Trusted Glendale, AZ Legal Marketing Agency That Actually Delivers Signed Clients
Legal marketing agencies work with Glendale, AZ attorneys to generate qualified visibility and convert it into retained cases. To help your firm get more high-quality cases, these agencies rely on tools like SEO, PPC, optimized content, and local SEO.
But not all Glendale, AZ legal marketing agencies are built the same. Some brag about traffic, but can’t show you signed clients. You might get reports — but not the context or clarity behind them. Worse, some lock you into proprietary platforms and tools you don’t own. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Know exactly how your Glendale, AZ marketing budget is being used
- Monthly meetings to review our efforts and refine strategy
- Custom plans built around your location, practice areas, and goals
- You own your website, content, and accounts — no gatekeeping
- Stay because it’s working, not because you’re stuck in a contract
Let's talk business. Call (314) 499-8253 to learn more about what we can do for your Glendale, AZ law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Too many law firms spend thousands each month on digital marketing — but have no idea what they're actually getting. Could it be you're just funding ad spend with no real plan? Are they ignoring your social media presence? Some legal marketing companies send you jargon-filled reports, overcharge for fluff, and keep your site on their platform. Your marketing dollars should work like an investment — not a black hole. We give you monthly strategy calls, transparent reports, and a full action plan — no guesswork. And if a tactic isn’t working, we change it fast.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Marketing agencies love to highlight traffic — but that doesn’t keep your lights on. The real metric is how many people pick up the phone and become clients. We make sure you can follow every lead from click to consult. From Google Ads to SEO to your contact form and intake system, we look at the most important numbers and map what’s driving real results. Each report shows you which channels are producing real cases. No ROI? We fix it. Period. If it's producing, we pour fuel on the fire. Our strategy is grounded in data — not vanity metrics.
Law Isn’t Just Another Industry
Generic Glendale, AZ Legal Marketing Agencies Don’t Understand the Stakes
You can’t treat legal marketing like a consumer product. It doesn’t work that way. There are emotions you have to navigate, trust you have to earn quickly, and no shortage of Glendale, AZ law firms competing in the digital sphere. Hiring a generalist agency with no legal wins is a recipe for disappointment. At Hexxen, we have a long history of helping law firms sign more cases and grow their business. We write informative, legally accurate, and empathetic content that gets people to pick up the phone. We target high-intent clients in your market at all stages of the marketing funnel, and avoid tactics that look spammy to both clients and Google.
One Team. Every Service. All Aligned.
Misaligned branding, website, and marketing means lost clients before you even meet them.
Great marketing falls apart when your website is slow, your brand feels dated, or your dev team takes three weeks to fix a form. Hexxen doesn’t just “do SEO.” We help Glendale, AZ law firms build entire digital ecosystems — from branding and design to full-stack development, content, paid ads, old-school mailers, and beyond. Your entire digital identity — from your brand visuals to your intake process — should work as one integrated system. That’s what we deliver. No finger-pointing. No waiting on third parties. Just results. With Hexxen, you get one unified team that knows how to align your website, brand, and marketing to drive real results.
Your Legal Marketing Partner
Why Choose Hexxen for Your Glendale, AZ Legal Marketing Agency? Because real partnerships drive real results.
We want our Glendale, AZ clients to see us as growth partners, not just vendors. Hexxen was founded by experts who saw how traditional agencies failed the legal industry. You’ll never be handed a templated plan, and we’ll never gatekeep your assets or budget. We collaborate. We give you the means to hold us accountable. We answer when you call. Your growth is how we measure our success — and we take that seriously.
Tired of investing in mediocre legal marketing agencies in Glendale, AZ? Reach out to Hexxen at (314) 499-8253 and start building a better future for your Glendale, AZ law practice.
Free Consultation
Check out what went into a recent behind-the-scenes collaboration with Combs Waterkotte. It showcases how Hexxen brings law firm brands to life across every channel — from web design and video to social media and AI search visibility.
How Does a Glendale, AZ Legal Marketing Agency Help Law Firms Grow?
Legal marketing agencies in Glendale, AZ specialize in boosting your online visibility to attract and convert new clients. By driving qualified leads, enhancing your brand, and building trust, they help convert traffic into signed cases.
