal marketing agencies work with Fort Collins, CO attorneys to generate qualified visibility and convert it into retained cases. These agencies use SEO, Google Ads, content marketing, and local search optimization to deliver high-value leads.
Let’s be honest: most Fort Collins, CO legal marketing agencies aren’t focused on your bottom line. Clicks are easy to brag about — conversions are what really count. Some send reports you can’t read or they won’t explain. Others lock you into platforms you don’t control. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Clear reports that break down every dollar spent
- Monthly meetings to review our efforts and refine strategy
- A strategy tailored to your Fort Collins, CO firm’s size, practice areas, and market
- All deliverables are yours to keep — no vendor lock-in, ever
- Month-to-month service — because results should speak for themselves
Want to see what real marketing looks like? Call (314) 499-8253 to learn more about what we can do for your Fort Collins, CO law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Too many law firms spend thousands each month on digital marketing — but have no idea what they're actually getting. Is it all going to paid ads? Have they completely overlooked your social media? Many law firm SEO companies bury you in vague reports, charge for bloated “packages,” and lock your site behind tech you don’t control. We understand that your budget is actually an investment. Every month, you’ll see the plan, the numbers, and the reasoning — nothing hidden. If it's not working, we'll find something that does.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Clicks and impressions sound nice, but they don’t pay your staff. Client calls, consults, and signed retainers — that’s what really counts. You’ll have visibility into every part of the intake journey. From Google Ads to SEO to your contact form and intake system, we look at the most important numbers and map what’s driving real results. You’ll see how every tactic leads to signed business — or doesn’t. If it doesn’t help your bottom line, we change it. When something works, we scale it up. We help law firms thrive with data-backed strategy that’s built to win cases, not (just) social media likes.
Law Isn’t Just Another Industry
Most Fort Collins, CO legal marketing agencies don’t get what’s really at stake
This isn’t ecommerce or app installs — legal clients need a different approach. You’re dealing with emotional cases, urgent timelines, and intense competition in Fort Collins, CO. That’s why working with an agency that hasn't proven itself with another law firm will almost never work for yours. Our results speak for themselves — we bring in real signed cases, not empty traffic. We create content that builds trust, ranks on Google, and drives new business. Our campaigns reach the right people — without shady tactics that could hurt your firm’s reputation.
One Team. Every Service. All Aligned.
If Your Branding, Web, and Marketing Aren’t Aligned, You’re Losing Clients Before They Even Call.
You can have great marketing — but if your brand is outdated or your dev response is slow, it won’t matter. At Hexxen, we go far beyond SEO. We help Fort Collins, CO law firms craft complete, high-performance digital ecosystems that include branding, web design, development, content creation, and even print campaigns. Your entire digital identity — from your brand visuals to your intake process — should work as one integrated system. That’s what we deliver. You’ll never hear “that’s not our department.” Everything is handled by one team. You don’t need six different vendors. You need one team that knows how to handle all of your digital assets, from your homepage layout to your intake system.
Your Legal Marketing Partner
What Makes Hexxen the Right Legal Marketing Partner in Fort Collins, CO? Because performance starts with trust.
We want our Fort Collins, CO clients to see us as growth partners, not just vendors. Hexxen was built by marketers who were tired of watching law firms get taken advantage of. No cookie-cutter packages. No locked-in contracts. Everything we build is yours. This is a two-way partnership — we align with your goals, report on progress, and adapt fast. Your growth is how we measure our success — and we take that seriously.
Done wasting budget on legal marketing firms in Fort Collins, CO that can’t prove results? Call Hexxen at (314) 499-8253 to get the growth your Fort Collins, CO law firm deserves.
Free Consultation
Go behind the scenes with one of our recent projects for Combs Waterkotte. It’s a great example of how Hexxen turns law firm branding into a high-impact digital presence across web, video, social media, and even AI-driven platforms.
What Can a Legal Marketing Agency in Fort Collins, CO Do for Your Law Firm?
Legal marketing agencies in Fort Collins, CO specialize in boosting your online visibility to attract and convert new clients. They combine visibility, strong branding, and user experience to help your firm earn more business.
