Legal Marketing Agency Serving Irving, TX That Actually Delivers Signed Clients
Legal marketing agencies help Irving, TX law firms grow by getting them in front of the right people and turning that visibility into actual signed clients. To help your firm get more high-quality cases, these agencies rely on tools like SEO, PPC, optimized content, and local SEO.
Let’s be honest: most Irving, TX legal marketing agencies aren’t focused on your bottom line. Clicks are easy to brag about — conversions are what really count. You might get reports — but not the context or clarity behind them. Worse, some lock you into proprietary platforms and tools you don’t own. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Know exactly how your Irving, TX marketing budget is being used
- Monthly meetings to review our efforts and refine strategy
- Targeted strategies built specifically for your Irving, TX legal market
- All deliverables are yours to keep — no vendor lock-in, ever
- Month-to-month service — because results should speak for themselves
Let's talk business. Call (314) 499-8253 to learn more about what we can do for your Irving, TX law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Law firms often pour thousands into digital marketing without knowing what they’re truly paying for. Could it be you're just funding ad spend with no real plan? What about your social media presence — is it even part of the strategy? Many law firm SEO companies bury you in vague reports, charge for bloated “packages,” and lock your site behind tech you don’t control. Your marketing dollars should work like an investment — not a black hole. Every month, you’ll see the plan, the numbers, and the reasoning — nothing hidden. If a channel isn’t producing, we pivot — no wasted time.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Marketing agencies love to highlight traffic — but that doesn’t keep your lights on. What matters is how many people call, book a consult, and hire your firm. With us, you can track every step of that funnel. We analyze every piece — from ad clicks to form fills — to see what’s actually working. Each report shows you which channels are producing real cases. No ROI? We fix it. Period. If it does, we double down. Our strategy is grounded in data — not vanity metrics.
Law Isn’t Just Another Industry
A typical Irving, TX marketing firm doesn’t understand the risks law firms face
Legal marketing isn’t like ecommerce, SaaS, or fitness coaching. Earning trust fast is key, especially with so many firms in Irving, TX trying to rank and convert. Hiring a generalist agency with no legal wins is a recipe for disappointment. At Hexxen, we have a long history of helping law firms sign more cases and grow their business. We create content that builds trust, ranks on Google, and drives new business. No keyword stuffing, no sketchy backlinks — just high-performing campaigns aimed at real prospective clients.
One Team. Every Service. All Aligned.
If Your Branding, Web, and Marketing Aren’t Aligned, You’re Losing Clients Before They Even Call.
Marketing breaks down fast when your site lags, your forms don’t work, or your brand sends the wrong signals. SEO is just the beginning. We support Irving, TX law firms with branding, custom websites, development, paid campaigns, and more — all built to work together. Your entire digital identity — from your brand visuals to your intake process — should work as one integrated system. That’s what we deliver. No finger-pointing. No waiting on third parties. Just results. You don’t need six different vendors. You need one team that knows how to handle all of your digital assets, from your homepage layout to your intake system.
Your Legal Marketing Partner
Why Choose Hexxen for Your Irving, TX Legal Marketing Agency? Because real partnerships drive real results.
Our goal is to be a trusted extension of your Irving, TX firm — not just another line item on your budget. Our team formed Hexxen after seeing too many law firms stuck in bad marketing deals. No cookie-cutter packages. No locked-in contracts. Everything we build is yours. You’ll get full transparency, open communication, and real accountability from day one. If you don’t win, we don’t either.
Sick of throwing money at Irving, TX legal marketing agencies that don’t deliver? Reach out to Hexxen at (314) 499-8253 and start building a better future for your Irving, TX law practice.
Free Consultation
Go behind the scenes with one of our recent projects for Combs Waterkotte. It showcases how Hexxen brings law firm brands to life across every channel — from web design and video to social media and AI search visibility.
How Does a Irving, TX Legal Marketing Agency Help Law Firms Grow?
Legal marketing agencies in Irving, TX specialize in boosting your online visibility to attract and convert new clients. They combine visibility, strong branding, and user experience to help your firm earn more business.
