Legal Marketing Agency Serving Surprise, AZ That Actually Delivers Signed Clients
Legal marketing agencies help Surprise, AZ law firms grow by getting them in front of the right people and turning that visibility into actual signed clients. To help your firm get more high-quality cases, these agencies rely on tools like SEO, PPC, optimized content, and local SEO.
But not all Surprise, AZ legal marketing agencies are built the same. Clicks are easy to brag about — conversions are what really count. Many send over cryptic reports with no real insight. And a lot of agencies gatekeep your tech stack and assets. Hexxen specializes in helping small to multi-office law firms — especially in personal injury and criminal defense — get real, measurable results without the fluff.
- Clear reports that break down every dollar spent
- Monthly meetings to review our efforts and refine strategy
- Custom plans built around your location, practice areas, and goals
- Full website and content ownership — you control everything we build
- No long-term contracts — we earn your business every single month
Want to see what real marketing looks like? Call (314) 499-8253 to learn more about what we can do for your Surprise, AZ law firm.
Hire UsTable of contents
My website traffic has increased, my business has grown, their agency has far exceeded my expectations
“Hiring a digital advertising, SEO, web development company is a very tough decision. It is a business market where companies can look great online, present well in a meeting and then take your money and outsource everything. I have had terrible experiences prior to engaging with Hexxen. I have now been with them for over 2 years and I feel incredibly lucky to have them on my team. Everything is completed 'in-house', you can get a response on any question during a project almost immediately by …”
Christopher Combs
Combs Waterkotte
What Are You Even Paying For?
If You Don’t Know Where Your Legal Marketing Budget’s Going, You’re Already Losing.
Too many law firms spend thousands each month on digital marketing — but have no idea what they're actually getting. Is it all going to paid ads? What about your social media presence — is it even part of the strategy? Some legal marketing companies send you jargon-filled reports, overcharge for fluff, and keep your site on their platform. At Hexxen, we treat your budget like the investment it is. You’ll get a clear roadmap, detailed reports, and monthly strategy calls that show exactly what we’re doing and why. If it's not working, we'll find something that does.
Does Any of This Actually Work?
If You Can’t Tie Legal Marketing to Signed Clients, What’s the Point?
Agencies love bragging about impressions and clicks — but you can’t pay your staff with traffic. Client calls, consults, and signed retainers — that’s what really counts. We make sure you can follow every lead from click to consult. Whether it’s SEO, PPC, or your forms and phone calls — we trace exactly where your leads come from. You’ll see how every tactic leads to signed business — or doesn’t. If it doesn’t help your bottom line, we change it. If it does, we double down. This is about winning cases, not popularity contests.
Law Isn’t Just Another Industry
Most Surprise, AZ legal marketing agencies don’t get what’s really at stake
This isn’t ecommerce or app installs — legal clients need a different approach. There are emotions you have to navigate, trust you have to earn quickly, and no shortage of Surprise, AZ law firms competing in the digital sphere. That’s why working with an agency that hasn't proven itself with another law firm will almost never work for yours. Hexxen has helped law firms grow and succeed in competitive markets nationwide. We write informative, legally accurate, and empathetic content that gets people to pick up the phone. No keyword stuffing, no sketchy backlinks — just high-performing campaigns aimed at real prospective clients.
One Team. Every Service. All Aligned.
Misaligned branding, website, and marketing means lost clients before you even meet them.
Marketing breaks down fast when your site lags, your forms don’t work, or your brand sends the wrong signals. Hexxen doesn’t just “do SEO.” We help Surprise, AZ law firms build entire digital ecosystems — from branding and design to full-stack development, content, paid ads, old-school mailers, and beyond. Your messaging, visual identity, website, and off-site presence all work together — under one roof, with one accountable partner. You’ll never hear “that’s not our department.” Everything is handled by one team. You don’t need six different vendors. You need one team that knows how to handle all of your digital assets, from your homepage layout to your intake system.
Your Legal Marketing Partner
What Makes Hexxen the Right Legal Marketing Partner in Surprise, AZ? Because performance starts with trust.
Our goal is to be a trusted extension of your Surprise, AZ firm — not just another line item on your budget. Our team formed Hexxen after seeing too many law firms stuck in bad marketing deals. No cookie-cutter packages. No locked-in contracts. Everything we build is yours. This is a two-way partnership — we align with your goals, report on progress, and adapt fast. If you don’t win, we don’t either.
Tired of investing in mediocre legal marketing agencies in Surprise, AZ? Let’s fix that. Contact Hexxen at (314) 499-8253 to start growing your Surprise, AZ law firm today.
Free Consultation
Go behind the scenes with one of our recent projects for Combs Waterkotte. It showcases how Hexxen brings law firm brands to life across every channel — from web design and video to social media and AI search visibility.