This involves a strategic mix of services, including:
- Search engine optimization (SEO): Put your Glendale, AZ practice in front of the people searching for your services
- Google Ads & Local Services Ads (LSAs): Get fast visibility and only spend money when prospects reach out
- Website design: Make a strong first impression and convert traffic into calls
- Content marketing: Earn trust through valuable, SEO-rich content that ranks and educates
- Google Maps & local SEO: Dominate the 3-pack in your city or region
- Reputation management: Make your reviews work for you — and resolve issues before they cost you clients
- Call & form tracking: Track your ROI down to the call, form, or consult
In short: Good Glendale, AZ legal marketing agencies bring you more of the cases you want, with full visibility into how it's done.
Is it better for your law firm to hire an in-house marketer or outsource to a legal marketing agency? Hexxen CEO David Kley shares insights on the advantages and tradeoffs of both — and explains why agencies often deliver faster results and more ROI.
What Is the Role of a Legal Marketing Specialist in Glendale, AZ?
In Glendale, AZ, a legal marketing specialist helps law firms grow by planning and executing ROI-focused campaigns that follow bar compliance rules.
Think of them not as a contractor, but as your Glendale, AZ law firm’s performance-focused marketing ally — someone who ties every tactic to real growth.
Their job includes:
- Keyword research: Uncovering what your ideal clients type into Google — and ranking for it
- Local SEO optimization: Boosting your presence in Glendale, AZ map results and nearby searches
- Content strategy: Crafting pages and blogs that rank and resonate
- Ad management: Managing paid campaigns that drive leads — not just clicks
- Reputation oversight: Monitoring and improving your online reviews
- Intake alignment: Aligning your campaigns with intake processes so every lead gets followed up on
- Performance reporting: Showing you exactly what’s working — and what’s not
They help you cut through the noise and build a system that turns traffic into cases.
How Will I Know If My Legal Marketing’s Working in Glendale, AZ?
Legal marketing works when you can connect the dots from campaign to client. A good Glendale, AZ legal marketing agency tracks calls, forms, consults, and conversions, and gives you reports you actually understand.
If your Glendale, AZ legal marketing agency only talks about impressions and rankings, they’re not telling you the full story. What matters most is how many leads convert to actual clients — and that means full-funnel tracking.
Here’s what you’ll see when you work with Hexxen:
- The volume of phone calls and form submissions came in each month
- Which campaigns, keywords, or ads brought them in
- What percentage of leads turned into booked consults
- The signed cases came from which channel
- What’s driving ROI — and what needs adjustment
- The marketing moves your competitors are making that we need to do too
Guessing isn’t a strategy — you deserve marketing you can measure.
How to Choose the Right Glendale, AZ Legal Marketing Partner
The best Glendale, AZ legal marketing agencies have proven experience with law firms, provide detailed reporting, and won’t trap you in long-term contracts or gated platforms.
The agency should be aligned with your practice’s growth goals, client intake process, and what actually drives new business in Glendale, AZ.
Hiring the wrong agency in Glendale, AZ can cost you more than money — it can stall your growth for years.
Great agencies collaborate, communicate, and give you measurable wins — not just reports.
Ask these questions before you sign anything:
- Do I own my website and content?
- Will I receive regular performance reports I can understand?
- How do you define and track results?
- Do you have experience with my practice area and market?
- Can I talk to other attorneys who’ve worked with you?
- How will you boost my visibility and client flow?
- Are your tools open and portable, or locked behind your platform?
- How do you ensure content is legally accurate and ethically compliant?
- What happens if we part ways — will I lose access to my website, data, or leads?
- How soon do most clients see results, and what’s realistic?
Do they have proven results and law firm case studies to share?
We believe your marketing partner should earn your business every single month — not trap you in a contract and hope you stop asking questions.
What Services Should a Legal Marketing Agency in Glendale, AZ Offer?
It’s not enough to be visible. Legal marketing agencies in Glendale, AZ should focus on actual client growth, not vanity metrics.
We're talking about full-service support: from SEO and paid ads to content, reputation management, and CRM alignment.
If an agency only does “rankings” or promises results without a real service stack behind it, they’re selling you short.
Any Glendale, AZ law firm needs full-funnel support — from the first Google search to the moment a client signs on.