Here’s what that typically includes:
- Search engine optimization (SEO): Get your Irving, TX firm on page one for the terms people actually search
- Google Ads & Local Services Ads (LSAs): Get fast visibility and only spend money when prospects reach out
- Website design: Make a strong first impression and convert traffic into calls
- Content marketing: Turn legal expertise into content that drives traffic and builds credibility
- Google Maps & local SEO: Dominate the 3-pack in your city or region
- Reputation management: Encourage great reviews and manage negative ones professionally
- Call & form tracking: Track your ROI down to the call, form, or consult
In short: The right Irving, TX agency drives qualified leads — and shows you exactly how.
Should your law firm hire an in-house marketing person or work with a legal marketing agency? Hexxen CEO David Kley breaks down the pros and cons of each approach — and why most firms see better ROI and faster results with the right agency partner.
What Does a Legal Marketing Specialist Do for a Irving, TX Law Firm?
A legal marketing specialist in Irving, TX manages the strategy and execution of digital campaigns that bring law firms new clients — while staying compliant with ethics rules and focused on ROI.
They’re not just here to run ads or write blogs — they’re your Irving, TX firm’s strategic partner, ensuring every dollar you spend drives results.
Their job includes:
- Keyword research: Uncovering what your ideal clients type into Google — and ranking for it
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Building trust and SEO value with well-written, optimized legal content
- Ad management: Optimizing your Google Ads, Local Services Ads, and remarketing for ROI
- Reputation oversight: Building trust through strategic review generation and management
- Intake alignment: Connecting marketing with your CRM, call tracking, and booked consults
- Performance reporting: Delivering reports you can actually understand and use to make decisions
They help you cut through the noise and build a system that turns traffic into cases.
How Will I Know If My Legal Marketing’s Working in Irving, TX?
Legal marketing works when you can connect the dots from campaign to client. At a minimum, your Irving, TX marketing partner should deliver lead attribution and transparent reporting.
If your Irving, TX legal marketing agency only talks about impressions and rankings, they’re not telling you the full story. Growth is about more than visibility — it’s about measuring what leads to real business.
Hexxen helps you understand exactly where your cases come from:
- The volume of phone calls and form submissions came in each month
- What strategy elements — SEO, PPC, LSAs — brought them in
- How many inquiries turned into booked consults
- The signed cases came from which channel
- What’s working — and what’s not — and what needs adjustment
- The marketing moves your competitors are making that we need to do too
Guessing isn’t a strategy — you deserve marketing you can measure.
How Do I Find a Good Irving, TX Legal Marketing Agency?
The best Irving, TX legal marketing agencies have proven experience with law firms, provide detailed reporting, and won’t trap you in long-term contracts or gated platforms.
The agency should be aligned with your practice’s growth goals, client intake process, and what actually drives new business in Irving, TX.
A bad agency relationship in Irving, TX doesn’t just hurt your ROI — it can slow your firm’s entire trajectory.
Good legal marketing partners listen first, build second, and back every promise with hard data.
Don’t commit until you’ve asked these important questions:
- Who owns my site and materials — me or the agency?
- Do you send plain-language reports showing what’s working?
- What metrics matter most to your agency?
- Do you have experience with my practice area and market?
- Will you connect me with actual law firms you’ve helped?
- What’s your plan for improving my local rankings and intake pipeline?
- Will I be stuck in your system, or can I use the tools myself?
- Do you have safeguards to protect me from ethics violations?
- What happens if we part ways — will I lose access to my website, data, or leads?
- How quickly can I expect to see meaningful results, and what does that timeline look like?
Most importantly, can they show actual wins for firms like yours?
We believe your marketing partner should earn your business every single month — not trap you in a contract and hope you stop asking questions.
What Services Should a Legal Marketing Agency in Irving, TX Offer?
Your Irving, TX legal marketing agency should provide services that lead to real consultations and signed cases — not just traffic.
We're talking about full-service support: from SEO and paid ads to content, reputation management, and CRM alignment.
If an agency only does “rankings” or promises results without a real service stack behind it, they’re selling you short.
To compete in Irving, TX, law firms need end-to-end digital support — not siloed services.