What Does a Legal Marketing Agency in Surprise, AZ Actually Do?
A legal marketing agency helps Surprise, AZ law firms attract new clients by increasing online visibility. By driving qualified leads, enhancing your brand, and building trust, they help convert traffic into signed cases.
Here’s what that typically includes:
- Search engine optimization (SEO): Get your Surprise, AZ firm on page one for the terms people actually search
- Google Ads & Local Services Ads (LSAs): Appear at the top of search results and pay only for legitimate leads
- Website design: Make a strong first impression and convert traffic into calls
- Content marketing: Build authority and answer client questions before they even pick up the phone
- Google Maps & local SEO: Dominate the 3-pack in your city or region
- Reputation management: Make your reviews work for you — and resolve issues before they cost you clients
- Call & form tracking: Know which channels drive leads — and which don’t
In short: It all adds up to better clients, smarter growth, and clear results in Surprise, AZ.
Wondering whether to bring marketing in-house or hire a legal agency? Hexxen CEO David Kley explains the differences — and why the right legal marketing agency can accelerate your firm’s growth.
What Does a Legal Marketing Specialist Do for a Surprise, AZ Law Firm?
In Surprise, AZ, a legal marketing specialist helps law firms grow by planning and executing ROI-focused campaigns that follow bar compliance rules.
They’re not just here to run ads or write blogs — they’re your Surprise, AZ firm’s strategic partner, ensuring every dollar you spend drives results.
Here’s what a Surprise, AZ legal marketing specialist typically handles:
- Keyword research: Uncovering what your ideal clients type into Google — and ranking for it
- Local SEO optimization: Helping your firm dominate local search and Google 3-pack rankings
- Content strategy: Creating content that answers client questions and performs in search
- Ad management: Managing paid campaigns that drive leads — not just clicks
- Reputation oversight: Building trust through strategic review generation and management
- Intake alignment: Aligning your campaigns with intake processes so every lead gets followed up on
- Performance reporting: Turning data into insights you can act on
In the end, a great legal marketing specialist drives predictable growth and client acquisition.
How Will I Know If My Legal Marketing’s Working in Surprise, AZ?
Legal marketing works when you can connect the dots from campaign to client. At a minimum, your Surprise, AZ marketing partner should deliver lead attribution and transparent reporting.
An agency focused only on traffic and rankings isn’t showing you the whole picture. Real growth means signed clients, and that means tracking performance from the first click all the way to the intake form and beyond.
At Hexxen, we show you:
- How many calls and form fills came in each month
- Which campaigns, keywords, or ads brought them in
- The conversion rate of new leads turned into booked consults
- Exactly which clients came from which channel
- What’s driving ROI — and what needs adjustment
- The marketing moves your competitors are making that we need to do too
Guessing isn’t a strategy — you deserve marketing you can measure.
What Should I Look for in a Surprise, AZ Legal Marketing Agency?
A good legal marketing agency in Surprise, AZ has worked with law firms extensively in the past, shows clear results, provides transparent reporting, and never locks you into long contracts and platforms you don’t own.
Everything — from strategy to execution — should be designed around your signed-case goals, practice area, and growth targets.
Hiring the wrong agency in Surprise, AZ can cost you more than money — it can stall your growth for years.
Good legal marketing partners listen first, build second, and back every promise with hard data.
Don’t commit until you’ve asked these important questions:
- Do I own my website and content?
- How often will I get updates, and are they actually readable?
- How do you define and track results?
- Have you worked with firms in my field and city?
- Can I talk to other attorneys who’ve worked with you?
- How will you boost my visibility and client flow?
- Will I be stuck in your system, or can I use the tools myself?
- What’s your process for writing content that follows the rules?
- Will my firm retain full access if I decide to leave?
- How quickly can I expect to see meaningful results, and what does that timeline look like?
Most importantly, can they show actual wins for firms like yours?
You should never be locked in — your agency should prove their worth with results, not contracts.
Which Services Are Essential From a Legal Marketing Agency in Surprise, AZ?
A legal marketing agency in Surprise, AZ should offer services that directly support lead generation and client acquisition — not just visibility.
We're talking about full-service support: from SEO and paid ads to content, reputation management, and CRM alignment.
If they only talk about rankings without tactical depth, your Surprise, AZ firm is getting shortchanged.
To compete in Surprise, AZ, law firms need end-to-end digital support — not siloed services.