Here’s what that typically includes:
- Search engine optimization (SEO): Get your Fort Collins, CO firm on page one for the terms people actually search
- Google Ads & Local Services Ads (LSAs): Appear at the top of search results and pay only for legitimate leads
- Website design: Make a strong first impression and convert traffic into calls
- Content marketing: Earn trust through valuable, SEO-rich content that ranks and educates
- Google Maps & local SEO: Get found in Fort Collins, CO Google Maps results by nearby prospects
- Reputation management: Boost your online ratings while protecting your brand’s credibility
- Call & form tracking: See exactly which efforts are bringing in cases
In short: The right Fort Collins, CO agency drives qualified leads — and shows you exactly how.
Is it better for your law firm to hire an in-house marketer or outsource to a legal marketing agency? Hexxen CEO David Kley breaks down the pros and cons of each approach — and why most firms see better ROI and faster results with the right agency partner.
What Is the Role of a Legal Marketing Specialist in Fort Collins, CO?
In Fort Collins, CO, a legal marketing specialist helps law firms grow by planning and executing ROI-focused campaigns that follow bar compliance rules.
They’re not just here to run ads or write blogs — they’re your Fort Collins, CO firm’s strategic partner, ensuring every dollar you spend drives results.
Their responsibilities often cover:
- Keyword research: Finding the phrases real people in Fort Collins, CO are using to search for legal help
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Building trust and SEO value with well-written, optimized legal content
- Ad management: Managing paid campaigns that drive leads — not just clicks
- Reputation oversight: Monitoring and improving your online reviews
- Intake alignment: Connecting marketing with your CRM, call tracking, and booked consults
- Performance reporting: Showing you exactly what’s working — and what’s not
In the end, a great legal marketing specialist drives predictable growth and client acquisition.
How Can You Tell If Your Fort Collins, CO Legal Marketing Is Actually Working?
You can tell your marketing is effective when it leads to real consultations and retained clients. At a minimum, your Fort Collins, CO marketing partner should deliver lead attribution and transparent reporting.
Impressions and keyword rankings are nice — but they don’t pay the bills. What matters most is how many leads convert to actual clients — and that means full-funnel tracking.
Hexxen helps you understand exactly where your cases come from:
- The volume of phone calls and form submissions came in each month
- Which campaigns, keywords, or ads brought them in
- The conversion rate of new leads turned into booked consults
- Which signed cases came from which channel
- Which strategies deliver return on investment — and what needs adjustment
- What rival firms in Fort Collins, CO are trying that we need to do too
Guessing isn’t a strategy — you deserve marketing you can measure.
What Should I Look for in a Fort Collins, CO Legal Marketing Agency?
The best Fort Collins, CO legal marketing agencies have proven experience with law firms, provide detailed reporting, and won’t trap you in long-term contracts or gated platforms.
Everything — from strategy to execution — should be designed around your signed-case goals, practice area, and growth targets.
A bad agency relationship in Fort Collins, CO doesn’t just hurt your ROI — it can slow your firm’s entire trajectory.
Good legal marketing partners listen first, build second, and back every promise with hard data.
Before signing a contract, ask your Fort Collins, CO agency these key questions:
- Who owns my site and materials — me or the agency?
- Do you send plain-language reports showing what’s working?
- How do you define and track results?
- Have you worked with firms in my field and city?
- Can I talk to other attorneys who’ve worked with you?
- What’s your plan for improving my local rankings and intake pipeline?
- Do you use proprietary platforms or third-party tools I can access independently?
- How do you ensure content is legally accurate and ethically compliant?
- Will my firm retain full access if I decide to leave?
- How soon do most clients see results, and what’s realistic?
Do they have proven results and law firm case studies to share?
We believe your marketing partner should earn your business every single month — not trap you in a contract and hope you stop asking questions.
Which Services Are Essential From a Legal Marketing Agency in Fort Collins, CO?
Your Fort Collins, CO legal marketing agency should provide services that lead to real consultations and signed cases — not just traffic.
We're talking about full-service support: from SEO and paid ads to content, reputation management, and CRM alignment.
If they only talk about rankings without tactical depth, your Fort Collins, CO firm is getting shortchanged.
To compete in Fort Collins, CO, law firms need end-to-end digital support — not siloed services.
