Top-Rated Joliet, IL Legal Marketing Agency That Actually Delivers Signed Clients
Legal marketing agencies grow Joliet, IL law firms by connecting them with the right prospects and turning traffic into signed clients. Whether through SEO, paid ads, website content, or local optimization, these agencies exist to bring your firm more high-quality cases.
Let’s be honest: most Joliet, IL legal marketing agencies aren’t focused on your bottom line. Some brag about traffic, but can’t show you signed clients. Some send reports you can’t read or they won’t explain. Others lock you into platforms you don’t control. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Clear reports that break down every dollar spent
- Monthly meetings to review our efforts and refine strategy
- Targeted strategies built specifically for your Joliet, IL legal market
- You own your website, content, and accounts — no gatekeeping
- Stay because it’s working, not because you’re stuck in a contract
Want to see what real marketing looks like? Call (314) 499-8253 to learn more about what we can do for your Joliet, IL law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Too many law firms spend thousands each month on digital marketing — but have no idea what they're actually getting. Is your entire budget going to ads with no return? Have they completely overlooked your social media? You’re often stuck with meaningless metrics, overpriced bundles, and no access to your own digital assets. At Hexxen, we treat your budget like the investment it is. We give you monthly strategy calls, transparent reports, and a full action plan — no guesswork. If a channel isn’t producing, we pivot — no wasted time.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Clicks and impressions sound nice, but they don’t pay your staff. The real metric is how many people pick up the phone and become clients. With us, you can track every step of that funnel. Whether it’s SEO, PPC, or your forms and phone calls — we trace exactly where your leads come from. Each report shows you which channels are producing real cases. If it doesn’t help your bottom line, we change it. If it does, we double down. Our strategy is grounded in data — not vanity metrics.
Law Isn’t Just Another Industry
Generic Joliet, IL Legal Marketing Agencies Don’t Understand the Stakes
You can’t treat legal marketing like a consumer product. It doesn’t work that way. There are emotions you have to navigate, trust you have to earn quickly, and no shortage of Joliet, IL law firms competing in the digital sphere. That’s why working with an agency that hasn't proven itself with another law firm will almost never work for yours. Hexxen has helped law firms grow and succeed in competitive markets nationwide. We write informative, legally accurate, and empathetic content that gets people to pick up the phone. No keyword stuffing, no sketchy backlinks — just high-performing campaigns aimed at real prospective clients.
One Team. Every Service. All Aligned.
Misaligned branding, website, and marketing means lost clients before you even meet them.
Great marketing falls apart when your website is slow, your brand feels dated, or your dev team takes three weeks to fix a form. At Hexxen, we go far beyond SEO. We help Joliet, IL law firms craft complete, high-performance digital ecosystems that include branding, web design, development, content creation, and even print campaigns. Your entire digital identity — from your brand visuals to your intake process — should work as one integrated system. That’s what we deliver. Stop chasing multiple vendors. We handle it all — fast, clean, and in sync. You don’t need six different vendors. You need one team that knows how to handle all of your digital assets, from your homepage layout to your intake system.
Your Legal Marketing Partner
Why Partner With Hexxen as Your Joliet, IL Legal Marketing Team? Because performance starts with trust.
We want our Joliet, IL clients to see us as growth partners, not just vendors. Hexxen was founded by experts who saw how traditional agencies failed the legal industry. No cookie-cutter packages. No locked-in contracts. Everything we build is yours. This is a two-way partnership — we align with your goals, report on progress, and adapt fast. Your growth is how we measure our success — and we take that seriously.
Tired of investing in mediocre legal marketing agencies in Joliet, IL? Let’s fix that. Contact Hexxen at (314) 499-8253 to start growing your Joliet, IL law firm today.
Free Consultation
Check out what went into a recent behind-the-scenes collaboration with Combs Waterkotte. It showcases how Hexxen brings law firm brands to life across every channel — from web design and video to social media and AI search visibility.
How Does a Joliet, IL Legal Marketing Agency Help Law Firms Grow?
In Joliet, IL, a legal marketing agency works to get your law firm seen by more potential clients. By driving qualified leads, enhancing your brand, and building trust, they help convert traffic into signed cases.