You should expect any reputable legal marketing firm in Glendale, AZ to provide:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Helps your firm show up when people search for legal help in your area. |
| Google Ads & LSAs | Gets you in front of high-intent leads immediately — pay only for results. |
| Local SEO & Map Optimization | Improves your visibility in the Google 3-Pack, where many potential clients go first. |
| Website Design | Helps your site persuade visitors to take action, not just browse. |
| Content Creation | Educates, builds trust, and boosts SEO — especially for practice area pages, landing pages, and blogs. |
| Review & Reputation Management | Builds credibility and sets you apart from firms with weaker reputations. |
| Lead Tracking & CRM Integration | Ties marketing activity to real ROI so you can make smarter decisions. |
What Happens in the First 90 Days of Working With a Legal Marketing Agency in Glendale, AZ?
Within the first 90 days, we’ll map your marketing landscape, fix what’s broken, and launch campaigns designed to bring in signed clients.
Month one to three are critical. If your agency is still brainstorming and hasn’t delivered, that’s a bad sign.
This is how Hexxen structures your first 90 days of growth:
- Week 1–2: Start with SEO/ad audits, account access, and a full onboarding session
- Week 2–4: Technical site fixes, keyword & content roadmap, Google Ads setup
- Month 2: Begin publishing content, launch LSAs, and optimize your Google Business Profile
- Month 3: Refine campaigns based on data, track lead quality, and adjust for ROI
In Summary: By Month 3, your marketing is working — and you know what’s driving the results.
What Glendale, AZ Law Firms Often Get Wrong When Hiring a Marketing Agency
The biggest mistake Glendale, AZ law firms make is hiring a generic agency that doesn’t understand legal — or signing away control without clear deliverables, ownership, or reporting.
Too many law firms spend a year with an ineffective agency before seeking help. You don’t have to repeat their mistake.
Avoid these common pitfalls:
- Hiring based solely on cost — cheap usually comes at the expense of results
- Failing to confirm ownership of your website — many agencies retain control to keep you stuck
- Trusting agencies that promise rankings — it’s a sales tactic, not a guarantee
- Hiring a generalist agency — law is not like ecommerce or SaaS
- Ignoring intake metrics — you need to know which leads convert into real business
Key Takeaway: You should never feel left in the dark — the right agency gives you full ownership and clarity.
Hexxen's Legal Marketing Case Studies
Hexxen has established itself as a trusted partner for Glendale, AZ law firms seeking to enhance their online presence and attract more clients.
Our approach combines industry-specific expertise with innovative strategies to deliver measurable results.
Here are just a couple of our clients who have seen significant, meaningful revenue and growth after hiring us.
Combs Waterkotte – Criminal Defense Firm
Criminal defense attorneys Combs and Waterkotte were dissatisfied with previous vendors who outsourced work and lacked transparency.
They asked Hexxen to rebrand their firm, upgrade their site, and expand their reach statewide.
- Full Rebrand & Web Makeover: We launched a bold new visual identity with deep blues and charcoals, plus a mobile-first, conversion-focused website and fully branded intake experience.
- Targeted SEO: Fine-tuned on-page and local SEO for high-value defense keywords, achieving statewide visibility in Google.
- Original Content Strategy: Handled all content production internally — ensuring SEO quality and clarity for client-facing messaging.
- Local Multimedia: Captured new branded visuals through professional photos and videos, helping showcase trust and authority.
- Advanced Intake System: Improved intake with mobile-optimized tools, custom fields, and integrated tracking across systems.
- AI Search Optimization: Their site now regularly appears in Google’s AI summaries due to structured, detailed, and expert content.
- Podcast & Longform Media: Developed branded podcast strategy, ebooks, and video segments to establish thought leadership and broaden multi-channel visibility.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law came to Hexxen after lackluster results from their previous agency. We stepped in to deliver a standout visual identity, strong digital presence, and performance-backed growth campaign.
- Branding & Website Redesign: Built a bold visual identity (deep indigo + orange), optimized site speed, and crafted a high-converting website tailored to personal injury clients.
- Local & Statewide SEO: Improved search visibility in both metro and regional markets, including major cities like St. Louis and Chicago.
- Content & Link Authority: Developed location-specific content, FAQs, and blog posts, paired with high-authority backlinks for sustained SEO growth.