At a minimum, a good legal marketing agency should offer:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Puts your Fort Collins, CO law firm in front of people actively searching for attorneys. |
| Google Ads & LSAs | Delivers instant exposure to people ready to hire, with a pay-per-lead model. |
| Local SEO & Map Optimization | Increases your chances of showing up in top local listings where clients look first. |
| Website Design | Turns website visitors into signed clients through strong UX and CTAs. |
| Content Creation | Drives traffic and trust by providing valuable information tailored to your practice. |
| Review & Reputation Management | Builds credibility and sets you apart from firms with weaker reputations. |
| Lead Tracking & CRM Integration | Shows exactly which campaigns lead to signed clients. |
What Happens in the First 90 Days of Working With a Legal Marketing Agency in Fort Collins, CO?
Within the first 90 days, we’ll map your marketing landscape, fix what’s broken, and launch campaigns designed to bring in signed clients.
The first few months set the tone for your entire engagement. If your agency doesn’t have a process — or worse, is still “finding direction” in month three — that’s a red flag.
This is how Hexxen structures your first 90 days of growth:
- Week 1–2: Audit your current assets, review SEO & ads, connect logins, and meet your strategist
- Week 2–4: Technical site fixes, keyword & content roadmap, Google Ads setup
- Month 2: Initial blog & landing page content, LSA launch, GBP optimization
- Month 3: Refine campaigns based on data, track lead quality, and adjust for ROI
In Summary: By Month 3, your marketing is working — and you know what’s driving the results.
Top Mistakes Law Firms in Fort Collins, CO Make When Choosing a Marketing Agency
Most Fort Collins, CO law firms go wrong by choosing an agency that doesn’t know legal or by losing ownership over their assets.
Even smart attorneys get burned by bad marketing deals. Many firms come to us after wasting 6–12 months with the wrong agency. Learn from their experience.
Avoid these common pitfalls:
- Hiring based solely on cost — cheap usually comes at the expense of results
- Letting the agency own your site or content — this makes switching providers painful
- Falling for “guaranteed rankings” — there’s no such thing in SEO
- Choosing an agency that doesn’t focus on law — the rules and audience are unique
- Skipping intake tracking — traffic means nothing if you can't measure signed cases
Key Takeaway: A good agency will answer all your questions before you ask — and give you control over everything.
Hexxen's Legal Marketing Case Studies
For law firms in Fort Collins, CO looking to grow their visibility and sign more clients, Hexxen has proven to be a trusted, effective marketing partner.
Through strategy, creativity, and compliance, we help law firms in Fort Collins, CO see lasting marketing ROI.
These firms trusted Hexxen — and saw measurable increases in visibility, signed clients, and profitability.
How We Helped Combs Waterkotte Expand Statewide
The team at Combs Waterkotte came to us frustrated with agencies that lacked transparency and outsourced critical work.
Our challenge: give them a professional rebrand, build a high-converting site, and grow their online visibility across Missouri.
- Full Rebrand & Web Makeover: We launched a bold new visual identity with deep blues and charcoals, plus a mobile-first, conversion-focused website and fully branded intake experience.
- Targeted SEO: Focused on sex crimes, DUI, and federal SEO terms — landing top-three search positions across the state.
- Original Content Strategy: Created custom-written practice area content, blogs, and FAQs to boost rankings and inform prospective clients.
- Local Multimedia: Enhanced the brand with custom media assets like office footage, attorney portraits, and client review videos.
- Advanced Intake System: Built mobile-friendly forms, document upload features, custom plugins, and phone routing to manage and track leads efficiently.
- AI Search Optimization: Their site now regularly appears in Google’s AI summaries due to structured, detailed, and expert content.
- Podcast & Longform Media: Developed branded podcast strategy, ebooks, and video segments to establish thought leadership and broaden multi-channel visibility.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law came to Hexxen after lackluster results from their previous agency. We stepped in to deliver a standout visual identity, strong digital presence, and performance-backed growth campaign.
- Branding & Website Redesign: Built a bold visual identity (deep indigo + orange), optimized site speed, and crafted a high-converting website tailored to personal injury clients.
- Local & Statewide SEO: Achieved top-three rankings across St. Louis and expanded to markets in Missouri and Illinois like Joplin and Chicago.
- Content & Link Authority: Produced geo-optimized pages and educational content supported by authoritative link building.