You should expect any reputable legal marketing firm in Irving, TX to provide:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Helps your firm show up when people search for legal help in your area. |
| Google Ads & LSAs | Gets you in front of high-intent leads immediately — pay only for results. |
| Local SEO & Map Optimization | Helps your firm dominate local map results and attract nearby leads. |
| Website Design | Turns website visitors into signed clients through strong UX and CTAs. |
| Content Creation | Drives traffic and trust by providing valuable information tailored to your practice. |
| Review & Reputation Management | Strengthens social proof and helps you stand out in a competitive market. |
| Lead Tracking & CRM Integration | Ties marketing activity to real ROI so you can make smarter decisions. |
What Should You Expect in the First 90 Days With a Irving, TX Legal Marketing Agency?
The first 90 days involve a full audit, campaign planning, performance fixes, and launch — plus reporting setup to track every lead.
No structure, no results — if your agency lacks a clear 90-day plan, your growth is already behind.
At Hexxen, we move fast. Your 90-day game plan includes:
- Week 1–2: Audit your current assets, review SEO & ads, connect logins, and meet your strategist
- Week 2–4: Technical site fixes, keyword & content roadmap, Google Ads setup
- Month 2: Content and local optimization go live — blogs, LSA, and GBP all deployed
- Month 3: Performance reviews, campaign adjustments, call tracking analysis
In Summary: By the end of Month 3, you’re generating leads and seeing exactly where they came from.
Top Mistakes Law Firms in Irving, TX Make When Choosing a Marketing Agency
Hiring a generalist agency and giving up control without clear deliverables is the most common mistake Irving, TX law firms make.
We've seen plenty of smart lawyers waste time and budget with the wrong partner — often realizing too late. Learn from their lessons.
Watch out for these red flags:
- Going for the lowest bidder — they often cut corners where it counts
- Failing to confirm ownership of your website — many agencies retain control to keep you stuck
- Falling for “guaranteed rankings” — there’s no such thing in SEO
- Choosing an agency that doesn’t focus on law — the rules and audience are unique
- Skipping intake tracking — traffic means nothing if you can't measure signed cases
Key Takeaway: Great agencies make everything transparent and give you control from day one.
See How Hexxen Has Helped Law Firms Grow
Irving, TX law firms rely on Hexxen to improve their digital presence and generate real case volume.
We blend legal marketing expertise with performance-driven strategy to deliver clear, trackable results.
Here are just a couple of our clients who have seen significant, meaningful revenue and growth after hiring us.
Combs Waterkotte Case Study – Criminal Defense
The team at Combs Waterkotte came to us frustrated with agencies that lacked transparency and outsourced critical work.
They partnered with Hexxen to overhaul their branding, revamp their digital presence, and go statewide.
- Full Rebrand & Web Makeover: We launched a bold new visual identity with deep blues and charcoals, plus a mobile-first, conversion-focused website and fully branded intake experience.
- Targeted SEO: Optimized for key criminal defense practice areas (sex crimes, DUIs, federal offenses) and secured top-three rankings across Missouri.
- Original Content Strategy: Handled all content production internally — ensuring SEO quality and clarity for client-facing messaging.
- Local Multimedia: Delivered high-quality photography and professional videos—including staff portraits and client testimonials.
- Advanced Intake System: Built mobile-friendly forms, document upload features, custom plugins, and phone routing to manage and track leads efficiently.
- AI Search Optimization: Built every page with AI-visibility in mind — resulting in high placement in Google's Search Generative Experience (SGE).
- Podcast & Longform Media: Created branded multimedia content — including ebooks, firm-hosted podcast episodes, and video clips to fuel organic growth.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
After struggling with underwhelming performance from a previous partner, Burger Law turned to Hexxen. We stepped in to deliver a standout visual identity, strong digital presence, and performance-backed growth campaign.
- Branding & Website Redesign: Built a bold visual identity (deep indigo + orange), optimized site speed, and crafted a high-converting website tailored to personal injury clients.
- Local & Statewide SEO: Improved search visibility in both metro and regional markets, including major cities like St. Louis and Chicago.
- Content & Link Authority: Developed location-specific content, FAQs, and blog posts, paired with high-authority backlinks for sustained SEO growth.
- Media and Social: Created multimedia campaigns across social platforms and ran performance-focused paid ads.