- Media and Social: Executed a multi-channel strategy combining video content, visual media, and PPC for lead generation.
- Analytics & Attribution: Set up advanced analytics so Burger Law could see exactly where leads came from and how to scale results.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Hear directly from Gary Burger of Burger Law on his experience working with Hexxen. In this video testimonial, Gary shares how partnering with a legal marketing agency helped his firm boost visibility, generate more qualified leads, and finally get clear answers about what their marketing was really doing.
Want to Finally See Results From Your Legal Marketing in Glendale, AZ?
No More Wasted Spend — Let’s Focus on Results.
If your current Glendale, AZ agency sends invoices but can’t show you where your new clients are coming from, it’s time to expect more.
Hexxen builds full-funnel growth engines designed for Glendale, AZ law firms like yours.
You’ll know exactly what we’re doing, what it’s producing, and how to scale it.
And you’ll own your website, your content, and your results — always.
If your Glendale, AZ firm wants more signed clients — not just traffic — we’re the team to talk to.
Call us at (314) 499-8253 or use our online contact to tell us more about how we can help you.
Hire UsFrequently Asked Questions About Glendale, AZ Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
Key Legal Marketing Stats for 2025
- 526% — Average 3-year ROI on law firm SEO
- $36 — You earn about $36 per dollar spent on email campaigns
- 89% — Law firms using social media as part of their marketing: 89%
- 93% — Of mid-sized firms now using AI in some form
- 12–15% — Firms using digital intake see 12–15% more conversions
- 28% — Nearly 1 in 3 new clients now come from digital sources
- 66% — 2 out of 3 young clients expect law firms to show up online
- 74% — Google remains the #1 starting point for 74% of legal clients
Legal Marketing Trends in 2025
Digital marketing, AI integration, and SEO content are driving law firm growth in 2025.
Legal consumers now expect seamless, online-first service, and law firms must adapt to meet those expectations.
Legal marketing in 2025 looks radically different than it did just five years ago — especially for mid-sized and larger law firms.
These trends are helping winning firms grow — while others fall behind.
1. Content-Driven SEO Remains the Backbone
- SEO remains the #1 performing channel for 79% of firms
- 81% list content marketing as their largest investment
- Blogging, FAQs, and thought leadership boost rankings and build trust
- SEO delivers a potential 526% ROI over a 3-year span
- Organic search delivers ~69% of total traffic to law firm websites
2. LSAs and PPC Help Firms Get Found Fast
- Legal PPC costs range from $80–$300 per click in top markets
- Smart firms use PPC tactically — for launches, webinars, or local domination
- LSAs show ROI when tied to strong intake (pay per lead, not per click)
- It’s common for firms to invest $9,000–$10,000 per month on high-value ad campaigns
3. Social Media Matters More Than Ever
- 89% of firms are active on social — especially LinkedIn
- Social media posts and interactions drive leads for 84% of law firms
- Being active online is a must for impressing Gen Z and younger millennials
- Even B2B buyers use LinkedIn and thought leadership to evaluate firms
4. The Quiet Power of Video, Webinars & Email
- Attorneys hosting Q&As and webinars are generating warm leads affordably
- For every $1 law firms invest in email, they see an average of $36 back
- Automated email sequences help firms stay top of mind and cross-promote services
- Videos are particularly effective at establishing authority during the intake funnel
5. Intake Technology = Higher Conversion
- Adding simple tools like chat and e-signature can lift conversion by up to 15%
- Firms using CRMs + intake automation see 20% more revenue on average
- With 1 in 4 firms skipping lead tracking entirely, there's massive room for growth
6. Martech & AI Are Now Core to Growth
- AI adoption has reached 93% among mid-sized law firms — and growing
- AI is driving advanced functions like reporting and client behavior analysis at large firms
- AI is now embedded in day-to-day tasks — from prospecting to search rankings
- Tech and marketing are increasingly interconnected — and led by the same team
7. Client Expectations Have Changed — Permanently
- More than 50% of legal clients want pricing they can understand upfront
- 66% of under-30 clients say social presence impacts their hiring decision
- Speed matters: firms with 24-hour response windows and online tools win more business
- Being tech-forward and accessible online gives firms a winning edge
Ready to grow? Call (314) 499-8253 or reach out online to see how we help law firms thrive.