A trustworthy legal marketing agency in Surprise, AZ will include these baseline services:
| Service | Why It Matters |
|---|---|
| Search Engine Optimization (SEO) | Helps your firm show up when people search for legal help in your area. |
| Google Ads & LSAs | Delivers instant exposure to people ready to hire, with a pay-per-lead model. |
| Local SEO & Map Optimization | Helps your firm dominate local map results and attract nearby leads. |
| Website Design | Helps your site persuade visitors to take action, not just browse. |
| Content Creation | Drives traffic and trust by providing valuable information tailored to your practice. |
| Review & Reputation Management | Builds credibility and sets you apart from firms with weaker reputations. |
| Lead Tracking & CRM Integration | Lets you track leads from click to consult to client. |
What Should You Expect in the First 90 Days With a Surprise, AZ Legal Marketing Agency?
Within the first 90 days, we’ll map your marketing landscape, fix what’s broken, and launch campaigns designed to bring in signed clients.
Month one to three are critical. If your agency is still brainstorming and hasn’t delivered, that’s a bad sign.
This is how Hexxen structures your first 90 days of growth:
- Week 1–2: Start with SEO/ad audits, account access, and a full onboarding session
- Week 2–4: Fix SEO issues, align keywords to services, and activate paid campaigns
- Month 2: Initial blog & landing page content, LSA launch, GBP optimization
- Month 3: Analyze performance, review intake data, and optimize campaigns accordingly
In Summary: By Month 3, your marketing is working — and you know what’s driving the results.
Common Mistakes Surprise, AZ Law Firms Make When Hiring a Marketing Agency
Most Surprise, AZ law firms go wrong by choosing an agency that doesn’t know legal or by losing ownership over their assets.
Too many law firms spend a year with an ineffective agency before seeking help. You don’t have to repeat their mistake.
Mistakes to avoid:
- Going for the lowest bidder — they often cut corners where it counts
- Letting the agency own your site or content — this makes switching providers painful
- Trusting agencies that promise rankings — it’s a sales tactic, not a guarantee
- Working with a non-specialist — legal marketing requires a different skill set
- Ignoring intake metrics — you need to know which leads convert into real business
Key Takeaway: A good agency will answer all your questions before you ask — and give you control over everything.
Real Results from Hexxen's Legal Marketing Clients
Hexxen has established itself as a trusted partner for Surprise, AZ law firms seeking to enhance their online presence and attract more clients.
We blend legal marketing expertise with performance-driven strategy to deliver clear, trackable results.
Below are a few law firms that partnered with Hexxen and saw real growth in leads, revenue, and case quality.
How We Helped Combs Waterkotte Expand Statewide
Criminal defense attorneys Combs and Waterkotte were dissatisfied with previous vendors who outsourced work and lacked transparency.
They partnered with Hexxen to overhaul their branding, revamp their digital presence, and go statewide.
- Full Rebrand & Web Makeover: Gave the site a full visual and functional overhaul — including fresh brand colors, responsive design, and custom intake tools.
- Targeted SEO: Focused on sex crimes, DUI, and federal SEO terms — landing top-three search positions across the state.
- Original Content Strategy: Handled all content production internally — ensuring SEO quality and clarity for client-facing messaging.
- Local Multimedia: Captured new branded visuals through professional photos and videos, helping showcase trust and authority.
- Advanced Intake System: Implemented a custom intake workflow with smart forms, call routing, and lead-tracking integrations.
- AI Search Optimization: Combs Waterkotte pages perform extremely well in Google’s AI overviews, thanks to structured content and authoritative topical coverage.
- Podcast & Longform Media: Created branded multimedia content — including ebooks, firm-hosted podcast episodes, and video clips to fuel organic growth.
Hexxen went above and beyond
“Hexxen went above and beyond in helping create my law firms new website. They leave no stone unturned from pictures to content to SEO strategies to design and page layout. Incredibly thorough and easy to work with to get your exact brand and message across to consumers. Would highly highly highly recommend! ”
Steven Waterkotte
Combs Waterkotte
Burger Law – Personal Injury Firm
After struggling with underwhelming performance from a previous partner, Burger Law turned to Hexxen. We stepped in to deliver a standout visual identity, strong digital presence, and performance-backed growth campaign.
- Branding & Website Redesign: Built a bold visual identity (deep indigo + orange), optimized site speed, and crafted a high-converting website tailored to personal injury clients.
- Local & Statewide SEO: Achieved top-three rankings across St. Louis and expanded to markets in Missouri and Illinois like Joplin and Chicago.
- Content & Link Authority: Used city-focused content and strategic backlinking to boost long-term rankings and trust signals.
- Media and Social: Created multimedia campaigns across social platforms and ran performance-focused paid ads.
- Analytics & Attribution: Implemented end-to-end attribution to measure what actually moved the needle in lead gen.