That means combining services like:
- Search engine optimization (SEO): Put your Joliet, IL practice in front of the people searching for your services
- Google Ads & Local Services Ads (LSAs): Show up instantly and only pay for real leads
- Website design: Create a professional digital presence that turns visitors into clients
- Content marketing: Turn legal expertise into content that drives traffic and builds credibility
- Google Maps & local SEO: Get found in Joliet, IL Google Maps results by nearby prospects
- Reputation management: Make your reviews work for you — and resolve issues before they cost you clients
- Call & form tracking: See exactly which efforts are bringing in cases
In short: Good Joliet, IL legal marketing agencies bring you more of the cases you want, with full visibility into how it's done.
Is it better for your law firm to hire an in-house marketer or outsource to a legal marketing agency? Hexxen CEO David Kley breaks down the pros and cons of each approach — and why most firms see better ROI and faster results with the right agency partner.
Understanding the Role of a Legal Marketing Specialist in Joliet, IL
In Joliet, IL, a legal marketing specialist helps law firms grow by planning and executing ROI-focused campaigns that follow bar compliance rules.
Your specialist isn’t just “doing SEO” or “running ads.” They’re your Joliet, IL law firm’s growth partner — someone who understands what matters and makes sure every marketing dollar moves the needle.
Their job includes:
- Keyword research: Finding the phrases real people in Joliet, IL are using to search for legal help
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Crafting pages and blogs that rank and resonate
- Ad management: Running and refining Google Ads, LSAs, and retargeting
- Reputation oversight: Building trust through strategic review generation and management
- Intake alignment: Aligning your campaigns with intake processes so every lead gets followed up on
- Performance reporting: Turning data into insights you can act on
A good legal marketing specialist brings clarity, consistency, and signed cases.
How Will I Know If My Legal Marketing’s Working in Joliet, IL?
You’ll know your marketing is working when you can tie it directly to signed clients. A good Joliet, IL legal marketing agency tracks calls, forms, consults, and conversions, and gives you reports you actually understand.
Impressions and keyword rankings are nice — but they don’t pay the bills. Growth is about more than visibility — it’s about measuring what leads to real business.
Here’s what you’ll see when you work with Hexxen:
- The volume of phone calls and form submissions came in each month
- What strategy elements — SEO, PPC, LSAs — brought them in
- How many inquiries turned into booked consults
- The signed cases came from which channel
- What’s driving ROI — and what needs adjustment
- What rival firms in Joliet, IL are trying that we need to do too
You shouldn't have to guess whether your marketing is making money.
How to Choose the Right Joliet, IL Legal Marketing Partner
The best Joliet, IL legal marketing agencies have proven experience with law firms, provide detailed reporting, and won’t trap you in long-term contracts or gated platforms.
Everything — from strategy to execution — should be designed around your signed-case goals, practice area, and growth targets.
Hiring the wrong agency in Joliet, IL can cost you more than money — it can stall your growth for years.
The best legal marketing agencies feel like partners, not vendors. They listen and they prove results.
Ask these questions before you sign anything:
- Will I have full ownership of my website and all content?
- Do you send plain-language reports showing what’s working?
- What metrics matter most to your agency?
- Have you worked with firms in my field and city?
- Can I talk to other attorneys who’ve worked with you?
- How will you boost my visibility and client flow?
- Will I be stuck in your system, or can I use the tools myself?
- Do you have safeguards to protect me from ethics violations?
- What happens if we part ways — will I lose access to my website, data, or leads?
- When will I start seeing ROI and what’s the pacing?
And most importantly: can they show real case studies and results from other firms like yours?
We believe your marketing partner should earn your business every single month — not trap you in a contract and hope you stop asking questions.
What Services Should a Legal Marketing Agency in Joliet, IL Offer?
Your Joliet, IL legal marketing agency should provide services that lead to real consultations and signed cases — not just traffic.
This means delivering SEO, PPC, local search, compelling content, smart design, online reviews, and synced intake tools.
An agency that can’t back up their pitch with execution across the funnel isn’t worth your time.
Any Joliet, IL law firm needs full-funnel support — from the first Google search to the moment a client signs on.