- Analytics & Attribution: Installed tracking to identify which channels (organic, paid, social) drove the most ROI — informing continued growth strategy.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Watch Gary Burger describe how Hexxen transformed his firm’s marketing. In this video testimonial, Gary shares how partnering with a legal marketing agency helped his firm boost visibility, generate more qualified leads, and finally get clear answers about what their marketing was really doing.
Ready to See Results for Your Legal Marketing in Irving, TX?
Tired of Guesswork? Let’s Talk Real Growth.
If your marketing partner can’t connect spend to signed clients, it’s time for a change.
Our team builds custom, full-funnel strategies that work for Irving, TX law firms in real life — not just in dashboards.
You’ll know exactly what we’re doing, what it’s producing, and how to scale it.
And you’ll own your website, your content, and your results — always.
No matter your practice area, if your Irving, TX firm is serious about growth, we’re ready to help.
Call us at (314) 499-8253 or use our online contact to tell us more about how we can help you.
Hire UsFrequently Asked Questions About Irving, TX Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
Legal Marketing ROI and Adoption Trends in 2025
- 526% — Average 3-year ROI on law firm SEO
- $36 — You earn about $36 per dollar spent on email campaigns
- 89% — 89% of law firms have an active social media presence
- 93% — Of mid-sized firms now using AI in some form
- 12–15% — Digital intake boosts lead conversion rates by 12–15%
- 28% — Nearly 1 in 3 new clients now come from digital sources
- 66% — 2 out of 3 young clients expect law firms to show up online
- 74% — Google remains the #1 starting point for 74% of legal clients
What’s Working in Legal Marketing in 2025?
Digital marketing, AI integration, and SEO content are driving law firm growth in 2025.
Clients in 2025 demand transparency, fast communication, and digital accessibility — it's not optional anymore.
Legal marketing in 2025 looks radically different than it did just five years ago — especially for mid-sized and larger law firms.
Here’s what’s driving growth (and filtering out the competition):
1. SEO and Content Marketing Continue to Lead
- 79% of law firms rank SEO as their most effective marketing tactic
- 81% list content marketing as their largest investment
- Trust-building content like blogs and FAQs strengthens rankings and credibility
- Firms report as high as 526% ROI from long-term SEO investments
- Organic search delivers ~69% of total traffic to law firm websites
2. PPC + LSAs for Fast Visibility
- Clicks for competitive legal terms now range from $80 to $300
- Strategic law firms deploy PPC during key launches or to own local markets
- LSAs work best when backed by an optimized intake process and conversion tools
- It’s common for firms to invest $9,000–$10,000 per month on high-value ad campaigns
3. Social Media is Non-Negotiable
- LinkedIn is the top platform where 89% of firms are actively engaging
- 84% report generating leads via social posts or engagement
- Younger clients expect to see activity — especially under 30
- Professional buyers review LinkedIn content and credibility before contacting firms
4. Video + Email Marketing = Massive ROI
- Attorneys hosting Q&As and webinars are generating warm leads affordably
- Email marketing drives $36 in ROI for every $1 spent
- Automated email sequences help firms stay top of mind and cross-promote services
- Video helps humanize your brand and build trust with prospects early in their decision process
5. Tech-Enabled Intake Boosts Conversions
- Conversion rates jump 12–15% when law firms add chatbots, online scheduling, and digital forms
- CRM and intake automation together produce 20% higher earnings for firms
- With 1 in 4 firms skipping lead tracking entirely, there's massive room for growth
6. Law Firms That Ignore AI Are Falling Behind
- Nearly all mid-sized firms (93%) have integrated AI into their operations
- AI is driving advanced functions like reporting and client behavior analysis at large firms
- Use cases range from crafting pitch decks to surfacing new SEO opportunities
- Tech and marketing are increasingly interconnected — and led by the same team
7. Modern Clients Are Tech-Savvy and Have Higher Standards
- Over 50% of clients prefer fixed fees or transparent pricing
- 66% of under-30 clients say social presence impacts their hiring decision
- Fast replies and digital access lead to more conversions — especially online
- Being tech-forward and accessible online gives firms a winning edge
Start bringing in better cases — contact Hexxen or call (314) 499-8253 today.