The last web team you’ll need
“Exceptional Website Design and SEO company. I have years of experience in working with these types of companies, and these folks are the real deal. David Kley, Emily, Brittany and their other staff are professional, provide personal attention and know their stuff. Unlike some other companies, they back up their promises and marketing recommendations 100%. They are doing great work for my company, improving my site and SEO and affordably applying my resources for maximum efficacy.”
Gary Burger
Burger Law
Watch Gary Burger describe how Hexxen transformed his firm’s marketing. In this video testimonial, Gary shares how partnering with a legal marketing agency helped his firm boost visibility, generate more qualified leads, and finally get clear answers about what their marketing was really doing.
What Could Real Marketing Results Look Like for Your Surprise, AZ Law Firm?
No More Wasted Spend — Let’s Focus on Results.
If your marketing partner can’t connect spend to signed clients, it’s time for a change.
At Hexxen, we create legal marketing systems that turn online visibility into actual signed cases.
We make it easy to see what’s working — and what’s next.
You get full ownership of your site, data, and outcomes — no strings attached.
If your Surprise, AZ firm wants more signed clients — not just traffic — we’re the team to talk to.
Reach out now at (314) 499-8253 or through our contact page to see what’s possible.
Hire UsFrequently Asked Questions About Surprise, AZ Legal Marketing Agencies
How much should a law firm spend on marketing?
What makes legal marketing different from other industries?
Do I really need SEO and PPC — or can I pick one?
What are Google LSAs and are they worth it?
Can I switch from my current agency without losing my site?
How do I measure if my marketing is actually working?
How long before I see results from legal marketing?
Is it better to hire in-house or work with a legal marketing agency?
Legal Marketing ROI and Adoption Trends in 2025
- 526% — Average 3-year ROI on law firm SEO
- $36 — Average return for every $1 spent on email marketing
- 89% — 89% of law firms have an active social media presence
- 93% — AI adoption has reached 93% among mid-sized firms
- 12–15% — Firms using digital intake see 12–15% more conversions
- 28% — 28% of legal business originates online
- 66% — Of under-30 clients expect firms to have an active online presence
- 74% — Of consumers use Google to find legal help
Legal Marketing Trends in 2025
In 2025, law firms are investing more in digital marketing, SEO-driven content, AI tools, and data-based lead tracking.
Clients in 2025 demand transparency, fast communication, and digital accessibility — it's not optional anymore.
Compared to five years ago, today's legal marketing landscape is unrecognizable — especially for growing firms.
These trends are helping winning firms grow — while others fall behind.
1. SEO and Content Marketing Continue to Lead
- 79% of law firms rank SEO as their most effective marketing tactic
- Content is king: 81% of firms invest most heavily in content marketing
- Trust-building content like blogs and FAQs strengthens rankings and credibility
- Long-term ROI: up to 526% over three years on SEO efforts
- Organic search accounts for about 69% of law firm website visitors
2. PPC + LSAs for Fast Visibility
- Clicks for competitive legal terms now range from $80 to $300
- Smart firms use PPC tactically — for launches, webinars, or local domination
- LSAs show ROI when tied to strong intake (pay per lead, not per click)
- It’s common for firms to invest $9,000–$10,000 per month on high-value ad campaigns
3. Social Media Matters More Than Ever
- LinkedIn is the top platform where 89% of firms are actively engaging
- Social media posts and interactions drive leads for 84% of law firms
- Clients under 30 assume firms are active on social media — and judge accordingly
- Professional buyers review LinkedIn content and credibility before contacting firms
4. Video, Webinars, and Email Are Quietly Crushing It
- Webinars and attorney-hosted content are producing quality leads without big ad spend
- For every $1 law firms invest in email, they see an average of $36 back
- Firms use drip campaigns for nurturing leads and cross-selling services
- Videos are particularly effective at establishing authority during the intake funnel
5. Intake Technology = Higher Conversion
- Adding simple tools like chat and e-signature can lift conversion by up to 15%
- On average, firms that automate intake with CRMs earn 20% more revenue
- Shockingly, 26% of firms don’t track leads — meaning they can’t optimize what’s working
6. Law Firms That Ignore AI Are Falling Behind
- 93% of mid-sized firms use AI in some form
- Big firms are at the forefront of using AI for content, analytics, and strategic insights
- AI is now embedded in day-to-day tasks — from prospecting to search rankings
- Tech and marketing are increasingly interconnected — and led by the same team
7. Clients Expect More — and Notice When You Don’t Deliver
- Over 50% of clients prefer fixed fees or transparent pricing
- Social media is a major influence for 66% of legal clients under 30
- Speed matters: firms with 24-hour response windows and online tools win more business
- Being tech-forward and accessible online gives firms a winning edge
Ready to grow? Call (314) 499-8253 or reach out online to see how we help law firms thrive.