At a minimum, a good legal marketing agency should offer:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Puts your Joliet, IL law firm in front of people actively searching for attorneys. |
| Google Ads & LSAs | Delivers instant exposure to people ready to hire, with a pay-per-lead model. |
| Local SEO & Map Optimization | Increases your chances of showing up in top local listings where clients look first. |
| Website Design | Helps your site persuade visitors to take action, not just browse. |
| Content Creation | Educates, builds trust, and boosts SEO — especially for practice area pages, landing pages, and blogs. |
| Review & Reputation Management | Strengthens social proof and helps you stand out in a competitive market. |
| Lead Tracking & CRM Integration | Shows exactly which campaigns lead to signed clients. |
What Happens in the First 90 Days of Working With a Legal Marketing Agency in Joliet, IL?
In the first 90 days, we'll audit your assets, build a strategy, fix key issues, and launch your first round of lead-generating campaigns — all while setting up full reporting and intake tracking.
No structure, no results — if your agency lacks a clear 90-day plan, your growth is already behind.
At Hexxen, we move fast. Your 90-day game plan includes:
- Week 1–2: Full audit (SEO, ads, local, intake), onboarding call, asset access
- Week 2–4: Fix SEO issues, align keywords to services, and activate paid campaigns
- Month 2: Initial blog & landing page content, LSA launch, GBP optimization
- Month 3: Analyze performance, review intake data, and optimize campaigns accordingly
In Summary: You’ll have active campaigns, full transparency, and real leads rolling in by Month 3.
Top Mistakes Law Firms in Joliet, IL Make When Choosing a Marketing Agency
The biggest mistake Joliet, IL law firms make is hiring a generic agency that doesn’t understand legal — or signing away control without clear deliverables, ownership, or reporting.
Even smart attorneys get burned by bad marketing deals. Many firms come to us after wasting 6–12 months with the wrong agency. Learn from their experience.
Mistakes to avoid:
- Hiring based solely on cost — cheap usually comes at the expense of results
- Letting the agency own your site or content — this makes switching providers painful
- Falling for “guaranteed rankings” — there’s no such thing in SEO
- Working with a non-specialist — legal marketing requires a different skill set
- Not tracking leads to signed clients — visibility doesn’t always equal ROI
Key Takeaway: Great agencies make everything transparent and give you control from day one.
Hexxen's Legal Marketing Case Studies
For law firms in Joliet, IL looking to grow their visibility and sign more clients, Hexxen has proven to be a trusted, effective marketing partner.
Our approach combines industry-specific expertise with innovative strategies to deliver measurable results.
Here are just a couple of our clients who have seen significant, meaningful revenue and growth after hiring us.
Combs Waterkotte – Criminal Defense Firm
Combs and Waterkotte weren’t getting clear results from past vendors — and wanted a partner that delivered in-house, with full transparency.
They asked Hexxen to rebrand their firm, upgrade their site, and expand their reach statewide.
- Full Rebrand & Web Makeover: We launched a bold new visual identity with deep blues and charcoals, plus a mobile-first, conversion-focused website and fully branded intake experience.
- Targeted SEO: Fine-tuned on-page and local SEO for high-value defense keywords, achieving statewide visibility in Google.
- Original Content Strategy: Produced all website content and ongoing blog/FAQ posts in-house to support SEO and client education.
- Local Multimedia: Captured new branded visuals through professional photos and videos, helping showcase trust and authority.
- Advanced Intake System: Built mobile-friendly forms, document upload features, custom plugins, and phone routing to manage and track leads efficiently.
- AI Search Optimization: Combs Waterkotte pages perform extremely well in Google’s AI overviews, thanks to structured content and authoritative topical coverage.
- Podcast & Longform Media: Developed branded podcast strategy, ebooks, and video segments to establish thought leadership and broaden multi-channel visibility.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
Burger Law partnered with Hexxen following stagnant growth and missed opportunities from their last agency. They were looking for a complete brand overhaul and a lead engine that could win in one of the most competitive legal verticals.
- Branding & Website Redesign: Gave their brand a fresh, modern identity and designed a PI-optimized site that converts traffic into signed clients.
- Local & Statewide SEO: Improved search visibility in both metro and regional markets, including major cities like St. Louis and Chicago.
- Content & Link Authority: Developed location-specific content, FAQs, and blog posts, paired with high-authority backlinks for sustained SEO growth.