- Media and Social: Executed a multi-channel strategy combining video content, visual media, and PPC for lead generation.
- Analytics & Attribution: Set up advanced analytics so Burger Law could see exactly where leads came from and how to scale results.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Hear directly from Gary Burger of Burger Law on his experience working with Hexxen. He breaks down how Hexxen helped increase online exposure, drive quality leads, and take the guesswork out of legal marketing.
Want to Finally See Results From Your Legal Marketing in Fort Collins, CO?
No More Wasted Spend — Let’s Focus on Results.
When you’re paying a Fort Collins, CO agency that can’t prove results, that’s a red flag.
Our team builds custom, full-funnel strategies that work for Fort Collins, CO law firms in real life — not just in dashboards.
You’ll know exactly what we’re doing, what it’s producing, and how to scale it.
You get full ownership of your site, data, and outcomes — no strings attached.
If your Fort Collins, CO firm wants more signed clients — not just traffic — we’re the team to talk to.
Call (314) 499-8253 or fill out our contact form — let’s talk about your goals.
Hire UsFrequently Asked Questions About Fort Collins, CO Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
Legal Marketing ROI and Adoption Trends in 2025
- 526% — On average, SEO generates a 526% ROI over 3 years for law firms
- $36 — Average return for every $1 spent on email marketing
- 89% — Of law firms actively using social media
- 93% — AI adoption has reached 93% among mid-sized firms
- 12–15% — Digital intake boosts lead conversion rates by 12–15%
- 28% — 28% of legal business originates online
- 66% — 2 out of 3 young clients expect law firms to show up online
- 74% — Google remains the #1 starting point for 74% of legal clients
Legal Marketing Trends in 2025
Digital marketing, AI integration, and SEO content are driving law firm growth in 2025.
At the same time, client expectations have evolved — transparency, tech-savvy service, and online convenience are no longer nice-to-haves. They're the new standard.
Legal marketing in 2025 looks radically different than it did just five years ago — especially for mid-sized and larger law firms.
Here’s what’s driving growth (and filtering out the competition):
1. SEO and Content Marketing Continue to Lead
- SEO remains the #1 performing channel for 79% of firms
- 81% of legal practices now pour the most budget into content strategies
- Trust-building content like blogs and FAQs strengthens rankings and credibility
- Firms report as high as 526% ROI from long-term SEO investments
- Organic search accounts for about 69% of law firm website visitors
2. Paid Ads and LSAs Drive Immediate Leads
- $80–$300 per click is now standard for high-value legal keywords
- Strategic law firms deploy PPC during key launches or to own local markets
- LSAs show ROI when tied to strong intake (pay per lead, not per click)
- Many firms spend $9k–$10k/month on ads targeting high-intent terms
3. Social Media is Non-Negotiable
- LinkedIn is the top platform where 89% of firms are actively engaging
- Social media posts and interactions drive leads for 84% of law firms
- Younger clients expect to see activity — especially under 30
- Professional buyers review LinkedIn content and credibility before contacting firms
4. The Quiet Power of Video, Webinars & Email
- Attorneys hosting Q&As and webinars are generating warm leads affordably
- For every $1 law firms invest in email, they see an average of $36 back
- Firms use drip campaigns for nurturing leads and cross-selling services
- Video helps humanize your brand and build trust with prospects early in their decision process
5. Intake Technology = Higher Conversion
- Adding simple tools like chat and e-signature can lift conversion by up to 15%
- Firms using CRMs + intake automation see 20% more revenue on average
- With 1 in 4 firms skipping lead tracking entirely, there's massive room for growth
6. Martech & AI Are Now Core to Growth
- Nearly all mid-sized firms (93%) have integrated AI into their operations
- Big firms are at the forefront of using AI for content, analytics, and strategic insights
- AI is used for everything from pitch materials to SEO insights
- Marketing departments now guide firm-wide tech strategy in many firms
7. Modern Clients Are Tech-Savvy and Have Higher Standards
- Over 50% of clients prefer fixed fees or transparent pricing
- 66% of under-30 clients say social presence impacts their hiring decision
- Fast replies and digital access lead to more conversions — especially online
- Reviews, responsiveness, and perceived tech-savviness = competitive edge
Ready to grow? Call (314) 499-8253 or reach out online to see how we help law firms thrive.