- Media and Social: Executed a multi-channel strategy combining video content, visual media, and PPC for lead generation.
- Analytics & Attribution: Implemented end-to-end attribution to measure what actually moved the needle in lead gen.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Gary Burger talks candidly about what it’s like to work with Hexxen. He breaks down how Hexxen helped increase online exposure, drive quality leads, and take the guesswork out of legal marketing.
What Could Real Marketing Results Look Like for Your Joliet, IL Law Firm?
Stop Wasting Your Marketing Budget. Let’s Talk Real Results.
If your marketing partner can’t connect spend to signed clients, it’s time for a change.
Our team builds custom, full-funnel strategies that work for Joliet, IL law firms in real life — not just in dashboards.
You’ll know exactly what we’re doing, what it’s producing, and how to scale it.
You get full ownership of your site, data, and outcomes — no strings attached.
Whether you're in criminal defense, personal injury, family law, or another practice area in Joliet, IL — if you're ready for real growth, we’re ready to show you what’s possible.
Reach out now at (314) 499-8253 or through our contact page to see what’s possible.
Hire UsFrequently Asked Questions About Joliet, IL Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
Key Legal Marketing Stats for 2025
- 526% — On average, SEO generates a 526% ROI over 3 years for law firms
- $36 — Average return for every $1 spent on email marketing
- 89% — 89% of law firms have an active social media presence
- 93% — 93% of mid-sized law firms use AI in their operations
- 12–15% — Higher conversion rates with digital intake tools
- 28% — Share of all new business now coming from online channels
- 66% — 2 out of 3 young clients expect law firms to show up online
- 74% — Google remains the #1 starting point for 74% of legal clients
Legal Marketing Trends in 2025
Digital marketing, AI integration, and SEO content are driving law firm growth in 2025.
Clients in 2025 demand transparency, fast communication, and digital accessibility — it's not optional anymore.
The last five years have reshaped law firm marketing entirely, and 2025 is setting a new standard.
Below are the trends separating top-performing firms from the rest.
1. Content-Driven SEO Remains the Backbone
- 79% of firms say SEO is their top-performing channel
- 81% list content marketing as their largest investment
- Blogging, FAQs, and thought leadership boost rankings and build trust
- Firms report as high as 526% ROI from long-term SEO investments
- Roughly 69% of traffic to legal websites comes from organic search
2. LSAs and PPC Help Firms Get Found Fast
- Clicks for competitive legal terms now range from $80 to $300
- Smart firms use PPC tactically — for launches, webinars, or local domination
- LSAs work best when backed by an optimized intake process and conversion tools
- Many firms spend $9k–$10k/month on ads targeting high-intent terms
3. Why Your Firm Can’t Ignore Social Media
- 89% of firms are active on social — especially LinkedIn
- Firms report 84% lead generation success through social engagement
- Younger clients expect to see activity — especially under 30
- Even B2B buyers use LinkedIn and thought leadership to evaluate firms
4. The Quiet Power of Video, Webinars & Email
- Webinars and attorney-hosted content are producing quality leads without big ad spend
- For every $1 law firms invest in email, they see an average of $36 back
- Drip campaigns nurture cold leads into paying clients while promoting additional practice areas
- Video helps humanize your brand and build trust with prospects early in their decision process
5. Intake Technology = Higher Conversion
- Adding simple tools like chat and e-signature can lift conversion by up to 15%
- CRM and intake automation together produce 20% higher earnings for firms
- With 1 in 4 firms skipping lead tracking entirely, there's massive room for growth
6. Martech & AI Are Now Core to Growth
- Nearly all mid-sized firms (93%) have integrated AI into their operations
- Big firms are at the forefront of using AI for content, analytics, and strategic insights
- AI is used for everything from pitch materials to SEO insights
- In many firms, marketing is now driving the conversation around technology adoption
7. Client Expectations Have Changed — Permanently
- More than 50% of legal clients want pricing they can understand upfront
- Two-thirds of younger clients consider your social media before hiring
- Speed matters: firms with 24-hour response windows and online tools win more business
- Reviews, responsiveness, and perceived tech-savviness = competitive edge
Call us at (314) 499-8253 or contact us online to get the cases you need for the growth you want.
